PAGE 4
THE BOARDMAN MIRROR
FRIDAY MARCH 13, 1925
When Columbus sailed across the Atlantic to find a water
route around the world, he discovered something of vastly more
importance than that It was the Americas. When he embark
ed, the' local politicians and court followers predicted that he
would fall over the edge of the earth, altho in 1492, most lead
ers of science "knew" the world was round, but Columbus had
the courage to try and prove it.
When a Merchant starts out to develop a bigger business
and more trade, he often discovers something of far more im
portance. It is the power of community cooperation. There is
no better way to help your home town than to take a keen pride
hi offering the people the best possible service in your own line
of endeavor and in doing that, you will discover the need of com
munity cooperation along many' lines and find opportunity aplenty
for helping yourself by helping the other fellow at the same time..
The Above In a Way Explains Why We Want
Every business housein Boardman
To Advertise in The Mirror
Your Advertisements Build Better Business For You, For
Us, For Everyone
WHY?
Every week the Boardman Mirror I matted tf nearly every business house
mill borne In Boardman, and to nearly every farm home in the surrounding
country. Whin would we and our neighbor! think f the town If there were
in, mis In the paper) II would look mighty dead, wouldn't if.' And it would
he, because without the revenue from the ada the news could not be withered
und printed,
Every week the Boardman Minor is .sent to many people outside of our
nelghbnrh I. it goe to business houses in the cities, to prominent men bo
public life, to advertising agencies, to old home folks nwiiy for a while, to home
seekers looking for a new location. These "outsiders" judge the town by the
paper re than you would believe and they judge the paper as much by the
ads iis by I he news. Why '.' They want to know Just what is making up the
business Ufa of the town. Whal Kinds of shops, what kind of stores, what
kind of professional men and in the long run the paper tells the story with an
impartial and unbiased accuracy regardless of its intentions.
II is because it enables US to publish a better paper, that will exert n bet
ter inllneinc at home and wherever read that we want to see every business
lu town regularly represented in the advertising columns.
When any one regularly advertises,
and takes a little interest in making his
advertising effective, he is forced to
think iihout his liului"-!- from the stand
point of the customer, ills mis tell why
people should patronise his store and in
slliiitlvoly he will begin to liv llnuus up
ho there win he more and stronger rea
Hons to hi t rui ami hold customers.
Attain, be will study the trade demand,
und watch his stocks, cleau up Ins win
dows ami do a hundred Ilium-, that a
merchant who does not advertise is very
npi to neglect. Every time you Unci an
Motive. Interested advertiser you timi a
live wire hulnesa man back of it. The
pffed upon ones self often is worth the
COSl of the advert isiim.
Statistics show timi s.'i percent of
business failures are among the small per
cent of non-adverilsers On the other
hand Qo pereent of outstanding business
successes have been' based largely on ad
Vert king.
Do you realize that your own business
Is considerably effected by the success of
your business neighbors) if you were
In the Jewelry business and were inter
ested In building, ui a good I rude, it
would he lots easier If a bUtcber, the
grocer, the baker, the hardware dealer,
the druggist, the garages, the clothier,
the dry goods man. (lie show man, the
hotel man and everybody else ware try
ing to do the same thing. Why? lie
cause if the home folks are kepi in town
to buy shoes, radios, phonographs. Hour,
clothes, etc., they would stay at home to
buy a watch or bracelet, and if the in
terior trade naturally came to town to
do other things, It would lllul you too.
Hut you cun t gel by for long on the
oilier fellow's steam. There are many
reasons why, so star! doing your part.
When everybody helps, everyboy is hot
ter oit.
of course the fundamental principle of nil advertising is that of mil
atliiiulHllou. n a lueivhuul does business! on a 28 iht cent margin ami spends
" "' "" "ineniMiin uiiiili in lugs linn i reel v ami tit rodlv III addi-
he advertising has paid for Itself without any cost to
more business than that the advertiser has built up n
: easb protii from bis advertising Investment,
way where)') you can toll vout business atnw in in,.
