CO
gto Sxlsf Ssta&ro,
MISCELTiAXEOUS
PROFESSIONAL CARDS.
ASTOKTA Sept. 30. IS77
Scicutilic AdYerlisiiu
The Springfield Rei)ublican
cails attention to the fact that ad
vertising on board fences and
dead walls is being abandoned
from a conviction of its general
uselessness. The practice was rec
ently denounced at the convention
of Stove Manufacturers of the coun
try, at Detroit, where the President
said:
If we would make the best possible use of
our money we should patronize ably con
ducted and responsible newspnpers. He
added: "the newspaper is immeasurably
the best medium open to our trade; the
most liberal and expert advertisers testify
to its "value, and in the employment oi its
columns we would find a means of escape
irom wasteful undignified, and ineffective
method?."
Live commercial men everywhere
are fully sensible of the great ben
efit derived from advertising All
the great fortunes especially in the
retail trade, have been made by
that process. Advertising means
the bringing home to the greatest
number of people possible a knowl
edge of the things which one has for
saie. In large communities thou
sands of persons find that I hey are
iu need of a certain article. There
are miles on miles of stores where
they will be sure to find it. But
they do not want to spend a large
amount of time hunting for it. It
is just at this point that the expert
advertiser makes his hit. lie has
managed by some method of reach
ing the public eye to impress the
fact upon a majority of individuals
that lis is the man who has the arti
cles sought to sell and on the most
reasonable terms. The go strai
ght to his store and make their
purchase, while the small number
that had not been impressed by his
advertising go floundering about
till the' obtain what they want.
They fall to the tradesmau who
has done no advertising. His buis
ness, for this reason, is one of acci
dent. His sole dependence is loca
tion. But for some time there has been
a doubt as to the best methods of
disseminating the knowledge nec
essary to success in businesas, at
least as regards miscellaneous ad
vertising. Board fences and dead
walls everywhere are covered with
advertisements. The panels of
street cars; the entrances to the fer
lies and all places where there is
a constant gathering of the masses
arc filled with invitations to buy.
Bat it is beginning to be a question
whether apy real benefit is derived
from this practice. The purchaser
who is caught by this method has
to carry away in his memory the
number and street. For this feat
few are competent A great many
do not care to take so much trouble.
Again, these advertisements are so
scattered that the result is mental
contusion. One brings away with
h:m an idea in which all sorts of
incongruous things arc mixed up.
Impossible elephants and pre-Kap-haelite
sketches do not help mat
ters. The chances are that the de
vice gets attached to the wrong
thing. In addition to this, there is
something akin to roentment in
the minds of most persons at thi
unwarrantable intruion on their
privacy. There is a desire to look
upon a fence, or a wall, or a land
scape without being reminded that
somebody has something to sell.
The newspaper is open to none
of these objections. Under the
system of classification which now
prevails, what is wanted can be
reached in a moment. Besides, it
is at home where the newspaper is
that people makes up their 'minds
to purchase. They are not, in one
case in ten thousand, reminded by
posters or rude paintings that they
want something. They dodge the
dodgers whenever that nuisance
presents itself. If the fact could be
pot at, we think it would be found
i hat not one buyer m a thousand
has been attracted by all the taw
diy advertising that "is so liberally
spread along the streets and roads
leading through and to the city.
For the reasons stated no hing else
could be expected, 1'or to fix on the
mind the locality of one's bmnebS
and tue articles one has for sale,
more is required lhan a fence ad
vertisement, which js never more
than naif digested, if it is not abso
lutely ignored through resentment.
People who advertise onty once in three
monins lorgei mat most loJks can't re-
member anything longer than akout v
Temple L.odge, No. 7, A. P. A. M.
Regular Communications first and S
third Saturdays in each month, at 7.30 xif
o'clock, p. m., at tho Hall in .Astoria. V
.Members of tho Order, in Reed standing, are
nvited to attend. By ordei of tho W. M.
Beaver .Lodge No. 35, L O. O. P.
Moot every Friday evening. fcf
at7j o'clock, in tho Odd Fellow' &0&g33&
Hall, cor. of Cass and ChenaniussSjfcgSni
streets, Astoria. Members of the -WW
Order are invited to attend. By order, X. G,
Astoria Lodge No. 40, 1. O. G. T.
Regular Meeting every Tuesday Evening
nz o'clock, at Good Templar's Hall, Chena
inus Street, Astoria, over C. L. Parker's
Store. Members of the Order, in good stand
ing, are invited to attend. Degree meeting 1st
Monday each month. By order W. C.T.
Common Council.
