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Constitution Day Is Observed Locally
|
By Daughters of American Revolution
Ashland -<** Tidings
.*
EVljl/ H.V -Uiiife ¿.AÍC^J.
Sunday
/'
THE ASHLAND PRINTTNG/CO.
Smurdiiy. September 16, ltìaìi
■ h t— . »
STATE PAYS MORE THAN
J. F. Hill, of P o rtla n d , president of
8
M
ILLIONS
IN
BONUS
th e s ta te body. Mrs. H 11 will be in
LITTLE TALKS ON THRIFT
----------
Eugene October 1, to confer w ith
SALEM, Sept. 16. A to ta l of ;oca; authority es concerning th e
v S W. STRAUS, Preside»»
21,815 soldiers bonus claim s have program , according to w ord received
American Society for Thrift.
been approved by th e w orld w ar fr0Tn h er to d av . R 1(J expected th a t
.';ÍC'*V that our schools have re-
v e te ra n s’ sta te aid com m ission, ac- 100 delegates wili be here for th e
1 v opened, every possible effort
cording to a re p o rt prepared here by m eetings in addition to pro m 'n en t
h o u d be made to encourage
C aptain H arry B rum baugh, secre- educators of the state.
school savings
tary
of the com m ission.
Bonus
exte a s ive schedule of discus-
banks. While
claim s ag g reg atin g $8,52 (.826 have 8.;on3 and addresses, bearing on va-
m u c h a tte n
been paid, w hile claim s am ounting . r j0U5 aspects of school problem s and
tion has been
given to these
to $ 3 ,172,000 have been approved co-operation betw een p aren ts and
valuable agen
b u t checks have not yet been teachers, is being prepared for the
cies of th rift
m ailed.
sess'on.
w o r k among
At a m eeting of the com m ission
____________________ _
th e y o u n g ,
yesterday, 93 cash claim s aggregat- m ’- NSMClR IS PR EPA R IN G
they have nev
er reached the
ing $23,250, were ordered paid.!
TO PAYE ANOTHER STREET
place of im
Loans actually paid W ednesday to -|
______
portance th a t
taled $140,000, or $3,283,900 in all. i ’ DUNSMUIR, Sept. 16,— Men are
th e ir w o r t h
M embers of th e com m ission s a ;d i a t work today m oving the building
has m erited.
th
a
t practically all of th e cash occupied by the A nderson Lum ber
T h e school j
i? T K A u S
claim s will have been paid on No- com pany, fa rth e r back on th e lot,
savings bank
system first made its appearance
vem ber 1.
j so th a t street paving in town to
in France in 1834 and the plan
--------------------------------
¡connect w th th e highw ay may pro-
was quickly taken up by the school
PA
REN
TS
AND
TEA
CH
ERS
TO
(ceed
This paving m ay be sta rte d
system s in other countries. No
M
EET
IN
EUGENE,
OCT
2N-28
very
soon
and will not tak e long to
where, however, has it ever a;h; v-
EUGENE, Or., Sept. 16.— The an-1 com plete,
ed the success attained in the land
o f its origin. In 1885 the move
nual convention of the Oregon State!
The constructioin com pany has
m ent reached America and was
P aren t-T each er association will b e . assem bled paving m achinery here
first introduced in Long Island 'h e ld in Eugene October 25-28, these and lal m aterial is on th e ground
City, N. Y. The system has en
dates having been selected by Mrs. for th e highw ay south of town.
joyed a steady grow th since th a t
time, but only a com paratively
small percentage of the num ber of
school children in the country have
become enrolled as depositors.
I t is w orthy of note, neverthe
less, th a t where the system has
been introduced it has invariably
proved popular with the children
and productive of beneficial re
sults. In most cases the co-opera
tion of a savings bank located in
the vicinity of the school has been
of g re a t help. The children gen
erally make th eir deposits with
the teacher who tu rn s them over
to the principal, who, in tu rn ,
sends them to a bank. W hen a
child’s deposit reaches one dollar,
it is the general custom fo r the
bank to allow the child to open an
individual account. In this way
a s ta r t is made tow ard the ac
cum ulation of money and lessons
in business practice are taught.
Í
Constitution Day tras observer lo-' th e Constitution, September 15,!
cally Friday afternoon, when m em -A 7 87. It was signed by ail the dele-
v.
ts
e»tes present except Gerry R an dolp h;
bers of th e D a u g h te r of th e Am eri-! aQd Ma30I1; Septem ber
1787 P
can R evolution m et a t th e hom e of
The new in stru m e n t m et w ith
L ~ _ .