(lively or as cheaply as through your own
i ii less l,.,u to mall a nd.si ml A nur,.
a much larger
tit, mil crons busln st
anyone, 'f It ereuti
hetlei 1 1 ade and n.'ii
There Is po JB ;i
people in your trnoe territory 'ai
local paper. A sjtiiiiM'lMgi''iid
ail conis you less to mall titan a let lei and your ads ate read
percentage limn any class of circulars.
Il is because the people read the pais-r fors the 'community news that they
want the huslnort news in your ads. It's because the paper reaches ,,ur trade
regularly, effectively ami completely thai local newspaper advertising is rec
agnlged the world over as the most economical and effective husiness builder
er disco cm I,
Our Field and Service
Tin pmitoHhW Held lliil i, thm ol rnit-rru by the Itimrdinitn Mirror in
cludes the iioithetu half si MstTVW t ounty and its llndlstt trade lirritoix.
V'SOr adei lisiim is rid b) pi .11 lu ill. lull per cent of hc people in tiiis ter
ritory rery eck.
This is a substantial (ciiiloiy well worth inviting to do gSjabkM with you.
The until order catalogues are coming in. The daily papers arc advertisiiic-
he rlt) sl -rcs JrVr ,n,r yttu a better medium to reach jour own people lb. hi
tlicy liini. but it's up In ton In take advantage of it.
Our sci v ire aluais get hides sales suggestions, rop) assistance and illlLttra
HtWi We'll do oiu pin if you'll give us ilutiue.
CURREY PRINTING CO.
PRINTING, STATIONERY, OFFICE SUPPLIES
ribtiiklhrrs lkc Ulinslun Htillctn and Th tsinimn Mirror
THE RAINY DAY
By THOMAS ARKLE CLARK
Dean of Men, University of
Illinois.
Us
I DO not know, why I have always
liked n rainy day. Nothing else
so calms tuy nerves, nothing else Is
so soothing and so restful, nothing
else puts me In so amiable and kindly
a mood toward humanity in general,
I am not usually affected by the
weather; "old or heat, sunshine or
cloud's are equally pleasant to roe.
Only the windy day with stray paper
and flying straw and dirt hi the air
irots on my nerves; but the rainy day
brings 'pilot and contentment, placidity
of mind, and eagerness to wont. 1
like to read or write before the open
fire on such a day, but I enjoy almost
as much being out In the storm. I
like tO draw the moist air Into my
lungs. 1 do not know how It happens,
but 1 some way never get uncomfort
ably wet when 1 am out in the ruin.
1 come Into the house on a rainy day
Cheerful and exhilarated and quite lit.
Perhaps it is because "my ancestors
came from England where it seldom
does nnrthing else but rain, that I am
so happy and so satisfied with the
rainy day; perhaps It is because us n
young hoy 1 lived on a farm wnere
the rainy day meant leisure and re
lease from the toil and grinding rou
tine of the days of sunshine.
Wliat a Joy it was when I awoke In
the morning with the rain coming
down steadily outside, to. feel that alt
er my chores' were done, I could curl
up In a warm corner with a delightful
book without danger of interruption or
annoyance. It was on such days that
I followed D'Artagnan and his three
Iglorloui musketeers through their va-
nrwl IhHIIinir ndvenlwreS : it WHS
then that I tramped with Jeanle Deans
on the long road from Edinburgh to ;
London; It was then that I made the
acquaintance of Turn Sawyer, and the
Marchioness, and Bill Sykes, and Jean
Valjean, and Sarle Gamp, and Rob
Roy, and trailed through the American
forest without treading upon a single
iwig behind those incomparable and
Impossible Indians of Cooper.
Very likely we were mistaken, but
we were quite convinced, when I was
a boy, that the only time to go fishing
was on a rainy day. The fish were
not so shy then, they bit harder and
more persistently, we thought, and
there was greater likelihood of catch
ing the big ones. Safely covered with
father's old rubber coat, I would sit
on the bank of the creek throughout a
rainy afternoon quite happy and com
fortable so long as the bait held out.
