Richards to gifted with • lovely « o il trained irtce. She wee heard at the recant Jubilee in the Jubilee tones, one of which was dedicated to her. LAND DAILY TIDINGS PublM iod Every E veaiag Excep t Ifcurt THE ASHLAND PRINTING hPn R- Greer ................ •orge Madden Green ■■■ . R. Jackson ................... FFICIAL CITY PAFBR Business Manage ........... City Bdito ...... Telephone 1 t¿BEKT-MQS£S' Dignity conceals much ignor» More trouble comes from say ing ‘‘Yes’’ than from saying Mrs. Grace E. Andrews, Editor DISPLAY ADVERTISING RATES « ngle Insertion, per inch « ’tie insertion a week ... " wo Insertions a week ... j ally Insertion ........................................ Kates for Legal an d Misceli > Irrt Inserito::, per 8 point line ........... > nell subsequent Insertion. 8 point line .« ard of Thanks .. • bituaries, per line what constitutes advk “All future events, where an admission ollectton taken Is Advertising.” No discount will be allowed Religious or Benevolent Orders. DONATIONS itiea or otherwise will be made in ndvertls contributions will be in cash. (1BER 2«. 1»2S He that covereth his sips shall not pros- and forsaketh the"» shall have mercy . overbs 28.18. PRAYER:—Our. lpvlng Father we thanl .l.soa our Lord, when we confess our ulna, *:ii,t to forgive us our sins, and to cleanse us J,CSS. ' • - g wADKART F. DEVELOPMENTS IN ADVERTISING In 1900 our country’s advertising bill amounted to «l»out $20,000,000 a year— Now it is believed to run over a billion dollass a Tear. This enormous growth in- advertising is one of the >.»markable developments of the first quarter of the twen- iioth century. - Not even radio has had so powerful an influence on «American life a s’the growth of advertising— For advertising touches every home and every pocket. It affects our habits of life. It has standardized many 3 roducts and made them known in every town in the t ountry. It has supplied the customers for products tnrn- «.i xwri 1» orr.ht nnnntities. Ouantitv production Is an The billion dollars a year now spent preserves the Lae of communication from maker to consumer, and creates new liren <-f eoinmunicntion— And »Î build., ar. 1 preserves the structure of. good ■will. It is os important in both these respects to the home •fown merchant as it is to the manufacturer of an a reticle appealing to national patronage. And it is ns important to the undeveloped commun- i*y as it is to the transcontinental railroad line. Ashland is a much bettor advertising town than it l a s been heretofore. But the sums spent in this manner •¡ere might be doubled, if placed judiciously, and the additional sum made to yield most handsome returns. Have you noticed how often and a number of other places. highly skilled men are also high Calendar Of The Week— Miss Provost kept a dairy of Monday— October BA — Ashland ly immoral T areata and scenes visited which Study Club.. Afternoon. We put in a great deal of Monday— October BS — Ashland rends most entertainingly. Sight Music Club. Library, 7:46 p. seeing trips and social affairs time chasing after things that we m. Mrs. George A. Briscoe, played a large part In thia happy later rçgret having caught. summer's outing, which termin leader. ated laat Saturday. Monday < October BB Ladles’ Art Rule for success: Hire tplks *. Club. Monday evening. Civic who can do your work better Club House. Mrs. Hasel than you can do It yourself. Miss Marie Sommers, a prom Haberly and Mrs. J. Bdwsrd inent club women in the state, Thornton, hostesses. Marriage Is growing more and more into a mere matter of In Tuesday— October BY— V a l l e y to a gueqt'at the Lithla Springs View Community Club Mil hotel. vesting love where it will pay Miss Sommers was formerly linery Class. the most dividends. treasurer of the Portland Federa Tuesday— October BY— W. C. T. tion of Women's club and in very U. Library. Afternoon. Hez Heck says Where a lot o’ gals fall down Is in tryin’ W ednesday— October 2 8 — Social aetive In club work. She is on Circle. Mrs. Bdwln Dunn’s. her return from a trip to Califor to be cute when they ain’t built nia and is spending a few days In Afternoon. fer It.’’ Aahland. » t : » n t t n » » n « a Thursday— October 2 0 — Millinery Class of Upper Valley Com munity Clab. Mrs. Jackson’s, The Joint social given Friday «06 lows street. All day. Friday— October SO—Junior High night by' the Modern Woodmen Baked Benn Supper. Junior and Royal Neighbors was sack a pleasant affair that It was sug WASHINGTON- High building. Friday— October 80— C. B. Hal gested that this be the first of lowe’en party. Hostess, Miss a number of such gatherings. By CHARLES P. STEWART The entertaining program wap Elisabeth Stearns, 37 Oak NEA Service Writer provided by the Royal Neigh street. WASHINGTON — While It bors and the bountiful feast wau would cause terrific temporary supplied by the members of thé confusion, treasury officials gen R eturned From Trip— Modern Woodmen lodge. After erally agree that the discovery Mrs. J. M. Hughes has Just re of a cheap method of transmut turned from a summer spent In the program, games were played, ing base metal Into gold would the most delightful visit and trip, and old fashioned square dances not for very long continue to during which she was entertain the music for them played by cripple the currency system of ed royally at the homeU of rela Mr. Barker, a Medford member, a country like the United States. tives and friends. She was ac were Indulged In by the com Several scientists claim ac companied by her father, P. S. pany. These proved most en Joyable. tually to have produced synthetic Provost and sister Miss Flora At a late hour supper, which gold, though at a cost greater Pro tost. was a feast indeed .of good than the synthetic product’s mar Leaving Ashland three months things, was served. Those pres ket value. Whether or not these ago, Portland, Seattle, Vancouver, claims are well fouded, most B. C., were visited. Lake Louise ent voted the M. *W. A. splendid hosts. scientific men of today admit Bamiff afforded a* day of delight their possibility and that the on the eastward journey through Entertain For Questa process might conceivably be so Canada, where visits were made Mr. and Mrs. Arthur Richards cheapened as to rob gold of Its in Montreal and Ottawa and at of San Francisco left Friday monetary utility. Niagra Falls. At New York, Troy night for tbalr home. They and Albany, New York, some time have been guests for the past This worries the treasury was spent and visits were made fortnight at the home of Mr. folk very little, even stretch with relatives and friends there qnd Mrs. W. E. Sanford, who ing credulity so far as to con and In Springfield, Mass., Wash have had a number of pleasant cede such a situation. The ex ington, D. C., and on the return evenings for them and at which perts don’t believe some other Journey at* Los Angeles, Watson many friends had the pleasure of metal, like platinum, would be ville, Santa Crus, Pacific Grove hearing Mrs. Richards sing. Mrs. substituted tor gold—-that might be produced artlflcally, too. Bartering goods would be ex- tremely Inconvenient. A system of tokens representing labor per formed Is one suggestion. But by far a maporlty of the treasury people think the best plan would be to place a kind of mortgage on the nation’s natural resources and base paper money issues on that, which would give them an even truer value than issues based on a gold reserve. LETTER. Entertained— * / Mrs. F. G. Sweden burg, as sisted by Mrs. Elsie Churchman entertained the Pest Matrons’ Club Thursday evening nt her hospitable home on the Bouie- This o/ the nature with was the regular meeting club, hut it assumed the ' of a Hallowe'en party, Ito colorful decorative thought. After the business ses sion, in hour was spent in so ciability, Just • pleasant visit. Guestsywere then conducted to the dining room, where It seemed that the spirit of Hallowe’en had taken up tta abode. At each plate were gay becoming 'Hal lowe’en cape, each selected es pecially for the one it graced. The favors were dainty tooled leather bookmarks brought from Venice. While guests were seated at the table, Mrs. Swedenburg took them across the water, and vis ualised with word and pictures some of her delightful Journey ing» the past summer. Guests lingered until the “wee sma’ hoars," listening to the enter taining and altogether delight ful account Many of the pic tures, Mrs. Swedenburg had tak en, others she had purchased as pleasant reminders of her sojourn abroad. • Dancing was indulged in by .the guests during the evening. Those who were present for the Pleasant occasion were: Mr. and Mrs. W. A. Aitken. Mr. and Mrs. C. B, Pell, Mr. and Mrs. Fred Homes, Mr. and Mrs. Norris, who own the lodge. Mr. and Mrs. Russell, Miss Miriam Calmen- son, Miss Florence Noltemler, Walter Hughes. Mrs. Perrine, Miss Margaret and Cassius and Kenneth Perrine, Margaret Churchman, Mrs. Lydia Smith, Mrs. I. D. Applegate, Mrs. H. C. Stock. Miss Helene Biede, Miss Gertrude Alstrom, Miss Elsie Chappell, Alicia Applegate, Miss Alice Morgan. Bunlta Morgan. W. M. Aitken. Mrs. Noreen An derson, Mr. McClosky and Madame Tracy-Young. Friends ha,d planned the pleas ant gathering, which was made such aa enjoyable occasion by the gracious hostess. We Deliver Meat« and yon can always know yon are getting the best meats obtainable (Contused See to yonr plows and harrows, to bo ready tor the first rain. Posts and fencing. I have a few White Sewing Machines left over. Will close them out for 8*6.00 each, at Faga Three) SANITATION^ Is the wateMWofd <rf to day. Ba sanitary by hav ing your elothee «leased and pressed often. Standard C b a n m Free Delivery »«rrto« Phon« 