sSMMt
W W .'<1
THE DflIIiŸ TIDIHGS EDI’
L l„A ,ÙJ|,l.1 '.f.
— -,
■
„ . r M w - i i r t i -,
■ ,=
SHLAND D A ILY TID IN G S QUT QÙR
By William»
N e U L ^ B A U rD Ê
|
A U M
AU O o iU u
By Rodney Dutcher ‘ V
NBA Service W riter
*
' r ' ' '■
fv
FOGvT er R a is e
’
WASHINGTON — P o litic # ^ '
N A H FEET vj A e m
will believe anything.
They seldcm agree on a a y tlg s
HE OÜWP OAT PEACE
with ungnljnity, h«t here Mr*
♦ .BACK VAMO^
some q f > e tptogs «erne ot thep
bedew /
>
.& • u
' That flovwrnqjr Al^Smlth is the
strongest candidate the Demo
crat* could possibly run and is
i the only man who can win.
That A l’s nomination woulf be
a frightful honor and-that Jie
would run ntHUons of votes be
hind say aloe, respectable, dry
Democrat.
i
That President Coolidge, eith
er because of his own desire or
. that of others, or both, is defin
itely out of nex tyear’s presiden
tial race.-
That President Coolidge will
ho “drafted’' by a worried party
i which feels that he Is by far Its
safest candidate.
That Herbert Hoover can’t pos
sibly win because ho doesn’t lit
With the pollUfllaos and can’t gain
enough strength in farm regions
■ on the east.
That Hoover Is riding on a rls-
' ing tid * Of popularity among the
’ business men' and the people ,
_ which w ill easily give him a ma- •
Jority at the convention.
They’re sure:
1
cr.f?iw»LLiA^E>
That Jim Reed Is the jtroagest ,
Democratic candidate becsns» he '
I
iu bound to inherit the Smith
— ^ ^ W
^ a A A ** strength when Smith definitely
S lB lI lI lc H
• falls to break through the two-
T
October <• 1W 7
,
»
A LL GOD'S WORKS— Bless the Lord, all his work* In all
places of his dominion: bless the Lord. O my soul. Psalm 101:22
'
“L ift np. l i f t up your voices now;
The whole wide world rejoices npw;
The L h rd ih ath triumphed gloriously,
The Lord »hall ralgn victoriously.”
■
,
L .- - T
Loading up several ships with malcontents and
radical extremists, the president of Chile sent them
to an Island in the Pacific with his good wishes
aod his hopes that they might wor)c out a civili
sation to their own liking.
Out there they can throw bombs, they can en
gage in any sort of violence or vicious stunts they
want to—ju s t' the same sort of Stunts they were
carrying bn in Chil$.
>
If t^ey object to established institutions in
their-own island bailiwick, it will be their perfect
right to bomb them. Whatever is wrong ip the
conduct of affairs,1 they can promptly demolish with
torch er Masting powder.
It wiH aH he their own to enjoy and destroy. .
AlTbeing o f lik e o u fid sa n d desires, they can
apply their philosophy of violence without chal
lenge from those who believe in governments, laws
and established authority. It is their island and
there wiU he no capitalistic hand to wrong them or
o=«rr—------------- '
hurdle
They w ill be privileged to work out their own
[isatinn to the dictates of their own license de-
|
;
S R * is similar to that of every other mer
chant Here is what he-has to say about advertis
ing—whether in his city or in Ashland:
H E j r iv e r t is e regularly. Every issue of the
paper takes my story to its readers.
“ f. make every ad look like mine. Years ago
I adopted a distinctive style, and have stuck to
i t 1 use plenty of white space; my ads are never
hard to read.
<‘J pat into newspaper advertising a definite
proportion of my gross sales. I fix this at the begin
ning of the year. My rule is to make it three per
eent of the previous year’s gross, with more if spec
i a l condition» justify i t
,
41 brighten my ads with frequent illustrations,
either humorous or practical. This costs me little,
fiwp I subscribe to .an advertising cut service and keep
the cuts to use again some time.
*
a ,‘ I ana careful never to over-promise.
When
I make ri*ims I back them np with reasons. Then
when I really have an unusual bargain, people be
lieve me when I ‘whoops ’er up a little.’
“ I think advertising all the time. I buy goods
Ih g tw d l advertise well. Sometimes I buy goods just
for their advertising value.
“ I get good display for my ads by seeing that
the copy is in the newspaper office in plenty of time.
I do this by having a definite hour to write the
<»py
41 Whenever possible I carry the nationally ad
vertised goods that are advertised in my own home
paper. I'Jteature them. Sometimes they give me a
'MRaUOr Mtorgh) than fly-by-night concerns, but 1 find
that I sail faster and wake more money in the end,
harideaJ pleasing more customers.
**I always play my window and counter displays
to link up with my newspaper advertising. Each
helps the other.
4‘My sales people back up my advertising. They
aftiB help with suggestions for it, and I see to it
that they always read i t ”
.
W a , mind you, comes not from a newspai»er
psfitiashsr nor an advertising manager, but from a
’Bstiui merchant whose chief concern is building up
aad Auumtaining a profitable business.
He is a representative, progressive merchant
who know* that without advertising, his business
JMffs tor short of what it should amount to.
Arivertiaing atone cannot make a successful
..jMlflMMB. i t most. be backed pp with uality mer-
XMphtoito ••rvioe and fair price. But without ad-
r Vtrtissng, those three factors are about 40 per cent
dMjko It
or not, but in the long run the non-
kadvartiriw pays the advertising bill..
seams to be hoodoo. Maybe we will get
a while, though
h
B U R K E Tb GOW
Ry DOC R E ID
U tò S E :
.
