t*ÁGE TWÖ
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ASH LA N D
D A IL Y
T ID IN G S
(E stab lish ed in 1 8 7 6 )
P ublished E very E ven in g E xcept Sunday by
THE ASHLAND PRINTING CO.
B ert R. Greer ......................................................................................... Editor
George Madden Green ......................................................Business Manager
OFFICIAL CITY PAPER ...........*......................................... Telephone 39
E ntered a t th e A shland, Oregon P o sto ffice as Second C lass Mail M atter
Subs<
ption P rice, D elivered in City
One Month ...
Three Months
Six Months ...
One Year .......
By Mail and R ural R outes
O re Month ...
Three Months
Six Months ...
One Yeaf .......
DISPLAY ADVERTISING RATES
■Ingle Insertion, per inch ........................................... ................
$ .65
1.95
3.75
7.50
$ .65
1.95
3.50
6.50
$ -30
Yearly C ontracts
• c e insertion a week ......... .........................................................
.27%
Two insertions a week ...................................................................
.25
Dally Insertion ..............................:........................................................... 20
R a tes for Ix'gal and M iscellaneous A dvertising
First insertion, per 8 point line ........ ..............,........................
Much subsequent insertion, 8 point line .................................
Card of Thanks ............„ ..................................................................
Obituaries, per line ................................................................... —-
$ 10
-05
100
-02%
WHAT CONSTITUTES ADVERTISING
“ All future events, where an admission charge is made or a
callectlofl taken is A dvertising.
No discount will be allowed Religious or Benevolent orders.
DONATIONS
No donations to charities or otherwise will be made in advertis-
i*g or job printing— our contributions will be in cash.
ASHLAND DAILY TlDÍÑcté
w • e • ! »
í'H day, November 7, 1024
I
K E E P PEGGING AW AY
Eugene — Mountain
States
Psychological laws will be applied to make adver-1
Men seldom m ount at a single
Power
Company
asks
official
per-
tisements readily understood and remembered, the an
bound
. mlt to reduce rates for lighting
nouncement explains, and provision is also made for study To the ladder’s very top;
' and cooking by about 6 1-2 per
of the motives susceptible to appeal through advertising. They m ust slowly elimb it round
cent.
by round,
Advertisers are continuallv seeking more effective meth-
ods of getting and holding consumer demand. The mind W ith many a s ta rt and stop; ■
the w inner is sure to be the
of the reader is a sort of no-man’s domain to the adver And man
tiser. “ No, T don’t like that,” says the reader, and good Who labors day by day,
Now is the tim e to buy spray
J u st the moment ycu apply!
pum
ps, plow s and
harrow s. 1
M
entho-Sulphur
to
an
itching,
i
will or a sale dies a-boming.
For the world has found th a t the
d
rills
and
all
kinds
of .fa u n
burning or broken out skin, the
safest plan
But why does the reader say “ No?” Why isn’t he in
im plem ents. F en cin g in every
to ju st keep pegging away, itching stops and healing begins,
agreement with the message of thecopy? That is the rid And It so,
style. H arness, collars, snaps,
though clouds may frown say3 a noted skin specialist. This
dle. Jt may he that Columbia can give the answer. If
sulphur preparation, made into and pads. New and used Sew- !
or smile,
so, advertisers will he nearer to complete conquest of Be diligent day by day;
a pleasant cold cream, gives such i ing M achines. A uto Robes, etc. ’
yes-man’s kind—where every prospect is pleased and Reward shall greet you after a a quick relief, even to fiery ecz-\
ema, th a t nothing has ever been
while,
only “ no” is vile.—The Nation’s Business.
PEIL’S CORNER
found to take its place.
(Tie T i li n g ’s A d s B rin g R e su lts
Î,
IS FIERY. ITCHY OR
* A deserted farm does not necessarily denote failure
Ion the part of the farmer. lie mav have sold it to a citv
m an and be living off his profits.
*
Just when this country was ready to persuade Eyrope
everyone in America wasn’t a millionaire, Hank Ford pre
sents a nickel plated flivver to the Prince of Wales.
