IHHLANf) DAILY TIDINGS A s h l a n d D a i l v T i d i n g © s Wednesday, July 18, 1023 average busine~3 man, unless he is a skill­ j but a report ju st issued by De­ partm ent of A griculture, while emphasizing the necessity for crop insurance, does not favor a gov­ ernm ent agency. ed advertiser of long standing, cuts first at his advertising appropriation. In other Published Every Evening Except Sunday by words, lie cuts away the greatest source THE ASHLAND PRINTING CO * of supply of life blood for his ailing busi- LOS ANGELES, July 18.— Bert R. Greer ............................... Editoi ness. If times aie ‘hard,’ if money is scarce “ Derelict Row,” th a t queer and PORTLAND, Ju ly 18.— “ The quaint haven of hum an “ hu lk s” responsibility of university wo­ OFFICIAL ( TTY PAPER Telephone 39 urelv it is obvious that it will take more and failures from all parts of the men in public affairs” was dis­ coaxing to draw it from its hiding places. world, a famous landm ark in San cussed today by the American As­ E ntered at the Ashland, Oregon, Postoffice as In every other form of activity and in­ Pedro, is to go. sociation of U niversity Women, Second Class Mail M atter. dustry, the greater the problem the great- Commerce, which knows no here today. Among the speak­ er the energy expended to solve it. Why, sentim ent or sym pathy, has ers were Dr. E sther Phol Lovejoy, Subscription Price, Delivered in City then, does the average business man in' «ought it out. The channel of Nettie G albraith, principal of St. One Month ...................................................... $ .65 Three Months ................................................. 1.95 tim e s of depression when his sales are his Los Angeles H arbor is to be wid- Pauls school, W alla W alla, W ash­ ington and Dr. C. Mann, execu­ Six Months ...................................................... 3.75 greatest problem, lower the energy of at- e“ d and "C"*'llct , R ow" “es ; . . ‘ . . . . . , the path of the new improvement, tive of the American Council of One Year ........................................................... 7.50 tack, withdraw his silent salesman from and soon ships from every port Education. B y M ail and R u ral R ou tes: tile newspaper Columns and sit back will be weaving real romance Mrs. Josephine Corliss of Pres­ One Month ...................................................... $ .65 grumbling at the present, sobbing for the Where before shabby denizens of ton, Superintendent of Public In­ Three Months ................................................. 1.95 past and crying but a faint optimism for tlle wharves merely spun yarns. struction for the state of W ash­ Six Months 3.50 ington, was toastm istress at i the , future! _ ' ~~ One Year .. 6.50 Greetings from the ■ , . , , . ... . . “ Derelict Row, is on Termin- luncheon. A Sick man takes medicine to make al Island It is a pleaslng and N orth Pacific section were ex­ W h en the street air is DISPLAY ADVERTISING RATES: dead and hot, the store him well, a well man takes exercise to fine place to watch life idle by, tended by Mrs. F rank Baker, of Single insertion, per inch .................................. 30 air can be live and cool keep well and to make him even stronger, if you are no longer essential to Tacoma, and Mrs. A. Cooper of Y early C ontracts: w ith breezes from a G -E Portland. Over 200 are here, One insertion a week ................................... $ .2 7 1 and a very sick man seeks the doctor, re- iL That is what these poor un- Fan. All it costs to run with others arriving on each in­ gardless of cost. A well business advertises fortunates long have been doing. coming Two insertions a week .......................................25 the fan all day is the ten train. , . , , . Every port city has its “ Derelict Daily insertion ......................................................... 20 cent profit on one extra to make itself greater, a sick business Row » sale. T he cool store gets The local “ Derelict Row” start- cGock f o r this* R ates F o r Legal and M iscellaneous A dvertising continues to advertise until it gets very Active agitation has been car­ the extra sales. in the sick and then instead of calling ill D r . ed 35 years ago, when a sea cap- ried on to launch .the governm ent F irst insertion, per 8 point line ................. $ .10 D cu lersT l’indotv G et a G -E - Fan Widespread Publicity, it dismisses even tain lost his papers, because of into the field of crop insurance Each subsequent insertion, 8 point l i n e ......... 