COTTAGE GROVE SENTINEL
Shirts
from A1
have jumped on board to
help market the shirt.
More businesses are
still welcome to partici-
pate, Murai noted.
Murai was struck
with the idea to provide
local businesses sup-
port as she watched the
|
AUGUST 13, 2020 |
5A
COVID-19 pandemic
bring economic hard-
ship to the area.
Cottage Grove busi-
nesses have reported
losses as high as 61 per-
cent during the crisis and
the cancellation of social
events such as Bohemia
Mining Days and class
reunions has exacerbat-
ed an already low tour-
COURTESY PHOTO
New T-shirts offered through the Main Street Program help support local businesses in Cottage Grove.
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ism rate.
Murai found that a
T-shirt campaign in
Beaverton had met with
some success and she
has since worked with
the regional company
HYVÄ to produce the
Cottage Grove shirts.
Though HYVÄ has
recommended a goal of
20,000 shirts in sales,
Cottage Grove’s small
population is unlikely to
reach that bar. Even so,
Murai said the spirit of
solidarity will be worth
the investment.
“It really creates uni-
ty. That’s one thing I’ve
noticed about Cottage
Grove — they’re really
tied together and peo-
ple really care and they
show that they care,”
she said. “So, I think it’s
a really great project to
bring people together.”
Even in talking with
businesses which are
hurting fi nancially, Mu-
rai noted that many are
optimistic when discuss-
ing their outlook. In that,
she hopes to spread the
message that a strong
community can work to-
gether to overcome ob-
stacles.
“It won’t make up
for all the money that
they’ve lost, but it’s
mostly just an effort to
create unity within the
community,” she said.
“And the importance of
shopping local.”
In a few months, Mu-
rai said businesses can
likely make wholesale
purchases of the T-shirts
and sell them in their
stores.
The pre-shrunk fabric
shirts are described on
the website as “soft and
lightweight, with the
right amount of stretch,”
and are selling for $25
each.
They are currently
available for online or-
der at hyva.co/good-
shirts/cottage-grove.
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