Polk County Observer
J. O. HAYTER,
EDITOR A2X I'UWJSHKH
Published Semi-Weekly at SI. 60 per
Tear. Strictly in advance.
A Snap.
Take a look in the Red Front
Store windows and see those 5
cent Glass Dishes. The greatest
snap that ever hit Pallas. This
week only.
Entered as second-class matter
March 1. 1907, at the post office at
" Dallas, Oregon, under the Act of Con
gress of March I, 187.
DALLAS, OREGON, MAT IS, 1910.
The way la build up Dallas u to pat
ronUt Dallas people.
0.0 0 0
Vick Bros, are selling fencing and
sheeting at IS per thousand feet. Other
lumber at corresponding low rates.
BUSINESS LOCALS.
(Advertisements under this head
are charged at the rate of 1 cent per
word, first insertion; cent per word
for each insertion thereafter; JO
words or less. $1 per month. No ad
vertisement inserted for less than 15
cents.
SACRIFICE
SPECIAL SALE
For Sale-
Good loose cheat hay. W. P. Miller,
Mutual phone 1205.
5-10-tf.
I
Goats For Sale.
i
Twenty head of wether goats for
sale. John E. Miller, Mutual Phone i
Green 64. 5-13-tf.
SA
NECESSARY EXPENSE.
Will Trade for Goods.
The Red Front Store has lots of new
goods, and will trade for second-hand
goods in good condition. 66-tf.
Strayed.
Bay mare with white spot in fore
head. 6 or 7 years old. Mrs. F. W.
Mathews. R. R 2, Phone Mutual,
White 25. 4-29-tf.
Folding Reds for Sale.
Two good folding beds for sale
cheap at Red Front Store. Want the
room for other goods coming. 5-6-tf.
For Sale.
53-acre farm close to Rickreall. All ;
under high state of cultivation; well ;
adapted for fruit or grain; fertility of;
soil and location cannot be beat. .
Terms. Also 20 acres 3 miles south-
An article "On the Selling Line" in west of Dallas; small part cleared;!
the Saturday Evening Post of April 30 I enough oak wood on place to pay for
should be read by every merchant, as; it. This Is a snap for the small in
it describes the why and wherefore of i vestor. Price, 1500. John W. Orr.
profit making by retailers. I Rickreall, Or. 6-10-tf.
In this article it is stated that thir-1
teen of the New York department j Wanted.
stores spend J250.000 a month in) 1500 cords wood, hauled and loaded
newspaper advertising. The average ;f,n cars at Black Rock. Willamette
amount spent by each firm Is one and 1 Valley Lumber Co. 5-10-6t
a half per cent of gross sales. The test
of the advertisement is the amount of
business It brings as compared with
the amount done on the same day of
the previous year.
"The smart advertiser," says the
writer, "does not know how much he
does spend. If be secures a large vol
ume of business through advertising,
he is satisfied. On the whole, the
amount of money devoted to advertis
ing in small towns and cities, espec
ially in the west, is too small. An ad
vertising appropriation of $1000 or
11200 each year should not under
normal conditions be excessive for a
town of 6000. There are many legit
imate promotion ideas which the pub
lic and small towns take to kindly, and
they can be put into execution at a
cost of not over three to five per cent
of the gross sales.
'The successful dealer spends in
printers' ink all the way from prac
tically nothing up to five per cent of
his annual sales, the former when lo
cation and windows are exceptionally
good. Under average conditions, be
ginners should spend from one to one
and a half per cent of their annual
sales In newspapers; perhaps two per
per cent would be better.
'When well done, printed matter
undoubtedly influences people to come
into your store. The right expenditure
or a modest amount of money In news
PK r not only makes the use of lead
ers more effective, but to some extent
serves to diminish the amount of
money necessary to spend In leaders.
Advertising copy should be simple and
direct people should be told plainly
In the simplest manner what the mer
chant is going to do. A promise to the
public once made should never be bro
ken. The reason that so much adver
tising is not successful Is that it is
prepared in a slap dash and shiftless
way by one who has not studied the
subject The advertising Is one of the
most important tasks In the store."
Still on at Shore's Dept. Store
Special For This WeeK
BLANHETS
Organ for Sale.
Good organ for sale at a bargain.
Miss Belle Elliott, Dallas. 4-22-tf.
Men Wanted.
By the Willamette Valley Lumber
Co., for mill and yard work. Telephone
No. 401. Both phones. 419-tf.
NORMAL IS NEEDED.
We are needing teachers. The Mon
mouth Normal has been turning out
the right material and supplying our
wants not simply giving students an
education. The Independent Is not
favor of too many state schools, espec
lally at this period of the life of the
commonwealth, but it believes that
this Institution should receive financial
support from the state of Oregon
Yes. such an institution that Is fur
nishing trained teachers for our pub
lic schools Is assuredly worthy of the
support of the voters at the polls.
woodburn Independent
For Sale.
An Olds gasoline engine. 3 -horsepower.
Nearly new. Hugh Hayes, Dal
las. 1-28-tf.
Land Plaster.
Just received, a car of land plaster.
Soehren Warehouse Co. S4tf.
Hay For Sale.
About 2600 pounds loose hay, oats
and vetch, for sale. Dr. Mark Hay
ter. 5-3-tf.
For Sale.
An A-l extra light buggy and har
ness for sale. M. Hayter. Dallas. Ore.
419-tf.
For Sale
For sale, a cart Also, to rent, a
three-seat hack and an open buggy.
Red Front Store. 5-6-tf.
Room For Kent.
Furnished room for rent. Terms
moderate. Inquire at this ofilce. 5-3-tf.
IS QUALITY AS GOOD?
Prominent Buyer Says Oregon Hops
Are Deteriorating.
(Harry L, Hart In Portland Journal.)
