d)
V'
Scicntilic Advertising.
The Springfield Republican
calls attention to the fact that ad
vertising on board fences and
dead walls is being abandoned
from a convicJon of its general
useles?ness. The practice was rec
ently denounced at the convention
of Stove Manufacturers of the coun
try, at Detroit, where the President
said:
If we would make the host possible use of
our money we should patronize ably con
ducted and responsible newspaper, lie
added: "the newspaper ib iminea-urauly
the be-t medium open to our tiade; the
mos-t libeial and expert advertisers testify
to its value, and in the employment ol its
columns we would find a means of c-cjpe
irom wasteful undignified and inefl'ective
methods."
Live cornrnercial men everywhere
are fully sensible of the great ben
etit derived from advertising All
the great fortunes, especially in the
retail trade, have been made by
that process. Advertising means
the bringing home to the greatest
number of people possible a knowl
edge of the things which one has for
sale. In large communities thou
sands of personc tin 1 that they are
in need of a certain article. There
are miles on miles of stores where
they will be sure to iiiul it. But
they do not want to spend a large
amount of time hunting for it. It
is just at this point that the expert
advertiser makes his hit. He has
managed by some method of reach
ing the nublic eve to impress the
iact upon a majority of individuals'
.i - i : ,u . . ... ...i. i... ,i ,;
that hs is the man who has the am-1
C7 1 .
cles FOUght. to Sell and on the most
reasonable terms. They go strai
ght to his store and make their
purchase, while the small number
that had not been impressed by his
advertising go iloundering about
till they obtain what they want.
They fall to the tradesman who!
has done no advertising, lli.s buit
ness, for this reason, is one of aeci-1
dent. His sole dependence is loca
tion. But for some time there has been
a doubt as to tlie best methods of i
disseminating the knowledge nee- j
essary to success in businesas. at ;
least as regards micellaneous ad-j
vertising. Board fences and dead j
walls everywhere are covered with ;
advertisements. Hie panels of
street cars; the entrances to the fer
ries and all places where there is
a constant gathering of the masses
are filled viih invitations to buy.
But it is beginning to be a question j
vhrtlirr ntv ri" lionptfr is iovvoA
naner ai lcai ucneut it, utuvea j
from this nractice.
Llie purchaser
who is caught by this method has
io carry away in his memory the
number and street. For this feat
few are competent A great many I
do not care to take so much trouble. I
Airam. these advertisements are so
scattered that theresult is mental
nAMinn,, n.. K..:. , ,...., ...M,
uijiuiuii. jir uiiii"r iiwaj iiii
him an idea in which all sorts of
incongruous things arc mixed up.
Impossible elephants and pre-Uap-haelite
sketches do not help mat
ters. The chances are that the de
vice ijets attached to the wrong
thing. In addition to this, there is
something akin to resentment in
the minds of most persons at this
unwarrantable intrusion on their
privacy. There is a desire to look
upon a fence, or a wall, or a laud
scape without being reminded that
somebody has something to sell.
Tlie newspaper is open to none
of these objections. Under the
system of classification which now
prevails, what is wanted can be
reached in a moment. Besides, it
is at home where the newspaper is
that people makes up their mind,
to purehae. They are not, in one
case in ten thousand, reminded by
posters or rude paintings that the
want something. They dodge the
dodgers whenever that nuisance
presents itself. If the fact could be
got at, we think it would be fuund
that not one buyer m a thousand
has been attracted by all the taw
diy advertising that "is so liberally
spread along the streets and i-oads
leading through and to the city.
For Hie reasons stated no him' else
could be expected, for to fix oil the
mind the locality of one's buisness
and the articles one has for sale
more is required than a fence ad
vertisement, which is neyer more
than naif digested, if it is not abso
lutely ignored through resentment.
MISCELLANEOUS
Temple .Lodge, No. 7, A. F. A. M.
Regular Communications first and
third Saturdays in each month, at 7.:JU
o'clock. i. m.. at the Hall in Astoria.
.Members of the Order, in pood standing, are
nvited to attend. Uy ordei of the W. M.
Beaver .Lodge No. 35, 1. O. O. F.
Moot every Friday cveninp. ussgj
Hall, cor. of Cass and Chenamus s
streets, Astoria. .Members of the
Order are invited to attend. By order, N. G,
Astoria Lodge No. 40, 1. O. G. T.
Regular Meeting every Tuesday Evening
uil4 o'clock, at Good Templar's Hall, Chena
mus Street, Astoria, over C. L. Parker's
Store. Members of the Order, in good stand
ing, arc invited to attend. Decree mooting 1st
Monday oach month. By order W. C. T.
