PAGÉ W G A ah I ^ nd D À i t t tftirtÄGä T h u r sd a y , A news itetti tells us th a t John a population of ten thousand, and id inducing a trem endous tourist travel Hays, an Illinois farm er, advertised today a metropolis of the desert, Site for Hotel Sought to C alifornia to continue »its trip Established 1876 that he would give a drink out of a j And tho hotel, one of the finest and Published Every Evening Except I bonded bottle for the retu rn of a : largest in the country, turning Resort for Summer Travel Is Pro­ north instead of making the same Sunday jected— Ownei- of Santa Barbara, old to u rist’s trip from San Diego pig which had strayed away. He had I guests away for lack of accommo- THE ASHLAND PRINTING CO. Caltf., Hostelry’, Sees Big Possi­ to San Francisco and vice versa. ten pigs before the paper was out 1 dation. OFFICIAL CITY AND COUNTY "There are wonderful possibilities bilities for Oregon Tourist Trade. an hour. This is mentioned to show the PAPER all along the line of the Shasta • » scale on which the projects under- TELEPHONE 39 Below is given an interview with route of the Southern Pacific rail­ Times do change. Imagine, if you ’ taken by Mr. Richmond are worked E. J. BARRETT, Editor A. L. Richmond, published in yester- road between San Francisco and ¡can, John L. Sullivan refusing cham- out. As he told the committee yes- buhscription Price Delivered in City: pagne, ju st because he d 'd n ’t like it terday, it was uphill work for the i day’s Oregonian, before he made his Portland, especially at Ashland with One month .................................. $ .65; and sipping it only in the fear th a t first two years. When he took up proposition to the Cham ber of Com­ its bénéficient spring w aters and ad­ vantageous geographical position Three m o n t h s .............................. 1.95 jle might give offense by refusal, the m atter of contracts with the merce hotel committee: Six months .................................. 3.75 But th a t’s just what Jack Dempsey where side trips may be made to thej W ith the idea of locating a site great tourist agencies of New York, Ona year .................................... 7.50 for the erection of a large summer greatest scenic wonders of the Pa­ He says: he was alm ost laughed at, for no M a il a n d R u r a l.R o u t e s *n P a r is y e s te r d a y . One month .................................. $ .65 J “ D rinking means nothing in my one had ever heard of such a place resort hotel, A. L. Richmond, owner cific coast, like C rater Lake, the Three months .............................. 1.95 young life. I don’t like the stuff and as El Centro, and the Im perial Val­ of the Hotel Arlington of Santa Bar­ Josephine Caves, and the Rogue riv­ „ Hix months .................................. 3.50 , j don-t drink it.” T here’s a real ley was little known, except ln a bara, Calif., with E. O. McCormick, er country. “ Irrespective of the direct return vice-president of the Southern Pa­ ____ _____________________________ 1 tem perance lecture for you, and out general way, as the scene of some from a financial investment in resort ADVERTISING RATES of the wisdom of a champion prize­ great irrigation »project. But he cific, spent Monday in Portland and Display Advertising fighter. went to New York personally; took left Monday night for San Francisco. hotels, they are found to be the Slo ie insertion, each in ch ........... 30c W hether Mr. Richmond intends to greatest assets th a t any community with him photographs of the won­ YEARLY CONTRACTS erect a hotel in Oregon he refused can possibly have. The Canadian P a - ! ASHLAND’S OPPORTUNITY ders of his hotel; and he came back Display Advertising to state. His plans are ra th e r in­ eifife has dem onstrated this fact by One tim e a w eek...................... 2 7 H e It has been said, tim e and again, with contracts booking tourists th a t creating some of the finest hotels Two times a week......................25 c th a t opportunity knocks at every have kept it filled ever since, and definite, he declared. 'Cveiy other d a y .........................20 c m an’s door, at least once in a life­ “ As the owner of one of the rep­ of this class on the continent in the has made it a splendid divedend- Local Readers resentative reso rt hotels of America” most out-of-the-way places on the time, and it would seem th a t if this payer. He impressed upon the com- Each line, each tim e .................... 10c j ' applies to the individual, it may be j m ittee, however, th a t none of these said Mr. Richmond, “ I could not help line to stim ulate travel over their To run every other (Say for one month, each line, each tim e. . 7 c , construed to cover communities as ’ things could have been accomplished, but be impressed by the wonderful road, and they have been great suc­ possibilities th a t Oregon offers for cesses.” To run~every issue for one month well. If ever opportunity sought to had he not been given the staunch, or more, each line, each tim e .. 