THE DflIhY
ESTABLISHED IN 3,876
ASHLAND DAILY TIDINGS
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A H U L L H O U R 3 v 8 5 G tlT K l
A LO AF A © R 6 A O A T T H
\<OR we R I
OCTOBKR 1», i» 2 7
CRY:— Be merciful unto me, O Lord, for I cry
Psalm' 8«:S .
Our Father God, stir up Thy strength and come
V s M u le H A P P O *C
T r» V A 9
V -H -
A Wide Gulf Being Bridged
W V Z M J ji-''
Advertise Yourself
P. L. Jackson, publisher of the Portland (Ore-
f gon) Journal,. says:
That it is a smart newspaper that knows how
to advertise itself.
For many years newspapers Were content to
preach the gospel of “ It pays to advertise” to clients
and prospective clients alone.
t
Then, all of a sudden, they decided to practice
‘ * what the> preached. Newspapers began to adver
tise themselves in their own advertising columns and
in other media.
-
Strange as it may seem, newspapers, supposed
specialists in newspaper advertising, were turning
out the poorest and most unconvincing copy that
. appeared in the newspaper.
Their vocabulary
'seemed to be limited to the adjectives “ first,”
1“ greatest” , “ largest” , and “ most” .
Many newspapers would find some way to juggle
* lineage or circulation figures so -that they were
“ first” ,in a particular classification or field. The
usual procedure was to pounce upon those figures
and ballyhoo them to death.
Today, after some bitter years of experiment,
, newspaper .promotion is, as it should be, represen
tative of the best copy appearing in the newspaper.
« / , Campaigns are planned in advance on \oun.d
business-building policies. The ideAls of each ad,
the copy and layout are made with a vipw to future .
betterment. Of course, past achievement is still
heralded in large space but the galaxy o( superla
tives- so prominent in former days is discreetly
omitted. .
. I
** There is still room for improvemeit in the field
,»» of newspaper promotion, but afl it is one of the
newer branches of advertising there is still hope.
The first day’s work in the Budget .campaign
tied more than $1,700 for Y, M. C. A. activities
'M ilit o
.■ p fV A O lT
Scissored Sentiment |
r «»
Soon wfell probably s^e again
the familiar miracle of Henry
Ford selling millions of autqm«^
■ il biles for less than -it costs to malqe
é» ■’< them and cleaning up a profit df
Jlû.0,000 « year.— Eugene regis
ter-
'•
-X
{. ^Ivg Btarr of the navy has a
great recibrd for efficiency.
He
has
made
105
parachuta
Jumps
Good fortune usually picks out
and never once failed to reach t^e
people who lack good sense.
ground.— St. Helena Mist.
"Standing water stinks,” which
IS true also of moving polecats.
♦ Some of the' reformers contend
FOR k n o w h i, .p r ic e .
that -the modern dance Is t o o
Next to a gtfod 5-cent cigar, the much like the twisting and writh
biggest need is for a good Bott ing of the savage. The differ
drlpk.
ence is that the savage knows
enough to get in before daylight.
Any theory that can’t be. work — North Powder News.«
ed up into a fact might «a well be
Juakqd.
Now that tbe European savants
The ten-gallon hat will hardly declare aomd animals think ,lt
attain tbe popularity of the one- would be amusing to know your
dog’s opinion o& yon— sometimes.
pint battle. .
,
— Hubbard Enterprise.
Het Heck aays: "If ws could
put a man in Jail for bein’ ar-dam
The boy who -one« offered te
Tool, they wouldn’t be so many
“hold your horse for a dime,”
auto accidents.”.
now honks violently for the Cad
illac to get out of the way of his
Aerial pSesengen servie« is to iijtle red-striped flivver. — St.
1W talflated oe tb«i Pacific coast Helens SefltineK
• «B*
> •
eto i
o
hefere tbe yeerria endéd» Witk
large planes connecting ali im
When the company divides, the
portant cltles .of the "est, thla
pgrt of th e United S û tes again men-generally talk about their
4em cjwu»tto' tu im tia tiv r -> gpif.and the-women their hair__
Silverton Tribune.
