TIDINGS
3 DAY”
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September 21
taken in the building, which Tex
Rickard erected for housing his
boxing, hockey, bicycling a n d
other sporting enterprises, than
ever before in the history of the
show. Here it has been the-cus­
tom of manufacturers of radio
and Other allied equipment to
demonstrate their latest a w e-
strtcken visitors from all parts of
tlfc United States, the ^renx in­
cluded.
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Here, too, has It been the cus­
tom of the broadcasting compan­
ies to present In person those ra­
dio entertainers- upon whom the
Indulgent public Tias been wont to
shower thousands of applause let­
ters^— more ok- leaa — following
their* every appearance before
the microphone. A specially con­
structed “crystal studio,” . .a
sound-proof room, walled ed-
A Glimpse Behind The Scene
On The Greatest Radio Show
What happens behind t h e White, whose word picture of
scenes .when an lmpressario of the Radio Industries Banquet
the air galvanizes into action for show will go out to the largest
broadcasting a "greatest show on hcok-up of radio stations In hls-
eartta" to the largest radio au- tcry, and who Is responsible for
dlence of all times Is revealed by the selection and rehearsing of
Major J. Andrew White, dean of celebrities in every entertainment
broadcasters and vice-president of field for a show that will last well
the Columbia Broadcasting Sys- over 6 hours and will include ev-
tem. The Major, who again will be crything from bjackface comed-
By WILLIAM J. FAGAN
Master of Ceremonies has already Ians to grand opera prima don-
(United Press Radio Editor) »
reached the time for finishing nas.
NEW YORK, Sept. 20.— (LP)—
touches for Radio’s Night o f , Of course kfajor White h a s
H$rald£d In advance as “t h e
Nights, the Radio Industries bah- been master of ceremonies f o r
greatest ever,’’ the Radio World’s
quét to be held in the Astor H o previous Radio Industries ban-
Fair opened Monday in Madison
tel. New York City, Wednesday quets, and his experience in build-
Square Garden to continue .all
evening, September 21.
ing the show and then putting it
week. Not only'afe there "as­
The
Stage
Director
who
thinks
° r- U*e air for radio audiences to
tounding displays of the m o s t
he has his worries In puzzling out ”■««’’ w111 stand him in g o o d
modern radio receiving equip­
Just hew to please a couple of stead for 192?‘a pretentious af-
ment and accessories thereto,”
tbcusaud Spectators who can be talr.
expressed in advance press notices
crowded into his theatre, has a
U Is almost staggering to the
with all t£e flourishes of langu>
veritable sinecure as compared imagination to picture the vast-
age which Dexter Fellowes of cir­
with the task which faces Major ness.of the radio audience that
cus fame would be proud to call
will hear the program, but before
his own, but there Is “unpreced­ however, bids fair tò’oustrip all
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the
talent could even be deciSed
previous
shows.
The
develop­
ented arrays of revolutionizing
the
show
will
have
such
an
effect
o*
or
rehearsals so much as start-
ments
in
radio
receiving
appara­
electrical devices” developed for
tili during the last I t months that more antiquated radio receiv- ed, the Major had to visualize the
other than radio uses.
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The Radio World’s Fair for sev­ have been such that great interest ers will be junked In favor of little groups which will bé gath-
eral years has been the world's Is certain to be aroused In - t h e modern equipment than ever be- ered around* receiving sets In
most Important annual radio ex­ breasts of the garden variety of fore. Especially attractive will thousands of communities within
position. More space has been radio listener. It Is expected that be thè displays of receiving set» hearing distance of the 60-odd ra-
of advanced design which are not dty stations to be booked up by
only practically fool-proof, but special leased telephone wires to
nossess the additional value of the speakers’ 4s ble In the Astor.
Consideration, ¿or Instance, had
to be given to the wide variety of
tastes. Places had to be provided
— ------- ' - . ONE DIAL CONT ROL--------------- -
for the hum blefolk song 1— for
Me
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the mighty opdk ijtc krla—for lus­
No batteries required—Operates direct from light
ty comedy— Lh. serL>us grinning
dramaHe ntoml-U—Kaud muejc
3 < > ck 4 -W « i» M ^ ; i Î W ? ^ 'A raduat^ !» wave
ranging iron) < iir f |l jazz to the
lengths and killocycles. < .•
dantiest and m it exquisite musi­
cal fancies.
Guaranteed for life by Spartan Radio Mfg.,
Arranging a roat radio pro­
' Pioneers of Batteryless Radios.
gram Is a respe sibllity that must
be taken serioi sly.j It is some­
SEE US FOR A DEMONSTRATION,
what ait opes uecret that it in­
The Latest in Radios
volves even tb" question of just
what is radio showmanship.
“Showmanship,” Af^Jor White
says, “Is nothing more or l e s s
than the ability to please and en­
Exclusive Distributer of SRàrtan Ra
tertain an audience. Radio does
that. It is considered quite a
trick to do that In a single thea­
tre and in a singlé city. A pro­
duction that Is a big hit in a me­
tropolis often la a complete flop
on tfce road. A falling off in box
office receipts is not even un­
known by the merextransfer of a
successful production to another
playhAse.
"I hive in mind g,notably suc­
cessful play that was moved from
New*, York to Chicago because It
was found impossible to fill up
the gallery in a metropolitan
theatre in which It opened. T h e
galleryltes of that particular the­
atre had been accustomed to an­
other kind of play and simply
wouldn’t flock to this attraction.
It a comparatively small t h i n g
such as that can, affect the thea­
tre, what a gigantic task Is faced
by the lmpressario of the air.”
