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About Polk County observer. (Monmouth, Polk County, Or.) 1888-1927 | View Entire Issue (Nov. 30, 1915)
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THE POLK COUNTY OBSERVER, TUESDAY, NOVEMBER 30, 1915.
. , . . - $ vT TtnTviriM. i
NOV. 29 TO
ELECTRICAL PROSPERITY WEEK
NOV. 29 TO
1 Latest Lamps
We carry a complete
line of electric light
lamps, including the::
Edison and Westinghouse.
I Crider's Store
WE REACH THE WORLD
Local and Long Dis
tance Service. ,
Prompt and Courteous
Dallas . Telephone . Co.
i To V
1r ' . ,.: (By James M. Wakeman)
. Do you remember the dark days t the beginning of 1915 1 You .
easily recall how business men complained and how a country-wide
spirit of unrest grew up, under the uncertainties of the nation's se
curity. Above, this rising tide of anxiety you heard the president's
voice counseling calmness arid insisting that depression was psycho
logical and not actual. , ' ,
The troubie, wis that people got to worrying and thinking how the
war, possible legislation, and a demoralization of trade conditions all
seemed to conspire to depress things everywhere. These thoughts
brought positive fear. Fears generated notions for retrenchment.
From figuring out how to retrench in business, people readily espouse
timidity in all their affairs, and from timidity springs stagnation.
The electrical' industry sensed the prostration. It was nation
wide. Whether it was psychological or not, the fact existed that
"things were dead." ,
At this critical moment, last February, when the wail of pessi
mism was everywhere, leading men of the electrical industry, repre
senting investments of more than $3,000,000,000, got together and
decided to switch off people's minds from gloomy forebodings.
"Let's have an 'Electrical Prosperity Week' in every city and
town of the country," they said. "Let's make 'prosperity' spell
something real and true. There's no more stopping business in this
country than there is halting the rush of Niagara. There's no reason
for this depression let's all get together and wipe the 'hard times'
fellow off the map!" . . , t
And so it started. The electrical industry turned its' tremendous"
broadsides on depression. A new boom to trade was heralded (hrough
. out the land. The Society for Electrical Development, Inc., was apr
pointed to manage the concerted thrust at gloom. It engaged nation
ally noted specialists, and into every section ot the country it began
dropping the twin shells of Optimism and Opportunity. A continuous
attack was directed against Depression everywhere. ,
Under this determined prosperity "drive" people's fears were
soon halted. A stimulus in foreign trade incidentally developed, and
we began to think of profits to both the big and little manufacturer.
People began to figure returns on investments and thought of divi
dends and higher prices for securities. The prosperity train was back
on the track! The stock market was watched. It attracted its prices
went up and courage rose. Investing revived and new business en
terprises sprang np. ;(;'-
' Thus we passed on back to prosperity through an unbroken and
logical chain of influences which were just the reverse of the chain of
thoughts which brought on depression. The mind performed the oper
ation both ways. Going and returning, the links were surely psycho
logical as they were identical, although reversed. -
Already we have reached the high tide of more than a $1,000,-
000,000 trade balance and it is growing greater each day! We have ,
gotten prosperity by reversing the process by whicn we got depression.'
That is, we think of good business and expansion instead of bad bus
iness and contraction. To be sure, immediate current events in the
world 's affairs have made the advance difficult, but the rise, under
electrical stimulus, has been steady, and it will mount higherl '
"Electrical Prosperity Week" was the logio of a prdmpt return
of business. It has done more to restore prosperity to a firm and abid
ing basis in America than millions of dollars gained in exports and
even a doubling of the trade balance we now enjoy. That's why the
"Week" has "caught on" everywhere and why all the other indus
tries have worked hand in hand with the electrical industry to make
the campaign the greatest trade restoration in America's industrial
When the full story of this great movement is told after the week
is over, and the blessings of peace and prosperity brought home to ev
ery citizen in the land, who will say it was not the mighty electrical in
dustry which organized to a man and wrought, out of mental chaos
everywhere an era of country-wide "good times t"
In Electrical Pros
perity Week. See
our ad on last page
The public is cordially invited to
visit us," during Electrical Pros
perity Week and view our line,
, which includes:
. CHAFING; DISHES
SPECIAL WASHING MACHINES ON THE INSTALLMENT
PLAN, $ 10 CASH AND f 10 A WEEK UNTIL PAID FOR
POLK COUNTY EECTRIC SUPPLY CO
isit the Oregon Pow
er Company's Plant.
DURING THE PROSPERITY WEEK THE PUBLIC IS INVIT
ED TO VISIT OUR PLANT ON SOUTH OF MAIN STREET.
THOSE WHO HAVE NOT HERETOFORE VISITED AN ELEC
TRIC PLANT WILL HAVE AN OPPORTUNITY TO DO BO -AND
WILL FIND A VISIT MOST INTERESTING AND INSTRUC
TIVE. A CORDIAL WELCOME AWAITS YOU. AND WE WILL
BE PLEASED TO EXPLAIN THE VARIOUS STEPS FROM THE
GRINDING OF SLABS FOR FUEL. TO THE DELIVERY OF
"JUICE" AT YOUR RESIDENCE Ofi' FACTORY. VISITING
HOURS FROM 10 A, M. TO 5 P. M. DAILY FROM NOVEMBER 30
TO DECEMBER 4.
AT THIS TIME OF YEAR THE HEAVIEST DEMAND ON
OUR SYSTEM IS FROM t P. M- TO 5 P. M. THE PLANT hUlSQ
RUN AT FULL CAPACITY DURING THAT TIME, WE THERE
FORE RECOMMEND THAT ALL WHO CAN, MAKE THEIR VISIT
DURING THAT TIME. 1
The Oregon Power Co.
YAKIMA AND COLUMBIA RIVER VALLEYS
EARNING MORE MONEY AND FINDING
MORE PL EASURES IN LIVING
BECAUSE THEY USE
THE SAME CONDITIONS SHOULD EXIST IN POLK COUNTY
INFORMATION GLADLY FURNISHED FREE
jjn yittim aj
The Oregon Power Co. j e Oregon Power Co
Are Sometimes Confusing
to the Lay man.
Electric terms seem to cinse a lot of trouble. The householder
scratches hii head when he hears ths electric man talk about vottet
amperes, watts, kilowatts, and so on. Ws hoar the milkman speak of
'ni,it mil anufe. the irocer of pounds and packages. Ws do not shy Z
at these words becauss ws knew them as children.
The terms volts; amperes, watts, ohms, am Just as simple, how
ever, as some others one hears. Listen to ths printer and you hoar him Z
talking about "ems," "makeovers," "mats," "galleys" and "cuts,"
which in this instance are different from "cuts of tenderloin."' i.The
musician says "clef," "motif," "fortissimo," and so on. The doc
tor is liable to tell yon the baby has "koffingagainitis," or some other f
t ailment that sounds worse. ,Not long ago the "carburetor," "trans- I
f mission," "induction coil" and other terms cams into our lives, we X
have become accustomed to them, and there is nothing strange about X
them now. . y.,r 1 :
So will electric terms soon be well known. Our representative
will explain these terms to you.' i