ASHLAND CLIMATE '
Without the use of medicine cures
nine cases out of ten of asthma.
This is a proven fa ct
A shland daily T idings
The Tidinys Has Been Ashland's Leading Newspaper. For Nearly Fifty Years
MALARIA GERMS
Cannot survive three months if
the rich ezone at Ashland. Pur*
domestic water helps.
(U nited Pres« W ire Service)
VOU XLIX
Successor to the Semi-Weekly Tidings, Volarne 43
NO. 62
SBOHOM THREE
ASHLAND, OREGON,’THURSDAY, M)V. 12, 1925
Fruit Industry is Basis lor Ashland Prosperity
HOUSE IN ALL STATE
Ashland Has Attractions as a Home
City. Many Drawn to This City by
Ideal Location for Residence Here
City Compared to Beautiful New England Cities, With
Wonderful Homes Dotting Hillsides on Either Side.
‘Theatre Beautiful” Title Long Held by Local Show-
Many so Impressed With Beauties of City They Re
house Made Doubly Deserved by Entirely New Dec
turn to Make Homes Here.
orations Throughout. Owner Expresses Confidence
in Future of Ashland.
Ashland’s location in the Siskiyou mountain’s, makes
Tlie most beautiful small theatre building jji ^he
state, and <>n<? of the best managed show houses on the
Pacific Coast, is the name the Vining Theatre has come
to pisses«. In fact, so closely has the name Vining The-
atrq been, associated with beauty, that it has earned the
name, ‘‘the theatre l>eautiful.” "
—i—
Desirous of making the theatre even more deserving
of its name, 11, B. Hurst, owner of the theatre-building,
and manager of the show house, recently completed re
decorating and remodeling work, costing in the neigh*
borhood of $12,000. He lias raised the theatre from its
already high position among the show houses of the state,
and placed it above any. theatre of its size in the state
for beauty.
x
B. F. Scherer, famous theatre decorator, had charge
of the entire work on the Vining. Scherer is known up
and down the Pacific Coast as the most successful theatre
decorator in the business in the West, and bis services
arc much in demand. Soon after he purchased the theatre
huikliaag severul months ago, Mr. Hurst contemplated
redecorating the structure,' but lie was unable at tliat
time to obtain the services of Mr. Scherer. However,
the latter was able to start the work on the Vining early
in October, and without closing tW-tiieatre, with the ex
ception of the afternoon performances, was able to com
plete the work in less than a month. The theatre was
closed for three days for the finishing touches, opening
on October 28, completely redecorated. “ The Iron Horse,”
picturization of Zane Grey’s novel, “ The U. P. Trail,”
was the first feature picture shown in the newly decorated
theatre.
*‘I have decorated many small
theatres up and down the coast
since I have been in business,'but
never have I decorated a theatre
which gave the results the V in
ing did. We had plenty of oppor
tunity to display our skill, and
Mr. Hurst, wishing to give Ash
land the best, was not sparing in
the money he spent on the
theatre.” declared M r. Scherer,
when the theatre was finished.
The Vining had been in opera
tion for eleven year? when Mr.
Hurst purchased it. The Vining
brothers erected the showbouse,
and on the opening night,
in
1914, showed the opera ‘Faust’.
The theatre had been In several
different hands, w ith the V in
ings retaining control of the
building, until it was purchased
by M r. Hurst.
Charles Weissenborn, interior,
decorator, ,was In charge of the
decorating work when the V in
ing was first decorated In 1914,
and he returned to redecorate
the structure this year. Mr. Weis
senborn is known as the most
competent Interior decorator on
the coast working on theatres,
and he was given full sway when
he worked on the Vining.
Boxes on either side of the
theatre gave It a narrowed ap
pearance Just in front of the
stage. Two boxes, one upper and
one lower box, were removed
from each side of the theatre,
n n y the Iptftrlor
fr&B 3*
widened appearance, giving a
much more pleasing impression,
than before.
The entire interior was worked
over, and all decorations remov
ed before the work was started
by M r. Weissenborn and his as
sistants . A
plastic
texture
m aterial was need on the ceilings
and upper
walls,-
and
this
m aterial was given a beautiful
finish. The - lower wails were
given treatm ent giving them the
appearance of Egyptian stone,
and the entire interior gives the
effect of Egyptian architectural
dklll. "
Under the balcony, the llght-
lag fixtures
of burnt orange
silk. The lights are arranged in
three colore, red, white and blue,
and are used Tor Indirect llgh:-
Draperles of plush Alik,
in
burnt orange shades, were made
up for installation In the theatre.
The drop is also of this shade, in
plush silk, and the draperies and
the drop blend beautifully with
the finish on- the walls. The drop
is automatically controlled in
both raising and lowering, giving
a m M h better effect than when
it is operated by hand.
A new screen was installed,
In order to make better motion
picture projection possible,
lng. These lights are controlled
by dimmers, placed in the. pro
jection room, and cast a soft
glow over the interior.