05 A Card of Thanks ............................................. 1.00 his assistants and wonders whv it doesn’t to° much grog> or perhaps some­ GENERAL ELECTRIC thing more serious, and settled O bituaries, per line .............................................. 02% get well on general principles. Sometimes, there ____________________________________ PRODUCT WHAT CONSTITUES ADVERTISING ll does. Sometimes people recover from; ------- S A V E IC E W hen Coffee "All future events, where an admission charge is serious illness without medical aid OT ad- There is an old saying th at J • __ ,« made or a collection taken is A dvertising. vice. Blit the chances are all on tile side I “ success attra cts the successful” . As Well As u n d o ie e s r ■ < No discount will be allowed Religious or G ie man tvllO calls for U l l d e r s t a n d m does failure a ttra c t failures, t-X' • •r-J-i-.'*.'» -use no more irreut than a single lamp Benevolent orders. • , . - ! and soon others who had been F O O D assistance. . ,, . , . ............. trodden on by defeat were pour- SOLD BY DEALERS EVERYWHERE 32B-US DONATIONS: “ The r igllt sort of a newspaper is the ing in from everywhere. In One Of No donations to charities or otherw ise will be best friends the American pubic ever h a d ; There were men whom youth made in advertising, or job printin g — our contribu- Of e v e r WJ|[ have; it is the greatest Slip- had deserte(B fishermen who had PROVOST BROS F o r Sale “C heck” Seal tions will be in cash. . i • j 4 i • » 1 been unsuccessful in th eir catch- a Reason" port and aid to America’s business men _ „ „ , ------------------------------- ------------------------------------------ ‘ ... . I es, or perhaps they were unseek- Refrigerators By AU J I LY 1». they will ever know. The sympathy be- ing; able-bodied seamen, who at D ealers TO UNDERSTAND:— Make me to understand tw e e il tile business mail aild the local paper one tim e sang a mean chanty the way ol thy prei. p ts : so shall 1 talk ol t h , j should be IIS near perfect as it can be »»4 swarmed along the docks made, and as long as each side asks for Wlth ° f ’emj dock work- wondfous works.— Psalm 119:27. , , • . s - - - 7 ----------- ers w ithout jobs or hopes o[ get- 39 and expects only those things that a com­ ting any; adventurers who had mon .justice allows, the union will be a failed. They had come from THE LOCAL NEWSPAPER Sb QÄu «Ai mutual support whose value is limitless.” everywhere, and th eir one aYnbi- tion was to hibernate where those The following . article by Rex Grover who had been successful would CRITICISING FRANCE White, of the Community news service, well not stum ble on them. They found th at haven in “ D erelict Row.” outlines a number of important facts about newspapers in their relation to the com­ A great deal of criticism, some of it just, some unjust, is being directed at France A b etter location, considering munity. White says: the purpose, could not have been “ The local newspaper, like the local these days for her so-called determination chosen for “ Derelict Row,” Here fire department, police department, and to get her “ pound of flesh” from Germany those who are unable to seek out board of health, is accepted as an institu- France has a legitimate claim upon Ger- a hand-to-m outh existence get tion by the American public which must manv That is recognized by the world enough fishing for a meal from do its work, serve all interests, ignore but Germany claims she has been forced this man, supplies from another make extra money occasion­ danger, know no sleep, accept abuse, be t° promise reparations way out ol reason and ally by selling fish to outsiders. always polite. It is looked upon as an in-iw^th her ability to pay. Io torce her to Though it is in the very h eart stitution that must give its wares, i, e., its PaT> French troops have taken possession of the harbor district, “ Derelict columns, upon the slightest pretext to the °* the great Ruhr valley, containing Ger- Row” is isolated. It lies across aid of any sort of movement having the niany’s eoal and mineral supply and her a q u arter of a mile of sand dunes, slightest tinge of charity, civic advance- Sreat industrial works. Blit Germany ’s ‘pas and because they are hard to