Common Council.
Regular meetings first and third Monday
evenings of each month, at 7-s. o'clock
H8l'cion-" de-iring to have matters acted
upon by the Council, at any regular meeting.
nmt present the Mime to the Auditor and
Clerk on or before the Friday evening prior
to the Monday on which the Council holds its
regular mooting?. By order of the Council.
1 J . T yi.ok. Auditor.
Astoria Engine Co. No. 1.
ltuinni iiiumui.t iiituniin ul
be held at the hall of the Com-
rjiuj4 Ull k,tls CULUIIU A v. a.-f A7l1
CHcn montii. at i o'ciock p. m. -e.-
tHJ"McinbQr' uio oxnocted to
SS-
attend piomptly, if not tlie uu:il fines will be
imposed against them. uulot legal excuse is
ollered. J5y order o f the Company,
C. S. Wit HI JIT, rrosident.
R. X. Cakwiio, Secretary.
Cemetery Notice.
The nndeisifnied Sexton of the Astni hi Cem
etery, in 'w of tin fat that the cemetery
jjioiindsau now permanently located, whiles
all ieiNonsoniiif lots in the grounds tore
port tin nuuilu'i and block to him ; aKo, all
persons vim nave ouru'U ineiwts in tne
pounds at any time, are ieuesteu to ao
dievhim through tlie Post-office, or call upon
hinial his office. nndfiuiiMihim with a list,
cmbracim; the name of deceased, age. when
,mne(K . k)t or ,,1(H.k ,, AmVh the
"unal was made, and Midi otiier intoi-mation
;t will enable him Jo bring older out of chaos.
f. ferrki.l. city sexton.
Astoria, Oiegon. .-Mpl. lo. 1S77.
BUSINESS CAKDS.
K. G. SMITH.
L.
Cor. of Main and Chonamus street.
AST0K1A- OREGON
JJoaler in the choices bi amis of
C3CARS AND TOBACCO,
And all kinds of smokers article3, lias just
recci. ed a new supply of
GENUINE MEERSCHAUM PIPES.
Direct from Vienna, Wu'tenholm's and other
brands, of cutleiy always on hand. 7-io-dtf
T' n rT, B- s' P.I,:'VLL-
JJiaymg ( ITUCKlllg.
-rv
The underrigncd hav- jpr
ng purchased the inter- -7P-'
est of the sSS'
Astoria Truck & Dray Co.,
neluding 'J cams, chccles, etc., resi)ectfully
announce that we are prepared to
FILL ALL 0J1DEKS WITH
ai0MTSE5.iN A CAREFUL MAXXER
ikJ" Orders may be left at the Occident
Hotel- JEWEJT &. KLMRALL.
ARFSDT & FERCHEW,
BLACKSMITHS AND .MACHINISTS
xycq Foot of a-hington Street, rg
KUrV near ICiniiea' i i-hery, SffSk
yC AMOKIA, UKEUUX. -
I "O A VIVH SECUHED AX ENCIXE AND
'II Lathe, and the bet of irorkman.ship, Ave
are noiv nrcnareJto do
ALL KIN US OF CANNEltY AYORK,
ENGINE AN D STEAM BOAT
AYOUK OF ANY DES
CRIPTION. iW IIorse-sliocinK, repairing, and all kinds
of blackMiiithiug jiromptly attended to at rea
sonable iat&s.
c. H. 1UI.Y.
A. Y. FKHGUS0X.
BAIH & FERGUSON,
AUCHITECTS AJSTD BCILDERS,
ASTORIA, OREGON.
A HE NOW PREPARED
XJL witn mcreascu iaciiuics 10 i - ipc-ss-i
L .l 1 ! 111 I 1
5t0 idysWlirfa
Furnish Plans bsMi
?UyJ
rl lll'Tiiillinl
and Specifications, sdHEsKSass
contract, erect bulidinss, and do all Grst class
work in a superior manner.
MT We keep on hand, and will furnish to
order, all kinds of
BUILDING MATERIALS,
Rustic, Foorintj, Finishing Lumber, .Moulding-',
ash, Doors, Newels, lialusters, etc., etc.
fc5"All kinds of Job work dunoatourS'cau
Mill, corner of Genevieve and Astor streets.
tr.tiAXD RAILING at PORTLVND
Prices.
nsr- Xj.q:e2:3,
MAIN
ASTORIA,
Near the
TnvitcP atten
tion to his
Clothing,
Boots
and shoes
STREET,
OREGON
Globe Hotel.
Stock of
vases, jewelry
and toys.