10« 96 O at Ht New Loose Powder Compacts As beautiful as they ara charming. We carry the better do mestic and Imported Pre parations. Fourth Street Meat Market A Delightful Party— Madame Tracy-Young received a number of her friends from Ashland and vicinity Thursday Small saddles for hoys and girls to ride to school on, cheap. $9.00 and up. On Lithia Spring« Pharmacy Special Clearance Sale On all flat Stamped good«, beginning Octobw 30th. BABCOCK’S GIFT SHOPPE Phon« 167 PELL’S CORNER A JA X FRENCH MONEY PLANS ALL BAD When the French parliament convene« next week, the meml»ers will engage in an angry debate on the bud Richland — New paper, “The get. News," published here by J«»»« And each side of the debate will have the best of it, Allen. nr the worst of it, according to the way you look at it. 'j'or each side, if it does anything but oppose the other, Junction City — Arnold-Hor w ill be in the wrong. And each side, iq, opposing the ton Auto Rati Co. will complete other, will lie in the right of it. .Its 18-mlle line this year, to There are three ways proposed for France to pro- reach 4,000,000,000 feet timber. «eed to make up her budget On way is to levy more taxes. Since no one wants more taxes, this way is not seriously urged. A second way is to inflate the currency. That is, to issue enough more paper money to cover the shortage 1 etween income and outgo. This is the proj»osal of the i nance minister, Caillauk, with the approval of the pre* i.iier and the rest of the cabinet. The third way is to confiscate the property of those vho, some people think, have more than their share, ’•'liis is the “ capital levy.’’ It is advocated by the social ists and other extreme radicals. They urge it not ns a finance, but as a revolutionary measure.- They are not to much Concerned with balancing the* budget, ns they are with seizing opportunity of the necessity for balanc ing the budget by putting into effect a socialist effort at finance.«, v Each of these three ways may find support on some jtolitieal theory. But all are had, ns a matter of practical ’government. , For each and all of them recognize that France is upending more than it is getting, governmental!)’. And that means bankruptcy. It jneans bankruptcy just as inevitably for France, as it means bankruptcy for th e o i l y 4>f Ashland to spund, in a n y bu m y e a r, m o r e than it tuN6s in. The habits of spending that are involved in a budget system that includes «{tending more in-any one year than ■ collected in that year, are vicious for any institution,, or ny government. Tbs is a financial rule without except- o n s. ’ The apparent exceptions, which apologists for bad mdgeta use, are not exceptions, sneli as loans. For these loans are used in capital increases. sBnt France is not -pending more than her income each year to increase her S p itak Her unholy expeaditaree are to carry on enr- :ent costs. The obvious way for France to meet the situation would lie by none of these three ways, but by a fourth. H iis legitimate way would l»e by cutting current ex penses to a point within her income. But no party in France supports such a move, Either J ie y do rot want to. or they are afraid to. Either way, it is bad for France. t NASH BUILT SIX AT THE Automotive Shop A Good Job As Far As It 6 • "'V'j la the news note dipped from the Federation News, the organ of the State Federation of Women's Clubs. Miss Chamber lain was mentioned aa betog at present in New York. As her friends to Ashland know, her home Is la Boston and it is In that city that she to visiting. Her return is uncertain but it is hoped that she may be at home by Thanksgiving. Miss Chamberlain enjoyed the Is thmian trip except for the ex treme heat, which of course was obviated as soon as the Atlantic was reached. - Of the eeeeon w»e thnc given by the parents of Hawthorne school with the teeeheve to thet building e* complimented flMoto. I t wee given to the Parish House, which lends Itself 40 easily to decorative plans end the entertainment of aortal at* fairs. " ’Thio was quite id hasting* with meats were served. A holiday Hallowe'en, for Jaek-o-Iftotsms touch was given In the bright and the orange and blaek were Hallowe'en decorations. evidenced everywhere. Sven the Industries Grow and improvements follow only >hen the vol lime of business shows an increase. Your Printing W ill help The Tidings Print Shop to grow and im prove, thus enabling us to give Ashland printing purchasers better service. No Matter What Printing You Need The Tidings w ill be glad to have the opportunity to show that its shop can handle it satisfactorily. S rçC A L, I UAS» LE.HP hfolR PfcWMMG KNIFÉ B sbuc “ Buy it in Ashland” Is a m ighty good motto, whether it is groceries, Our represenative will be glad to call on you and assist in laying out your printing. Tidings Print Shop Phone 39 Ashland