Gkants Pass Courier. « •
XSmüMD
P roL G. A . Briscoe journeyed O. B ., Allen left Saturday night
Agaïe lOst WOd^esdapSvhero for a trip to Klamath Falla.
» addressed the newly organised
C. L. Reames and John F.
Miller of Jacksonville came Up
from the county seat, Saturday
wRh U nde Billy Robtnson, the
.H r. and Mrs. C. Johnoon wore Well known pioneer who la in
visitors from Dunsnjslr l a s t feeble health, and located him at
whet. Mr. Johnoon Is a shoema the Southern Oregon f Hospital
ker and formerly operated In Aah- both tor treatment for^pwhlle.
Fred Vannatta, » (ah
land boy. arrived traba >
NevaM . »h era he fapát
ppaltlen la Wells Fargo
(ice. Mrs. Vannotte
him K rta lg h t and ffoa
Judge C. W. Watooa
v isito r to Medford Thur
a response was gratifying and is a tribute
Ashland people pay to the splendid work
m being done by this organizatkfflH-a truly
ictive work—a work which builds dharacter
Voy during his formative years.
will soon be over the top in true eoopera^
Wm. Byhee, a w ill knoWn’ pio
neer nod lead hoMer of the low
er vaNey, woe aa Ashland visiter
Friday.
Íkví'lfí’ií'
jp j
Y ■
«
i ’*'*’1
i tj
, .
jn rrfem « Hairy, «Mppar qf (M
•eaKnp «aheoner "Sea Sprite," to
trylnp to ¿*d «» FrUcfl^iomriWnp
to maba «p for Me peart among Ute
to« floet. B e oomet to Orawte^o
RivertiSe, and /alto hard far A a
Itttto Saucer there. B it mate joint
Mm there, end e a M b e U t t drfoh
off era.to match hit tkipper tor the
girl. The crows compel» Balog to
So to, but he catohet Brady cheat
ing, and knock« Mm «town. Brudp
tlinke away, end Hnrrtoan« m««to
Polly and to immediately captured.
Somehow both of them teem to feel
that they are meeting lomethtng
j u i t e new and etrange.
A m - i h ’
ROGER m u m
l Y o L O O v W
■R TH' Ot WE.
T H IS P o cK iT
)OV< IS A L L s
WASHINGTON— Alvaro Obre
gon. one of the big men In the
present Mexican, crisis, and prob
ably Mexico’s next président, has
only ode arm. How he lost the
other arm is a good «tory.
Ohregon was fighting for con
trol of Mexico with the notorious
ME FOUUO
f
bandit. Villa. At a time, when
■ 1
IT T O O .
operations centered at
Celaya,
c d
north o f , Mexico City, the situa
» -,
■ ‘g
tion waq more or less precarious.
“What also could t d o r ahO
K
It was at Celaya that Obregon's asked, “aa* I certainly can’t cook.”
arm was blown off by a bomb.. An
Her wistful smile as she said
• te
eye-witness, recalling the inci that, swept away the last of the
1 • .
*d • *
dent, says that the bomb tore Ob- many barriers that were between
-
3
them, and Hurricane began to poor
regon’s uniform to rags and cov out -his thoughts to, one who he
«
ered his body with wounds.
It guessed wee as lonely as he.
“Gee, kid. I’ll bet you’d go wild
was fe&red that the commanding
f ^ r r
error some of the things I’ve aeon."
general would die.
% u
Hurrieana leant-over and took her
In the morning, Obregon’s of hand; Polly smiled at him and let it
ficers cam e'to thejr leader and stay. “I’ll never forget the .time I
to|d him that his soldiers -were saw the sun setting over a volcano
disheartened and in bad mental In Hawaii. It was glorious, the na-
to worship there, and as
condition for fight. Rumors had I ttreaused
stood watching all those misty
spread that he. wad dead.
colors swirling about and changing
* Obregon, the arm, q p w o n iy a tike the colors on a bird’s wing, I.
raw stump. went put* and mounted guess that 1 worshipped too.“
"Oh. hdw 1 would.“ softly
his horse and led a revltaGxed breathed
the girt.
army ti> a victory which turned
“1 love those Islands, Folly. Fel
the tide of thé wà/. '
lows have told me that ‘y ea n there
make yog forget all else. Perhaps
ft ft ft
'believe them, b u t-to me. they
If the State Department had Its 1 seemed
like the last things that
way, federal troops W6bld| l be Ood mode Yon know, after ha had
chasing Assistant Secretary of the done an the rest They’re ao gpr-
Treasury Seymour Lowman into tact, everything is so Complete, and
the mountains Just as Mexican
troops are charing the rebels be
low the Rio Grande.