All through the spring 1 would watch
the sky with eagerness for signs of
the gathering clouds and a glorious
rainy day. Most of my love of sport
and most of my mechanical skill were
developed on rainy days, and the old
barn and haymow was the areua of
contest.
It has always seemed to me that the
' person who disliked a rainy day lacked
resourcefulness and imagination. Was
there ever such a time for recounting
the past; was there ever such a time
for planning the future. If I have
ever accomplished anything, I am sure
it Is because the idea came to me on
some peaceful rainy day. It was then.
In my imagination, that 1 performed my
bravest acts, wrote my most appealing
tales, was the most heroic and nggres
slve, and showed the strongest powers
of leadership.
(., 11126, Western Newspaper Union.)
GBUZENS CHARGES
TAX 'DISCIPLINE'
Michigan Senator Declares In
ternal Revenue Bureau
Is Vengeful.
for additional taxes because of revela
tions made in the senate tax investiga
tion was made in the senate by Sen
ator Couzens, republican, Michigan.
A letter, from Commissioner Blair
read into the record by the senator,
Indicated a desire by the bureau to
re-open the senator's taxes paid in
1919 on the sale of Ford Motor or
company stock, on the ground that
there had been a large underassess
ment. Since the statute of limitation would
run against a reassessment after
March 15, the senator was asked to
sign a waiver, which he said, he re
fused to do.
Evidence designed to show that the
Federal government has lost millions
of dollars in taxes through war amor
tization allowances to the United
States Steel corporation, the Alumi
num Company of America, and hun
dreds of other companies, is contain
ed in official transcripts of hearings
filed with the senate by the Couzens j
Investigation committee.
Ac over-allowance of at least $6,
500,000 to the Aluminum Company of
America on the amortization total of
$15,589,014 was alleged by counsel and
the engineers.
Counsel and engineers for the com
mittee contended that an amortiza
tion allowance of $55,003,312 to the
United States Steel corporation, was
$27,826,014 in excess of what it should
have been and that, there was involved
a difference of tax of $21,478,513.
EUROPE IN NEW
PEACE MOVEMENT
Paris. Europe made a faltering but
definite step toward peace when
Messrs. Chamberlain and Herriot
came to a practical understanding
which in high political circles is ex
pected to be the basis of a future
agreement binding France, England,
Belgium and Germany in a mutual
security pact under the auspices of
tion of the senate according to a pro
gram, came on the proposal to re
move Senator Ladd of North Dakota,
one of the insurgents, from the chair
manship of the public lands commit
tee. Senator Stanfield of Oregon, the
majority candidate, was elected, re
ceiving 36 votes to 13 for Ladd and
three for Senator Jones, democrat,
New Mexico. Senators Wheeler, demo
crat, Montana, La Follette's running
made on the independent presidential
ticket last November, and Copeland,
democrat, New York, supported Ladd,
while Bruce, democrat, Maryland, vot
ed for Stanfield.
Twenty-five democrats voted pres
ent, as did Ladd and Stanfield.
:
Women of Odd Ideals
I have met with women who I really
think would like to be married to a
poem and to be given away by a novel.
Yeats.
(Jive I's the News
It may tickle your Vanity to "close
up" about some little news item and
then find it ull in the paper but it's
darned poor co-operation from our
standpoint.
We are not mind readers. We want
the news from everyone but we can
not spend all our time chasing people
around who could tell us the item if
they would.
We are trying to give you a good
paper. We cannot give 100 per cent
satisfaction, because we know that is
impossible. The human capacity to
accept all benefits as natural person
al reward and to "beef at anything
detrimental to 'each ones individual
self standard of personal importance
is past the ability of any newspaper
to overcome.
Still we go ''on doing our . best, try
ing to exert a stimulating influence
for the welfare of the Community and
to give you a newspaper that is really
worth talking about whether you 'beef
1 or praise.
But please send in the News.
