AU¿. W ASHLAPB DAILY TïDLYGS Ashland ■*** Tidings E stablished 1876 Published Every Evening Except Sunday THE ASHLAND PRINTING CO. OFFICIAL CITY AND COUNTY PAPER TELEPH O N E 39 E . J . BARRETT, E d ito r Subscription Price D elivered in City: One m onth ...................................... $ .65 ir. One year ...................................... Mail and R u ra l R outes One m onth ....................................J T hree m onths ............................... Six m onths .................................... Ons year ...................................... 7.50 .65 1.95 3.50 6.5i ADVERTISING RATES Display A dvertising Mlngie Insertion, each in c h ............ 30c YEARLY CONTRACTS Display A dvertising HOME CRITICISM (Medford R ail Tribune) A local dam e goes out of tow n in recom m ending th a t A shland be boy- cotted for having p erm itted th e Ku Klux to ap p ear in th e p arad e on th e F o u rth . W ithout e n te rin g in to a discussion of the m erits of th e aim s and objects of th a t o rd er, lots of people u n ite in saying th a t it a ffo rd ­ ed one of th e m ost unique and im ­ pressive fea tu re s of th e p arad e and th ere was a ra ft of th e K ian who p articip ated on a quiet and peaceful basis. It is doubtful if th ere was e ith e r a bowie knife or saw ed-off shotgun concealed by any K lansm an iu th e ran k s. On th e o th er hand, ju st im agine w hat a h ard sh ip the proposed boycott would inflict, a s h - land would have to tra d e a t T alent, and M edford go clear to Phoenix to shop. Tuesday, July 11, 1O±¿ Famous Yosemite Park Flock Fenced B One tim e a w e e k ......................... 27 Two tim es a w eek.......................... 25 c Nvary o th e r d a y ............................. 20 c MOONSHINE AND EASY MONEY L ocal R eaders Russell H ecker m ust hang. Each line, each tim e ......................10c It took less th an an h our for a To ru n every o th e r day for one m onth , each line, each t i m e .. 7c C lackam as county m ixed ju ry to a r ­ To ru n every issue for one m onth rive at a verdict of first degree m u r­ oy m ore, each line, each t i m e . . 5c der S aturday. Those who followed Classified Column closely will ag re e w ith the ju ro rs. One cent th e word each tim e. To ru n every issue for one m onth R ussell's defense of self-defense did o r m ore, % c th e w ord each tim e. not hold. It was a bungled, coarse Legal R ate defense. T here a re m orals by the F irs t tim e, per 8-pchit lin e ......... 10c acre in th is tragedy if your young Each su bsequent tim e, per 8- point line ...................................... 5c lads would only read and heed them . C ard of t h a n k s .............................. $1.00 Bow ker and H ecker w anted th e ' O bituaries, th e l i n e .......................2% c w hite light life, to hit only the high Fraternal Orders and Societies places. The profits of m oonshining A dvertising fo r fra te rn a l orders H ere Is the first photograph of the new fence erected by the United looked e asier th an work. J u s t w hat i o r societies c h a rg in g a re g u la r in iti S tates government In Yosemite National Park, to keep people off the famous happened on th is fata l trip a fte r atio n fee an d dues, no discount. Re overhanging rock at Glacier Point. The rock sticks out into space over Yose­ llglous and benevolent o rd ers will be booze is anybody’s guess, b u t th e r e ­ charged th e re g u la r ra te for ail ad su lt was th a t Bow ker was shot to mite valley with a sheer drop of 3,254 feet. It has been a favorite spot for daredevils to do stunts, such as standing on one hand or hanging over the edge vertlsin g w hen an adm ission or o ther d eath , and young H ecker will h a n g .. with a rope. charge Is m ade. W hen a deputy sh eriff of L a n e -------------------------------------------------------- What C on stitu tes A dvertising were ab o u t an inch long and w hen In o rd er to allay a m isu n d e rsta n d ­ county looked a t th e dead bodies of t^Pp;STS DANCE TO RADIO MUSIC FROM CALIFORNIA they w ere released, it seem ed th a t ing am ong some as to w hat const! a sheriff, preacher and farm er, the ______ tu te s new s and w hat advertising, resu lts of m oonshine, he tru th fu lly j the w ater was alive w ith fish. we p rin t th is very sim ple rule, which said, “ T here is a curse on every m an L ast evening a t the testin g of the is u sed by new spapers to d iffe re n ti­ who has a n y th in g to do w ith m oon­ a e rial and radio set erected by E l­ a te betw een them : “ ALL fu tu re events, w here an adm ission charge sh in e .”