i
ESTABLISHED IN 187#
C. J. READ,
Einron
managing
VST. H . P E R K I N S ,
ASHLAND
DAILY
TIDINGS
OUT OUR
WAY
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VX*_A_aa«
a
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Many business enterprises lose oufbecause they
are not more flexible. They can not seem to bend
to meet the needs of the times. They, get a certain
sterotyped system
operation, and they cannot
seem to vary that fixed system. They offer their
staff or their service along fixed and standard line«.
But the wants of the public are constantly
changing, and business needs to be very flexible and
adaptable to fit itself into these needs.
Advertising is a great Tielj> in enabling a busi
ness to acquire this flexibility.' A concern creates
a reputation for having certain lines and services,
and then very likely the public is going to demand
something of a different type. The adaptable busi
ness will change over its merchandise and services
in order to meet this changed demand.
But unless that concern has learned to depend
upon advertising, and unless the public has learn
ed to look for the advertisements of that concern
to know what it is doing, the public may fail to
realize what that company has done to meet these
present day needs. Its service may be well adapted
to the demands of the people, and yet the .people
may not appreiate that fact
But if that concern has made it a habit to ad
vertise, the changes that it makes to follow after
the public demand are at once reflected in its pub
licity. They are presented as store news, and the
public, being always interested to know what the
business men are doing to please the people, is able
to see that that concern is right up. to date and is
well up in the front of the procession. Bo that con
cern gets the benefit of its flexibility through the
aid of advertising, and the public says that is an up
to date place, which always reflects the popular de
mand in a flexible way.
O O -ò O W
tom on the Atlantic ranut prebaMy
up by «orne California publicity man.
W
' to a ~«h # to «a
p ip im i
»A f e t e ♦ # S ip S »
Crater Lake
t
i Three days of raclpg Morin
I clouds, of lashing wind, of b lip ^
p i c «now; then U «o aipUed upon
Gayw«sm»d his peaple,
- To« oould not hut know that
kindness was «broad In the land
| tyow the flspt speak ftf dawn. U.;
loswo like a anile gftar days o t ,
soaro#? grp witag, .expanding- till it
h v s t 1« spent thunder with the
rialnc of the sap; and for a day
t e todgt- the lash of Shell 1» Way. I
1 The first rays of the morning
it-mnstor rated his
I sun fall upo« a world of marble
w-eoore young throats
rl 'Yay I Tray! Fred
I white* a «amber of ,rook,
ph
ken, with a salute, the
l.tegp a of sand. no brown or green
my wheeled'and was
of trees; fbs only #olor th lt Mk
f ot dust, leaving the '
at the sta te ot the
«Mined y u in that hit of foW
and Silver pawing
l«kyv within the jraUa of the cra
Buddy's horse moving I
ter. Nob {or lo a f did Gaywaa.
the oorral. . .
sosw fro«#« t e i «hesrlsw • .under
r, it seemed to the i
the smile of U s e . WhiapS of
hi Its nmt-
Aere after
■woks like vapor appeared as If
by mas(c en all the high. points. soft a m of fans about his waist, <
£ and ° f 1,tUe M w - Monies I
Mo sooner did thny O oatout upon
the hl«« background than they I
greeting a dense I
ware pafoted in pink and pale lav ■n°yn df kindly people pressing ton i
ender,
la st a touch of Wad» *Wd #p meet the long-lost aoa ert I
der hew and there.-., '
1
‘S X S U S ' S ; . ■
I Small Whirling twist ot mist—
IfcndtfWdik of Ltigc Connor, i
Irated fyqm ths wator, and at the the ranch foreman, of soorer of f
I slanting rays of thp
touched •Wiling, noddteg People, whose only j
| them they became as spirals of thought, ft seemed. was to greet t
WEXSWKE-
Jiaxy smoke from dying-campfires. him and take him to theta- midst as f 1
The air was filled with, frost
e« e-ep a eterno e t e s » « » > e « » t e I crystals that formed tw y h«ios|
and sun-bow# in the w est.' The
lightest breath of a breese was
bloving and these run-bows ware
oowKahUy changing poWtio»^ and
AND
one strained one's eyes trying to
( Medford Mail-Tribune)
a«« the elves at their ends, Wind
The McNary-Haugen bill,
ing ^nd unwinding the maypoM.
alleged to be a means of rw
The tree« wore no.- longer a
Kef to farmers, and tor a
long time a congressional
deathly white, they were spark
ling, alive with changihaEckt as#
weapon for the pestering of
the president, has btonN eto-'
ed by that official.
