b AG« TWO ÁStíiÁNÍ) DAILY TIDÍNGS ASHLAND DAILY T ID IN G S * ir fleets and training men in their operation. States is doing little to keep apace. The navy and array are fighting back heavily against ‘lie flying general’s charges. The navy declares that ex­ periments in bombing the battleship Washington showed (E s ta b lis h e d in 1 8 7 6 ) P u b lis h e d E v e r y E v e n in g E xcept Sunday The United by THE ASHLAND PRINTING CO. ‘ ± ? - MG^ ,er " n .............................................................. ....Edito. t h a t she could not be sunk by attack from above. T u e sd a y , F e b r u a r y 2 4 , 1 0 2 3 CHIEF FIGURES IN NEWS OF THE DAY, ^Health Ô/Lnis The Ely the ---------------------------------------------------------------------- array declares that the airplane is by no means so import- K u te r e d a t t h e A s h la n d , O r e g o n P o s t o f f ic e a s S e c o n d C la s s M a il M a tte g *' ‘ ‘ I ----- ---------------------------------------------------------------- i dares. S u b s c r ip tio n P r ic e , D e liv e r e d in C ity i'r>e M o n th ___________ _________ _________ ______ __________ $ ,65i It is hard for a layman standing apart from all this' *» u re e M onths ___________________ __________ _________ 3.75 ,o " hose charges and claims are soundest. But t » M o n th s ................... ......................................................................... d o Y e a r ...................................................................... ................... 7.5 p* does seem plausible and likely that the air service would! B y M a il a n d R u r a l R o u t e s turther in development of'usefulness if organized in-! M onth .................... ..............;................................................................ $ 65 T h re e M onths ................................................................................................ 1.9", dependency than as an adjunct to the army and navy. It !a . «1* is not eas-v to imagine the war department ‘admitting th a t! ----- airplanes are more potent than the army, or the navy deJ D ISPL A Y A D V E R T IS IN G R A T E S t a t g l e In se rtio n , pe? inch .................................................................. ? 30 Jpartment admitting their superiority to fleets. HERNARR. M .2 7 % ‘i w o in s e r t io n s a w e e k .................................................................................. b a l l y in s e r t io n ................................................„ ................................................ R a t e s f o r L e g a l a n d M is c e lla n e o u s A d v e r t is in g .20 .Î5 a CTAOOEN a In our body, the m uscles and or- gans are the motors and the nerves ! are the live wires, while the brain j and spinal column are like a stor­ age battery, except for being far more wonderful, delicate and i powerful, in proportion to their I weight. ! This storage battery of the body, ¡ unlike the electrical devices which , we know, is not ordinarily com - i pletely exhausted. There is al- j Ways sufficient vitality or electrical I energy left in the body to keep up i the action of the heart and lungs and such other vital processes as are necessary during sleep to re­ build the tissues and to store up further energy for the succeeding ! waking hours. Before absolute | exhaustion of this store of electri­ cal power or nerve-force com es upon us we feel the necessity for sleep, thus giving the brain a rest. This rest of the brain and ner­ vous system, as will be apparent at once, is a m atter of vital and utter necessity whereas we know from the constant beating of the heart and the uninterrupted action of the m uscles involved in respira­ tion that there need be no such com plete rest for the m uscular tissues. It is because the actual source of energy and power is to be found in the brain and spine that we require the unconscious­ ness and rest of sleep. It is true that a certain degree of nerve force is expended aCU° even ? in sleep, Ì “ J*® h e a in rt con­ tinuing the action of the heart and j s ig n i f ic o ? ‘ *S in- i «.