General
Merchandise
Groceries and Provisions,
Selected with special reference to the As
toria trade.
QUICK SALES AND SMALL PROFITS.
Highest price paid for Furs.
Sew Goods by Every Steamer.
N. LOEB,
ASTORIA....... OREGON
jasL
iVjiSL
Wi WMt House
IS THE BEST AND CHEAPEST STORE IN THIS CITY TO FIND A
LARGE AKD ELEGANT ASSORTMENT OF
Dress Goods, Dry Goods, Staple & Fancy Goods, Notions
ALSO AN IMMENSE AND WELL SELECTED STOCK OF AlEN'S AND BOYS
CLOTHING, FURKISHETG GOODS.
BOOTS, 33t3:a32 Sr Kj&JXS,, SXC,
Don't fail to call on us before making your purchases, as you will find it
money in your pocket.
Respectfully Yours,
SCHLUSSEL & KANT,
Cor. Chenamus and Main streets,
A. VAN DUSEN & CO.
TALL PAPER,
CHINA MATTING,
HOUSE LINING,
In quantities to suit, for sale cheap at
A. Van DUSEN & Co.'s
ymilTE LEAD.
BOILED OSL, TURPENTINE,
VISO
NAILS AND SPIKES,
Suitahle for street work,
All for sale che ip at
A. Vvs DUSEN & Co.'s.
"TUST DECEIVED.
The hoi-t in the World.
Outside snd insnlu whi e, and a great vari
ety of .-hades in quart, ono gallon and live gal
lon tins at
A. V.x DUSEN & Co.'?,
Cass treet. Astoria.
(real Reduction ii Prices !
SEWING MACHINES GOWN!,'
New family Fingor old price $Ti 00
Reduced to 30 00
New family dinger, with drop leaf,
drawers and cover, old price 71 00
Reduced to 00 0u
Other styles reduced in proiortion.
In addition to the above reduction a discount
of 10 per cent, will bo made on
CASH SALES.
Machines sold on the installment plan on
liberal terms.
A- Van Dusen & Co., Agents.
ASTORIA, OREGON.
MISCELLANEOUS.
I. W. CASE, '
Wholesale and Retail
DEALER IK
Assorted Merchandise of
Ever)'- Description.
BOOTS, SHOES,
AND
A COMPLETE ASSORTMENT,
COMPRISING OYER
SIXTY CASES,
OF THE BEST QUALITY AT LOW
EST POSSIBLE HATES.
2 W. CASS,
Everyone is Bragging that they
Sell Goods very Cheap.
So I determined to give up the lletail Busi
ness entirely, and am uttering my goods
AT COST I
No. 1 Diagonal Suits at...
No. 2
Light Plaid Suite, No. 1...
... St 00
... W ")0
... 13 ."0
... 9 00
Dry Goods, Fancy Goods, Boots and Shoos
Jowclry; ull description of Goods at cost price.
1 also give, as inducement to thupubl'c and
to merchants, IK) days' credit on satisfactory
notes.
SAX FllAXCISCO AUCTIOy STORE,
J. BLOOM,
Aitoria, Oregon.
9
E.
S. MERRILL & CO.,
Blacksmiths and Machinists.
Capt-ltOGEHS' OLD STAND -r-ffS
Near Express Otticc, Njr ?
ASTOillA. - OREGON. "
All work in our line, heavy orlight, done with
neatness ana uisnatcn.
HORSESHOEING, "WAGON, ANI
Farm "Work, a Specially.
HATING SECURED THE SERVICES OF
Mr. S. A. Gaines of Ky., an esporienced
Farrier of i5 years in the business, and well
known to A8toria horsemen, we aro prepared to
do shoeing in p. manner to cure lameness or pro
veni it in horses entrusted to our care.
RJS-A11 work warranted and at roasbnublo
ra53.
'vr. ' 4-C
rasw;
Astoria, Orpcjon
"OHM. EDGAR,
Corner Main and Chenamus Streets,
ASTORIA OREGON.
PEALKK IX TUB CHOICEST IUJAND? OF
Tobacco and Cigars, and the
Genuine W 0 s t e n h o 1 m,
and other English Cutlory.
cnuiiie 3!tcrIi:i;im Pipes a Speciality.
oar Fairchild" Gold Pens, ana all sorts of
Stationery, Notions. Etc.
c5
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GEORGE MACLEAN,
B I, AC K S'M L T H .
Water Street Roadway,
;Ncar Hume's Cannery, Astoria, Oregon.