Advice to housewives. When your hubby tells you
you can’t make biscuits like his mother used to, ask liim
if he can make dough as well as his father did.
If you ju st keep pegging away.
— Nixon W aterm an.
Sutherlin — One hundred em
ployes w orking in apple canning
plant. Will run until Jan u ary 1.
Pringle Falls — Federal perm it
secured to build da mon W est
Fork Deschutes river, to develop
300 h. p. under 58 foot head of
w ater.
T u rn er — Soutching plant for
flax under name of T urner Flax
& Fiber Company, doing busi
ness and tu rn in g out excellent
ecutive committee. John Clyde fibre.
Oswald, New York published, is
treasurer.
You are welcome to compare
The general council included my Automobile rates w ith any
educators, industrial, labor and oth er rates in Jackson or Jose
business leaders from throughout phine Counties; you can be the
the United States,
Judge. Phone 21. Yeo, of course.
30— tf
OUR POOR RICH
“ What Becomes of the Rich Man’s Income?” is the
title of an extended article in a recent issue of the Phila
delphia Saturday Evening Post, from the pen of Albert
W. Atwood.
He is a well-known financial writer, of a decidedly
serious turn, as such persons commonly are. But a casual INDIANAPOLIS, Ind., Nov. 6.—
Halfway — Bond issue pending
Leaders in vocational education
reader of this Post article might he pardoned for guess- from throughout the United States for $500,000 to complete Baker-
tag the author to be something of a humorist, given to will be here December 11, 12, and Cornucopia and Baker-Unity road,
13 to attend the eighteenth annual im portant public highways now in
ironical remarks.
For upon its face it seems to appeal for sympathy to convention of the N ational So bad condition.
ciety for Vocational Education,
ward tlie multi-millionaires as victims of oppressive in which
will be held in this city.
come taxes.
Plans are being made to care for Stop Coughing
Indeed, after careful reading of the Atwood produc 2,500 delegates.
The simplest and best way to stop
coughs,
colds, croup, bronchial,
State
and
city
directors
of
vo
tion, one might wonder wliv some of the very rich suffer
“ flu” and la grippe coughs is to take
cational education, members of
ers from this form of legalized injunction to sell all they their teaching staffs, university C H A M B E R L A IN ’S
have and give the proceeds to the poor.
instructors interested in vocation C O U G H R E M E D Y
Yet, in spite of all taxation, they seem disposed to al training from nearly every
E v e r y u s e r is a f r i e n d
state, and m anufacturers who are
Bang on tightly to their enormous wealth.
in the vocational pro
In some instances, it appears, even the greatest suf co-operating
gram, w ill-attend. An exhibit by
ferers are heroic under their heavy burdens; they prefer m anufacturers who employ voca
to writhe in silence rather than reveal their pangs. Thus tional students will he an im port
an t feature.
Atwood says:
“ They dislike to show that losses, or expenses of Tours to many cities over Indi
ana to view the work being done
all kinds, exceeded their incomes.
along vocational lines have been
“ One whom I had supposed in receipt of fabulous’ arranged. A rrangem ents are b e
dividends stated that liis deficit in 1923 liad been $400,- ing made for those who m eet at
000; another that expenses of all kinds had exceeded in Chicago to visit plants between
When people tell
Chicago and Indianapolis, for
come by 15 per cent.”
those who come from the East
Tarpaulins and
-
Tents
at a
BIG REDUCTION
TH E ASH LAND FU R N IT U R E
COMPANY
8 3 N. M aili
Because of its germ -destroying
properties, it quickly subdues the |
itching, cools the irritation a n d ;
heals the eczema right up, le av -!
ing a clear, smooth skin in place
of ugly eruptions, ra3h, pimples «
■
or roughness.
You do not have to wait for
improvement. It quickly shows.
You can get a little ja r of Rowles
M entho-Sulphur at any drug store.
Andirons
AND
Fire Screens
Simpson’s
Hardware
INFLUENZA
A s a p r e v e n tiv e , m elt and
inhale night and morning—
Winchester Store
V I
V a p o R ub
O t? g ?