That Majqr Whlté'was abel to
slogan—“ COSTS MORE-r-DQES MORE.’’.We don’t make the cheap­
safeguard against eren such ob­
est radio. We could, hut we don’t. •Otar lowest price is $110.00. In
stacles In designing his entertain­
ment for his vast audience is
our opinion, no radio set can he listed at a lower price and yet give
proved
by the success with the
the • owner
the
quality of reception which he has the right to expect.
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now famous banquet lyogram of
last year.
Another ZENITH slogan speaks a sermon in a line—“ The quality goes
This year ' t\e must entertain
in before the name goes on.’’ This slogan is thè keyword of our lab­
successfully an entire population
oratory and production departments.
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not In one city or two cities, but
In almost the entire United States
The remarkable quality of ZENITH, the simplicity of operation, the
— a task which would stagger ev­
very fine performance Under any and all circumstances, has extended
en the most astutq producer.
the reputation of ZENITH to the four ends of the earth. Buyers in
Not only has he difficulties of
an ordinary stage (producer mag­
foreign lands with their natural leaning toward ime careful work­
nified by the many times greater
manship and precision manufacture, are among the most enthusiastic
audience, but he has' also t h e
users of ZENITH. It is easy t^ perceive why the ZENITH business
task of making sound supply pic­
is the largest high grade radio businéss in the world.
tures to take the place of theatric­
al settings, lighting and scenic
effects. His personal magnetism
and the unseen voices in the great
program Itself will do that*.— do
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3620 Irim Street
It spontaneously in some' cases,
and ofteh under difficult circum­
OBIOAÓO, ILLINOIS '
stances. < ~
There will be from BO to • 100
entertainers and artista on the
SPARTAN
stage at one time who will be
brought oft and on quietly and
quickly for their offeTings, milk­
ing way for acts to follow.
The master of ceremonies, see­
Flght'fans who are radio fans
ing everything, quick to p 1 c k
and
radio fans who like fights,
words bristling with action and '
color, and with trained eyeB m iss-! will have ample opportunity to
ing not one important phase of hear the great Orange hookup,
the big show before him the Ma­ which Thursday night will broad­
jor will put Into his microphone cast blow by blow the great cham­
so complete a picture of what is pionship bout from the ringside
happening, that the vast radio au­ at Soldier’s field, Chicago.
Guy Good, owner of the XL
dience will see almost as clearly
as though in a front chair at this Electric and distributor of Roi­
greatest of Radio’s annual shows. ster and Radiola machines w i l l
Veteran of the air that he is, have a large set Installed at t h e
the Major has studied to the frac­ Vining theatre and fight fans are
tion of an inch just how dose he being invited to gather there , to.
must be to his microphone so that get the returns.
he can, in tones scarcely m o r e
than above a whifeper, send out
his description in a way that each
word will be distinctly heard in
spite of the noises and bustle of
the crowded banquet hall.
Amcng the most trying of his
The first of the new Southern
problems is that of building pro­ Pacific Motor Transport Company
grams so that a perfect t i m e busses, auxiliary transportation
schedule will be maintained— for the rail service to Southern
guessing at the duration of ap­ Oregon, will reach Ashland this
plause after each act— in placing evening, having left Portland this
each number . not according to morning.at 7:30 o’clock. No term­
merit, but built to the series of inal announcement has yet been
climaxes to accentuate the heavy
by skillful contrast with the light,
to insure (in the language of the tablishment of a tempo and hold
theatre) that the enertalnment Ing through a variety of offer­
wHl ‘'click” which me.ans the es- ings.
Local Dealers Promise Radio
Hookups For Championship Bout
First S. P. Bus
Expected Tonight
L. L. Leedom, distributor of the
Zenith radios will complete a
ho< kup at his store and f i g h t
fans will gather there also.
With the World Series games
not far distant, popularity of ra­
dios is increasing, according to
local dealers, as many ball fans
enjoy the World Series g a m e s
through radio as tliSy never en­
joyed them before.
Broadcasting of football games
has also done much to Increase
popularity of the radio during the
sport season.
made by the company officials,
but will be determined within a
short time. Change in schedule
on the S, P. lines and discontinu­
ance of the local train operating
between Ashland and Portland
will not be made until nept Sun­
day, September 25.
LIGHTNING STARTS FIRES
Six forest fires were Btarted as
a Result of the electrical storm of
Saturday night. Two of thé fires
were started on atata tlmberland
and four in the Crater National
Forest. >
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SUBSCRIBE FOR THE TIDINGS
RADIOS
Ashland Electric Sup
Makes Life
More Pleasant
Ashland Zenith Dealer
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THE KOLSTER ANI) RADIOLA RADIOS, THE MASTERPIECE
OF MODERN RADIO DEVELOPMENT, MAKES LIFE MORE EN­
JOYABLE, MORE LIVABLE,
IT TAKES YOU ON MYSTERIOUS JOURNEYS, MILES AND
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THE WORLD’S FINEST ENTERTAINMENT IS YOURS-OPERA,
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YOUR PICK.
EASY TO TUNE IN WITH ITS WONDERFUL CONTROL SYSTEM
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MUSIC TO DELICATE LYRIC.
AND WITH IT ALL-BEAUTY OF APPEARANCE
TRULY, THE RADIOS FOR YOU TO INVESTIGATE BEFORE
YOU DECIDE ON WHICH TO BUY.
ZENITH RADIO CORPORATION
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DEALERS IN
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Roister and Radiola Radios and Accessories