new model
FRIDAY
The n ew \ S
T ritmx o f this week will unques­
a 40-horse-power engine.. . . It will
tionably be one o f the most impor­
tant days in the entire life o f the
automobile industry. On that day,
complete details o f the new Ford
w ill be available in this city.
do 55 a n d 6 0 miles an hpur with
ease and has. actually run 65 miles an
hour on road tests. . . . It is quiet
and smooth-running at all speeds.
. • . It is remarkably quick on the
get-away. . . . It has specially d e­
s ig n e d m e c h a n ic a l fo u r -w h e e l
brakes. . . It has hydraulic shock
absorbers. • . . It has a standard,
*
*
(
selective gear shift. . . . It is quick
and easy to handle in traffic and
steady and sure on the open road.
. . .I t 'r u n s 20 to 30 miles on a
gallon of gasoline, depending on
your speed. . . . And it has the
stamina and reliability that you need
for mile-after-mile and year-after-
year service. *
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You will be surprised when you
g et the facts about the new Ford
car, for you never have dreamed that
such a really fine car could be pro­
duced at a low price. As Henry Ford
himself says—
"Thé new Ford car embodies the
best results o f our. expérience in
making 15,000,000 automobiles. W e
consider it our most important con­
tribution thus far to the progress of
die motor industry, to die prosperity
of' the country, and to the daily
welfare o f millions o f people.”
The new Ford car is distinctly a
new and modem car, designed to
meet new and modem conditions.
It is m ore than a , n ew autom o­
bile. It is the advanced expression
o f a wholly new idea in modern,*
economical transportation.
A n entirely new car
in every respect
The minute you see it—ride in it—
you will realize that it is not a mere
refinement o f the former model T
Ford, but a new car from radiator
cap to. rear a x k i hfasiy features o f
it are exclusive Ford developments.
Some are wholly new in automobile
practice. There is nothing quite
like it in quality and price.
The new Ford car has unusual
beauty o f line and c o lo r .. . . It has
JLbe n ew F o r d c a r has excep­
tio n a l beauty o f lin e a n d color.
I t is, in every respect, a n o w a n d
m odem car, designed a n d cre­
a te d to meet m odem conditions.
Ford car embodies the best
our experience in making 15,000,000
automobiles. We consider it our most i
important contribution thus fa r to the /
progress o f the motor industry, to the
prosperity o f the country, and to the
daily welfare o f millions o f people.”
l h e new Ford
has unusual speed and power.
It will do 55 and 60 miles an
hour with ease and has run 65
miles an hour on road tests.
excep t, o f course, for th e en gin e
castings. More steel forgings, in fiict^
are used in the new Ford than in
alm ost any other car, regardless
o f price.
v
J
able to sell this new Ford
car at a low pricebccause we have
found new ways to give you greater
value without a great increase in our
own costs. Because we own our
own. ore mines, coal mines and
timber lands and the source o f most
o f our raw materials. Because we
make virtually every part used in the
new Ford car. Because it is the Ford
policy to make a small profit on a
large number o f cars, rather than a
large profit on a small number o f cars.
are
mhy it can escape being so, for it is
the sum total o f all we have learned
about motor car building in the life­
time o f the Ford business.
The new Ford car . w ill sell a t
a surprisingly, b w price
Some o f the features o f the
new Ford car
When you think o f such features as
these, you think instinctively o f a car
costing much more than the new Ford.
The low price is as unusual as the
appearance and performance o f the
car itself,
,
The low prices o f the six body
types are undoubtedly lower than
you thought they-would be when
you first heard that Ford was mak­
ing a new car. They are, in fact,
lower than we thought they could
possibly be when w e started to make
this car.
W e determ ined to bring new
comfort, beauty, speed, safety, econ­
omy and reliability within reach of
everybody who drives a cat, and then
forced ourselves to find ways to make
the low prices possible.
The new Ford car r is ■ the result
• » o f
years o f careful planning. Everypart
o f it has been tested and retested in
actual practice. There is no guessing
as to whether it w ill be a successful
model. It has to be. There is no
In this connection w e call your
particular attention to th e new
engine; the new pump, splash and
gravity oil system; the multiple dry-
disc c lu tc h ;th e new pump and
thermo-syphon cooling system; the
new, battery, c o il and distributor
ignition; the low center o f gravity
and m inim um unsprung w eig h t
which combine with the hydraulic
shock absorbers to make the nevp
Ford such an easy-riding cat; the
irreversible steering gear, with the
column and the housing o f die steer­
ing gear mechanism welded into a
single all-steel unit; the seamless, all-
steel torque tube; the new one-piece,
w elded, steel-sp ok e w heels; the
three-quarters-floating rear axle in a
forged-steel housing o f exceptional
strength; the theft-proof coincidental
lock; and the aluminum pistons
which were selected after many tests
because o f their light weight and
heat-conducting qualities.
Steel forgings are used throughout
There is nothing like i t in
quality or price
N o other manufacturer can possibly
duplicate the new Ford car at the
Ford price because no other manu­
facturer does business the way w e
d a The public made this business
possible. W e believe w e should
share our profits with the public by
continually giving greater and greater
value for the money.
There are good and substantial re»»
sons, therefore, why the new Ford
car is the most unusual value ever
offered in a low-price car.
By all means, learn about the new
Ford on a Friday when it is officially
announced in this city. You will know
then thatthere is nothing quite like it
anywhere in quality and price.
FORD MOTOR COMPANY, Detroit,
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