Horseshoeing
ofBlaotsmith
dor. Satisfact
and all kinds
inj? done to or-
ion guaranteed
Ship & "Engtao "Work a Specialty.
b - 5
VfMB:Miini:aefw8gww
PROFESSIONAL CARDS.
0.-
BELL,
ATTORNEY AT LAW,
Notary Public and Commiioner of Deeds far
California and ashington iuiritory.
Astori:i, reon
Ofkick Over Wells. Fargo & Co.'s Ei)res5
Office in Van D us en's building, eor. Ca?a ami
Jcfierwn streets.
P.
D. "WINTON,
ATTORNEY AT LAW.
Office in Warren fc leGuire's Building,
ASTORIA. OREGON.
TyM. H. HATCH. M. D.
Physician Surgeon and Accoucheur,
Graduato of the Hoyal Collego of rhicians,
England. Member of the L nivesity
of California.
Oflice Squemoc (ha Street, near Cass,
ASruuJA. UltKlitN.
M. DALLAS JSZnNIKGS,
Physician, Surgeon and Obstetrician,
OFFICE ON CA?S STREET, ASTORIA,
Noxt door to Capt. Rogers.
ALL CALLS PROMPTLY ATTENDED
to, day or night.
D
R. I. M. SEVERN,
Graduate University t f Pennsylvania.
Office, Rooms No. 7 and 2
LARSEN'S BUILDING, CASS STREET
Ai-toria. Oregon.
M
RS. DR. BURR,
Homeopathic Physician and Electrician-
Late of San Franci:-co, and Graduate of tho
Homeopathic School.
Treats all chronic diseMHes aid tke dieeitsos t
women and children. Midwifury a specialty Of
fir at her residence, trtur iloors holou Librt
Hall. R. F. CRANG,
PHYS8CIAM ArsD SURGEON,
ASTORIA, OREGON.
4hiop Room No. 7 Brown" lttiihRng eoi
m r of Main ami Chenamus 4utH.
Dr. CrAnpwdl in future devotf lu wbolt?
tune to the practice of his prousM'oi.
M
RS. V'OODHAM,
Late of the City of Paris.
Dress and Cloak Making, an:3T
Cutting and Fitting, in tho
Latest Styles.
S2F"Cass street, opposite the Congrega-
tional church.
T OUIS HAGEN,
Squeniocnha stieet. next door ro the
I'.piscupal chmch.
C:iliet r?I:5lii': :5wI !L'H!c:t:t?ei
tfcL. U ill taUo orders for all kiu f 'E'A"
FURXITFHK, and rej-aiiiu promptly ami
neatly done, at low prices.
TTUGU STOOP,
CARPENTER AND JOINER,
AND GENERAL JOIHJER.
ASTORIA, OREGON.
i?rHoues built to order, and satfcfa
guaranteed.
B. B- Franklin,
UNDERTAKER AND CABINET MAKER.
Siucmoc ih a street, noxt door to Astorian
ouildir.s, xVstoiia, Orejron.
X555A11 work done in a skillful manner, oa
short notice and at reasonable irices.
HENRY SINDL1KGEE,
DEALER IX
STOVES and TINWARE,
J0RBING PR03IPTLY ATTENDED TO.
SHOP On Squemocqha stroct, between
Alain and Cass street", Astoria. Oregon.
XEW TA1I.OII SHOP.
OEORGE LOVETT,
TAILOR.
Benton street, (opposite the Caston House).
Gents suits made to order in latest styles
and warmnted to fit.
3Clothes cleaned and repaired.
A. BOISON.
WATCH MAKER AND
JEWELER.
f.itn otvonl !.. -1. T T.. tl .t- It. .H
Astoria. A2LsS
HAS JUST RECEIVED A FINE As
sortment of Jewelry of the latest styles,
also a fine tsortment of Gold and Silver
M atche, which will be sold at lowest prices,
and warranted from two to ten ytars.
fcS"Partieu!ar attention paid to repairing.
JOHN BURKE.
(Successor to Varwig fc Burke.
PWer, Gas aM Steam Fitter
AND DEALER IX
IRON AND BRASS GOODS.
Also Agent for W. C. Wilcox
FlavePa Warehouse, Astoria.
rm
wnm 10 A TT. tn
eartii fnr rmV Neff
- rlnlnrrtiD It MTl-
O tains valnaole lnfor-
jnatlon -for every
-nArsaxi contem
L 4P plating the pnr
BW Bi chase of any article
f' - for personal, faially
Jricaltural use. Pre t any Address, y
JiOHTGOMERY TVABD CO,,
""T Original Orange Supply House, - ,
37 tfc 2 WptwhAvc CHICAGO, IU.
cwRx
C2
9