tra ­ verse they are safe from prying ment, or social welfare. In the same breath S^V(‘ resistance has made the seizure more eyes. Their homes, such as they it is called upon to protect and destroy, eos^.v than profitable to France. Now the are, are usually sm all houseboats to blow hot and cold, to uphold the courrs French threaten to go into Berlin -unless and shacks, with no landlords or and to watch them, to support church ami the British cooperate more actively with traffic cops to m ar th eir living. libraries, to befriend the helpless and up- them in forcing Germany to pay. The Row is close to the chan­ hold property lights, to be always right Germany throws up her hands and ap- nel, and the in habitants can not and to he super human in its s\\ ift gather- peals to the world. That’s what her poison only see the ships pass but can ing and presentation of news, Like the gas and flame throwers did in the late war command a bird’s-eye view of the municipal departments mentioned, it re- whenever they were conered. France en tire San Pedro district. The residents do not get lonesome. ceives few thanks for doing its duty, but may be exacting too heavy a penalty from They are too close to the w ater, bitter attacks for the errors that, being Germany, but the fact of which we must and to nearly all of them the but of human energy, are sure to arise. not lose sight before we let our sympathies w ater is th eir home elem ent. ‘‘No one that has not been active in the run away with our judgment is that Ger- By day they listen to the hum raaking of a newspaper has even a faint many is not paying anything. In the mean- of commerce, and at night they er around a fire and tell viv­ idea of the toil and the energy the saeri- time her capitalists and industrialists, who g id ath stories of when they were in fice and the heart interest that goes into could pay, are concealing their assets in th eir prim e. They adm it they are every issue of every daily paper in every'such a manner as to make one of our own at least satisfied. city of America. Few have any idea of income tax slacker-jugglers turn green “ Why did we name it ‘Dere­ the enormous expense that must he met, with envy. Listen to these figures, lict R ow ?’ One of the failures of the problems that arise from a oleai The Darmstadt National Bank, which the question. “ You sky and must be settled without an in- recently declared a dividend of 200 per repeated know ,” he said seriously, “a dere­ stant’s hesitation, problems, often, whose cent, owns 121 buildings, valued for assess- lict is— a wreck piled on the wrong settlement might mean a fortune' ment purposes at one paper mark. Their beach, or a vessel th a t is no long­ if not ruin. The daily paper is as near a actual value today is close to 100,000,000,- er useful, d rifting this way and living thing pulsing, warm, keenly alive, 0 0 0 marks. All German state paper, all that. The first two columns in thia chart are th a t’s us. But now we based on actual used car sales in leading as any man made product can ever come, foreign stocks and bonds, all obligations will “ Well, have to d rift along some­ automobile centers. The last column is as delicate as a web and as strong as steel of foreign hanks, all industrial undertak­ where else. Our only hope is based upon the estim ates of authorities. It shows the actual money value to you of cable. ings by works and factories which are the th a t we can find some place taking lubrication seriously. ‘‘Expecting all things of his newspaper, property of the bank are grouped under where they don’t charge re n t and the local business man gives, as a rule, only the three headings, each unit valued at one where we can end our days in what he must, and the newspaper is yet mark. There are over 300 industrial under­ peace.” W hy does one used car bring a higher price than another of the same make to be published whose advertising depart­ takings in which the bank is interested, The decision to drive the dere­ and year? Better condition,’ is the only answer. And “better condition” ment will fail to hear a grumble over its including many of the greatest industrial licts from th eir haven on Term ­ means, in most cases, better lubrication. There are three important steps rates. The fact that there is not an iin- works of Germany. Tho worth hundreds inal Island was reached when the in securing perfected lubrication — in getting more for your car, no matter mediate and tangible result from every in-1 of millions of dollars, the shares of all business of the harbor had ex­ when you sell i t They are: panded to such an extent th a t sertion js the base for ceaseless mutterings, these are listed at on^m ark each. This added facilities were necessary. 