P.YGE 4
THE BOARDMAN MIRROR
FRIDAY MARCH 20, 1925
When Columbus sailed across the Atlantic to find a water
route around the world, he discovered something of vastly more
importance than that It was the Americas. When lie embark
ed, the local politicians and court followers predicted that he
would fall over the edge of the earth, altho in 1492, most lead
ers of science "knew" the world was round, but Columbus had
the courage to try and prove it.
When a Merchant starts out to develop a bigger business
and more trade, he often discovers something of far more im
portance It is the power of community cooperation. There is
no better way to help your home town than to take a keen pride
in offering the people the West possible service in your own line
of endeavor and in doing that, you will discover the need of com
munity cooperation along many lines and lind opportunity aplenty
for helping yourself by helping the other fellow at the same time.
The Above In a Way Explains Why We Want
Every business housein Boardman
To Advertise in The Mirror
Your Advertisements Build Better Business For You, For
Us, For Everyone
WHY?
Every week the Boardman Mirror It malted to nearly every business house
and home in Boardnian, and to nearly every term heme iii the surrounding .
country, What would we and our neighbors think of the town If there were
D0 nils in Hie paper? It WOUld look mighty dead, wouldn't it? Anil it Wahid
he, because without the revenue from the nils the news could uo lie gathered
mill printed.
Every week the Itoiiiilmiin .Mirror Is sent to muny people outside of our
neighborhood, n goes t business houses in the cities, to prominent men in
public lite, to advertising agencies, to oiii home folks away tor a while, to home
seekers looking for n new location. These "outsiders" judge the town by the
impel- more than yon Would helleve mill they Judge I he paper us much hy the
nils ns by the news. Why? They wmit to know Just what Is making up the
business life of the town, what kinds of shops, what kiml of stores, what
kind of professional men and in the long run the paper tells the story witli mi
Impartial and unbiased accuracy regardless of its Intentions,
It is beCSUSe it enables us to publish a better paper, thai will exert a bel
ter influence a) home and wherever read thai we wanl & see every business
in town regularly represented In the advertising columns.
when any one regularly advertises,
nnii takes n little interest iii making his
advertising effective, he is forced to
think about bis business from the stand
point of the customer. His nils tell why
people should patronise his store and In
stinctively he will begin to tlx things tip
so there will be more and stronger rea
sons to attract and bobi customers.
Again, lie will stiiii.v tin- i nolo demand,
and watch his stocks, clean up bis win
dows mi) do it hundred things thai a
men limit wim does not advertise is very
apt to neglect. Every time you find mi
active, Interested advertiser you And
live wire lntiuess mini hack of It. The
effect upon ones Ncif often is worth the
coal of i he advertising,
statistics show Hint 80 percent of
business tellures me among the small per
cent of non-advertisers, On the other
hand na percent r outstanding business
successes have hem bused largely on ad-vertlslng,
Do you realise that your own bnslnsee
Is considerably effected by the success of
your business neighbors? If you were
111 the Jewelry business and were Inter
ested in building up good trade, it
would be lots easier if a hiitcher. the
grocer, the baker, the hardware denier,
the druggist, the garages, the clothier,
the dry goods mini, lie show BUM, the
hotel ninn and everybody else were Ir.v
lag to do the .same thing. Why 7 lie
Cause if the home folks are kept in town
to buy shoes, radio.--, phonographs, flour,
clothes, etc , lb y would stay at home to
hay n watch or bracelet, and if the In
terior trade naturally came to town to
do other things, it would Hnd you too.
Hut you can't gel by for long on the
oilier fellow's si. am. There nr, many
reasons why. so start doing your part.
When everybody helps, everyboy Is bet
ter off.
Of course the fundamental principle of all advertising la that of nates
si .i.lMtio,,. a merchant dees business on a X, ,., cent margin and spends
WW a week for advertising which rings htm directly mid Indirectly 40 addl-
iional proas bus u the advertising bus paid for Itself without any cost to
ai.vone "f it creates more bualaese than that advertiser has built np a
hniei tmdeaand made a eMi profll from his advertising investment.
The.', is no o- icr way whereby you can Ml) your business torv tfi the
j Dta '" your trade territory as effectively or as cheaply as through r'onr own
local puper, A una tor page ad cos! u u loss Hum to mail a i.s ,,-, A unite
ad costs you less to mall thmi a letter nd your mis are lead bv a much latter
percentage llwn any class of circulars.
n is heeamw the pi,, read the paper for the community news that they
wain the hnsnicss news in your ads. it's demise the paper reaches your trade
regularly, effectively and completely that local newspaper advert isinc is rtv
oinilged the world over as the Bust economical and effective business builder
ever discovered.