Regular meetings first and third Monday
evenings of each month, at V o'clock
C" Persons desiring to have matters acted
upon by the Council, at any regular meeting,
must present tho same to tho Auditor and
Clerk on or before tho Friday evening prior
to tho Monday on which tho Council holds its
regulur meetings. By order of the Council.
F. J.Tayi.oh, Auditor.
Astoria Engine Co. No. 1.
Ttnmiin r4-tl ntnntinr Trll r
.1LV; 111414 41iUilllilV JAlWULUlj Mill
be held at the hall of tho Com
pany, on tho second Tuesday of
each month, at 7 o'clock p. m.
rt0"Mombers are expected to
ZSszK&as'
attend promptly, if nottuc usual fines will bo
imposed against them, unless legal oxcuso is
offered. By order o f tho Company,
C. S. WK1G11T, Prosidont.
It. X. C.iitXAiUN, Secretary.
Cemetery Notice.
The uiulcrsigiird Sexton of the Astoria Cem
etery, in view of the fact that the cemetery
ground's are now permanently loeated, wbhes
all neisons owning lob in the grounds to re
port the number and block to him ; also, all
persons who have buried friends in the
grounds at any lime, are requested to ad
dicts him through the Pot-olliee, or call upon
him at his olliee, and furnish him with a list,
embracing the name of deceased, age, when
buried, the lot or block upon which the
burial was made, and such other information
as will enable him to bring order out of chaos.
F. FKRRELL, City Sexton.
Astoria, Oregon, Sept. 20, 1877.
BUSINESS CARDS.
o.
. BELL,
ATTORNEY AT LAW,
Notary Public and Commissioner of Deeds for
California and Washington Territory.
Astoria, Oregon.
Ofpick Over Wells, Fargo fc Co.'s Express
Office in Van Dusen's building, cor. Cass and
Jefferson streets.
-rp D. AVINTON,
ATTORNEY AT LAW.
Office in Warren & McGuire's Building,
ASTOKIA, OREGON.
M. DAI,IiAS JENNINGS,
Physician, Surgeon and Obstetrician,
OFFICE OX CASS STREET, ASTORIA,
Xot door to Capt. llogors.
ALL CALLS PROMPTLY ATTENDED
to day or night.
Dn.
I. AL SEVERN,
Graduate University i f Pennsylvania.
Office, Rooms No. 7 and 2
LARSEN'S BUILDING, CASS STREET
Astoria, Oregon.
TK. F- CRANG,
PHYSICIAN AND SURGEON,
ASTORIA, OREGON.
Office lloom No. 7 Brown's building cor
ner of Main and Chenanius streets.
Dr. Crang will in future devote his whole
time to the practice of his profession.
pERMANIA BEER HALL
BOTTLE BEER DEPOT,
Chknajius STKKirr. Astouia.
The public aro invited to c-ll and leavo
their order;-, splendid Lager 3 centra glaas.
Free Lunch every night.
WM. BUCK & Co.. Proprietors.
(JnAELES HEILBORNj
MANUFACTURER OP
And Dealer in
FURNITUREandBEDDING.
ALSO IMPOKTEn OF
CARPETS, OIL CLOTHS. "WALL
PAPER, SHADES, stc.
JS'-'All kinds of repairing promptly at
tenden to. and furniture made to order.
ZiSTX full line of picture mouldings and
frames, brackets, window cornices, etc.
f ""Full stock and lowest price-, corner of
Squemoeqha and Main street, Astoria,
WEST SHORE MILLS.
Foot of
CONCOMLY
Streot
ROADW AY,
Astoria, Oregon
J. C. TRULLLNGER, - - Proprietor.
of tho above Mill
Is now prepared to fill all orders, large and
small, for every kind of
BUILDING LUMBER
On satisfactory term.
H. SPELLfiHER,
BOOT and SHOE MAKER,
ASTORIA, OREGON.
Has Just received a splendid stock of
LEATHER and THIMWGS,
JE" XKpcX fS'kTbS 5
yt3f !-j.
41 5JgP96S$3f
IS THE BEST AXD CHEAPEST STORE IN THIS CITY TO FIND A
LARGE AND ELEGANT ASSORTMENT OP
Dress Goods, Dry Goods, Staple & Fancy Goods, Notions
ALSO AN IMMENSE AND WELL SELECTED STOCK OF MEN'S AND BOYS
CLOTHIFG, FUEFISHIKG GOODS,
BOOTS,. SHOES JiATS, ETC
Don't fail to call on us before making your purchases, as you will find it
money in your pocket.