F razier & S on
17 M illion J a n U n .J Yearly
The Will to Help
We have plenty of
seed rye and vetch,
whole corn a n d
cracked corn. Also
sunflower s e e d ,
mill feed of all
kinds, flour and
hay.
TPHE will to help is the test of
* character, not only of men, lmt
of institutions. This hank has the
unqualified will to be of help to
everyone of its customers and to
the community in which we live.
The Citizens Bank of Ashland
F razier & S on
Ashland, Oregon
Phone 2 1 4 — 3 5 8 E . Main St.
IT MUST BE GOOD!!
FATHER AND SON W EEK
to visit plants in northw estern and
eastern Indiana, and those from
the South to visit vocational
plants in southern Indiana, s ta rt
ing from Louisville or Cincin
nati. Z. M. Smith, State D irector
Vocational Education in Indiana,
is chairm an of the convention
committee.
L. H. Dennis, State D irector of
Vocational Education in Pennsyl
vania, is president of the national
society. Vice-presidents are: H.
E. Bradford, Lincoln, Neb.; R. L.
Cooley, Milwaukie, W is.;
Jean
Cox, Salt Lake City, U tah; H. C.
Givens, L ittle Rock, A rk.; F o rt
E. Land, Macon, Ga. F. G. Nichols,
Cambridge, Mass., is secretary.
These .officers constitute the ex-
There is little necessary for the observance of Father
and Son week, set for November 9 to 16, in homes where
father and son ar real pals. One might say that there
tlie objective of tl week already is gained, and is active
ly in practice thrt ighout the year. Yet candor compells
the admission that in many homes no such relationship
exists between hoy and sire. They are, despite this} splen
did examples of the American home, hut they lack a real
understanding of the partnership that should exist be
tween the head of the family and his son. Either the
rule of the father is lax or over-strict, and the result isj
often a definite alienation of friendship, which is re
placed by a mere recognition of filial duty.
It is the purpose of this week which has the endorse
ment of an imposing array of noted Americans, to sup
plant conditions such as this with a real fraternity of in
terests between father and son, and to teach that in true
comradeship lies the solution of many problems that have
vexed «»them, and that have been home in secret. We
Petite Prunes
□eed not rack our memories to recall instances in which
4 lbs. for 25c
fathers have wished, and sorrowfully, that they had tak-
Walnuts, lb., ............. 30c
3ii time to become acquainted with their sons. The sen
Large Brazil Nuts
sible way to observe the week, of course, would be to re
20c lb.
6 lbs. $1.00
solve that thereafter all weeks should he so observed.—
Cranberries
Oregonian.
WHY TRAFFIC SIGNS ARE YELLOW
tlieir good words? Yellow has long needed a friend. The
yellow peril has hulked large in the public eye * * * * a
school of journalism is founded on the high visibility of
yellow * * * * and the saffron streak of human nature * *
• * who does not know them? Like as not, colors take
character from the persons who use them, and yellow is
as yellow does—The Nation’s Business.
ADVE JTISING PSYCHOLOGY
Columbia Unn ‘rsity is prepared to teach psychology'
for the advertiser. The course in the psychology of adver-j
tising, so the University announces, deals with human be-!
havior as it may he excited and controlled through ad
vertising. The devices and methods of advertising will!
be illustrated and analyzed to determine their value in!
arousing interest and in establishing belief.
Open on Sundays
Universal and Widespread Applause
Teils the Story of Our Success
More special Bargains—Because of the good will the sale has already built up, have determined to make these last seven days EVEN
BETTER THAN THE FIRST SEVEN. T h a t’s a big order—but come and put us to the test—W e’ll make good.
MORE BIG DAILY SPECIALS
Saturday
Special
Monday
Special ,
Tuesday
Special
Wednesday
Special
Thursday
Special
NOVEMBER 10th
NOVEMBER 11th
NOVEMBER 12th
NOVEMBER 13th
81 by 90 “ Wearwell”
* Sheets, $1.98 each reg-
ularly, each
Fancy Bath Towels, in
Blue, Pink and Gold,
•45c regularly, each.