5c lift the latch and take lodgement unswerving m oral support of the Classified Column within the gates of a municipality. Southern Pacific railroad, which One cent the word each time. To run every issue for one month th at time is now, and the city is stood behind him with its vast and or more, H e the word each time. Ashland, spreading out in its largest far-reaching advertising bureau, ev­ F irst time, p J ^ p J i i t ’ lln e ......... 1 0 c !sense and taking ln its natural en’ ery foot of the way. And yesterday, E. O. McCormick, Each subsequent time, per 8- ! ' irons, the whole of southern Ore- EQUIP WITH THE BEST TACKLE point line .................................... 5c , gon. vice-president of th e Southern P a ­ We Have the Latest and the Card of t h a n k s ........................... >1.00 The proposition laid before the ho- cific railroad, gave the committee Best in yesterday by A. L. the assurance th a t the Southern Pa­ Advertising for fratern al orders [ Richmond, foi the construction here cific would be behind Mr. Richmond RODS AND REELS, BASKETS, EGGS, ETC. or societies charging a regular in iti­ of a great to u rist caravansary, was in his Ashland enterprise, as in oth ­ ation fee and dues, no discount. Re­ th at of a far-seeing business man, ers, where success had crowned his As a Precaution, so None Will Question Your ligious and benevolent orders will be who after carefully going over the efforts. Veracity, KODAK Your Catch charged the regular rate for all ad territory, sensed the bigness of the The plan for financing the en ter­ vertlslng when an admission or other We Have Them field, and with an acumen, born of prise which he mapped out to the charge is made. — — —----—— -----—— •----- j long experience in the pioneering of committee, appealed to them as a What Constitutes Advertising „ In order to allay a m isunderstand- great enterprises of sim ilar nature, feasible business proposition, partic­ N IN IN G E R & W A R N E R lng among some as to what co n sti­ decided th a t here was a fallow field. ularly, in th a t he declared from the “ Don’t Forget to Put Out Your Campfire’’ tutes news and what advertising, ripe for the planting of seed th a t' outset, th a t he would not do busi­ we print this very simple rule, which would have its final fruition in the ness on a bonus basis, and th at he Is used by newspapers to differenti­ ate between them : “ ALL future establishm ent of a great health and proposed to personally conduct the e ’ents, where an admission charge pleasure resort. The building of th e 1 hotel along the lines which years of Is made or a collection is taken IS hotel, which in all probability will experience proved to be the most ADVERTISING.” This applies to j cost in the neighborhood of $2 5 0 .- practical. organizations and societies of e v e r < 000 ¡g the f, t j kind as well as to individuals. I „ „ > As th e m atter stands, it is in the All reports of such activities after realization oi the end sought. For form of a definite proposal, which in in his fhind’s eye, he has pictured th e ’ the course of a brief time can be they have occurred is news. All coming social or organization many trails he has traversed, in and put upon a tangible working basis. meetings of societies where no : out of Ashland, a score or more, al- It spells opportunity for Ashland to money contribution is solicited, lniti-1 . .. . . , . , . become the central point, not only ation charged, or collecton taken IS ; ays a end 01 ,s to NEWS. found some great wonder of nature of the Rogue river valley, but of all to delight and fascinate the tourist. southern Oregon from C rater Lake Entered at the Ashland, Oregon W ith the pioneer’s keenness of to the California line. Postoffice as Secoud-class Mail Mat­ vision, he has seen all these trails i It is the em phatic knock of op­ ter. radiating from the common center of portunity, fa i^ y ’b atterin g a/t out­ the hotel, and in the exploitation of door and dem anding adm ittance. P layground ’ these attractions, has m arked the Will it be denied? We sincerely be­ OF j AMERICA development of Ashland and the en­ lieve th a t in this great enterprise, tire valley, ju st as he m arked and the citizenship of Ashland will stand watched the growth of El Centro, in united behind the great enterprise ». the Im perial Valley, after he had to the end th a t we may come into established the magnificent Barbara the n atural heritage which God has W orth hotel at th a t place. From a bequeathed us, by throw ing wide our ’ORE i little town of scarce two thousand doors and welcoming the wide, wide WASHINGTON ft ; souls, in three years it had reached world to southern Oregon. .BRITISH COLUMBIA _ I r r?