— Produce Call, m er M orrison a t his hom e on A sh­ is m ade or a collection is tak e n IS land s tre e t, several selections of A D VERTISIN G.” T his applies to "SITTIN G P R E T T Y ” dance m usic broadcast by th e K en- o rganizations an d societies of every j (K lam ath Kalis H erald) 1 nedy com pany from Los A ltos, Calif., k in d 'a s well as to individuals. K lam ath is sh ak in g off its leth- and the sta tio n a t G reat F alls, Rlont. All rep o rts of such activities a fte r argy and every day is b rig h te r th an were danced tQ by m em berg of the they have occurred is news. W e’re over the p&rty thp mugic being per£ect anQ All com ing social or organization the day before. m eetings of societies w here no hum p and on th e down grade, w ith ,oud enougfa fQr dancing m oney co n trib u tio n is solicited, in iti­ th e direction of our destiny la rg e ly ' A four concert wag enjoyed ation charged, or collecton tak en IS in ou! own hands. th e fojjowjng sta tio n s being heard NEWS. W herever new spapers a re p rin ted , c le rly . Coljn R K ennedy Los Altos> E n tered a t th e A shland, Oregon Postoffice as Second-class Mall Mat a t least in the te rrito ry served by CaHf beginning. a t 7:30 p m , a n d ; th e two larg e w estern rail system s, ter. then S eattle, P o rtla n d , D enver and the S outhern and Union Pacifies, G reat F a lls being heard. men and women a re inform ed of th e SOLOMONITES A conversation was picked upi prom ised renew al of w ork on the from th e sta tio n a t Avalon, C atalina Modoc, N orthern and N atron cut-off Island, and a m ark e t re p o rt b ro a d ­ ju st as soon as th e ow nership of <» TH E GAME cast from San F rancisco, several the C en tral Pacific is settled , and L ife is ju st a gam e of play: o th e r statio n s being h eard , but too the consequent developm ent of a <§> Play it! faintly to get th e ir call le tte rs or new em pire in so u th e rn Oregon, cen- W hen you have a th in g to say: nam e of sender. <&itering in K lam ath land. ♦ Say it! Do not stam m er “ if” or “ b u t” ; ■i’ i This railw ay publicity is focusing a tte n tio n upon us. The old days, WINS OIL FO R T I NE AS <•- C ourage tak es the sh o rte st cut. w hen c o n stru ctio n of the K lam ath RESU LT OF CRAP GAME <•' W hen your task is h ard to do, Falls-Ki'irk line w as building, bid ® G rit your tee th and see it fa ir to come back. The population MOUNT HOLLY, N. J „ July 11.— <•> th rough! th a t was lost w hen th is construction T h irty -th ree thousand d o llars as th e <8> <Î> D PROGRAM Sheriff in red light d istric ts, by haling the bition sta te a n d n atio n ? The time must come when all businesses p ro p rieto rs into co u rt ab o u t once a T e rrill know s he has w orked w ith The M issionary ladies of the will consider the advisability of advertis­ m onth and assessing a fine. It be­ th e liq u o r in te re sts and violated his C h ristian church m et a t th e Jam es gins to look as if the ru ra l d istric ts oath of office. W hy dim th e issue P u tn a m hom e on Holly s tre e t F riday ing in the same spirit that a manufacturer The a ftern o o n , w hen a very good pro­ were ad o p tin g th e sam e m ethods in betw een rig h t and w rong? ponders over the advisability of adopting handling th e liq u o r question, ju d g ­ s h e riff’s a ttitu d e is know n too well ram was rendered, and splendid re ­ ing from th e fact th a t th e sam e set a t th is tim e, and th e people will not fre sh m e n ts served. a new machine. One does not install a of m oonshiners a p p e ar w ith s u rp ris ­ be deceived by m isleading docu­ Mrs. L u re tte H edrick led the ses­ piece of labor-saving mechanism because ing reg u la rity in th e court, a re a s­ m ents being sent everyw here by j sion, th e su b ject u n d e r discussion it suits his fancy; but because the effic­ sessed, pay th e ir fines and go on Chauncey F lo re y ’s office. If I held being “ J a p a n .” The ladies w ere fav­ th a t office, I would refu se to send ored w ith a d u e t by Della and Melba about th e ir business. iency of the business requires it. • • o u t such a docum ent to th e in telli- P u tn am ««Little F e e t Be C arefu l.” , W ithout any desire to com m ent on gent people of th is county. W here A notber duet, “ Holy Spirit, Dwell in He expects the new machine to reduce th e m ethods em ployed in checking flo you sta n d , Mr. \ oter, will >ou ^je >» was su n g by M esdam es Grace su p p o rt th e c o n stitu tio n of th is g rea t P u tn am and Nella Rjce These se- up th e nam es signed to th e petitio n his cost to operate—perhaps to make a for the recall of S heriff T e rrill, the co u n try , o r will you belong to the iectjons w§re very nicely rendered better product-—and thus aid him in meet­ fact th a t th e re is even room for the class th a t w ishes to te a r it to pieces? and m ucj1 appreciated by those at- claim th a t 656 nam es out of 1740 Is C hauncey