C. K. LOGAN, Editor
Mrs. A lfred E. L ittlech ild fo r th e violent opposition from a large por-!
;
first
m eeting of th e year. C hurches, tion of th e A m erican people, and two
E n tered a t th e A shland, Oregon,
p a rtie s w ere quickly form ed upon
Poatolfice as Second-class Mail M at
the!
you a re killing tim e, «-> schools “ and
**“ co u rts th ro u g h o u t -“
'»¡its adoption or rejection. Some of
W
hen
ter.
, country have a rra n g e d fittin g c e re -, th e s ta te s relu c ta n tly yielded th eir
<$> tim e is killing you
eubecription Price Delivered in City:
m onies for th e occasion. C onstltu- assen t to th e new in stru m e n t, and
tion Day th is year falls on S ep tem -isom e °* tbe g re a te st men in Am eri-
One nftinth ....................................?
H onesty comes in two varie-
! ca, such as Thom as Jefferso n and
T hree m o n t h s ............................... 1 .9 5 1*«*
ber 17’
P a tric k H enry, w ere stren u o u sly op-
3ix m onths .................................... 3.75 I <§> ties— the real and the political.
Follow ing th e re g u la r routine, p08ed to its adoption, because It de-
One year ............................... .. • 7.50
Mail and Rural Routes
H eroes do not ru n to pressed <♦> Mrs. W ilson rea d egcerpts from t h e ; prived th e s ta te s of too m any of
One month ....................................I -6 5 , .
,
,
. .
, .
C onstitution of th e U nited S tates, ' th e ir form er rig h ts and centralized
Three m o n t h s ............................... 1-95
Pants, plug h a ts o r w rist
too m uch th e power in th e national
| while Mrs. S tella Owens A dam s read governm ent. A fter m uch opposition
Hix m onths
........................ 3.50 < î > w atches.
a paper p rep ared for th e occasion, th e C o n stitution was finally r a ti
One year ...................................... 6.54 <s>
----------
advertising rates
fied in 1788 by th e conventions of
'•>
Philosophy is w hat is left of <$> which is given here in fu ll:
Display A dvertising
11 sta te s; w hereupon it becam e th e
History' of th e Constitution
vingie in sertio n , each in c h ............ 30c <S> life a fte r the scum is skim m ed <£■
suprem e law of th e republic. Thus
In th e year 1786, in Septem ber, a
<S> off.
♦
YEARLY CONTRACTS
was com pleted one of th e m ost ex
convention of five delegates assem
Display A dvertising
tra o rd in a ry tra n sa ctio n s of history.
<» *
. ----------
"
bled at A nnapolis, in M aryland, to
One tim e a W M k........................ 27 %c
An
in fa n t nation, enfeebled, dis
T
he
longer
it
tak
es
a
girl
to
establish
a
b
e
tte
r
system
of
com
m
er-
25
Two tim es a w \> k ................
m em bered, d ispirited, broken by the
<
?
>
lea
rn
to
swim
,
the
b
e
tte
r
th
e
<
S
>
.
cial
relatio
n
s,
b
u
t
they
did
m
ore.
.20
vCvery o th e r d a y ...................
<$> m an teach in g her likes it.
<8>, At th e recom m endation of Alex- losses of a w ar for existence, by th e
Local Readers
<
3
>
_______
® ander H am ilton, delegate from New the dissensions of peace, incapaci
Each line, each tim e ......................10c
,
.
. .
-
. J York, the A nnapolis convention rec- ta te d fo r its d u ties to its ovyn c iti
To ru n every o th e r day for one
<»
D ates should be arra n g e d so ^ ¡ om m ^nded a n a tio n a ; convention to zens or to foreign powers-—suddenly
7c
m onth, each line, each tim e . .
<» th a t when O pportunity knocks, <S> m eet a t P h ilad elp h ia th e next May. b estirs itse lf and prepared a nation-'
To run~every issue for one m onth
W ashington said :
dp m ore, each line, dach t i m e . . 5c $ you will not be sittin g in a t a <$Mo tak e into consideration th e situ a al governm ent.
“I
conceive
u
n
d
e
r
an en ergetic gen
<
S
>
tion
of
the
U
nited
S
tates
and
to
de-
Classified Column
*$> poker game.
eral
governm
ent,
such reg u latio n
<3> vise such fu rth e r provisions as shall
One cent th e w ord each tim e.