(¡......vam compared with the phenomenal outlays of energy known during the w aking hours. Now that we have shown the im portance of the intricate m ech­ anism of the brain and nervous system *’ofT , the and w dom u m vital a n li?e e ° S S inating con Y e a r ly C o n tr a c ts ' ‘n e In se rtio n a w eek .......................................................................... father of Physical C ulture t to its OpeiatlOllS as General Mitchell de- OUR WHEAT is sold S tu a r t an d S o th o ro n . Of o u tfie ld e rs th e r e is q u a n ­ tity w ith o u t p a rtic u la r q u a lity . T he list in clu d es R ay B lades. H ein ie M ueller, Ja c k S m ith , R os­ coe H olm . C hick H afey. a slu g g e r from H o u sto n ; T a y lo r D o u th it, from St. J o e ; R alp h S h in n e rs, ex- G iant from Toledo, find C h a rle y H u ghes, a callow y o u n g m an from th e U n iv e rsity of K en tu ck y . M ike G onzales re m a in s as d e a n of th e c a tc h in g c o rp s, w hich show s not a new' face. C h a rle y N ieb erg all, E rn e Vick and Al Reel m ak e up th e re s t of th e staff. TR A IN S CRASH H A R R ISO N , N. J ., F eb. 24— T h reo p erso n s w ere k illed an d be­ tw een tw e n ty an d th irty badly in ­ ju re d w hen th e P h ila d e lp h ia ex­ p ress c ra sh e d in to th e r e a r end of th e H a v a n a L im ited a t M an­ h a tta n tr a n s f e r n e a r h e re to day. B oth tra in s a re from New Y ork. While the wheat prices are high, we must bear in} uriml ^he lurmers ot the Pacific states have very little* i .02% " heat on hand. The first halt of February no wheat was) j exported from the .Pacific coast, but flour was reported W H A T C O N ST IT U T E S A D V E R T ISIN G “ A ll f u tu r e e v e n ts, w h e re a n ad m issio n c h a rg e is made, o r s quite well. The Roekv Mountain states are also out of the C U T T H IS O U T — IT u .iie c tio n ta k e n is A d v e rtisin g . , in ' -n , , ¡wiic.it m.uket and the millers business is on accumulated IS W O R T H M O N E Y No d isc o u n t w ill be allo w ed R e lig io u s o r B e n e v o len t o rd ers. stock. D O N A T IO N S Send th is ad a n d ten c e n ts to N o d o n a tio n s to c h a ritie s o r o th e rw is e w ill be m ad e In a d v e rtla The United States government exported 2,130,000 F oley & Co., 2835 S liegield Ave., »ng o r jo b p r in tin g — o u r c o n trib u tio n s w ill be in oash. ---------- ------------------------------------------------------------ bushels the week ending February 7, and 1,314,000 bush­ C hicago, 111., w ritin g y o u r n a m e els for the week ending February 14. Also the Canadian an d a d d re s s c le a rly . You w ill r e ­ ÎfEW STANDARDS IN ADVERTISING ceive a sam p le b o ttle of F O L E Y ’S iniports ;n transit were 1.102,000 for the week ending Feb- HONEY AND TA R COMPOUND Newgstandards of advertising for department stores iU'SrAie.TAlKlf nual convention of the National Retail Dry Goods asso­ lower than it has been tor years, and the reason is that 2-1. P IL L S , a d iu re tic s tim u la n t fo r Reta*): CAE.T HEREEKT ItRTLEY- $ Wr.KlFARRîiTGTûNlJ ciation, which was in sçssion week before last in New ’he world had a shortage of wheat and had to iiav T* ours. th e k id n e y ’s a n d FO LEY CAT­ H A R TIC TA B L E T S fo r c o n stip a ­ York. 1’he wheat harvest in the southern hemisphere is going C aptain H erbert H artley, m a s te r of the L eviathan, largest m erch an t tion a n d b illlo u rn e ss. T hese d e ­ flying the A m erican flag, h a s been m arried in Opelika Ala. to Miss “ As retail advertising men, it devolves upon us to! on while we have our winter. Tliqt country being shorf, ship Mary W eir W ilson, d a u g h te r of a form er new spaper editor, ’ c a p ta in p e n d a b le re m e d ie s a re fre e from conserve and advance the reputation of retail business ¡there was competitive bidding for the product and the H artley was a widower. A. E. Saxtain, deposed W arden of th e Fed­ o p ia te s a n d h av e helped m illions. eral Prison in A tlanta, Ga.. has been indicted th ere on the charge of and of the institutions we represent,” says the new code.