Respectfully Yours,
SCHLUSSEL & KANT,
Cor. Chenamus and Main streets,
A. VAN DUSEN & CO.
"TO ALL PAPER,
CHINA MATTING,
AND
HOUSE LINING,
In quantities to suit, for sale cheap at
A. Van- DUSEN & Co.'s
O KITE LEAD.
BOILED OIL, TURPENTINE,
ALSO
NAILS AND SPIKES,
Suitable for street work,
All for sale cheap at
A. Van DUSEN & Co.'?.
TUST RECEIVED.
rj
Tho best in the World.
Outside and inside vrlmo, and a great vari
ety of shades in quart, ono gallon andiivo gal
lon tins at
A. Van DUSEN & Co.'s.
Cass street. Astoria.
Great Miction ii Prices !
SEWING MACHINES DOWN!
Now family Singer old price $(V 00
Reduced to 50 00
Now ianiily Singor, with drop leaf,
drawors and cover, old prico 00
Kcduced to 00 00
Other styles reduced in proportion.
In addition to the above reduction a discount
of 10 per cent, will bo niado on
CASH SALES.
Machines sold on tho installment plan on
liberal terms.
A. Van Dusen & Co., Agents.
ASTOUIA, OREGON.
MISCELLANEOUS.
i. w. case;
Wholesale and Retail
DEALER IN
Assorted Merchandise
of
Every Description.
BOOTS, SHOES,
AND
SLIJ?PEE.S,
A CoilPLETE ASSORTMENT,
COMPRISING OYER
SIXTY CASES,
OF THE UEST QUALITY AT LOW
EST POSSIBLE RATES.
K, T0 CASE,
Everyone is Bragging that they
Sell Goods very Cheap.
So I determined to privo up tho Retail Busi
ness entirely, and am offering my goods
AT COST !
No. 1 Diagonal Suits at..
No. 2
Light Plaid Suits, "No. L.
SIR 00
13 r0
13 o0
0 00
Dry Good?, Fancy Goods, Roots and Shoes,
Jewelry; all description of Goods at cot price.
1 ailso give. :is inducements to tho public and
to merchants, DO days' credit on satisfactory
notes.
SAX FRAXCISCO AUCTION STOUE,
J. BLOOM,
Astoria, Orogon.
T. S. JEWETT.
U. S. KIMBALL.
Draying & Trucking.
Thq underpinned hav- o3y?n.S!pf,i
ng purchased tho inter
est of tho
7 P-
isksftggrysi
Astoria Truck & Dray Co.,
ncluding Teams, Vehccles, etc, respectfully
announce that ro are prepared to
PILL ALL ORDERS WITH
s,H0MJTNE2'S..LX A CAREFUL MANNER
WS Orders may bo left at tho Occident
Hotel- JEWETT & KIM HALL.
Washington Market,
Main fitrecU Astoria Oregon,
JiERGZTAX 0 BERRY
EESPECTFULLY CALL THE ATTEN
tion'pfthe public to- tho fact that the
abovo Market will always- bo supplied with a
EULlrYAKIETY BEST QUALITY
TRESH ANDC0UREDW1EATS!
Which wili bo sold at lowest rates, wholesale
and retuiL Special attention, given to supply
ins ships.
Astoria, Oregon
TrM. EDGAE,
Corner Main and Chenamus Streets,
ASTORIA OREGON.
DEALER IS THE CHOICEST BRAND? 01'
Tobacco and Cigars, and the
Genuine AYostenholm,
and other English Cutlory.
Genuine .1Ieerh:uim Pipes :i Speciality.
5T Pairchilds Gold Pons, and all sorts of
Stationery, Notions. Etc.
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GEORGE MACLEAN,
BLACKSMITH.
Water Streot Roadway,
Near Hume's Cannery, Astoria, Oregon.
Horseshoeing
of Blacksmith
del. Satisfjct
and all kinds
ing done to or-
ion guaranteed
Ship & Engine "Work p. Sppcsr!
D. K.ai:i:kx. C A. .UidLtiCb.
Astoria Market !
Corner of Chenamus and Cass streets,
ASTORIA. UK KG OX.
WARREN & McG-UIRE, Proprietors,
(Successors to Ilohtun Warrrnt)
Wholoalo and Retail Doalers in all kinds of
Fresh and Cured Meats!
A full tine of Family Groceries.
CANNED FRUIT. VEGKTABLKS, 1-7TC.
iW Ruiter, Eggs, Cheese, etc. constantly
on hand.
OJi' SLtps supplied at the lowest ates.
T7pi. H. HATCH. M. B.