■ , WIGHT. COOL D A Y S I On»!i8iniUiiimiIlililHHIiif(!!l!IIIIUIItillilHlti!!lHlllii!lllliniiiilill8miililimillll)IIHIIHiillttllli!ilDWIilliHl!!l!!!liiniiill!IRminininR!!IIHllitllimilll!illHiiUB!lltQHii>l!ilttlUlij [A RESTFUL SLEEP EVERY NKRT. Ashland Tidings April 27, 1022 I i Fisk Premier Tread 30 x 3><—$10.85 Non-Skid Fabric 3 0 x 3 ^ — 14.85 Extra-Ply Red-Top 3 0 x 3 > j— 17.S5 Six-Ply Non-Skid Clincher Cord 3 0 x 3 jj— 17.85 Six-Ply Non-Skid Cord Straight Side 30x35-,— 19.85 Six-Ply Non-Skid Cord 31 x 4 —$27.00 Non-Skid Cord 32 x 4 — 30.50 Non-Skid Cord 32 x 1%— 39.00 Non-Skid Cord 34 x 1%— 41.00 T rad « Warfc R»« ü . a . P a t æ f . T im e to R e -tir e ? (B u y F is k ) Non-Skid Cord 35 x 5 — 51.50 H E lower prices on Fisk Cord Tires are interest­ ing to you because they buy more tire value than higher priced tires can give you. Comparison with other tires will show you Fisk are bigger, stronger, and lower priced throughout the range of sizes. T T h ere’s a Fisk Tire of ex tra value in every size, fo r car, truck o r speed w agon When You Go Fishing believe ZEROLENE is the most efficient lubricant made £>r PUT A U VE MAN ON THE JOB SOLOMONITES <$> If you see a tall fellow ahead of a crowd, ❖ A leader of men, m arching fearless and proud, And you know of a tale whose <8> mere telling aloud, Would cause his proud head to in anguish be bowed: <8> I t’s a very good plan to for- VOTE FOR <$• <8> <•> <$> <§> <$> <•> • * There is no rose w ithout thorns. • • It isn’t safe to judge the w orld’s interest in you by your interest in yourself. • • There is one thing that will mix well with business, and th a t one thing is p rin ter’s ink. • * Coining events cast their shadows before them, but to see them one must live in the sunshine. « « The Narrow Path isn’t half as dusty as the main traveled road; ask any Progressive Hiker. • • Many young couples have discov­ ered th at two can live as cheaply as two; it’s often a case of have-to. • • N ature is merciful, and never lets a prominent citizen know how smoothly the world moves on the day after his death. • • Only those who get over “ the blessings of being born poor,” ever appreciate it; even at that they are apt to brag considerably. • « The radiophone craze has made it necessary for government control of the air. If we breathe too deeply we may be sucking in somebody’s message or music and putting his circuit out of business. « « The federal census bureau pro­ fesses to have figured out what it cost to run the state government for a year, and makes the am ount $21,021,269. In 1917 only five years ago, the total was $4,379,689. 0. H. FITHIAN Republican Candidate for NATIONAL COMMITTEEMAN ON MAY 19 O. H. FITHIAN A Real Republican Against a Politcian FITHIAN’S PLATFORM WILLIAMS’ PLATFORM Here is w hat Fithian has to say on questions affecting Ore­ gon: Here is w hat F ith ian ’s op­ ponent, Ralph E. W illiams, has to say on those same questions: AID FARMERS “ I shall help to obtain for Oregon farm ers th eir ju st share of loans from the W ar Finance C orporation.” NOTHING. HELP LIVESTOCK MEN ” 1 shall work for progressive legislation for relief of our fa r­ mers and livestock m en.” NOTHING. RECOGNIZE VETERANS “ I favor ju st, prompt and substantial recognition of our war veterans.” NOTHING. VOTE FOR A LIVE REPUBLICAN LIKE FITHIAN WHO WILL GET SOMETHING FOR OREGON AND HER PEOPLE. HIS OPPONENT, WILLIAMS. HAS HELD THE JOB OF NATIONAL COMMITTEEMAN FOR 14 YEARS. CAN YOU MENTION A È SINGLE SUBSTANTIAL THING THAT WILLIAMS HAS DONE FOR OREGON IN ALL THAT TIME? IT IS TIME TO MAKE A CHANGE. VOTE FOR FITHIAN FITHIAN CT j UR By Chas. T. Early, President, Robt. G. McNary, Secretary. Chas. W. Eberlein, Treasurer. The President of the Standard Oil Company (California), author of the statement quoted above, is right in believing that Zerolene is the best motor oil made. The lubrication engineers of this company have proved i t repeatedly, by means of thousands of dynamometer and road tests of Zerolene and competing oils. The reasons for Zerolene’s superiority are: First, that the Standard Oil Company (California) possesses resources of crude oil and of manufacturing equipm ent and personnel that are unsurpassed in the entire petrohum industry. Sec­ ond, that the engineers and chemists of this company have, from the beginning, been given carte blanche to make hill use of these exceptional resources, and to spend all the time and money needed to develop a lubricant ideally suited to the needs of the m odern internal combustion engine. At the President’s request, we are undertaking to tell the motorists oi the Pacific Coast the story of Zerolene. We shall do this by means of a series of signed statements in the public press. These statements will 6et forth in plain lan­ guage the r< quirem ents of an efficient n^tor lubricant, and the detailed reasons why Zerolene i r ts these require­ ments perfectly.