F lorey d icta tin g th e af- s ten d in g th e m eeting. ing competition and making larger profits. ___________________ w ere resid e n ts of JacWson counity fairs of th e county for all th e people who had failed to reg ister, fu rn ish es or ju s t for S h eriff T e rrill and his T ru th crushed to e a rth will I MAKE TRIP TO LAKE OF Advertising is exactly similar. The man . a severe com m entary on th e value a ¡kind? again „ THE WOODS OVER SUNDAY larg© p a rt of th e A m erican people rise who refuses to consider it as a possible STELLA J. LEAVITT. place on th e ir elective franchise. It Jack -Peebler an d fam ily m otored expedient, simply shuts his eyes on one of seem s alm ost im possible to conceive out to Lake of th e W oods Sunday, th a t one-third of th e citizens, who the problems of his business. He might as COMPLETED FROM leaving A shland a t 4 :3 0 o’clock in com plained of th e m an n er in w h ic h ' well ignore the banks as sources of credit REDDING TO RED B L U FF th e m orning, m ade a stop for b reak - a public officer had perform ed his ---------- fast, and a rriv ed a t th e lake a t 9 when he has need to borrow capital. duty, w ere them selves rec a lc itra n t RED BLU FF, Ju ly ll.-^ -T h e w ork I o’clock. to th e ir m an ifest duty as citizens, to Mr. P eeb ler says th e roads a re in th e ex ten t th a t they declined the has been com pleted of paving the s ta te highw ay from R edding to Red good condition and th a t th e trip is privilege of having a voice in th e se­ Bluff, and it will be accepted, in an ideal o u ting for a day. T here lection of officers chosen a t th e b a l­ about ten days from th e co n tracto rs, was q u ite a little bo atin g and fish- lot box to a d m in iste r th e law. who have been engaged on th is p ie c e , ¡ng being done on the lake Sunday, of road since th e spring of 1921. The p arty had th e pleasure of seeing E stim ate d U m pqua valley will The new highw ay greatly expedites the sta te fish com m issioner deposit produce 15,000,000 pounds p ru n ee s' trav el betw een th e S hasta and Te- 100,000 silverside salm on in th e lake I ham a county seats. th is y ear, d u rin g th e day. The young salmon^ RED CROWN used exclusively in ANNUAL ECONOMY RUNS The Los Angeles-Yosemite (Camp Curry) Econ­ omy Run is probably the most famous event of its kind in the motor world. Every year about the mid­ dle of May, while the snow still lies deep in the mountain passes, from 15 to 20 cars start the stren­ uous 360-inile run across the interior valleys and up the difficult mountain roads into the Yosemite Val­ ley. Every car is carefully groomed for victory, and driven by an expert. A n d in all th e s ix ru n s so fa r held, all cars e n te r e d h a v e u sed R e d C ro w n gasoline e x ­ clusively}. This year the car making the run on the lowest consumption of fuel, a *Chevrolet driven by Dom­ inick Basso, made the entire trip of 360 miles on 12 gallons of “Red Crown” (an average of 30 miles to the gallon), and a pint of Zerolene. The average gasoline consumption for all cars participating was phenomenally low, This furnishes striking evidence of the continued success of this company in manufacturing a motor-car fuel of the highest grade, justifying for six successive years the unanimous choice of automotive engineers eager to establish the best possible records for their ears. This year, 18 of the 20 cars entered made the entire distance on less than 20 gallons of “Red Crown,” although owing to recent rains the roads were unusually difficult. Red Crown gasoline is the. most economical motor fuel on. the market today, because it con­ tains the maximum number of heat units that can be rapidly and uniformly vaporized in the modem carburetor and go into complete combustion in the cylinders, producing the maximum power the engine was designed to develop. Fill at the Red Crown sign—at Service Stations, garages and other dealers. STANDARD OIL COMPANY (CaliforntE) ♦Class 1-E for cars costing under $800 A Business Motive On the other hand, the man who looks to advertising to checkmate all weaknesses and shortcomings of his business and to carry it along to victory despite these, has a childlike faith in the miraculous. Advertising will not make his product or his service any better than they are; but it will bring him the full benefits of their merits. It will not eliminate waste­ fulness in his factory or his store; but it will reduce his cost to operate. It will not make illogical selling methods successful: but it will-assist good selling methods, and often point the way for improving them. Advertising is the most inexpensive mo­ tive power that the manufacturer or merchant can buy today. It is a form of stimulus that brings excellent returns on the investment.