Tuesday, Septem ber liî, 102d FAG® TWO Crater Lake Lodge To Close Sept. 20; Visitors Increase MOO Over Last Season d o llars by w hich Oregon is richer for th e v isitors having come, includ-i ing th e very considerable sum w hich; Established 187« Published Every Evening Except C alifornian s received from w inter ! Bunday / to u rists and spent _ h e r e sum m er; i I THE ASHLAND PRINTING/OO. to u rin g : V isitors to C rater Lake p ark n u m -' anim osities and prejudice. They are B ut s ta tistic s can tell only a p a r t ,; bered 3400 m o re th is season, up to endeavoring to create a frien d ly a n d , OFFICIAL CITY AND COUNTY PA PE R perhaps th e least im p o rta n t p a rt of ¡A ugust 31, th a n to th e sam e d a te satisfied sp irit all aro u n d and a re; TELEPH O N E 39 the story. W h at a g re a t social i n - : la st season, b rea k in g all previous succeeding. term in g lin g and leavening m ust In- records, according to figures fu rn -j The kitchen supplies and o th er C. K. LOGAN, Editor needs a re purchased as im p artially I iähed by W. A. K am p, resid e n t m an evitably re su lt from th e new b u t ex E n tered a t th e A shland, Oregon, as possible, considerable business' a g e r of the C ra te r L ake lodge. ceedingly general form of to u rin g ! PoBtófflce as Second-class Mall M at <$> Successful m en are covered <s> W hat exchange of info rm atio n and The to ta l n u m b er of visitors th is going to K lam ath F a lls th a t did not ter. w ith scars. < ^ e> consequent Jjro a d e n in g of view point y e a r was 26,868 a g ain st 23,444 for come th e re u n d e r th e P a rk h u rs t su bscription P rice D elivered in Cltyj <S> m ust follow roadside m eetings! How 1921. This season, 7612 autom obiles m anagem ent. One nftinth .................................... 6 .65 <«> The oider you get, th e longer < ? > m uch provinciali8m> not only of the en tered th e p a rk , up to A ugust 31, ■ The lau n d ry w ork is done in Three m o n t h s ............................... 1-95 < ♦ > a tro u b le seem s to hang on. 31x m onths .................................... 3.75 east, b u t of th e w est, m u st dim insh! ag ain st 6429 to th e sam e date last K la m a th F a lls and m uch of th e m eat One year ...................................... ‘ -®0 year. The percentage of --------------------------- increase — is supply - is - bought th ere. F o rt K lam - n o w g r rea e a iiy s t sym a y in p a i u y and u u u un- uu- u -— • — »--------------- o - — --------------- How tly m u st pathy Mail and Rural Routes 4> A church has sm all chance <$> d e rs ta n d ;ng increase am ong people 18 per cent f o r cars and 15 per cent a th supplies th e hotel ta b le w ith One m onth ................................... 6 -65 •> when in com petition w ith a <8> m uch of th e m ilk and b u tte r used rep re sen tin g th e n a tio n ’s clim atic I ! for tor visitors. visitors, Three months ............................... 1-95 C ourteous tre a tm e n t of guests golf course. Six m onths .................................... 3 30 and geographical divisions as each I The lodge will close th is year. One year ...................................... 6-5t Septem ber 20, K am p said. I t has and fa ir dealings w ith everyone sees w here, how and why his fellow ADVERTISING RATES <?> P atch ed p an ts a re b e tte r <•>• exigt, How m ucb m ore been custom ary to close October 1. w ith whom th e hotel does business D isplay A d vertisin g f th an new tro u se rs bought on J eagily sbould gn aU_c,ty in te r8 ta te W ork on an ad dition on th e w est is th e new policy and it is proving Single in sertio n , each in c h ............ 30c th e in sta llm e n t plan < § > YEARLY CONTRACTS system of road courtesy and high- end of th e lodge th a t w ill double a successful one Display A d vertisin g way reg u latio n be prom oted and ac- th e room accom m odations is pro- One tim e a w y k ........................27% c An old m aid who is not a re- <S>; , grossing, b u t it is n o t planned to ' com plished. Two tim es a w ^ :k ....................... 25 c fo rm er is as ra re as a loafer <s>| It is a th o u g h t th e m ore assu rin g have th e room s ready fo r occupancy Every o th e r d a y .......................... 20 c - who is not a c ig a rettist. <?