STUDEBAKER AUTO
I H
Btadstaksr’s profit manafaet-
uring facilities and an Incrsaasd
tdgnufacinrihg program, which
-alls for a tolnm s ineratss ot
71,000 nlors Studsbaksr cam thia
/snr, stepped into the limelight W
bo automotive field with swesp-
>nfe price reductions thia paat
wdfek.
The reductions range up to
8 MO and were made without any
change In equipment, all of the
mOflels being equipped w i t h
bdhpefa front and rear, disc
wheels and four wheel braked in
idMbtion to the unusually com­
plete list of fitments that charac*
ertxs Studebaker custom cars.
' “This latent price reduction on
Stndebaker cars climaxed the cels-'
brhtlon of the seventy-fifth anni­
versary of Studebaker, together
with the remarkable economies
effected by Ha unique facilities
tot one-profit manufacture,** ex­
plains H arry McNair, local Stude-
baher distributor.
"Another factor In the reduc­
tion of prices Is the fact that
ce the introduction of the cus-
otn line ot cars, sales and pro-
-iuetlon have established new ree­
ls of volume that has brought
ravings in manufacture and with
the apticlpated increased manu­
facturing program of 78,000 more
Stndebakers to be built this year,
the present low prices were plac­
id In effect.
“These new prices reflect the
aggressive spirit of the corpora­
tion and the confidence w i t h
which It looks forward to what
in the opinion of President A. R.
Erskine w ill be the greatest
Stndebaker year In history.
“The price reductions affect the
sport roadster, the custom victor­
ia, the custom sedan and four
models on the big six chassis—
the Chancellor, a four-passenger
Victoria, the Commander, a big-
six brougham for five passengers,
the Sheriff, the big six sport phae­
ton and the big six sport road­
ster."
ther.
Thia is one of the errestlng dis­
closures forthcoming* as a result
ef a questionnaire addreeeed by
lM American Automobile nano*
«lation to i t ! ot th« leadMg in­
surance and underwriting com­
panies of America.
A
_ Practically a ll the insurance
companies that hpvs bad exper­
ience in underwriting college stn-
dents agree that the "female of
Ifco specie»" in a much safer risk
that the "mere male." She doesn’t
take nearly as many chances and
even "In tbs pinches” she appears
to handle the car with better
judgment than her strong-armed
brother. She does better, also,
when it comes to avoiding emer-
geneiee, la tine, She is neither
reckless nor So nexiless an the
boy and, as a result, she is not
caught In damaging situations.
I f brakes are permitted to drag,
the brake drums w ill be Worn
down unnecessarily. I f the, drag
is pronounced, sufficient friction
heat may be generated when the
ear is bn the road to burn the
paint off the brake drums and in
certain casea actually start a fire.
Trying oat the brakes with the
rear wheels packed up, w ill re­
veal such dragging, and will also
ebow whether the right and left
wheel brakes are operating alike.
CRATERLAKEIS ■
BIG DRAWING CARD
W hile both Medford and Klam ­
ath Fails Moth lay claim to the
honor of being the gateway to
Crater Lake, the fact still remains
that Ashland, because of its fa­
vored climatic conditions, its
many health attractions snd ac­
cessibility, can still capitalise on
Crater Lake publicity through the
use of judicious publicity.
W ithout question, Ashland is
stragetlcally
located.
Persons
who go to. this wonderland of na­
ture by Medford are almost cer
tain to return fey way of Klamath
Falls and Ashland, while those
who go by way of Klamath Falls
are just as likely to return by
way of Medford and Ashland.
Therein lies Ashland’s claim for
recognition. This city has its var­
ious mineral waters to attract
those who are seeking health
along with their recreation during
the play months of summer. It
Is located Just high enough in the
hills of tlf; Siskiyous to escape
the heat of the lower valley, and
by reason of these natural advan­
tages given to this city by a
kindly nature,. Ashland can with
good grace call upon the auto
tourist to make this city général
headquarters for a motor vacation
trip through Southern Oregon.
Crater Lake, of courte, le by
far the greatest scenic attraction
In all of Oregon; more than that,
it is without an equal anywhere
la the United Stoles ae a drawing
card for tourists. Thera are many
other scenic spots,
however,
which can be easily reached from
Ashland as a central headquar­
ters, and If the people of this city
in thsir letters to friends in dis­
tant cities and states w ill ' urge
that all prospective visitors come
to Ashland and see Crater Lake
and other points from this , city,
such a campaign should result In
adding, to the ever increasing
quota ot touriata who ebase to
this city.
CHEF COMI
DF IE S.
Despite the fact that it is now
generalll agreed that motor trans­
portation should be supplement­
ary to rail transportation, the vast
perentage of motor transporta­
tion at present is competitive.
According to the last authorita­
tive figures, there ure a total of
1263 motor huses with a route
mileage of 11,440, miles running
In connection with railroad serv­
ice throughout the country. Rut
19,099 rjptor busis with a route
mileage of 334,522 are running
In competition with existing ra il­
road services throughout
the
country.
New Mississippi
Bridge Planned
A new vehicular bridge is to he
constructed across the iHssissippi
River at Cape Glradeau, Mo., ac­
cording to plans. This project is
creating additional interest thru
the fact that at thè present time
there is no vehicular bridge across
the Mississippi Between St. Louis
and Memphis, although in addi-
lon to this project, a bridge at
Cairo, 111.., is under dlseuselon.
,
Here Is the situation In the mo­
tor truck field. There arc 226
motor trucks wltfi a route milo-
age of
4226 being operated
throughout the country in connec­
tion with railroad service.