Our Field and Service
Ho particular ticid thai u throi tmmti la the Beatrdnun Mirror in
dudes the northern hall of Morrov. Ceunb anil its immediate trade terriloi v
Vw,r advert i read bj piurtuall) IN per seal of the people in this ter
ritory every wed,.
This is a substantial territory well worth invitinc to do BttetaMSa with rasj
the nnii .ndiT. raulomics .ire eaauBg in. The lail papers are advertising1
' " ') ' ires We " Her ten a letter medium lo reach jour own people limn
Ihcj have, but it's up to you to lake mo uu. i - uf it.
Our Miite alua. includes sales mikkcsMimi- ,ep, , , , iilulra-
i US. We'll do our pari II jou'll give us B rhanrc.
CURREY PRINTING CO.
PRINTING, STATIONERY, OFFICE SUPPLIES
Pibluam Tlw Arliagtoa Kullrba tsd Th Buarda. i Hgag
GERMANY INVITED
TO ENTER LEAGUE
Boardman Utellem
Move Thought Significant
Developing Future Har
mony in Europe.
in
Geneva. The league of nations
council, closing the most Important
meeting in its history with what is
generally admitted to be a construc
tive move of great significance for
future harmqjiy in Europe, adjourned
after expressing a sincere wish to see
Germany associated in its labors by
joining the league and thus play in
the organization of peace a part cor
responding to Germany's position in
the world.
This action Is deemed significant
because it represents the first word
addressed to Gerauioj by the allies on
a basis of perfect equality. Germans
here following the council proceedings
are openly pleased at the phraseology
of the letter which the council has
sent, to the Herlin government.
The league of nations disarmament
and security protocol, put out of pres
ent consideration, at least, by the re
jection of it, voiced by Great Britain
on behalf of herself and all her do
minions exrept Ireland, was referred
by the council of the league to the
next league assembly, together with
the pronouncements made upon it by
the British and representatives ol
other powers.
Edited bv the Students of the Boardman High School
FOURTH YEAR. 1984-1925
FRIDAY MARCH 20, 1925
BASEBALL PROSPECTS GOOD
Prospects are bright for a firstclass
hiu'li school baseball team. On every
nice dy there Is a squad at work orn
the baseball field. We will have E
or i games this season, and we are
going to win them all. Yen, bo!
The twirlers are getting their throw
ing arms into shape. The infields are
de'. eloping teamwork and several boys
are showing good work in the out
field positions.
What I Do
(by Glen Berger)
I am a very little boy,
I love to romp and play,
get up very early,
And with my friends I stay.
The Sophomore party was a hop
ping success. After a series of lively
games, dancing was permitted for one
hour, after which a lug feed was en
joyed. Mr. and Mrs. Wiclander and
Miss Swift furnished music for the
dancing. Everybody went home ac
knowledging that thdy had had u
good time.
Earl Olson and Edward McCellan,
deserve special mention for the fact
that they have completed the entire
year of hook keeping which will make
the remainder of the year light work
for them.
Grade School News
For six weeks, the first and second
grade children were working hard to
get nnii to keel) u good record on their
It 'll Cross Deportment board. Those
who received red crosses during that
lime, for special little acts of kindness
politness or bravery were Donnie Mil
ler, Richard Berger, Dale Cox, Mary
Smith, Vernn Dodd. They are wearing
red cross pins now and we are very
j proud of our red cross people.
Ottawa. Canada's government does om. toom we havp b(Jgun prep-
"not consider it in the interest of Can- watlon for thp May Uav entertainment
ada, of the British empire or of the ,,v juK f(,w simple folk (lances.
league Itself," to recommend to par- Nnv H)at ,)m. ew vu,trola reCords
liament adherence to the Geneva pro-
CANADA SUPPORTS
BRITISH ATTITUDE
tocol for the pacific settlement of in
ternational disputes, Premier King
told the house of commons.
The government's attitude was
made known when the premier read
a paragraph from a dispatch sent by
him to Sir Eric Drummond, secretary
general of theMeague of nations. The
premier's message, holding that Can
ada objected particularly to the pro
tocol's "rigid provision for applica
tion of economic and military sanc
tions in practically every future war,"
added :
"Among the grounds for this con
clusion is the consideration of the
effect of the non-participation of the
United States upon attempts to force
the sanctions and particularly In the
case of contiguous countries like
Canada."
Seventh-Eighth Grades
The third spelling contest was held
March 18th. The fourth and last of
the series will be held In April. Those
obtaining a grade of 90 or better were :
8th grade Kenneth Boardman, flelen
Boardman, 100, Joye Olson 06, Bus
ter Rands 94; Lillian Brlce, Mildred
Messenger 90. 7th grade Wanda Gll
breth 100, Nicholas Petruzl 98, Mil
dred Beck and Borden Beck 96.