1 Clean the crank case Q F lu sh th e crank case L u b ricate w ith co rrect and even advertisers of years whose whole bank’s system of concealing its assets is It has been definitely decided * * thoroughly every 500 only w ith fresh lub­ '•‘’• g r a d e of Cycol — the business has risen to success through typical of the others. upon to widen the channel, and to 1,000 miles and when rica tin g oil — never w ith p erfected m otor oil, as printer’s ink are prone to belittle the part France may be pressing Germany prettv “ Derelict Row” iles in the path changing from one brand k e r o s e n e or so-called show n on the Cycol R e­ of motor oil to another. played by the local paper. i hard, hut she undoubtedly is not without of the improvement. P ort W ar­ “flushing” oils. com m endation C hart. den Terry has already served no­ “ But should a matter arise wherein the1 cause. But of course France Mill have to tice to the “ residents” of Term ­ Cycol is perfected by the new Hexeon process, used only by us. The Hexeon business man feels the need of his paper,¡go it alone if she brings on another war, inal Island th a t they m ust “ move process makes Cycol free from destructive “sulpho” compounds — the im­ should his lodge or his club or his church and without England or U. S. help she on.” purities which cause oil to thin out rapidly under engine heat. desire to give an entertainment, Should will get and awful trimming. W here will they go? T hat is w hat they are asking themselves. his telephone bill he too high, his street ----------- —------ .Cycol retains its “body” — sustains an “oil tight” piston seal and maintains car lacking in seats, his treatment by the Again the Tidings scores in advertising the essential lubricating film between moving parts. For these reasons corner policeman unkind, his milk too thin, The single appearance of a “ For Sale” Cycol helps to extend the life of your car. Put it to work in your engine now Farmers, Attention! his children too little taught in school, his ad in the classified columns was the means —after observing the directions for flushing the crank case. Look to your Mowers, political party loo dormant—ah. Then lie, of selling a beautiful six-room cottage Rakes and Binders early rims to his local paper for support, for aid within 12 hours of the paper’s appearance so in case I should not A S S O C IA T E D O IL C O M P A N Y and comfort. Then he demands—and re-ion the street. Every day there is a direct have the worn or broken Executive Offices 79 New Montgomery Street, San Francisco ceives—its most valued asset, its space, ¡example of advertising results in the Tid- parts in stock I will “ ‘The public supports the paper, the ings. What Tidings advertising is doing have time to send to Portland for them. paper owes the public space,’ he cries. But for the other fellow it will do for you. might he not remember it is the public ---------------------- Garden Hose and Tools of every Description that supports him ami lie would be aghast A modern hotel is one of the greatest sho-uld the public come in and ask his needs of Ashland at this time. Let there goods from his shelf without pay, no mat- he no delay in beginning a campaign that PEIL’S CORNER ter how great the need or how fine the will not end until the town is supplied with reason. The church does not ask him to a hotel that will command the patronage give it pews or carpets, the politician pays of that class of tourists who are demanding V A C A T IO N «V For sunburn, bit for his banners, the lodge for its hall, the the* best accommodations bites, soreness, w poison ivy or sv summer colds gas company for its pipes. “ A busines depression settles down. The Do not fail to tell the tourist along the (E stablished in 1870) HEAR MANY TALKS Keep the Gir A liv e ” Sr Better Business/ C an’t ¿»cep r ans Drink UFOR SALE -USED O /A A I r She Perfected Motor O il- first to feel it is the newspaper, for the ¿street about Lithia Park. V ▼ J V C K R S a p o ub O m t 27 Million J a r » U n d Yenrfy free from destructive “sulpho” compounds