In the balcony, the same three
colored lights are used) for in
direct lighting, used inside of
beautiful burnt orange silk fix
tures, and are all controlled by
djmmers from the projection
room, giving the proj4ction room
attendant complete control of all
lighting in the interior of the
theatre.
New equipment, w a s ' installed
in the projection room, making
possible the projection of better
pictures, and giving ifaore lig h t
ing to every film shown. Two
projecting machines, of the latest
type were installed, and are now
being operated. The latest type
reflector arch, double control
motor transverter was Installed,
in order to give better lighting
on the pictures by raising the
voltage o f the machines.
AU electrical w iring through
out the ehtlre house was com
pletely renewed. This work w a ,
done by the Murphy Electric
Company of this city.
Entirely new carpeting was
laid in the foyer and on the low
er floor of the. theatre. A deep
plpsh
carpet,
which
blends
beautifully with the Interior waa
furnished by J. P. Dodge and
Sons of this city.
" I am endeavoring to give
Ashland the best It la possible
to obtain In a srtiall theatre,*
said Mr. Hurst during the work
“The people of this city have
m< th<lr he4rty gupporti
. (Continued on Page E ig h t ) ,
it qn ideal spot for a home. In fact, it has been described
by many authorities as the most beautifully located city
on the Pacific Coast.
Nestling in the upper end of the Rogue River Valley
but a few miles distant from the summit of the Siskiyou
mountains, and surrounded on all sides by rolling hills
and rugged mountains, the city’s scenic location is ideal.
Much of Ashland’s residence section is located upon
hillsides. Here, from their homes, the residents of , the
city may view miles of open country, in the fall looking
out over wavng fields of grain, orchards laden heavy with
fruit. In the spring they may1 view the fields verdant
and green in nature’s dress, the trees in full bloom, and
in winter, upon the valley, covered with a light blanket
of snow, every tree, every brush mantled in the purest
whitg.
- -
;
.
A irla n d folk have not been
long In taking advantage of the
wonderfully scenic attractions of
homes located upon the hillsides.
There, the most beaultful homer,
have risen, and there are many
Ashland people planning to build
their future residences.
Even in Ashland’s yonth, in
was new to the country,
when
the old propector and his burro
•
were everday sights in Ashland,
the people of Ashland were at
tracted to the hillsides. Along
North
Main
on
the
hill,
side sloping upward to the West,
aro the old fashioned homes of
the pioneers. days.^There high
above the streets did the found
ers of the city build their homes,
in many of these homes sre still
occupied by their builders, now
enfeebled ■ with the years, but
still enthralled with the beauty
of the city.
Rolling hills,
dotted
with
beautiful homes forms the first
view of the city obtained by the
traveler coming from the south.
Entering the city on California
Boulevard, with one of Ashlund's
beautiful hillsides sloping up
ward to the left, the traveler is
Impressed by the beautiful lo
cations for homes.______ , .
The beautiful homes in Ash
land are many. Many more are
planned and construction work
has been started on several.
A building com pany,several
months agd started a campaign
of home
building
Instituted
primarily to furnished small but
beautiful homes to persons of
limited means.
One of the
most beautiful
sights encountered on a
trip
through Oregbn Is a view of the
city at night from the summit of
the Sisklyous. W ith the llglitB of
the city, spread out over the nar
row end of the Valley, twinkling
In the darkness, Ashland appears
Lacomb-r-
Several
hundred
acres being planted in strawber
ries, 1926 fru it being contracted
at 8 cents a pound.
LaOrande— Now Mt.
Em ily
safmill will be ready to start
sawing In November.
Tumalo hatchery
distribute«
3,000,000
rainbow
trout
to
streams and lakes Bend.
MUSIC BY
Regular Admission
OEO. 1). CONVERSE
IE THEATER
MATINEES.............. 25c
EVENINGS.............. 35c
Children — 10c - “ Anytime
a fairy city.
*
One touristy an Easterner,
viewing Ashland for the first
time, said, "this city brings to
mind the beautiful cities
of
New England. W ith the beauti
ful homes dotting the hillsides,
the visitor gets the impression
of peace, of friendliness such as
I have never encountered be
fore in the West.”
T ru ly a home city, Ashland
seems destined to become even
more so in the future. Visitors
who have mingled with the Ash
land people, Impressed with the
beauty of the city, are coming
back. Intent on making their
homes here.
A n l with every visitor who
comes to the city, even though
he does not remain here. Ash
land obtains another booster for
her beauty and her attractions
as a home city.
Friday and Saturday
MATINEE .......... .,1 -3 0
EVENING
FIRST SH O W ..........7:15
SECOND SHOW . . . .9:00
Adapted
from
the play
"Titans.”
by
Charles Ouernon
B rillian tly
sup
ported by Ruih
C lifford,
Nina
Romano, Lionel
Belmore and Ray
H allor.
t
No more thrilling story
has ever lent itself to Ihe
virile, robust qualities of
H oused Peters than this
strong story of the sea,
with its glamor and ad
venture and storm-tossed
ships. It is brimful of sus
pense, with situations that
have jtn them the stark
drama that only the fish
ing villages can bring. It
is a picture that all lovers
of healthy outdoor life
will revel in.