The term "choice Oregon hops" has
heretofore stood for the highest stand
ard of quality In the markets of the
world and a premium of several cent.
per pound has been paid by the large
American and English brewers for this
choice quality.
It has been the gunce by which
others have been judged and classified
but we are In a fair way to lose this
reputation Tor all time and be rela
gated to the level of growers of Infer
ior goods in favor of the product of
some other section.
This Is due primarily to the lax
methods of many Oregon growers In
their failure to tske precautions
against the spread of vermin.
Early spraying Is essential. Late last
August and even during the first f. w
days of September many growers
sprayed their yards for the first time. I
realizing too late thst the rv.
lie were threatening the entire crop,
but found it of no avail, whereas the
same exertion and expense applied six
or eight weeks earlier would have
saved them thousands of dollars and
maintained the excellent standard of
quality that has always been a by
word In the hop and brewing Indus
trie. The general opinion prevails among
the eastern brewers, as well as In Eng
land, that the Oregon hop crop Is de
teriorating and that cannot now
raise the quality produced In former
years. Dealers are doing everything
possible to counteract this sentiment
Oa the theory that "the proof of ths
puaaing is in the eating of It" It is de
cidedly op to the Oregon hop grower
10 raise the choicest hop possible In
110. and sbov. all, pick cleanly. On
ly Id this way can ths reputation of
unworn nops t restored to IU original
taaainc.
House and Lot For Sale.
New six-room house, with good
woodshed; on nice lot 60 by 150, cor
ner Ash and Ellis streets. Price.
11400. A. K. Ollar, Mutual phone 376.
5-3-tf.
l'uM For Sale.
Thoroughbred Cocker Spaniel pups
for sale. Robert Sachtler, Mutual
Phone 52. 6-3-tf.
For Sale or Trade.
Two light driving horses; weight
about 1000 pounds, six and nine years
old. Will sell, or trade for heavier
horse. Inquire at this offlce. 412-tf.
Two liargaliiH.
Good, old wagon for sale cheao: al
so a good buggy. Will sell at a verv
low price to move quickly. Anttly at
this ofllce. 322tf
Wanted.
All kinds of Iron, rubber, brass, cop
per, line and hides. Highest cash
prices paid. A. N. Halleck. Monmouth.
Oregon. -12-tf.
For Sale or Trade.
A first class self-feeding Hay press.
Would sell or trade for team of hor.
Address I. Schneider, Dallas, Or. 322tf
For Sale.
Eighty acres of fine land all under
cultivation 1 4 miles west of V,nh
Yamhill, g acres In hotis. vsrd trellis.
ed. Hop house, dwelling and barn.
Close to Yamhill river. Irlce If taken
at once, $C250. Inquire at this office.
1-21-tr.
Wood For Sale.
Do you need wood? in
to place your orders, remember that
I am able to furnish jou all kinds of
iao wood rrom either of the Dallas
sawmills at the best possible rates.
Send In your orders by either phone.
Mutual 11, Del 441. August
Hem man. t-4-tf
COMING!
Cram Imreased by Ones.
Born. Friday, May . ltlt, to Mr.
-"d Mrs. Arthur Hogan. of Dallas, a
daughter.
Kcanaa
Yields readily to Dr. Bell s Antiseptic
KaJve. Too see an Improvement after
the first application. We guarantee It
It Is clean and pleasant to use. lie a
box.
Parh's Riding'
Gallery
ora iiig MniKV-.o-ni n is
COMING TO DAtXA.
Galloping norm,
41 Large Cluuint,
It Folding Chair,
Military Hand Organ.
Fob tvr Toor.g and Old. Watch for
the Date.
$4.00 Blankets for
3.00 "
2.50
2.00 " "
1.50
1.00 " .
2.50 Quilts for
2.00 Quilts for
$2.95
2.15
1.75
1.48
1.10
.75
1.69
1.48
All our Shoes at wholesale cost.'
All our Millinery at wholesale cost.
All our Men's Hats at wholesale cost.
All our Boy's Hats at wholesale cost.
Buy your Dry Goods here and save
big money.
Shore's Department
Store
DALLAS, OREGON
Ladies' and Misses'
Spring Jackets and
SUITS
Our Spring Jackets and Suits for Ladies and Misses are movingjtoo slov
to suit us. We therefore offer you a special price for 10 Days bggjm
FRIDAY, MAY 6th, 191C
All sizes for Misses 13 to Ladies 36 inclusive
All $ 4.50 Garments at
5.00
7.00
8.50
10.00
12.50
15.00
a
$ 3.00 All $19.00 Garments at $15 0(
3.25 " 22.50 " ' 19 o(
5.00 " 25.00 " ' 21o(
5.50 " 27.50 " 22.5(
7.50 " 32.50 " ' 25.oc
9.00 " 40.oo " 30.oc
12.00 For Ten Days Only
Dallas Mercantile Co.
his
Is Wfaa
o
noun
i o
Do:
See
HE IS GOING TO SELL
$45.00 Ranges for $36.85
40.00 - 3I65
37.5o " " 29.90
These are the very best single-flue ranges made Built iW
like the ranges other dealers ask $5o to $60 for J
This sacrifice sale is made to provide room for a new stock
of Laurel" Ranges-the best range on the market. Come in
and let us show you. Seeing is believing.
Adams will sell you a Velour Couch for S4 that
dealers would ask S6.5o or $7 for. at other
Adams will sell you a 9x12 Axminster Rug for $22 50 that
selling other places at from $27. Jo to S3o. 4
Adams will sell you Lawn Hose for 8 1-2 cents n f rn..
is good hose and guaranteed. It is the ime hose that t h'S
ask lo to 11 cents for. se that cthers
Adams About
.1 IL
A. B. BROWNINO & CO.