Ontoldi
Next to money, the hardest
thing to keep Is hair.
of being impractical, nncont
stitntional, beneficial to pro--
duets, raised chiefly in states
w|th republican majorities',
No matter how big a fool i
atad containing strains of so
man is, he will always have imi
Reckon gsk'rs my men. Shake, psrd terr
cialism, there was nothing,
tators.
i fellow* here, Oonnkr,** esM Wed easily,
the matter with it. ' It threw
treat da* tightening his belt. "ft's been a
the price of wheat into poll- I head and shoulder^of a ja a e with
Jong tt e s stnee Tve walked through
tics, which-would have been m ew ing hair, hla head seamed
• M J
» ■ « * •» ’ •■>«** •« this.
Nearly everybody watches fa-
1 Blake, Yuk t e s t know your businsee.”
sweet, considering jhat any ■ bowed in meditation or sorrow,
der, felt
Connor laughed, pleased. "Rack-
mons men and tries herd to get
thing concerned with poll/" land over and above the crags
ted
mla*
on
I do,- he eaid. rolling a ciga-
something on them.
•
>./•,
(there
hung
ter
a
ahdrt
apace
of
ties is either a calamity or « .
In every rstts. “(Have the makin'si) Well,
i
fitsle, It also fixed the prim (time, a hale e f frost «V itals.
I been ranntn' ranches ever since I
wus knee high to a’ ateer, an- with
e f "basic products,” and I Bach tree or groups of trees,
people Uka yore, aister an’ mothax
gaareuteed
them. ’ Poker J was a book, it# story written with
<KER
tub deal With, ain’t nothin' to It.
Instead of type. One
_ Getting what you want is simp
players had as much right to I Ipioturps
woke at Uka ta e se the boys, Mr. Monroe T*
oould read as one ran,S top if he
ly a matter ef knowing where to
demand that they alwayg
"Fred sodded. Might as weU.
go for it.
track ot Thia Connor seemed a good enough
have an nos in the hole. I# I Okese, stand «or a fa y at one page
at hall* bo8«-wraagler. Together thay walk*
was Just a mild, but windy land sty 1 leave the greater part
ntwlma ad down to ths men's buuk-koase.
unread. If -one stood «M te w e d
attempt to legislate luck out
to open years te e croup was sittlag smok-
of agriculture. There is no la group of tyees from a distance.
t his po- tag * morning, cigarette before «#>
You’ll never get’a raise in w
several tacking the work of the day.
Without great imagination he
question that the farmer getp
r a soft,
"Boys,** said Connor, with a wide
ea If you keep your mind both
the werst of g in the econom I oould picture the palaees o f that
oily, m movement ot his lpan. bird, old
your girl and on your Job.
lotty
we
have
heard
so
tonek
about
»rid,
he
he»«,
“this here's MV Mokroc, ¿ S
ic whfWgtg. So do soma of thq
Ml bine boss's son. Looks a ll right tuh ma.
rest of us. What the ferment land no one has ever sw « . He
Im tots Any o' yah got 'ny objections tali
need la a ja w to keep him (oneld pick out his own snow-
m . Ota» Twe new hossT
iftom being' manipulated by w h ite mansion, have > i f studded
* 8oi^’ . , r i ®d smBsd. They were looking
When the wife has to wait her
J with, his own choice of precious
financial allckers.
nr met* him ofm-. Face after tode—wind*
turn la the barber shop, the hug-
I atones.
V
°if
hBrd- almost frosty
baad has to wait f<y his supper.