<•>
----------
To ru n every issue for one m onth
ap p ear necessary to r e n d e r ,th e con m ight be m ade and such m easures
HEZ HECK SAYS:
or m ore, % c th e word each tim e.
stitu tio n of th e federal governm ent m ig h t be tak e n , a» w ould ren d e r
<s>
“ C orkscrew s is goin’ and
Legal Rate
adequate to th e exigencies of the Un th is country th e asylum of pacific
F irs t tim e, per 8-pclnt lin e ..........10c
ion, etc.
V irginia w as the first and in d u strio u s c h a ra c te rs from all
can-openers is cornin’.”
Bach subsequent tim e, per 8-
sta te to act upon th e proposal. The over E u ro p e .”
Thus he and o th er generous sp ir
point line ...................................... 5c
leg isla tu re of th a t g re a t s ta te spoke
its
looked beyond th e lim its of th e ir
C ard of t h a n k s .............................. $1.00
th u s: “ The general assem bly of th e
O bituaries, th e l i n e .......................2 ^ c
Hay is cut, g rain is th re sh e d . com m onw ealth can no longer doubt country and th e w ork was not only
Fraternal Orders and Societies
fru it is being picked, th e ro ad s are th a t th e crisis has a rriv ed a t w hich for th e country th a t achieved it.
Thus, w ith th e organization of th e
A dvertising fo r fra te rn a l orders
the good people of A m erica a re to
o r societies charg in g a re g u la r in iti dusty, th e a ir is hot, and th e fair is decide th e solem n question, w h eth er new governm ent th e U nited States
ceased to be a m ere league, o r loose i
n tio n from Ju p e
atio n fee a n d dues, no discount. R e over. , , A little a tte
.
.
they will by wise and m agnanim ous
ligions and benevolent o rd ers will be w ould be ap preciated in the neat effo rts rgap th e ju3t fruit8 o{ th a t confederation of s ta te s and becam e
a nation in the tru e sense of th e j
charged th e re g u la r ra te for all ad fu tu re.
independence w hich they have so
word, a N ation spelled w ith a big i
vertlslng w hen an adm ission or other
gloriously acquired and of th a t Un “ N.
charge is m ade.
,
ion w hich they have cem ented w ith
REDDING JU R Y R EC EIV ES
so m uch of th e ir com m on blood, or
W liat C o n stitu te s A d v e r tisin g
BEST OF THE ARCHERS
CONDEMNATION SUIT w h eth er by giving way to unm anly
In o rd er to allay a m isu n d e rsta n d
jealousies and prejudices,
or to
ing am ong som e as to w hat consti
tu te s new s a n d What ad v ertisin g ,
REDDING, Calif., Sept. 16.— The tra n sito ry in te rests, they will re
wo p rin t th is very sim ple rule, which condem nation su it b ro u g h t by the nounce th e blessings p rep ared for
them by th e rev o lu tio n .” The con
is used by new spapers to d iffe re n ti
a te betw een th em : “ ALL fu tu re Pacific Gas and E lectric com pany vention assem bled in th e sta te house
events, w here an adm ission charge ag a in st Malcolm D ennis and sisters in P h ilad elp h ia in May 1787. Thus,
is m ade o r a collection is tak e n IS over rip a ria n rig h ts in P it riv e r may th e sam e histo ric hall in w hich the
YOUNG PRISONER AT
ADVERTISIN G.”
T his applies to go to th e ju ry th is aftern o o n . The D eclaration of Independence had
KLAMATH FALLS FLEES
o rganizations a n d societies of every
case closed T h u rsd ay a ftern o o n , as been* adopted, was chosen for th e
kind as well as to individuals.
sessions of th e c o n stitu tio n a l con
All rep o rts of such activities a fte r far as ta k in g evidence is concerned. vention.
«
KLAMATH FALLS, Sept. *16.-
they have occurred is news.
Y esterday was devoted to a rg u
At the appointed day only V ir
. The police here a re com bing t h e ]
All com ing social o r organization m ents. A fter th e noon recess Ju d g e ginia and P ennsylvania w ere rep re
: town for Tom R ichardson, 19, who!
m eetings of societies w here no
sented and they opened the conven
money co n trib u tio n is solicited, in iti H erzinger will give his in stru ctio n s tion and elected W ashington presi
I escaped 'yesterday m orning from th e
ation charged, or collecton tak en IS to the ju ry . He sta te d th a t he will dent of the assem blage upon th e a r
1 jail.