A story of men who go
down to the sea in ships,
and of the women they
leave behind them — of
robust adventure and
lustv romance. I t is a
lovers of the sea, that has
in it the tang of* salt air,
.that captures the glamour
of the boundless waves
and the lure of thrilling
drama.
COMING:- “The Pony Express”
Located in Rogue River Valley, Greatest Fruit Producing
Section in the world, Ashland’s. Fruit is the Best
Fruit Obtainable. City Depends Upon Prosperity of
Fruit Growers for Prosperity of Ashland.
Located in the Siskiyou mountains, at the upper end
of the Bogue River Valley, famed world wide for the
quality of its products, Ashland and the Ashland vicin
ity are noted for the wonderful quality of fruits pro
duced.
Pears, apples, peaches, berries, watermellons, cher
ries, all are grown in the Ashland district in quantities,
maybe not as large as in other districts of the country, for
the Ashland distret is small, but in quality the fruits pro
duced here compare favorably with any fruit produced
anyplace.
Of water, there is an abundance. The Talent Irriga
tion District, one of the few irrigation districts in the
state in which the farmers are receiving benefits above the
costs of the water, supplies an adequate amount of water
to irrigate every acre in the Ashland district.
Before the coming of the water to the land, the fruit
farms gave up a yield wfiieh was as large, if not larger
than the average acreage hr other sections of the coun
try. However when the water was made available for
the fruit grower, his yield increased enormously, in some
cases as nfuch as tbrde fold, and, almost without except-
| ion, tho ranchers declare that now, having used the water
for three years, they would not be without it.
But it was not always so. In the past, and it is not
very far in the past, the Valley View and the Bellview
districts, two of Ashland’s great fruit producing sections
were not the blooming valleys of beauty they are now.
The few farmers located there were struggling along,
making a pittance for their efforts, but ever keeping
in view the magnificent future which they knew was in
store for them.
.
Some did not have the pre-
severance to stay with the land,
und moved on to other locations,
seeing ever ahead of them some
thing better. Others, with the
faith that hai ever characterixed
the pioneer, remained on their
land, and their labors bore fruit,
until now, acre after acre of
wonderful productive land lies
before them, their own. Where
once were tout the barren acres,
waiting for the touch of man's
magic, there now blooms the
peach, the pear and the apple
tree. Upon these three, Ashland
depends largely for her great
ness.
•
However, the cherry and the
berry are in their natural habi
tat growing in the upper end
of the Rogue River Valley, the
most productive valley in tho
world. These fruits are harvest
ed by the hundreds of tons, pack
ed in cannertas in the Rogue
Riv*er Valley and have obtain
ed for Ashland and the Rogue
River Valley a world wide re
putation for fine fruits.
Wherever the pear and the
apple are eaten, and where are
they not eatenT the Rogue River
Valley and Ashland are known.
For the products of the Ash
land district, the commission
men, the handlers of fine fruits
x th e markets, for
they are always answering the
call of those who desire,the best.
And In
furnishing
Ashland
fruits, they know they sre furn
ishing their trade the best ob
tainable.
The canning plant of the Bag-
ley Canning company, successors
to the old Ashland Preserving
company, handles much of the
fru it grown In the Ashland dis
trict. Pears from the big portion
of the pack or the cannery. How
ever, berries, cherries, apples and
the numerous vegetables which
are grown In abundahee in this
section are also packed and find
a ready market. ** '
The proeperlty of Ashland U
based largely upon
frn lt.
Of
course, this city is also,
be
cause of its < location
on the
Pacific Highway, at the en
trance to the state from the
south, a tourist city. But basi
cally, located In the midst of a
wonderful fru it producing center,
It is fru it which forms the back
ground for Ashland's prosperity.
In fact, within the city limits
are located some of the finest
fru it farms In the Valley. Water
for the Irrigation of these farms
Is furnished by the city In water
obtained from the Talent Irrig a
tion district.
In addition to the
large
amount of fru it packed and
shipped from Ashland by the
cannery, a large amount of fru it
is shipped fresh, to the market
of the Pacific Coast. The Ash
land F ru it and Produce associa
tion handles a great deal of this
fresh fru it, shipping It to San
Francisco, Portland, Seattle, and
the other centers of the coast.
One apple grower alone, D.
H. Jackson, whose magnlflclent
orchard is situated but two mile«
south of the city, will ship 8.009
boxes of apples through the aa-
sociation this year.
Pears, cherries, berries, vege
tables and other products of
the soil of the Ashland district
srs handled by the association.
' Of AsilaHd' W i l f ' URN* ■ I f 4
abundance, sad it la upon th e
growers of this fru it that tho
merchants of this city depend
for their year around bunlnoas.
Although, it has been claimed
that Ashland, without her tou r
ist trade would have nothing,
it Is known that with frn lt grow,
era and farmers of thia district
supporting Ashland, thia klty la
bound to prosper.
Ashlaad merchants roaltaa thia
tact, and are convinced to give
to the farmer their boot
atlon. These
that a etty can
than the c o n n try i
prospers. The
fConUnawTo
■