> because based on su b sta n tia l fact, before th e 1924 season. If the 1925 L ocal Readers Each line, each tim e ......................10c , th a t by reason of th e seaso n ’s m otor fa ir m aterializes it is expected to; To ru n every o th e r tJay to r one ♦ P rohibition has tak en th e J : tac rea se d d ia.en .in a- greatly increase th e p ark patronage, m on th , each line, each tim e . . 7c » business ot brew ing aw ay from « in lo rm a tlo „ about O regM b u t even u n d e r th e p resen t ratio of To ru n 'e v e ry issue for one m onth a few m en who understood it <S> r . xu , - - A •» dp m ore, each line, each t i m e . . 5c , will occur The r e tu rn tra il blazed increase, th e add itio n will be badly < :> and spread it am ong thousands <«\, ,• . C lassified Column p I by m o to rists will be follow ed again needed by th e tim e it is com pleted. One cent th e word each tim e. < $ i> do n 't. . . by those .. . < > who don’t. * not only who first cam e, I Sunday and L abor day, a dou- To ru n every issue for one m onth |<S> ---------- but by those to whom they described ble holiday, drew a large crowd of or m ore, ’¿ c th e w ord each tim e. <» HEZ HECK SAYS: ■ V L egal R ate o p p o rtu n ities fo r “ life, lib erty and local people to the lake, sw elling “ L oafin ’ a in ’t m u c h F irst tim e, per 8-pc h it lin e ..........10c •> th e crowd of p atro n s to a point i the p u rsu it of happiness” in th e Each subsequent tim e, per 8- w ith o u t plenty o’ ter- w here all room s in th e hotel and . virile n orthw est. polnt line ...................................... 5 c ♦ baccer.” m ost of th e te n t houses w ere taken, i C ard of t h a n k s .............................$1.00 T he addition will contain 85 O bituaries, th e l i n e .................... 2 & c QUARTERLY INCOME TAX F ratern al Orders and S ocieties room s when finished, v irtu ally d o u A dvertising for fra te rn a l orders | wiU have an adeq u ate w a te r supply INSTALLMENT DUE SEPT. 15 bling th e p resen t lodging capacity. The foun d atio n and w alls a re being E U U U IC C < *U U U U V O , PORTLAND, Sept. 12. — “ The b u ilt of rock from th e vicinity. Ugious and b e n e ro len t orders will be , possible em ergencies can be m et. charged th e re g u la r ra te for all ad W ater __ is th e comm on need. Wa- th ird q u a rte rly in sta llm e n t of the _____ ______ T he new m anagem ent has done v ertislu g w hen an adm ission or other te r is in th e m ountains. B ring w ater income tax for 1921 is due on o r inucb th is geason to overcom e old charge is m ade. i . . . . , ¡before m idnight, F rid ay , Septem ber B ____________________________ — to Ashland 15, 1922, announced Clyde G. H unt- gon. G overnor O lcott has been re- W hat C on stitu tes A d vertisin g , _ In o rd er to allay a m isu n d e rsta n d Begrdoll is reported tired of his! ley. collector of in te rn a l rev en u e,; J: quested to place his official stam p ing am ong some as to w h at consti tu tes news an d w hat _________ ad v ertisin - g . , life in G erm any- and want3 to re ’ to d ay ' “ Notices have been sent t o j of approval upon th e project. re print th is very sim ple ru le, which ¡tu n to the U nited S tates. He loved taxpayers, b u t failu re to receive a It ¡g po(nted out by sta te cham ber s used by new spapers to d if f e r e n ti- ; th e K aiserland so well th a t he re notice does not relieve a taxpayer o f ) offi<daiq . h a t t h P r a i l s t r i k e h a s e u r - . m : - “ “ ALL ALL fu tu re re ; fuged tQ figh( a g ain st u . Le( him hi8 obligation t0 pay tbe tax on X - ! a te betw een t th h em fu tu events, w here an adm ission charge stay w here he belongs. ¡tim e . F a ilu re to pay th e install-! i peclally in reg a rd to re frig e ra to r is m ade or a collection is tak e n IS — m ent ren d ers th e whole am ount due service, w ith th e resu lt th a t bum ber ADVERTISIN G.” T his applies to R eform is not generally carrie d and payable upon notice and d e fru it crops in Oregon are in d a n - ! o rganizations a n d societies of every kind ad as well as to individuals. out successfully by outside forces, m an d .” g er of being lost th ro u g h lack of All rep o rts of such activ ities a fte r The need m u8t be f€dt and tbe WOrk T he tax m ay be paid a t th e office m ark et. An Increased volum e of they have occurred is news. of C ollector H untley in th e custom hom e can n in g will do m uch to re All com ing social o r organization done from th e inside. house, P o rtla n d , or a t e ith e r of the lievo the situ a tio n , it is believed. m eetings of societies w here no money c o n trib u tio n is solicited, in iti P re se n t ,fruit conditions resolve branch offices located a t P endleton ation charged, o r collecton tak e n IS into th e old proposition of “ Use and Eugene. P aym ent m ay be m ade NOTICE NEWS.