He had been in stru cte d to
NEWS.________________ ~
not req u ire th e ju ry to stay o u t all rival of rep resen tativ es from five
dum p a pail of refu se in the y ard
n ig h t to a rriv e a t a veridct or a dis o th er sta te s. The convention g rad
a t the re a r of th e jail, b u t instead
DECREASE TAXATION?
ually filled up w ith delegates from
agreem ent.
i
of
retu rn in g , continued on th rough
all
the
s
ta
te
s
b
u
t
R
hode
Island.
In
The dem ocratic nom inee for the
E xpert w itnesses called in behalf
the convention th e in te re sts of sec
,
ad
ad jo in in g garage. He had been
governorship of th e s ta te is very of th e D ennis group estim ated the
tions and classes obtru d ed th e m
!
indicted
on a iarcency charge.
em phatic a b o u t decreasing th e taxes. value a t from $100,000 to $125,000, selves and m any of the m em bers
Upon a recen t v isit to the city he placing g re a t stre ss on th e value of w ere unequal to th e natio n al duties
MAD COYOTE TAKES N IP
of th e convention
B ut som e of th e
explained a t g re a t len g th how the the land as a dam slte.
AT EA STERN OREGON MAN
g re a te st p a trio ts and ablest m en of
s ta te was too heavily bonded and
(th e country were also lh ®r e -
taxed per capita. He quoted m any BR U M FIELD ’S BODY CREM ATED;
E dm und R andolph of V irginia
PR IN E V IL L E , Or., Sept. 16,— C.
fig u res from o th e r s ta te s in his en
W IF E IS NOT PR E SE N T opened the delib eratio n s on May 29,
W.
G oodknight of the M aury ran g e r
_______
¡by offering a series of resolutions
deavor to m ake his audience realize
¡statio
n , near Post, was b itten by a
PORTLAND, Sept. 1 6 ,- T h e body ¡ ^ ^ X h V ^
how n e a r th e break in g point Ore
m
ad
coyote early th is week. The
Dr. Robert P. Elmer of Wayne, Pa.,
gonians were.
He was q u ite con of Dr. R ichard M B rum field, w h o jand a n a tiOnal ju d iciary of suprem e
anim
al
w'as killed and found to have
w ith the Itobin Hood trophy—given by
vincing in his address. T he a u d i com m itted suicide a t the s ta te p e n i-!a n d in ferio r trib u n a ls.
•
Douglas Fairbanks—which he won at rabies.
G oodknight is tak in g th e
o f * R andolph’!
ence was im pressed an d appalled by te n tia ry last W ednesday, w here h e ‘ A fo rtn ^ ht
the forty-second annual meeting of the Pfiatenr tre a tm e n t
th e sta g g e rin g am o u n t of taxes they was aw aiting execution fo r th e mur-1 re p o rte “ lexander H am ilton, of New N ational Archery association nt Coo;
m u st carry.
} fier of D ennis R ussell in D ouglas j £ ork' who had no fa ith in th e peo- erstown, N. Y. D r. E lm e r also w on ¡ F re sh H ot T am ales are
Yet, W a lter M. Pierce, of L.a>county was cren iat ed yesterday a t i p;e and Was an avowed m onarchist, the National championship making a
! being served a t Rose Bros.
score of more than 1.000.
G rande, inform s his cohorts th a t he ;be P o rtla n d crem atorium .
The 1 had a plan of his own. His
is backing th e proposed com pulsory | cerem ony, stric tly p riv ate, w as a t- in m onarchy and b ' 8 ^ ag° expresaed
education am en d m en t to th e s ta te ] tended by Mrs. C. B. P a tric k , of W il- ^ “ ^ T h e r e ^ n o stab ility in any
co n stitu tio n . Not ta k in g in to con- ; lin in a , a siste r, and a few friends I governm ent b u t m onarchy. Give the
sid ératio n th e fact th a t this m easure of th e fam liy. Mrs. B rum field was rich and w ell-born a perm anent
Before th e bodv was ¡share in the governm ent.
is ag ain st th e w elfare of th e com not p resen t
m onw ealth
and
aim ed
directly placed in th e re to rt th e re was a not have a good executive on a dem
ocratic p lan .” H am ilto n ’s plan pro-
a g ain st th e C atholics, and, entirely b rief com m ital service.