Monroe Swartz Makes Good
CHICAGO MALADY ON WANE
Falling Off In Influenza-Pneumonia
Cases Shown.
Chicago. Chicago's influenza-pneumonia
attack appeared on the wane,
when reports to the city health de
partment showed a marked falling off
in the number of deaths and new
cases.
The last available record shows a
total of 300 deaths since March 1. Ap
proximately 100 new cases of the
malady, which affects the respiration
al organs und brings on influenza and
pneumonia, wore reported during the
same period.
have arrived and tho weather seems
suggestive of May day, we shall go on
j with the work with more interest.
Little Victor Petrnzelli, whose par
ents are now living at Messner, was
i welcomed as a new pupil in this grade
last week.
Wednesday morning the new Vlc
trola records arrived. They comprise
several folk songs, dunces nnd games,
which ure approved for school use by
state Superintendent J. H. Churchill.
The school board made this purchase
possible by allowing enough to make
np the necessary funds.
These records are to be used In phy
sical exercises and also to prepare the
children for the -May Day pageant.
These are also the first records to be
purchased for several years nnd We ex
pect to get a great deal of enjoyment
from them. The new record for school
marching is excellent.
Monroe Swartz, a big right-minded
pitcher secured by the New York
Yankees from the Atlanta team of the
Southern association, threatens '.
make good, and it would not be sur
prising if he was given it regular Job
with the Gothamltes, according to re
ports from training quarters.
K . ' -v'-v.-ffl Many a cheap worn
Dfc '. JB an ,B expensive lo
Third Grade
The result of n third grade
age lesson in poetry.
A Naughty Boy
thy Kenneth Dodd)
I'm a very naughty boy,
1 like to run to teachers desk.
I go home and tease my mother,
I'm a general little post.
At Very Little Girl
(by Gloria Micklander)
I'm a verv little girl,
I love to work and play.
I have a little pony ;
I ride him every day.
langu-
Chicago Wheat Market Break Severe.
Chicago, 111. In one of the most
drastic breaks ever known, the wheat
market Saturday suffered a net loss
of as much as 15 cents, with May
wheat down to $1.664, as against
I2.067 only a few weeks agp. Rye,
corn and oats shared in the losses.
Rye, 1 f l-i cents; corn, 8 cents, and
oats more than 5 cents.
One-Third of Auto Victims Children.
Chicago, 111. Thirty-two per cent of
the 20,000 persons killed in automobile
accidents last year were children un
der 15 years of age, the National Safe
ty council statement disclosed.
Jap Exclusion BUI Passed In Kansss.
Topeka, Kan. The Kansas legisla
ture passed the Japanese exclusion
bill, which prohibits Japanese from
own'-? or leasing land In Kansas.
Maj time
(by Jessie Klages)
am a verv happy girl.
I love to dance and play.
I "love to pick the flowers,
In the lovely month of May.
Si
THE TWO
THAT STAND THE TEST
Kelly Springfield and Badger
TIRES AND Tl'BES
Wl BULL T. .M
Now is tlie time to get your car overhauled or repairs done
quickly liefore the rush season comes on. Bring them in let's
talk and look 'em over.
WE HAVE THE AGENCY FOR
OZARK A RADIOS
nan ARE in A CLAM HY THEMSELVES
We install and allow ten days free trial. You and your friends
uu- juugt's. it Ml pleased, you pay nothing.
Klrst UWe sets will he sold nl a discount to Introduce them
in this district. We ulso service these Instruments free at any
time.
Maxwell Touring Car For Sale
THIS IS IN GOOD Rl'N'NTNG OKDEIt
worked it over
We took it in on I trade Inst fall and hnv
WATCH OUi ADS
Batteries
Batteries
Batteries
EOR AI TOMOHILES. RADIOS AND OTHER Pl'RPOSES
We have made arrangements with reliable battery manufac
turers that will enable us to compete with any quality batteries
in price and will guarantee them.
SEAMAN'S GARAGE
Irrigon - Oregon
Newton Painless Dentists
DR. H. A. NEWTON, MGR.
Cor. Main and Webb Sts. Pendleton
ANNOUNCING
The association of
Dr. W. M. Kelly
of Spokane, Washington
with
Dr. F. V. Prime
"Hermiston, Oregon
Dentistry, Dental X-Ray
and .Diagnosis
Evenings and Sundays by appointment
S. E. NOTSON
ATTORNEY AT LAW
Office in Court House
HEPPNER - - - OREGON
A. H. SWITZER
ATTORNEY AT LAW
Arlington, Oregon
WOODSON & SWEEK
' ATTORNEY'S-AT-LAW
HEPPNER,
OREGON
HERB GREEN
Watchmaker and Jeweler
Diamonds Watches, ( locks, Silver
ware Time Inspector 04V. rt.li.4N. Co.
726 Main St Pendleton, Oregon