__________ __________________ w hat you can, and can w h at you by cash, money o rd er or check. If m ade a t a branch office, paym ent To th e landow ners and holders of ASHLAND IS WAITING can’t .” title to lands w ithin th e Talenv should be by check o r m oney o rd er Irrig a tio n D istrict: W ater a t th e in ta k e s th a t tu rn -; to avoid d an g er of loss in tra n sm is ishes th e clear, cold bubbling m ouu- sion to th e office of th e collector YOU i.n u d ,0 U o n a a n d s o l A a k la n d ;» THOVGHTS K U O « O T H ER ,« ,,, A ARE K ^ i HEREBY N O TIFIED, j — at the Board of D irectors of said e id T e b iX e X ”" e‘ X I . » ™ ..................... D istrict, actin g as a board of equali- | lector of In te rn a l R evenue, P o r t zation, will m eet on th e first Tues- i day in O ctober, 1922, a t 10 o’clock been found necessary for the h ealth land, O regon.” TALLYING THE TOURISTS p. m., for th e purpose of review ing ; of th e com m unity, b u t does not fla and correcting its assessm ent and (O regon Jo u rn a l) vor the w ater when th e supply a t app o rtio n m en t of taxes as provided Like m ig ra tin g birds th a t hear •CANNING W EEK” URGED lie lllianco MX*«*/*v/**v. A nything —9 the in tak es IO is O sufficient. BY OREGON C. OF C. by law. hat is good for th e com m unity c a n ; 1^ a ° r t h ’s’ chill-noted w arning, mo- _______ In the m eantim e, the assessm ent ,e to le rate d and borne w ith forti-1 to r to u rists th a t all the sum m erj list and record will rem ain in the m onths have congested n o rth w est PORTLAND, Sept. 12. lo assi office of th e board for th e inspection u W ith a u unusually l a r i s u u.ul.er h hiehw av^ and bvwavs a re tu rn in g iri th e relief of th e fru it grow ers of of all persons in terested . U ^ys byways tu rn in g D ated A ugust 30, 1922. BOARD OF DIRECTORS OF u drb " k ',"6, b s ' X v a " ,w b , c r 7 s rver T bs ioug procession on the P a si.ic » rese n t ra i, strik e, tb e O regon sta te TALENT IRRIGA TION DISTRICT. b ro u g b o u t h < . U l e n never hlghwaJ. eham ber o[ com m erce has suggested By O. A rnspiger, Secretary. 9-1 al 9 " . .. . . . . . . of shows no b reak , b u t th e Texas car th a t th e week of Septem ber 18-23 t ’uubera ,n th e m ty °™ * j be M en beaded southw ard, t h e , be designated as "C a n n in g W eek." Ashland Tidings Constantly On Guard Our vault, protected by our electric burglar equipment is as sensitive to human touch as a mother is to Baby’s cry. The door, ceiling and walls of the vault are surrounded by electrically charged cables, which respond to the least touch and automat ically set our gong ringing its vibrant alarm. W^ÈÊRT-MOSES- This is an institution that really protects; and a bank that really serves. « J The Citizens Bank of Ashland Ashland, Oregon ¡nfcnfcnt-nrar -, V . — w. e ino pat s . . , v i Ohio car eastw ard, and so ou down to be observed th ro u g h o u t the sta te . lant in its supply o ■ k catalogue o t vari-colored d u rin g which housew ires will be or d rin k in g p u rp o se,, bu lo r land-1 « can s (wo J e a ra . aupplj, cape effects; w ith m any fine hom es ‘icense lags. „ . , , . ___ Rnnniv nf! F rien d ly sta tistic ia n s will now ¡fru it fo r fam ily use. h at depend upon th e city supply 011 busy them selves. They will reduce i C om m unications suggesting Can- v a te r to keep up a velvety law n; th e n u m b er of v isiting m o to r parties! ning W eek” have been se n t to m ore with h u n d red s of people each c u lti to ce rtain h u n d red s of thousands, th an one h u n d red com m ercial clubs vating «‘.