A w reath nosed a n atio n al governm ent of
d isreg ard in g th e religious elem ent, and a spray of flow ers w ere placed which th e executive and h ig h er
th e dem ocratic a sp ira n t appears to on th e coffin. The ashes will be branch of th e leg isla tu re and ju d ic
be blissfully un aw are th a t th e pass held a t th e C rem atorium tem p o rarily iary should serve d u rin g good be-
„„
h n v in r o r life
H am ilton confessed
ing of th e m easure W
T
L
, p e n d în g a decision by th e fam ily as
was very rem ote {rom
increase in s ta te taxes of a p p ro x i-!to fin ai disposition.
¡the idea of th e people.
m ately one m illion of dollars.
!
________________
His proposal w as n ot considered
by th e convention. P a rtie s in the
It ap p ears th a t th e m an from | SCHEDULED TALK BY
PIERCE CAUSES ROW cou'.e
n
t I? T h e ^ m ^ sta te s
e a ste rn Oregon is try in g to rid e two
vided. D elegates of tn e stn an sia ie s
horses a t th e sam e tim e. Don’t do ]
______
T he big, obvious need of ib is c o u n try
' generally took th e federal side and
it, W alter. It c a n ’t be done.
ST. H ELEN S, Sept. 16. Repub-
t be ;a r ge sta te s th e n a tio n a l side,
to d a y is psychological— th e d isp o si
licans of C olum bia county, scenting ¡T he sm all s ta te s w ere a fra id they
tion to go ahead. W e have h ere a v a st
T he F a rm e rs and M erchants Na o p p o rtu n ity for W a lter M. P ierce, w ould have to be u n d e r th e dom in-
ion of th e large ones if they were
a b ility to produce, an d a v ast ab ility
tional bank of Los Angeles in i t s ; dem ocratic can d id ate for g o v e r n o r . , ^
repreSented. The breach
m onthly financial le tte r calls atte n - i to m eet voters of th e county next betw een tb e tw o p a rtie s w idened,
to consum e th e p ro d u cts o f in d u stry .
tion to th e fact th a t th e sta n d in g W ednesday, w hen he is scheduled tO jand tb e convention declared in favor
P o te n tia lly , S u p p ly an d D em and a re
arm ies of the w orld to ta l 6,179,000 speak a t th e C olum bia county fair, of th e natio n al plan. Dr. F ra n k lin
p re tty well m atched. T he m ain tro u
have aroused a storm of p rotest, shocked by th e a lte rc a tio n s in the
men.
.
-r,.
.. . , . .
i convention arose and
w anted to
ble is th a t people d o n ’t dem and
“ E urope is still an arm ed cam p. A greem ent by P ierce th a t Ms t a l k l ^
enough th in g s to ju s tify in d u stry in
illu m in a te
T h irte en n ations have la rg e r s ta n d w ilf be non-political h as failed to recourse t0 p ray e r to
allay
suspicion
of
his
opponents
th
a
t
th
e
ir
u
n
d
e
rsta
n
d
in
g
,”
saying
th
a
t
in
ing arm ies th an th e U nited States.
d oing its u tm ost to produce.
In th e above to ta l G erm any is not th e in v itatio n is a political move, the beginning of th e ir c o n test w ith
Suggestion th a t the dem ocrats pay: G reat B ritain, they had had daily
T he resu lt is th a t a g re a t am o u n t
counted as having a single soldier.
..
.
prayer in th a t room fo r divine pro
and the5r p ray ers had been
“ It is sim ply ex asp eratin g th a t all expenses of th e fa ir for th e day.
of en erg y is being sp en t on try in g to
these m en should be w ith d raw n m aking it free to visitors, has been graciously answ ered.
A fter a few
get a lio n ’s sh a re of th e e x istin g de
from productive op eratio n s and he m ade.
m ore rem a rk s F ra n k lin m oved th a t
m and, an d n o t enough is sp en t on
supported by th e to ilers ”
!
----------------------------
“ H eavenly guidance be
It is sig n ifican t th a t such a level- i CYNIDE F’l ’MES ARE FATAL
ieach m orning d u rin g th e ir de’lbera
try in g to c re ate th e dem and so th ere
it is significant m a t sucn a ie v e i |
tions.” A com prom ise was agreed on
TO
FOUR
OF
SHIP’S
MEN
wjth
tfae
gmaU
states
in
wb;cb
they
will be enough to keep everybody
headed protest should come from a
----------
w ere to have equal re p re se n ta tio n
great h an k in g house.
b u sy su p p ly in g it.
