daily
ASH LA ND
D A IL Y
T ID IN G S
The Mourning
I« 7 S )
................. UdttOT
Bart R. Greer ...
George Mad «Jee
W. H. Perkins
Busines» Managst
....... News Editor
O m c U L CITY PAPRR
HA THU
r..ÂH>Nu.
AS TUB WüYMRSiîX, Qfc GAU
THUM.
A g e e ’s S h b é S h i
Nbrt tfWWUWCLE-
T f c w o t e i s t t <*
o E^ pmbn Tie w are
Telephony M
♦Meh
139 R Main Strdfet
One Month —
Three Months
Six Months -
One Year ------
Lewis Erbea and Jack Kolstor.
Their work la so «seellaat Wat
Uiey have been called back time
and tim e again for encore».
The moat popular number
I M ’ WKS*
WRSToweME
BEEHOVFO
A L O tâ W
One Month ...
Three Months
Six Months ...
One Year -----
A prominent toiture of BRICK
MORBK'B CAIjrO BM U COL
LEGIANS,
$C^O;|W
VHŸ NOT?
Â
p F T \h r
DISPLAY ADVERTISING RATES
Single insertion, per inch ------------------------- -------------- — I S° , ,
Political, Display, per Inch __;......— ..................- ....... ---...........-
Yearly Contract»
One insertion a week -------------------------------- —-----..— —
.17 Vi
Two Insertions a w e e k ...... —........... —
.25
Daily Insertion ------------ — — — —.........—— ................ x~--
• ••
Rates for Legal and Miscellaneous Advertising
Rirst insertion, per 8 point line — ...................................... *— 5 .!•
Each subsequent insertion, 8 point line . .. . --------~------- ..
.05
Card of T hanks................... .............. —
------— — -----.
1,00
Obituaries, per line
hi
Summer
TŸPBWWTER
J
Fairness
T*
' «... ;A\.,
t
For Thè Summer?
given to y o u t g arm en ts if
•
v •
yon le t us clean them .
*. , . X‘<i T*v .
' •
SPECIAL BATES —■.
Do n o t le t sm all sp o ts o r
WHAT CONSTITUTES ADVERTISING
“All future events, where an admission charge in made or a
collection taken is Advertising."
No discount will be allowed Religious or Benevolent Orders.
d irt ru in y p u r ap pearance.
ADVERTISING AND BUSINESS
A dvertising and b u sin ess a re close p a rtn e rs. T h ey
are responsively sym pathetic. In the tim es of thé y e a rs
ago ad v ertisin g w as good in p erio d s w hen business w as
good, and if th ere was a panic a d v e rtisin g slum ped. Now
there is less indication th a t business affects a d v e rtisin g
in .a s g re a t a degree a s a d v e rtisin g affects business. In
th e old tim es m erch an ts, fo r exam ple, a d v e rtise d in (the
local papers lib erally w hen businôss w as high, s p irits
high, cash plen tifu l an d w hen th e y “ felt th a t they could
afford to spend money w ith th e new spapers. ” Dut th a t
era lias passed.
Bnsiness men p u t th e ir first-ra n k business .judgment,
sense, skill into th e ir a d v e rtisin g c am p aig n s; fo r ojj these
a d v ertisin g cam paigns dep en d s th e volum e of th e ir b u si
ness. Com jietition is s h a rp ; if business is good they a d
v ertise to keep it so an d to g e t th e ir ow n share am j a
little m ore if possible o f w h a t’s doing in th e tra d in g line;
if business is “ o&” th e n th e y re a lize th e absolute neces
sity for a d v e r tis in g fo r a n u m b e r of good reasons,
In the old tim es th e business m an p u t a d v ertisin g
in to the business Rystem only w hen he th o u g h t the system
w as stro n g enough to .s ta n d it, now ad ay s he feeds his
business a re g u la r d ie t of a d v e rtisin g to keep its circu
latio n norm al, its stre n g th v ip e ro u s,, its . g ro w th stea d y ;
h e gives i t th e e x tra tre a tm e n t w hen he finds th a t a
tonic o r a stim u lan t is m ost req u ired .
B usiness men are com ing io th e sane view of a d v e r
tisin g a s an elem ent, a v ita l, ev eryd ay , reg u lar, stead y
elem ent in business.
♦
HEAT THE SoiPEGOAT
W hen i t is h o t ev ery th in g is blam ed on the h eat.
“ C razy w ith th e h e a t” is an old slang*phra8c w hich h as
no m ore p a t a p p lic atio n th a n th a t by w hich it is atta ch e d
to those w ho m ake excessive h e a t responsible fo r ev ery
th in g from th e loss of ball gam es to th e b irth of trip le ts’.
One capnot d o u b t th a t th e re a re num erous cases of h eat
p ro stra tio n an d th a t some of them resu lt fa ta lly , b u t in
m any of the d e ath s cred ited to h e a t th e excess of te m p e ra
tu re is responsible only in an in d ire c t way. B a th e r seeks
th e cooling riv e r an d is drow ned—h eat. Someone goes
to sleep in a ham m ock w hich b re a k s an d th e sleeper is
perhaps fa ta lly in ju red —h e at. A n o th er suffers an a tta c k
u f .acute indigestion possibly d u e to e a tin g food th a t
should not be eaten in h o t w e ath e r—h e a t again.