>1. blue —but twinkling wttk good nature
LENINORAJD
Au .expe j The crowning glory of the
igst It *“d the naturally bubbling spirits
dition kas go«« to Siberia to Itreds wan at sunset, as the entile
bom«. o< the out-of-doors man. After a
fqtf
Liao
lingered,
Just
an
the
gold-
hunt for a 6Q0,000jton me
1
•enrtln7 • short, deelded-
¿ bdw'1®f«?deowbeywJth«broken
teorite whiek^traJltion says lew fleecy clouds came (rom the
Her Heck saÿs “Whoever or
Sh
®Ueh,»»oos eyes
I west. When the blue of the gnew-
tell about 20 years, ago and
lginated human nature surely
uorntog »»ddtod over, ttosk ext fcia band,
Inhadows^deepened
and
wandered
burned trees over an area o f
in the end drawled: •
worked la a lot o ornery traits.”
» could
-Name’s Chuck Wilson. Champ
1 ) 0 miles.
. /
through ths sndw laden branches,
r a
« s
then each tree > glowed as If
aflame with eternal fire. High-
lebovs their sky line shot stream
ers of colored light.
;
■ «■ the reclag cloud« of the
i. Mon* M> namesi Fred, an* tha^ goes for
golden sunset, the sniih of Llso
k
ka
TOBI
4 ' r
lingered, touched each tree as if
?«’ r8w , TIlers - w1ss h concerted ripple of
ASHLAND
Umself low mirth, and then the entire
to say, ’Xoqk, my children, to. the
“° vy a7 »’‘“OP dseoendetf on Fred In a cloud
eastward, for I come another
”2: A.” t*11?111 <”»«• they introduced
day ”
•
i.
<
Work— Shteeied mmE».
Fred Fred U lk ^ f S S S h ln S “^
Weather— flag partly cfcodt; ,
Aceqrdlng to tks Medford dall ■ H. J. Hicks' last week sold his
wind, weet; snewtafl sfeee Igst i
ies, Cel. Robert Leonard of Ash dray business here, Including observation * & I«.; predpttef#«
land, was In the injunction city a dose« or mote horsee, ho|el 0 4 2 in.: saaw eaRraumd I t» :
lart wank. •«< the aforesaid pa busies, trucks, et£.. to Wm. W bx
in.. taMp. h . la . v I. R* 1«. M- '
pers furthermore allege that the aud.D. D.’ Good, anddhe new ptw/ IS.5.
•
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genial and urbane Colonel was piiators took charge on the first
Jn their midst on a secret political of the -month. They are both
mislion.
rustlers and Will* doubtless matas j
no teas a success of the business
than did the retiring proprietor.
WEST PALlfWACH. ,FMk.
March
8. -»..ItaNta 'ar the lead!
Miss Hoagland, graduate of
lng banks'a# tba > a l^ R « a q ||g |<
tbs Ashland Commercial College,
is engaged la taking depositions
Jacobs A Virgin o f the Ashland closed theta En«# fljlb tako#Mbta
W
p ^ X i Ä yd.,* rr,Cftd8'
in numerous land cases.
Maia bonght a oonpls of carloads starting wfck fronsfed^taiuM'. «2
Mid-day
fen
s«,
tlta
aft^bto
Jam
fently.
J
r
r
J
Æ Î f ’i é ! * i n c h ’s got a
of wheat of Mrs. S. B. tot lapt
swefed « s . « « . i f f J T - i : ' -
med
with
,tta#
r
‘
.
vAi^a
week.
'.
*
*
” 2¿?Tr ‘a re* m this on tut,
A. ». Tnsckpr, a b|rbgr from
Medford, Okia., In a reednt aWft«
Banks closed were drst the
al la Ashland, where he to em
Ayer» rotofttot Americas Trust, Northwood Bank
ployed dt Ren tohigdorfTs head
and Trust and ths First Bank
quarters.
-gw. Çb»ell ”
Í V to « ,r
and Trust.
. JtT® be continued)
B
SK
§y5"!S.
.H? s ^
I
Isn't It Odd?
NEW YORK — They’ve
struck oil -on the lower east
elds.