Rut
PO RTLAND. Or«., Feb. M :-*-
Edward E. Cohen, president
and general manager of the Olds-
mefelle Company of Oregon, who
has Just returned from a trip
through many W illam ette valley
and southern Oregon points, re­
ports road conditions throughout
the territory excellent.
Cohen
says the road from - Ashland to
Klamath Falls is kept up In ex­
cellent condition.
Over spring
mountain, In several places, there
were as much as four feet of snow
bitt snowplows kept the road so
clear that while it was necessary
to use chains there was no dang­
er in driving. The party passed
three snow plows between Keno
and the summit ot Spring moun­
tain.
The
highway
commission
should be complimented,’* Cohen
said on his return, "on the man­
ner in which it takes care of the
roads."
A blixsard, lasting about an
hoar, was encountered on the
trip and it »as necessary to use
salt on the windshield.
Roads
from
Roseburg
(o
Marshfield are again in
good
condition, Cohen said. The slides
have been cleared away and one
can drive over any part of the
road at a moderate rate of speed
with safety. Considerable snow
was encountered on the summit
of Smith’s hill, Just north of
Grants Pass.
Reports have it that there is
more snow in Suothern Oregon
this year than for several years
past. It is, however a remarkable
fact that it is possible to drive
without difflenity from one end
of the state to the other.
> Cohen says this trip Is the
first In which he has had
an
opportunity to give the new OMe-
mobile four-wheel brake job a
.real test. It met every expecta­
tio n and more. Cohen says the
cat Is the best for smoothness,
poster and durability that Olds-
mobile has made in Its 29 years
of history.
Study C onducted by C om m ission
The facts are brought out in
the recent statistical summary
which the Interstate «Commerce
Commission made from its nation
wide investigation into motor bus
and motor truck operation. This
summary the
commission
has
made public in advance of its
findings and recommendations.
Every common carrier subject to
the interstate commerce act was
made a party to the proceedings
and was required to furnish to
the commission all vital informa­
tion regarding motor transporta­
tion.
This is the first effort made by
the commission to collect lnfor-
matlon regarding this compara­ A TIP WHEN PAINTWG GAB,
tively new factor in the nation’s
When painting the car
transportation system. The pres­ parts arrange* a number
ent summary covers class
1 shields kept assist w ith
railroads only.
When placed about the ear
I t shows, for example, that in w ill absorb a lot of duet
the central eastern region there floats in the air.
are 68 motor buses with a total
rente mileage of 243 miles run­ ducted in competition with the
ning in connection with the rail­ central eastern railroads.,
road service of the central east­
In the central western region
ern region there are 68 motor there are 659 buses w ith a ro u t#"'
bases with a total route mileage mileage of 4950 miles running i f
of 243 miles running in connec­ connection with railroad operat­
tion with the railroad service of ion. But 3872 buses With jf " 1
the central- eastern carters. But route mileage of 106,708 m ile» /
4656 motor busese with a route are running in competition wlttf* ‘
mileage of 38,396 miles are con- existing railroad services.
LEEDOM’S
Visit Our Booth
AT THE
a
Spring Opening
We Are Electrical Experts
AND
IF ANYTHING GOES WRONG W ITH YOUR ELECTRICAL EQUIP-
. MENT, WE CAN REPAIR IT PROMPTLY AND EFFICIENTLY'—
INTRICATE ELECTRICAL PROBLEM.
ASHLAND ARMORY
Tuesday and Wednesday
At The Spring Exhibit
•
___
WE W ILL HAVE A COMPLETE DISPLAY OF ELECTRIC GOODS
OUR BOOTH. W E HAVE ONE OF THE MOST COMPLETE IJN E S
OF ELECTRICAL EQUIPMENT IN SOUTHERN OREGON.
X-L Electric Station
OLDSMOBILE
IT IS NOW THE TIM E OF YEAR ^ T O ftt VE^
THE ( All A GOOD OVERHAUL AND A NEW
- 'A . '
SET OF
General Exhibit
ANYTHING FROM THE SIMPLEST WIRING .JOB TO THE MOST
t
' ROYAL CORD TIRES
We Have a Very .Complete Line.
United States Royal
Cords
y
Springs
Bearings
Pistons and Pins
March 1 and 2
AND EQUIPMENT AND W ILL BE GLAD TO HAVE YOU VISIT
H D FINE
B i AUTO DEALER
there are 43,207 motor trucks
with a route mileage of 607,029
miles which are running in com­
petition with existing railroad fa­
cilities.
The amount of motor transpor­
tation operated in terminal serv­
ice in competition with existing
ldUroad facilities is practcally
negligible.
All of the motor
truck and motor bus .service here­
in discussed is In reguar line ser­
vice.
Spark Plugs
Rings
t
Sec Us For That W iring Joi».
Gears
Ignition Parts
Axles
Gaskets
Wrenches
Brake Lining
ASHLAND ELECTRIC SUPPLY CO.
Pilone 115-J
346 E. Main
|
STUDEBAKER
S u d d en S e r v ic e
ERSKINE
SIX
lEnjanjanEnener
F ir st S h o w in g
ERSKINE SIX
Studebaker’s New 2 1-3 Litre Car
AT
The Merchant's Show
March 2 and 3,1927
At The Armory, Ashland
z
ALSO
I
See Our Display of 1927 Advance
Studebaker Models. •
I
O T EtLD SAFER
I DRIVER THAN MAN
I
r
l '
-------------
‘ W ashington ,
Feb. i t . — The
college co-ed may be addicted to
mhhy of the late modea disapprov­
ed of by the "older generation,”
but when it comes to the driving
of an gniemofeils. she is an in­
finitely better risk than her bro­
Ashland
Oregon
THE
PARK
GARAGE
Phone
152