Assuming that Lofimsn ts al
lowed to retain his Job a f e w
more m onths,'ha will have every
official in Washington.roaring for
his gore— Just because Lowman
tell« the truth a« ha-sees it.
Just when it was supposed that
Lowman had been effectively gag
'erhaps one reasoa why more ged after his frank blurtiags ,on
ticia n s don’t throw their hata the subject of prohibition, which
i the ring, is that* they hike he Is nominally supposed to en-
talk throhgh tM ta .
and: »erupted > a . newi jllrectfon,
thlB time threatening to feuavup
A ybung man played the saxo a delicate International situation
phone for 18 hours, setting g rec for the Department df 'Bate. An
ord. The very man to send to ex r em ely im portan t situ a tio n , too.
The S o n t p! It S & I g tf EPS«
MeMee to keep the peace I , .) j ,
V
man uttered a few terrible .words
3
tending to confirm what many
persons
regard as obvious Tacts
never make s bridge
bates to return a but which the administration had
been denying, - f i
t
The StatÀ'Department’ had
t*.— -■
perspired freely In-attempts to
All a man needs these days to show In its notes to France on tbe
new French ta r iffs that recipro
be Able to make a living at sell
city
had »over been a part of thia
ing gasoline ts a little target prac
country’s policy and that We nev
tice. •
e r bargained over the tariff to
the point where we would lower
or false ours when some othér na
Women follow the decroe of tion did as much for us.
Fashion even though the heavens
Lowman announced formally
fall, aocordlitg to a newspaper the raising of the tariff on cer
headline. Aye, and if the skirts tain* minor articles of import from
go upt
France and then undertook to ex
plain that this was becausd
France had, raised her tariffs. He
said :
president Coolidge got a new
"The American policy is one of happy aa that girt. She didn't
pair of glasses. Probably to rood reciprocity. ' That’s onr policy. dance. Just like yon, kid. She kind
the’ suggestions of those who ir e They go up, we go up; they go of floated. As liFht and airy ae tha
i. wind Ikat rustled th the paUs traea,
witling to advise the odmhristra- down, we go down.”
as graceful «s tha ttoy waves that
tiok what to do with that four
name lapptng up on the beaoh. And
ft ft ft
bow that boy watched her. He must
bllflpn vurplus..
Insofar as the tariff law con have loved her h lot, and when the
cerning the commodities ln q u e s-
tion was concerned, Mr. Lowman
w ive. I was drank. I nsnaBy was
In thoae days, but somehow that
(Please Turn to Page 7)
sobered me, an* I felt kinds as if I’d
0—m wttt/»htng
eomathlpg
I
shouldn’t have seen. Barns as I did
when I watohad yon. Folly."
“Oh, Hell, anyone ana watch, me
danca." aad there was blftaraeoa
In the gWo- voiee. **Fvot danced
for niggers, chinks—don’t see wky
anyone should fsal.fhat way about
OC?. 19th. l o s s
“Don’t «ay that, BoHy.” Hurri
FLYNN to*LANGFORD
Crtt Tolman and W." H.