Physician Surgeon and Accoucheurr
Graduate of the Royal Coliego of Physician,.
England. jMember of the Univcity
of California.
Olllce SquemouMha treet, i
ASTUiJlA, Olti-moN.
near Cass,
M
RS. DR. EURK,
Homeopathic Physician and Electrician.
Late of San Francisco, and Graduate of tho-
Homeopathic School.
Treats all chronic diheaes and the di-casos of
women and children. Midwifery a bpecinlty Of
fice at her residence, tonr doors belou Liberty
Hall.
TVpiS- WUODIIAM,
Lato of the City of Fari?.
Dress and Cioak rrlakins:, and
Cutting and Fitting, fn the
Latest Styles.
JsgTass street, opposite the Congrega
tional elmreli.
T OTJIS HAGEX,
SquemocMha street, next door to the
Episcopal clnireh.
Cal5itniakcr and Uii-icrlalir
us- ill take orders for all kii.- of NEW
FURNITURE, and repairing promptly and.
neatly clone, at low prices.
H
UGH Sl'OOP,
CARPENTER AND JOINER,.
AND GENERAL JOBBER.
ASTORIA, OREGON.
oarllouscs built to order, and satisfaction
guaranteed.
B. B Franklin,
UNDERTAKER AND CABINET MAKER.
Sauemociha street, next door to Astoriaa
ouilding, Astoria, Oregon.
iSAll work done in a skillful manner, on
short notice and at reasonable prices.
HENRY SLNDLINGER.
DEALER IN
STOVES and TINWARE.
JORBING PROMPTLY ATTENDED TO.
SHOP On Squemoeqha street, between
Main and Cass streets Astoria. Oregon.
XKW TAILOR SHO!
pEOEGE LOVETT,
Benton street, (opposite the Ciiitou Ilotssu).
Gents suits made to order in latest style:
and warninted to tit.
Clothes cleaned and repaire!.
A. BOISON.
WATCH MAKER AND
JEWELER.
Main stroct, Parker's Building. X. 7jr-
il
Astoria. H72ZTc
HAS JUST RECEIVED A FINE As.
sortinont of Jewelry of tho latest styjj-.
also a. tino Assortment of Gold and Silver
Watches, which will bo sold at lowest price.-,
and warranted from two to ten years.
55Particuhir attention paid to repairing-.
TOHX 15UKKE.
(Successor to Varwig it Burke).
Finite, Gas ai Steam Fitter
JLNI) DKALF.R IX
IRON AND BRASS GOODS.
Also Agent for W- C- Wilcox
Flavel's Warehouse. Astoriiu
L.K-G-
SMITH.
r mC "Wnlr n-nA PTi nnmiia cr Art t
ASTORIA Oi'.EGON
Dealer in the choices brands of
CIGARS AND TOBACCO,
And all kinds of smokera articles. Has just
received a now supply of
GENUINE MEERSCHAUM PIPES.
Direct from Vienna, Wostenholm's and other
brands of cutlery always on hand. 7-Itf-dtf
OREGON BAKERY,
Holladay's Wharf. Main Street, Astoria, Ogn.
BREAD, CAKE?, PIES,
PASTRY, CKACIvERS,ETC.
WILL BE SERVED TO PATRONS
of the Oregon Bakery of which C.
Binder deceased, was proprietor, tho same aa
usual, by Mrs. CHARLES BIN DEI;.
First Class Baker omDloyod, and perfect
satisfaction guaranteed. "All orders, largo or
small, promptly filled on short notice. Pat
ronage of the public is respectfully solicited.
MRS. CHAS. BINDER.
D ATHS, BATHS,
TIf ITrtM Slirwor :
Steam and
SULPHUR Batks
Occident Hotel Shaving Saloon,
NlDKAVKK fc UUUSSHAKT,
PKOPKIETOlSS.
Jfc2-Special attention paid to LADIES' and
CHILDREN'S HAIR CUTTING
OS3" Private Entrance for Ladies "Sn
BUILDING MATERIALS.
JUST ARRIVED:
40,000 BRICK ;
100 WINDOWS;
AND
200 DOORS ;
WHICH WILL RE SOID AS LOW
AS
ANY HOUSE IS UREUON.
BAIN & FERGUSON,
Atoria, Oregon.
NOT FAII to
eend for our Nevr
Catalogue. It con
w tains valuable Infor
mation for every
person contem
plating the pur
chase of any article
for Dersonal. family
Jricultural use. Free to any Address. f
jSOHTCOMisirs: wakb it co.,
y Original Grange Supply Hou e
227 & 2i9 TTp&ayiace CHICAGO, XlL
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