Cottage Grove sentinel. (Cottage Grove, Or.) 1909-current, July 29, 2015, Page 2, Image 27

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How to
If you want to sell your home quickly,
there’s no super-secret formula. While
every neighborhood and property is
unique, following these simple, tried-and-
true steps will make it much more likely
to see a “sold” sign in your front yard as
soon as possible.
The most important step is to price
your home correctly at the outset, and a
good real estate agent can help you with
Price it too low and you’ll leave
money on the table. Price it too high,
though, and your home will take longer
to sell — or won’t sell at all — because
savvy buyers won’t take it seriously.
To hit the pricing bull’s eye, you’ve
got to know what is comparable in your
market. A good realtor will be able to pull
data about recent comps, typically from
the last six months, for sales of homes that
are similar to yours.
The closer your price is to homes that
are actually selling, the more likely you
are to get a quick sale.
Staging your home is sometimes
thought of as an elaborate process that
involves redecorating and renting beauti-
ful furniture to make your interior look
its best, but it doesn’t always have to be
that intense.
In its simplest terms, staging is about
presenting your home in the most appeal-
ing way possible. The goal is to get buy-
ers to imagine putting their own things in
your home, so basic steps like clearing out
clutter and removing your personal photos
can help their imagination go to work.
For most buyers, the first impres-
sion of your house won’t be made in
person. It will be made through photos
of your home they see online or in print
That’s why it’s critical to have
good, quality photographs of your
In some markets, especially for
high-end houses, that might mean hav-
ing a professional photographer shoot
images of your home when it’s staged
at its best.
For most homes, though, a good,
thoughtful realtor or their assistant
could do the job. The key is to find
someone who knows enough about both
photography and real estate to show
your property in its best light, inside
and out.
The more clear, well-lit pictures that
show off the beauty and features of your
home, the more buyers are likely to take
the next step and schedule a showing.
Picking the right realtor is absolutely
key to selling your house quickly.
Not only should you feel good about
them personally — knowing you can com-
municate well with them, trust them and
feel good about them listing your home
— but you should find an agent who will
work their hardest to market and sell your
home quickly.
Ask them about their background,
how many similar homes to yours they
have sold in recent years and what sets
them apart as a realtor. You should also
look for examples of the agent’s listings
and make sure they’ll quickly add your
home to the MLS with good photos and
descriptions of your property.
While your real estate agent will take
the lead in selling your house, there are
also some steps you can do personally to
help get the word out about your home.
Let your friends, family and neigh-
bors know that your home is on the
market. You can share photos with your
Facebook friends and do personal net-
working to help raise awareness about
your home’s strong points that potential
buyers might enjoy.
You never know where the buyer
might come from, so spread the word far
and wide.
It’s a good idea to schedule some
open houses to let potential buyers and
local real estate agents tour your home.
You should make your house look
its best, obviously, but also take steps to
make your house seem comfortable, cozy
and homey when people arrive. Make sure
the house smells good, perhaps by baking
some fresh cookies or treats for visitors
who walk in.
Finally, you’ve got to pay attention to
details to make sure your home is in tip-
top shape cosmetically.
This doesn’t necessarily mean you
have to spend a lot of money. A little
paint and elbow grease can go a long way
toward sprucing up most homes.
You’ll want to make sure the gardens,
flower beds and other landscaping are
neat, clean and free of weeds. You should
also make a checklist of simple handyman
tasks to complete, like replacing burned-
out light bulbs, making sure doors and
hinges shut properly and don’t squeak,
and removing stains from your carpet.
Your realtor will be able to help you
figure out what needs to be done. They
should have the experience and insight to
see your home through the eyes of poten-
tial buyers, letting you know any steps
you can take to improve your chances of
a quick sale.
In the end, selling a house quickly
takes a lot of work and some specialized
knowledge. But it’s made much easier
when you find the right realtor and take
some initiative to find your buyer as fast
as possible.