COTTAGE GROVE SENTINEL OCTOBER 4, 2017 7A
National newspaper week
Rollie Atkinson, Sonoma
West Publishers
For The Sentinel
“Real Newspapers, Real
News” is the theme of this
year’s National Newspaper
Week (Oct. 1-7.) Indeed, there’s
always been lots of “real” at
newspapers. Real stories, real
journalism, real work, real
deadlines, real honesty, real
facts, real changes and, now,
real threats.
This is the 77th annual Na-
tional Newspaper Week, a time
to refl ect on the job of news-
papers to keep all things “real”
such as real conversation, real
democracy, real science, real
trade, real fact-sharing, real
faith and real friends. Of course
we hear lots these days about
what’s not real— so-called
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fake news and alternative facts
and the non-stop stream of in-
ternet-based noise, disruptions
and misinformation.
The job of newspapers in
America and in thousands of
hometowns like ours has never
been more challenging — or
more challenged.
Once upon a time, newspaper
circulation grew faster than the
country’s population. In many
places, newspaper subscriptions
actually outnumbered total
households. But since at least
the 1980s, newspaper circula-
tion in America has been on a
steady and worsening decline.
At the same time, newspapers
remain the top choice for people
seeking real news and reliable
information. More than half of
all Americans still subscribe or
pay for newspapers or access to
their websites. America’s news-
paper audience exceeds today’s
TV news watchers. Less than5
percent of this audience tune
into FOX, CNN or MSNBC,
according to a recent National
Newspaper Association survey.
Just 11 percent of the survey’s
respondents said the internet
was their primary news source.
Newspapers have survived
the advent of radio and broad-
cast TV. But the threat of 24/7
internet-delivered media, com-
mercials and amusement is
disrupting the very reality for
which newspapers were fi rst
invented. More and more peo-
ple can’t tell the difference be-
tween real news and fake news.
We use Facebook for faceless
conversations, and we won’t
accept that social media is very
often anti-social. No amount of
tweets will protect the public’s
right to know or watchdog our
government.
A growing number of people,
especially younger ones, think
real news should be free and
magically appear on their smart
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phones. Real
journalists are
losing
their
jobs because
the old busi-
ness model of
newspapers
is busted. Ad- Rollie Atkinson
vertising revenues are declining
faster than circulation at most
newspapers, and hundreds of
hometown papers have gone out
of business in just the past few
years.
“Keeping it real” has become
a rallying cry in newsrooms and
news websites where journal-
ists are trying to reinvent them-
selves and keep real news alive
— and paid for.
What is the future for news-
papers? Cars will soon drive
themselves and keyboards may
disappear from computers and
offi ces. All news — including
the real kind — may be deliv-
ered to our phones or even via
brain implants. Who knows?
The term “newspaper”may
soon defi ne something that has
nothing to do with ink or paper,
just like Xerox used to mean
making copies or an iron horse
was actually a train. Newspaper
may become a misnomer the
way “service station,” “ice box”
or “tin foil” all refer to vanish-
ing artifacts.
The real matter here is not
so much keeping newspapers
real; rather it is keeping jour-
nalism real. Real news requires
fact-checking, research, prac-
tice, trust-building and a devo-
tion to truth, honesty and demo-
cratic decision making.
Real newspapers were born
in times before electricity and
telegraphs. Real newspapers
have witnessed and experienced
changing realities, including the
founding of this nation, world
wars, space travel and personal
computers, and next, robots and
artifi cial intelligence.
Whatever reality that news-
papers next face to stay real and
keep real news alive will require
real readers and real revenues.
October is breast
cancer awareness
As with many types of cancer, breast cancer is most successfully
treated when it is detected early. Over the previous quarter century,
death rates for breast cancer have been on the decline, a positive de-
velopment that Breastcancer.org, a nonprofi t organization dedicated
to providing reliable, complete and up-to-date information about
breast cancer, suggests is a byproduct of the heightened awareness
of breast cancer over the last 25 years and the increasing emphasis
placed on breast cancer screening.
Understanding the symptoms of breast cancer also can help wom-
en battle and defeat this potentially deadly disease. While the pres-
ence of any of the following symptoms does not necessarily mean
breast cancer is present, the appearance of the following should be
enough to inspire women and even men to visit their physicians.*
Changes in the feeling of the breast or nipple: A change in how
the breast or nipple feels could be indicative of a larger problem.
If the nipple is especially tender and this persists for an extended
period of time, exercise caution and discuss this change with your
physician. Similarly, if a lump or thickening develops on or near the
breast or underarms, speak with your physician.
* Changes in appearance of the breast: A lump or thickening in
the breast may affect the appearance of the breast. Another visible
symptom of breast cancer is a change in the skin texture or an en-
largement of pores in the skin of the breast, which may appear sim-
ilar to dimpling, not unlike an orange peel. Swelling or shrinking
of the breast, especially when such symptoms appear on just one
breast, may also indicate breast cancer. In addition, some women
with breast cancer notice a sudden asymmetry with their breasts
despite their breasts previously being symmetrical, and such a de-
velopment should immediately be brought to the attention of a phy-
sician.
* Changes in the appearance of the nipple: A nipple that appears
different also may be a sign of breast cancer. Some women with
breast cancer have noticed a nipple turned slightly inward or in-
verted prior to their breast cancer diagnosis. Skin of the nipple, as
well as that of the breast and areola, which is the dark circle of skin
around the nipple, may also become red, scaly or swollen when
breast cancer is present.
* Clear or bloody discharge from the nipple: Women who are
breastfeeding often notice a milky discharge from their nipple after
breastfeeding. Such discharges are normal. However, when a wom-
an who is not breastfeeding notices the presence of a clear or bloody
discharge from her nipple, such a development should be brought to
the attention of a physician.
Any of the aforementioned signs and symptoms may be a sign
of infection or the presence of a cyst, both of which are less severe
than the presence of breast cancer. But the success rates of treating
cancers that are detected early is such that any potential symptom
of breast cancer warrants an immediate discussion with a physician.
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NEWSPAPER MEDIA
HAS THE POWER TO
INFORM, ENTERTAIN
AND CONNECT.
When you hold your local newspaper
in your hands – whether in print or on a
mobile device – you hold a powerful tool
to inform and inspire.
For centuries in towns and cities across
North America, local newspapers have
served as the voice for the public good
and as a powerful connection between
citizens and the communities around
them.
Oct. 1-7, 2017, is National Newspaper
Week, a time to salute the dedicated
professionals who work hard to bring you
the news.
In this digital age, the newspaper
audience has never been greater, with
millions reading in print, online or via
mobile. No matter the medium, those
millions of readers rely on their local
newspaper.
S HERRY Y OSS
541-729-9797
T AWNY L OWREY
541-554-2044
GRI, Broker,
Multi-Million $ Producer
GRI, Broker,
Multi-Million $ Producer
“Real Newspapers ... Real News!”
"Call today for a free market analysis!"
914 9th (Hwy.99) • Cottage Grove, OR • 541-942-4040
NATIONAL NEWSPAPER WEEK
Oct. 1-7, 2017