¡law o f supply and demand brought the market up. T ry th e m ! Sold every w h ere. reapp.’d iie d ‘ Recognizing that our duty to the public, as well as the' The had feature of this is that many people rushed P ? " VHa« rai1’h Motlon P ictu re Com pany has w ithdraw n from the Motton Lest interests of retailing, call for honesty, sincerity and their wheat to market because of the demagogic charge lictu rH Producers and D istributors of A m erica of which Will Hays, < audor in advertising, we have formulated these standards •hat Wall Street brought up the price of wheat artific­ form er P o stm aster G eneral, is m anaging d irector, declaring it “will do Us own fighting in the open.” T his is the first break in the ran k s of practice to govern the profession. ially in order to influence the election. Many farmers be- of the Hays organization. “ Advertising is socially useful because it enables the lieved this and they thought they were putting s-ome- PHONE US FOR consumer to buy more intelligently and with less effort. tinng- over on the octopus; instead they were hurting c ris is in P o la n d . T he Je w ish p re ss j b e st la s t y e a r a n d h e w on only We have thought of advertising as commercially useful themselves and costing Hiemselves real’ money. Regret- a s s e rts t h a t a t no p e rio d of J e w ­ te n gam es. I c a n ’t go a n y w h e r e 1 sid e r its remarkable anatom ical s tru c tu re . in performing a twofold function, to sell the merchandise lully now they see that the price of wheat did not tumble ish h isto ry h a v e so m an y cases w ith a s ta f f lik e t h a t .” It consists of two kinds of nerve- of su icid e am o n g th e Je w s been In b rie f, R ickey w ill do m ore advertised, and to sell the» institution advertised. We after election, and the ridiculous trumpery that fooled rec o rd e d a s d u r in g re c e n t m o n th s tlssue— first, gray matter, or nerve e x p e rim e n tin g th a n th e b rig h t cells, and second, white matter, should think of it as performing a third function also, sell­ ’hem ought to fool them no more. in th e big c itie s of P o la n d . y o u n g m an w ho is ta k in g a p o s t­ composed of nerve fibres and end- M ost of th e su ic id e s a re a m o n g g r a d u a te c o u rse in ing advertising itself. In the gTay m atter or a b a rb e r organs. nerve cells is the central source of people w ho lo st th e ir f o rtu n e s in “ As advertising men we should be as jealous o f the school. F o r t h ’rd base, he h ad Suggestions sp e c u la tio n . Rut th e re w ere L e s te r B ell, w ho h it .365 in th e nerve energy, the white nerve A GOOD SELECTION fibers are the wires over which reputation of our profession as the wise merchant is jeal­ m an y c a fe s o f su id id e s among.} A m e ric a n A sso ciatio n la s t vear. this is sent, while the end-organs ous of the reputation of his establishment. Advertising It has been a long time since any man has been ap­ o w n ers of old firm s w ho w ere ■ B u t L e s te r se em s to h av e only are specialized apparatus for the | m e d ia te tr a n s m ittin g o r r o c e iv - The best the ‘market af­ should not only be truthful, but should at all times avoid pointed to office in Oregon whose selection has been met u n a b le to s ta n d th e n e rv o u s s tr a in a v a g u e id e a o f t h e lo c a tio n o f , Im t o g o f im p u lse f o r m o tio n o r even the SEMBLANCE of untruth or the suspicion of in- with such general favor as that of William S. Levens as of th e c ritic a l tim e. f ii s t base w hen m a k in g a th row a c tio n . fords at all times at I t is sa id to be s ig n ific a n t th a t a sinceritv. Understate rather than overstate.” ’ prohibition director. Mr. Levens is an experienced prose­ su ic id e s h a v e o c c u rre d n o t only n d m ay h a v e to be s h ifte d to w ith O a k la n d a n d is said to be on cutor, a man of high character, and resolute purpose. His am o n g u n o rth o d o x Jew s, b u t also s h o rts to p . his w ay back. ► irs t in se rtio n , p e r 8 p o in t lin e ..................................................... E ach s u b s e q u e n t in s e rtio n , 8 p o in t lin e • *rd of T h a n k s u o itu a r ih s , p e r lin e —............. - .................................................... - ? .10 .05 1.00 MEAT THE INDECENT THEATER OR PUBLIC; WHICH New York has a score or more at