, “
Ninety - seven years ago today,
James
Burke heevfwjlgfct
ehampion of England,
knocked
oat Andrew Gow o i England ’in
22
vicious
rounds
at
L a v tends children to school,
but God alone can make them get
an education.
Hes Heck says: “ Instead o’
trial marriages, my notion is that
trial divorces would produce bet
ter results.”
affair which Barks engaged in
to secure money to hilp finance a
siege of training in preparation
for hl* -big championship match
with Simon Byrne, heavyweight
champion pf Ireland, which was
(ought Ip the spring of the fol
lowing year. ■;,
i
< ,■
Burke engaged I* several of
these boots Involving ,small side
bats and some of bis opponents
furnished pretty tough opposition
before being subdued.
President Coolidge may have
boosted .'the quality of Vermont
maple sugar and President Calles
the goodness of Mexican Chilicon-
carne whan they talked over the
long-distance phone the other
day, so far ha either could tell,
a* each spoke la his native
tongne.
However, It undoubt
edly added to the good w ill of the
two . ooantriea concerned.— Ore-
A prize haa been offered f o r
utodern composers to finish Schu
bert’s
Unfinished
Symphony.
Give the aMianmept to some jaas
writers. They’ll finish It.
An Iowa man, 28, has been balked
in two recent attempts to marry
g irl* of »0 and »8. Maybe t h e
kid’s bashful.
Harr,y Sayles suffered a broken
eollarbone last Thursday when
be fall eat of an overloaded auto
mobile.
Harry Goodman left Saturday,
evening for Portland, where he
will visit for a few days.
Howard Wilson left last T h u ^
day evening for Salem, Where he
Will attend the State Fair n o w
going on.
think of it, nobody «tally bslleve«
thia one.)
,
,
That Charles Evans Hughes
will he nominated with the sup
port of And* Mellon, the eastern
Republican«, the. international
bankers gad toe Standard Oil
Company.
That Hughes won’t bp dominat
ed because the electorate knows
he ha* t * a support of A a 4 y
Mellon, the International banker*
and the Standard OH Company.
That Smith can’t carry Massa
chusetts and IUinois in any event
and conlda’I. > a t Hushes In New
York.
An unofficial American trade an-,
ion delegation, after
studylsg
conditions In Russia, report* ser
ious unemployment. W ell, Isn’t;
that »h at Russian wanted?
A <gXM> HI’OBT
“A R o d sport,” writes a prize
wtoptog define? fer foram
,“is
one who reqaivas thirteen horrible
A Quebec senator haa reached
Christmas ties, thanks each giver
100 years and never had a head
— and »ears every tie.’’
ache. Congress nlnst he a let
Another contributor said, ”A
different np there.
gooA sport J* ope Who says, “ Yet,
De*r>” FJWV We wb e *w e ts his
driving from the back seat of the
TURNING THE PAGES BACK
ASHLAND
Jim hasn’t a chance be-
the farm-
« » are aore at him and because
he deserted Woodrow Wilson.
That Prank-Lowden knows he
p an t win with his prospective
bloc b i farm state' delegates and
that he will bequeath them to
DaWes as soon as be has bad
M t f «tog W toe convention,
T *« t Lowden has a chance
t
canse **•’• wetl
'
Students at a M lriouri oelfegs
,ve "presented school authorities
ith a petition asking that$ an
afternoon nap be made part of
»be course. Probably they J*W
want It made official.
Tqmple
sinhhor* man and fool* «npply Mills, Eng., for a side bet of'425.
About 200 persons witnessed the
material for the court docket
Those living happily find Mfe
too *hort; the miserable find It
too long.
a
I
,
OCT. 4th , 1830
For The Merchant
One of the largest retail Btore owners in the
T
jHapW / W H X I K
ASHLAND
Misses Berry and Baldwin, dress
makers, have opened their estab
lishment for the season Ip t h e
Shsrwln A VanSent block, second
floor, Where they w ill be pleased
town make too muofc of a play-
to see «Id a»d aew patron».
E»und 4>f the city cetoetery. end
it J* suggested that only h word
AU persons are hereby warned nboald be - — r-r -r to stop tow
p r n X e . H t o h S m d l t «M l.
not to carry guns over or upon t*d
lands of the undersigned or to
trespass thereon, udder penalty * f
prosecution under the law. Wm.
Myer, Ralph Billings. B u t I
Walker, T. R. Brown, W. W.
M. True, L. A. NeU, M. M. Tpcker.
I wonder If such definitions
would *onp from youth? To them
Is a food sport a hero, or a mar
tyr,, or a humorist? To boys and
girls 1* * (opd sport merely a free
spender. W A® plhlete, or a polly-
annat"
• 4 •>
The expression “ * good sport”
«Ipried otft in slang 4 *® r. but it
to n4w on Main street, sad to the
AM urltP Of us means that those
Who pjay the Great (Jam*'of Life
in a couraxaoua and courteous
V l k * hundred* pf books to the
» M t w » t b which < have Mther
to«» ^ W . t ip s e me or whtob I
to re p n rohpM . on* »toad oats.
& »» to to d “Adrantarea to Jtabtt-
Mr. and Mrs. Clyde Dean have
J. H . Rlee and family ot PaU
moved Into the Freeherg house o* opn Bay Lodge will go to Loe A *
Granite street.
geels to spend the winter.
Mark Baker, who recently die-
Mrs. Phoebe W right returned posed of his hnslaess Interests to
eterday from * brief visit at
(«tototorilnuo
stomped I ^addressed second base purposely and no?one
btum reply.
e someone on yonr
piked a runner at
but
*rnuId
--------------:-----. -------------
(Chntlnued On Page Five)