cane harried to comfort her. “I
itVraturMd framr their last
By DOC REID
guess that It dbn’t matter what
Four years ago today two fa you’ve done, long as ybn want to do
hunt on TueMtoy afternoon,
caught a good xsisod brown mous ring Idols ofia couple of de tha thing yaaVe doing wtfo yer
an the T*«t «Me of Grlsily cades ago met in the ring in Mex Whole heart I t e l you, Polly, you
hut eame In without th«lr ico In the Jast ring battle engag dance Ik e «he did, an’ I wonder,
Md. do yer think that yorM ever
ed In by either, when Sam Lang dance
for m et Just tor afo, yur
ford, the famed "Boston Tar Ba
by," knocked ont Jim Flynn, th e
“Pueblo Fireman," in t h r e e
raturned to rounds. The fight apparently was
for ¡nothing more than to deter
mine Which of the two had gone
back the fart hate,
While both of th e men b a t
mere ehaddws of their once gfeat
and W. $ v Kropks eelves and netthef displaying afly
y for p' deer hunt bf tlfo'dashing qualities of former
day* L a u ford was probably the '
most p itlfil object of the two eVj j
ea tkongh he efoerged victorious.
The letter’s vision had began t i * ''
a id Wallace fail Wm -several months prior td
been prospeet- this affair and It Was with d if h | >,
cnlty thah he coatd see to loeat* i
hta opponent before him. Shortly*
afterward/he went totally blttfa.
Marry m s, and go .en d ts s thee,
placws that yon ought to know!"
For toe first time in her life Pony
flashed, and as the crimson mount
ed over her throat and toes, H u n t
cane thought her lovely.
“It ain’t fair to Ud Uka Ont,"
she hurst out. "I’d give my soul to
ba really hsjvpv and to do aa I
wanted. Maybe for someone I loved.
But I guoss I Just got to daaee.**
Crawley was watching from a
point of vantage, and when a watt*
or informed hha that the man with
Polly was not drinking ho frowned.
No progress was being made The
hour was growing lato and ha could
not lot .him get away with that
money. If the damn Cool would not
get drunk—there was always tho
room upstairs. He . motioned to
Blonde Bsosto, who woe 'drinking
with two tipsy Lancar* add then
told bbr to Join Polly.
i
TURNING THE PAGES BACK
sppat tha day visiting fri
¿
bybopsis
4 ü TH» m H •
ï v j XÎ
While politicians And economists and business
cusg)on of common prooiems. w ane « - is uiuuy m m
imlitical action on farm relief has not been men
tioned at iinv of these meetings, certain it is that
the city women have jQurneyed to the country and-
the farm women who have corao to- town for these
affairs have developed a mutual understanding
which promises an amicable adjustment of joint or
individual difficulties.
. .
-
One city club invited eleven .groups of rural'
women for an evening’s entertainment, 150 woilien
coming over well nigh impassable roads to hear
the reading of a play with rural setting. Over the
refreshment tables there were discussions as. the
rdBult of which one woman present said thafc it I
seemed that they had experienced another step'tce,
, ward tbe fulfillment of their “ desires ‘to strive to'
touch ahd to know the great teoinmon woman’s heart
of us all.” ’? . . . .
.
: ' 5
The women of another prairie section have been
entertained in the neighboring city and have them
selves sponsored a cqmpaunity meeting attended by
ninety women from near-by places. And another
club furnishes a story of eight town women who
drove through a heavy snow storm to givfi a play in
a community house for a group of ^arm women who
have »o club of. their., own, i
that women are
It is in simple ways litae'
bridging what once seemed; a wide gulf between
those of their ow nsex who live on farms and those
w ho’live in towns, and no one can doubt that both
groups are benefitting by the exchange of ideas and
opinions.—-Christian Science Monitor.
«
From the FBO photoplay starring
-■j asmxiro
30 Years Ago
This Day In
. Fistiana
-"T »JRI
and in any orne they squandered
ttqtV money somewhere before they
started a endse, gad why hot at the
Rtvsrsldef Ona place wws as good
aa another to leave It la. ’
M woe perfectly safe, lor tha vie-
tim invariably remembered little
when he woke up with aching head
and empty pockets. Fatly knew aU
this, also the trioka employed. ’ la
her short stay at the Rlrorride She
Md played a part la several sn«b
episodes, and had R been one s t
SÄJTSd’S if Ä y i
s h o u ld e r s____________
Rut ih la man wna clean. He
aometbing different He reprei
ed something fine and noble,
breath of fresh air that had 1
euddqnly fanned into her drab
N o-d h e coulda’t do K. FWly