__________________
SAN FRANCISCO, Sept. 16.— Two w ith th e la rg e r s ta te s in the upper
T raffic a t th e county fair, both q u a ra n tin e officers and two uniden- branch of the
T h is b rin g s ab o u t a p erio d of keen
w ithin th e grounds and on th e high- tified sailors died a t the em ergency conV(?enteio a d® * the slavery question,
com petition. I t m eans th a t e v ery
way, was m ost adm irably handled hospital h ere y esterd ay aftern o o n T he stru g g le seem ed m ainly to be In
body m u st w o rk h a rd e r an d accept
d u ring th is week. Special deputies from b re a th in g cyanide fum es used reg ard to ap p o rtio n m en t of rep re-
less in o rd e r to overcom e th e sales
w orked u n d er In structions from th e in fu m ig atin g th e hold of th e Ja p an - sen tatio n . The pow ers of th e exec
resistan ce of a c u rta ile d dem and.
sh e riff’s office In d irectin g autom o- ese steam er Shinyo M aru.
u t.v e w ere also th e cause o engt y
discussion
The fra m ers of th e con
biles to proper p ark in g places, w hile
Two o th ers, who w ere overcom e s titu tio n never dream ed th a t th e
D em and is la rg e ly a c reated th in g .
w ith th e a d of h u t one a s s is ta n t,! by th e fum es, probably will live.
choice of electors w ould e n te r into
T he a c tu a l needs of h u m a n ity a re only
J. J. McMahon, s ta te tra ffic officer,]
Six m em bers of th e fire d ep art- p a rty politics and be decided in each
had
m
a
s
k
s
,¡s
ta
te
by
popular
vote.
They
a fra c tio n o f th e g en eral dem and. I t
assum ed responsibility for th e safe -!m e n t, who, using oxygen
ty of the tra v e le rs on th e highw ay, j b ro u g h t the m en from th e s te a m e r’s
T h ^ l d e a in c re a tin g j
OFFICIAL CITI AND COUNTY
PAPER
TELEPHONE 39
.'ÈÈRT-MOSES j
«
ItEGON
STATE
FAIR
SALEM
SEPT EM B E R 2 5 - 3 0
A Wealth of Agricultural Displays
Greatest Livestock Show in Northwest
Splendid Machinery and Tractor Exhibit
Excellent Races and High Class Amusements
Best of Camping and Parking Grounds
Excursion Rates on All Railroad Lines
For particulars, write
A. H. LEA, M anager
Salem
Fifty=Fifty for Progress
is alw ays a sim ple m a tte r to get along
I t speaks well for th e county offi- hold, w ere overcom e, b u t th e ir con
cers th a t th e re w as h u t little liq u o r dition was reported as not serious.
in evidence d u rin g th e fair.
L et J e rry O’Neal fig u re y o u r next
Job
of plum bing. F irs t class m ate r
W e sell F re d R app’s w aterm elons
at th e W h ite H ouse grocery, 1 % ial and w orkm anship. P hone 138.
2tt 207 E. Main street.
2S8tf
«•nta p er pound.
an electoral college was to rem ove!
th e election of th e p resid e n t and
vice-president aw ay from th e peo
ple.
Many grave d ifficu lties aro se
reg a rd in g taxes an d th e slave tra d e
F inally, a fte r alm o st fo u r m onths of
d elib eratio n , th ro u g h a ll th e h e a t of
summer, the convention agreed to.
w ith less th an one w ould like to have
W hen th e p u b lic gets a stre a k of econ
om y it c u rta ils th e dem and fo r e v e ry
th in g th a t is produced.
A d v e rtisin g is a p rim e m over in
c re a tin g business. I t rouses people
o u t of leth arg y , m akes th em w an t to
live m ore fully, an d to possess th e
m eans of liv in g m ore co m fo rtab ly and
m ore enjoyably.
W hen sales a re h a rd to get, th en
m ost people who h av e th in g s fo r sale
• increase th e ir e ffo rts to sell. T he
h a rd e r th ey tr y to sell, th e h a rd e r
th e ir co m p etito rs tr y to sell. B u t no
am o u n t of sellin g e ffo rt— in th e usual
sense o f th e w ord— can cre ate d e
m a n d ; it can only ta k e a d v a n ta g e of
th e dem and th a t h a s been o therw ise
created .
A d v e rtisin g and S ellin g o u g h t to he
considered as “ f ifty -fifty ” in im p o r
tance. A d v e rtisin g c reates th e con
sum er dem and. S ellin g connects th is
dem and w ith th e supply. E ach needs
th e o th e r to m ake its w ork com plete.
y