All Pure Linen Crash
Toweling, bleached, 28c
yd. regularly, yard
Silk and Wool Hose, in
Black, Brown and Log
Cabin, $1.50 reg., pair
Lace Cloth for Lingerie,
in the wanted colors.
Sold regularly, 48c yd.,
$1.48
38c
23c
$1.24
39c
NOVEMBER 8th
25c lb.,
2 lbs. 45c
Cream Cheese, lb. ...3 0 c
SPECIAL
A strong, bright yellow is superior to all other colors
Large Yellow Denver
tn visibility and luminosity, say two scientists who make
Onions
a business of knowing all about colors. The brightness of
8 lbs. 25c, 35 lbs. $1.00
yellow is the chief reason for its use in marking directions,
100 lbs. $2.50
warnings, and safety zones for tlie control of traffic. So
it is that parking, ear stop and other traffic signs are Potatoes of Quality and
lowest prices
painted in yellow, usually with black lettering.
“ Yellow is the symbol of light and wisdom, and hap
Plaza M arket
py is he who follows wisdom’s ways in running his auto
61 N. Main
nobile,” says M. Luckiesli, director of the Laboratory" of H. A. Stearn s
Applied Science, National Lamp Works of the General
♦Electric Company. Further approval comes from Henry"
Turner Bailv, dean of the Cleveland School or Arts, who
Believes of yellows: “ From the standpoint of color alone SAY IT W ITH FLOWERS
AND SAY IT W ITH OURS.
they are not the most striking, but from tlie standpoint of
color plus brightness, the yellow is the best color that
can be selected.”
Everything in the Greenhouse
Line
Now, isn’t all that erudite and informative? And
Hi-Class Designing
everywhere nature sets up her »bright stop signals:
-
“ Stop! Please vour palate!” says the plain little dande
“HATCHER THE FLORIST”
lion; and “ Stop! Hold your nose!” says the gorgeous 1070 Boulevard
Phone 118
their friends and those friends tell others and still others not to miss the Big
STOCK REDUCING SALE at E. R. IbAAC & CO., you can believe there’s something back of it.
If you haven’t been to the sale don’t put it off another day. In addition to the good things adver
tised the SURPRISE BARGAINS will continue up to the last day. Come!
Buy Ready-to-Wear During This Sale
EVERY COAT AND DRESS REDUCED
Coats Priced now .’ ....................... ........................ $16.50, $19.50, $21.50, $25.50, $29.75, $33.50
Dresses Priced n o w ....................................................................................... $16.50, $19.50- $25.50
CHILDREN’S COATS AND DRESSES, ALL REDUCED
,
I
Cases,
Bedspreads, ea. $2.75
Huck Towels, ea. 17c
O uting Flannel 33c
“ Daisy” Cases in 42 and 45
inch. Sold regularly, 39c each.
“ Leader” Spreads, size 80 hv
90. Sold regulaj’ly $3.25 each.
Fine for family use, good size.
Sold regularly 20c each.
36 inch heavy quality in light
patterns. Sold reg. 39c yard.
Comfort Bats, ea. 94c
Comfort Challie 18c
H eather Hose, 39c
Sateen Bloomers 89c
72 by 90 Full size, will make
complete comforter. Sold reg
ularly $1.25.
36 inch all new patterns, heavy
■quality. Sold regularly at
22c vard.
Women’s Heather Cotton Hose
in Brown. Sold regularly at
59c pair.
Made of good quality sateen in
black and colors. Sold regu
larly at $1.25 pair.
We Deliver
CALIFORNIA
OREGON POWER
COMPANY
'Prdimdiloékyieìdt
7.14%
ask any
member or our
oganization
Boys’ Sweaters $224
■
Made of all wool yarn in different color
combinations. Sizes to 34
E. R. Isaac £ Co.
‘The Q uality Store”
Flannelette Gowns $1.15
Women’s Outing Gowns in white and
fancy patterns. “ Peerless” brand. Sizes
16 and 17