„g a . sm sm all all g garden a ra e n p p lot; iu i; w ith its ( ,„1 a „ d A m b e r s ol com m erce lu Ore- lock upon block of paving on m e _________ u— . itreets th a t m ust be w ashed alm ost! lightly, A shland needs an a b u n d a n t; mpply of w a te r; a g re a te r supply) hau is av ailable a t present, not o n ly , low when it is th e m ost needed, b ut) ----- TO----- it o th er tim es. T here has been a s ta rtlin g nura- je r of larg e and expensive fires in various p a rts of th e sta te d u rin g th e j past sum m er. A shland has been fortunate. N ot only has th e city e s - ! caped such sw eeping c o n fla g ra tio n s ,, MEDFORD, OREGON but had th e need a risen , sufficient! pressure and the g rea t q u a n titie s of w ater needed in such em ergencies m ight not have proven possible. A new and larg e reserv o ir for th e sto rin g of w ater is needed. W ith th o u san d s of gallons aw aitin g in s ta n t use high above th e city in th e $.76 FROM ASHLAND m o u n tain s, w orry over low w a te r and lig h t p ressu re will be done away Sale dates Septem ber 12-16 inclusive, from all agency stations w ith. Possessing alm ost unlim ited G rants P ass to A shland inclusive. M inim um fare, 50 cents a d u lts, possibilities, th e w ater would be available upon In sta n t dem and. 25 cents children. Good u n til Septem ber 18. D angers from fire would be lessened and lives and p ro p erty not u n d er SEE TH E HORSE RACES. TH E LIVE co n stan t m enace from a blaze th a t STOCK SHOW. TH E W EALTH OF AGRI- m ight wipe out a solid block a t one stro k e, or th re a te n to engulf the 1 CULTURAL DISPLAY S. the contests and ex city. F actional fights, w ith each side hib its of various ki nds, including hom e dem anding th a t w ater be obtained products. from th is source o r th a t, have oc c u rre d . W hile th e a rg u m e n t rolls m errily along over w here and how Big Premium List—Cash and Other Prizes th e w a te r can be stored, th e av ail able supply continues to be inade Amusement and Fun for Everyone q u ate. More w ater is needeed. How th is w a te r is obtained, and w here, is not F o r fu rth e r p a rtic u la rs, a»k ag en ts o r w rite. th e m oot question. The sooner a reliab le engineer has been engaged and given th e situ a tio n a careful study and plans m ade for rem edying th e situ a tio n , th e sooner A shland F o llo w the C r o w d s JACKSON COUNTY FAIR S e p te m b e r 13-14-15-16,1922 LOW ROUND TRIP FARES JOHN M. SCOTT, General Passenger Agent Time It has come to be understood by most manufacturers and distributors that a large volume of business at any period of time is of itself no proof that the business is built on a sure foundation. The volume may be due to a variety of conditions, and those conditions may be temporary, and may be entirely out of the control of those who enjoy them. The only sure foundation upon which a big business can be success fully built is an undisputed consumer preference. Let that be present, and it matter not how quickly a business grows, or how big it grows, you have the assurance that it is solidly built and that it will not topple over when the first wind blows. Advertising is the corner stone of the structure of consumer preference. No conspicuous example exists where there is a steady and sure consumer demand for any product that is not properly advertised. Every instance that can be cited of a consumer de- W e state it as our honest b elief that fo r the price asked, Chester field gives the greatest value in Turkish Blend cigarettes ever offered to smokers. Liggett & Myers Tobacco Co. Strong mand that is strong enough to offset changing market conditions may also be cited as an example of the effective use of advertising. The present business condition is a challenge to every business that is built on the uncertain foundation of a demand due to a favorable state of the market. Assuming that the strong demand of the past few years, prior to 1920, was a permanent thing, many manufacturers made provisions to supply the demand and reap a harvest o f profits! hut they overlooked the importance of insuring their share of the demand. Now the great lesson has been learned^—at a prodigious cost. The disposition today is to build sti ng. to make sure of the foundation before rearing a [great superstructure. In the long run it will mean that all busi ness will be on a more solid basis, and less likely to be upset by changing conditions. This will he the great compensation for the stress of the present period.