We thank you for your help and co-
c
t , . 7 r u , Jyotir street, your club or lodge, your
Chamberlain told Premier Herriot 1 ' T ,, .
that England was vitally interested in
such a pact, but believed that it should
have a much wider scope than a more
dofensive alliance. It is understood
that Chamberlain broached the sub
ject of mutual supervision of arma
ments, practically intimating that
England was willing to guarantee
France's Rhine frontier provided
France was willing to give strong as
surances in regard to her aviation
program, the extent of .which has been
seriously worrying England.
operation along this line. Your home,
business, your 'hobby, all occasionally
engage in activities that are inter
esting news if we only know r.bout it
Don't hang back but call us up,
send in the notes or come in and see
us. Again we thank you.
REPUBLICANS OUST
INSURGENT BLOC
La Follette Followers Assigned
to Committees as "Independents."
Washington, D. C A charge that
the internal revenue bureau tried to
"illnelfillne" him through assessment
Washington, D. C. Over the pro
tests of Senator Borah of Idaho, and
other republicans, a new fourth party
Was created in the senate when the
La Follette insurgent bloc was form
ally driven out of the republican party
and assigned to. committees as "in
dependents." ,
Formal approval of the demotion of
the La Follette insurgents from their
rank on the standing committees was
given by the senate.
The vote was 64- to 11 and came
after five hours of debate, confined
largely to the republican side. Demo
cratic leaders interrupted occasion
ally, but mainly to reiterate their de
sire to keep clear of the row within
the republican ranks.
The real test as to whether the ma
jority party was to complete organiza-
Notice For Poblication
Department of the Interior, V. S.
I ind Office at The Dalles, Oregon.
January 29, 1925.
Notice is hereby given that Werner
Rietmann, of lone, Oregon, who, on
February 21, 1922, made Homestead
Entry No. 021768, for NE and SMs.
Section 34, Township 3 North, Range
20 East, Willamette Meridian, has
filed notice of intention to make final
three year proof, to establish claim
to the land above described, before
Gay M. Anderson, United States Com
missioner, at Heppner, Oregon, on the
14th day of March. 1925.
Claimant names as witnesses: T.
W. Cwtlg, George Gorger, Victor Riet
mann. and P. M. Roche all of lone,
Oregon.
J. W. Donnelly,
Register.
Newton Painless Dentists
DR. H. A. NEWTON, MGR. ,
Cor. Main and Webb Sts. Pendleton
THE TWO
THAT STAND THE TEST
Kelly Springfield and Badger
a . , TIRES AM) TUBES
E MBU KM
Now is the time to get your car overhauled or repairs done
quickly before the rush season comes on. Brim them in let's
talk and li'k 'em over.
WE HAVE THE AGENCY FOR
OZARK A RADIOS
TUFA RK IN A i.ASS HV THEMSELVES
We install and allow ten days free trial. You ami your friends
are Hie judges. It not pleased. ou pay nothing
Kirst three sots will 1h sold at a discount to introduce them
in this district. We also service these instruments fret
at any
lime.
Maxwell Touring Car For Sale
THIS IS IN GOOD BUNKING OKDEK
took It in on a trade last fall and have worked it over
WATCH Ol K AIS
Batteries
Batteries
Batteries
101; ai tomoiui.es. kaimus mm vrtutm rvsH-wiBi
We have made arrangements with reliable battery manufac
turers that will enable us to compote with any uuatity batteries
in prbv uiul will guaranu-e them.
SEAMAN'S GARAGE
Irrigon - - Oregon
ANNOUNCING
The association of
Dr. W. M. Kelly
of Spokane. Washington
with
Dr. F. V. Prime
Hermiston, Oregon
Dentistry, Dental X-Ray
and Diagnosis
Evenings and Sundays by appointment
c
S. E. NOTSON
ATTORNEY AT LAW
Office in Court House
HEITNER
OREGON
A. H. SWITZER
ATTORNEY AT LAW
Arlington, Oregon
WOODSON & SWEEK
ATTORNEYS-AT-LAW
HEPPNER.
OREGON
HERB GREEN
YVatrhmaker and Jeweler
Diamonds, Watrhes. Clocks, Silver
ware Time Inspector O-W. R. R. 4 N. Co.
IM Main St. Pendleton, Oregon