H eat brings an abundance of discom fort an d it is
wise to take precautions to p re v e n t serious resu lts follow
in g in its tra il, but th e re is no use becom ing alarm ed
pecause the tenq»eratnre hovers around 90 fo r a week o r
so. I t exceeds th a t for long jjeriods in th e tro p ics and
y e t people continue to exist there.
Observe custom s of living th a t all know are su ited
to hot w eather. Somebody, has said th a t h e a t is a sta te
o f m ind and it is likely tlia t m uch of the discom fort, is
m ore im aginary than real.
Ashland Planning
Dyettfc Wcfrtos
35 First S t
ahd
Phone 63
“ Hinwe
BY CHARLES P. STEWART
NBA Service Writer
Washlsgton — You’ll hardly
know whether it is money or
a merchandise coupon after the
treasury’s committee on redesign
of the currency gets through.
Tlxelr plans for revamped pa
per money are expected to save
ai>oiit 24,000,060 a year and to
provide much handler currency.
Their problem la to take care of
the paper money and let the coins
take cere of themselves.
The proposals, In brief, are to
reduce the size of bills by about
one-third, to eliminate the yellow
backs and make other color
changes, to simplify and stand
ardise design and Ao stop printing
some of the little-used denomina
tions. These proposals are not
ypt official. They are revealed
now directly from the committee,
however, and are believed to be
virtually assured of adoption.
Secretary of the Treasury Mel
lon has authority to make such
changes in the currency without
consulting Congress. The com-,
iqittee on redesign has been mak
ing exhaustive studies for nearly
a year and Is expected to report
within a few months. After tbs
secretary orders the changes,
nearly a(year will )>e required for
engraving the plates and for
printing and distribution.
“The department is convinced
that our present paper money sys
tem can be made more economical
and efficient and is committed to
improving it,” says Assistant Sec
rotary Charles 8. Dewey. He is
the official directly in charge of
the expert committee on redesign.
The change In size Is expect
ed to be most radical. Ever sine»
the first greenback were turned
out during the Civil War paper
monty has beten approximate!
7.28 inches long and 3:04 Inches
wide. The now bills, it is plan
ned, will be 6 ikehes long and
2 1-2 inches wide.
B E P O R Y O tB tJY
ftèstfa l P ullm an qw
night*» g o o d weep;
cfait in
its y o u f
i arrival,
Mexico’s arguing with the
United States. Well, she has 3
right to. Mexico is our neighbor.
Be careful about passing bad
checks.
Chicago Jailed check
passer was visited by two wives.
Hard times is when you can’t
borrow enough money to buy an
auto.
NEW YORK, May 21.— (UP)
— Physicians are more hopeful
today far the recovery of Evan-1
geline Booth, commander of th e '
Salvation Army, who is seriously'
ill at her Hartsdale home from
appendicitis and complications. 1
OUT OUR WAY
H undreds of B eau tifu l
W-all P a p e r P a tte rn s from
which to select
P a in ts, V arnishes and
W all P a p e r
Phone 172
By Williánté
fcidicr N 6 . 54 or N o . j 6. T he former
feuti y o u in Portland a t 7 4 5 next
m orning, the latter at 8:50 a.m .
Week-end ticket;
Limit following
Tuesday.'
with its
Indications are that this “devil
dog'’ Butler of the Marines is pli
able tq get mad and bite some
body.
Salvation Army
Leader Better
Every knock isn't a boost,
may be a bill collector.
W ASH ER?
$10.95
20-Yeax Guarantee
Ki/wW ag—
Sim ilar cpmfartabJe P ullm an, ter-
v ic e lea vin g Portland either at
p.dt. ( N o . 1 3 ) o r .( N o . 5 j ) at i » o
».In.—sleeper* ready at 9:30p.m .
XL ELECTRIC
Station
GUY GOOD,
Q. N. K ram er, T ick e t A gent—Phone 43
1925 Master Six
Coach
Good M echanical Condi
tion, Good R ubber, B um p
ers and T ru n k ,
$1100
SMALL - PROFIT PRICES
PHONE US TOUR ORDER
The
Autöihötive Shop
Chevrolet bealett
r< c
THE EAGLE MARKET
girci"!
'«A:4rw»<£.
4TW
. d
’* <12*
, ,
•
«. WJ. -. 7^-
«’*. A ía.^A - ä — A.Á.Í
O rdin arily when an autonm bilist ru n s a h e at w ith
a n express to the crossiug he d o esn ’t live* to tell the
th rillin g details.
It tBTirtb ft fnr hllil!U1 th a t Dom e pevph1 n r r
bad enough
1 give good people som ething in te re stin g to talk about.
T h is m ay be an aw ful c o u n try ; b u t people in China
* to get up 12 hours before we do.
<U N IV E R S IT Y O F C A L IF O R N IA G L E E CLUB)
M issionaries *»eing scut to the E skim os w on’t get
»here by te llin g how hot it is in hades.
A raixtnfè of clxtl^ singing, comic skits, solois
dancing Rnd jazfc b&tid.
M arria g e itse lf is n ’t a failure. U sually it is the per-
1 w ho engage in i t th a t give it a black eye.
T h e u p k eep is the dow nfall when th e outgo exceeds
incom e.
;
14 Acts bf Vaudeville
T h e m ay w ho blow s his own horn is usually o u t of
M C r t H t n e g e t g « ah -
- t u t F O R B O D E . M B o N K ife.
The first of the month makes every man fed bilious.
GfcN^RAi ADM ISION
OhUdren 25c — Adults 75c
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