Rut no vteono ot
.0 -
W it t i e
coming out of the ground
mysteriously.
There
are
many garages In the vicinity.
CHICAGO
As Professor
William B. Dodd, historian,
University e l Chicago see# it,
Chicago
has inherited in
double dose the spirit that
flouts the law. Early set
tlors robbed the Indians.
Slaves were imported into
free territory. Railroads and
other big business violated
AIKEN, S. C.,— The winter
’•colony has Won a victory
for Sunday golf, hut more
troubles for the links tomor
row Is forecast.,- A Jury
.found that four golfers did
not violate the blue laws.
Governor Richards at Colum-
bte forthwith announced that
nevertheless so long as golt-
•F# » te e d on Sunday they
would be arrested.
NEW YORK — The big
gest practical iucandeeeent
làrip yet is ready for uae.
With IS,#00 candlepower, it
la designed especially to il
luminate airplane
lending
fields.
J
I WafO/AersSayj
TURNING THE PAGES BACK
ASBLAKD
20 Years Ago
Knowing Your Home Q ty
Pittsburgh,-Pennsylvania, has been celebrating
it«-annual “ Let’s Know Pittsburgh Week”. It is
observed partly by providing .exhibits of the pro
ducts of the city. The idea is that if pepole have
an intelligent idea of the things thfeir own eity
produces, they will have more respect for its achieve
ments, and will be more enthusiastic workers for
its development.
The same principle applies to Ashland. Many
of us do not realize all the fine work that is bemg
done in the stores of our own community, and ths
r a n i industries near by. I^et us inquire into «fit
activities of our home neighborhood, and find out
the good work it is doing, and then be ready to talk
about it to the people we meet.
PUMJSHED, Bÿ, THE ASRJANp PRINTING CO.
In Winter Timé
WWôOM
Fashions and Conduct
Flexibility in Business
EWTOR
Williams
h A
There is a great deal of deploring of the wrong
• or undesirable things done'hy the younger généra
tion, hut the older folks »do not seem to hate any
clear idea of how to produce higher standards.
The problem is to so change sentiment that
such tendencies are regarded as yellow. The way to
turn a boy away from a life of crime, is to show him
that the crooked little things he is doihg are re
garded with contempt. If he steals g little money
out of his employer’s cash drawer, and feels that
his associates regard him as a smart and daring
fellow for such acts, he will keep on perpetrating
such thingB. But if he is made to feel that he is
regarded as at yellow our who is too weak to play
the game fair, then he is likely to change hiq ways.
It is much the sgme'in regard to the conduct
of girls, and of the girls and boyB together". Just at
present many of them seem to think that it is smart
to engage in practices that are more or less loose .or
viciouB. The most effective way to change that
sentiment would be to make them -realize that they
are regarded rather contemptuously for so doing. .
— It does not get at them to be told that their
elders look down on them. Bùt if thpy oould find
that the social leaders in their own set regard them
as rather cheap specimens, they would change their
conduct. The students in the colleges shape /the
opinions of their generation to a large extent. If
they could be convinced’that loose practices are to
be regarded as mean, and despicable, most of the
young people would get over these ways quickly
enough.
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•
It would seem that the eolleges should place
quite as much stress on instruction in conduct as
they' do on high sehdarship, and try to induce
their students to make fine conduct fashionable.
N e W s
Mrs. H. E. Badger entertained
at luncheon Wednesday In honor
of Mr. add Mita. R. J. BAvrvr&t,
who returned <>*■ week from aa
extensive trip in the south. Those
present were:'Mr. and Mrs. Cald
well and family, Mrs. Emma L.
Jack and the guests ot honor.
Mr. a«d Mrs. Charles Teft, who
taava-taste condaeflnd gto Royal
Cafta. «tons« «fiat place of * tod*
aoop today abdtaabe gmae to
Hornbrook Wtaere tB#y «•*« ne-
eepfpd positions at the Hornbrook
«vte*
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B. ' D. Staples made a buslm
trip lo Medford yesterday.
•30 Year« Ago
: