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About The Daily Astorian. (Astoria, Or.) 1876-1883 | View Entire Issue (Sept. 23, 1877)
CO Scientiiic Advertising. The Springfield Republican calls attention to the fact thai ad vertising on board fences and dead walls is being abandoned from a conviction of its general uselessness. The practice was rec ently denounced at the convention of Stove Manufacturers of the coun try, at Detroit, where the President said: If we would make the best possible use of our money we should patronize ably con ducted and responsible new.-papers. He added: "the newspaper is immeasurably the be.4 medium open to our trade; the most liberal and expert advertisers te?tijy to its value, and in the employment of its columns we would find a means of escape irom wasteful undigniGed and ineffective methods." Live commercial men everywhere are fully sensible of the great ben etit derived from ad verging All the great fortunes, especially in the retail trade, have been made by that process. Advertising means the bringing home to the greatest number of people possible a knowl edge of the thiniis which one has for J sale. In large communities thou-1 sands of persons tin 1 that they are in need of a certain article. There are miles on miles of stores where they will be sure to find it. But they do not want to spend a large amount of time hunting for it. It is just at this point that the expercj advertiser makes his hit. lie has managed bv some method of reach- j mg tne puuiic eye to impress me fact upon a majority of individuals that he is the man who has the arti cles sought to sell and on the most reasonable terms. They go strai ght to his store and make their purchase, while the small number that had not been impressed by his advertising go floundering about till they obtain what they want. Thev fall to the tradesman who has done no advertising. His buis- i ness, for this reason, is one of acci dent. Ilis sole dependence is loca tion. But for some time there has been a doubt as to the best methods of dissemiuating the knowledge, nec essary to success in businesas, at least as regards miscellaneous ad vertising. Board fences and dead walls everywhere are covered with advertisements. The panels ' of street cars; the entrances to the fer ries and all places where there is a constant gathering of the masses are filled 'vith invitations to buy. But it is beginning to be a question wnetner aiy reai ueneiiL is aenvea j from this practice. The purchaser who is caught tiy this method has j to carry away in his memory the j number and street. For this feat few are competent A great many j do not care to take so much trouble, j Again, these advertisements are so j scattered that the result is mental confusion. One brings away with him an idea in which all sorts of incongruous things arc mixed up. Impossible elephants and pre-ltap- haelite sketches do not help mat-1 ters. The chances aie that the de vice gets attached to the wrong thing. In addition to this, there is something akin to resentment in the minds of mosi persons at this unwarrantable intrusion on their privacy. There is a desire to look upon a fence, or a wall, or a land scape without being reminded that somebody has something to sell. ne newspaper is open to none of these objections. Under the i system of classification which now prevails, what is wanted can be reached in a moment. Besides, it is at home where the newspaper isl that people makes up their mindi to purchase. They are not, in one j case in ten thousand, reminded by i posters or rude paintings that they ' want something. They dodge the i dodgers whenever that nuisance! presents itself. If the tact could be grot at, we think it, would be found that not one buyer in a thousand la been attracted by all the taw- dry advertising thatls so liberally j spread along the streets and roads j leading through and to the ciiy. ! I m I 111 vuncnno utntwl .. 1.:...- .1 w. ... iiucuiw .-'i.iHru iju 1111115 eisis could be expected, for to fix on the mind the locality of one's buisness and the articles one has for sale, more is required than a fence ad vertisement, which is neyer more than naif digested, if it is not abso lutely iguored through" resentment. MISCELLANEOUS Temple .Lodge, No. 7, A. P. A. M. Regular Communications first and Q third Saturdays in each month, at7.:;u Yy o'clock, p. m., at the Hall in Astoria. V Members of the Order, in good standing, are nvited to attend. By ordei of the W. M. Beaver .Lodge No. 35, 1. O. O. P. Meet every Friday evening. a5S6r At 1XA o'clock, in the Odd Fellow'? fe, Hall, cor. of Cass and Chenamus Lg streets, Astoria. Members of the ""K Order are invited to attend. By order, N. G, Astoria Lodge No. 40, 1. O. G. T. Regular Meeting every Tucsdav Evening ut74 o'clock, at Good Templar's Hall, Chena mus Street, Astoria, over C. L. Parker's Store. Members of the Order, in good stand ing, are invited to attend. Degree meeting 1st Monday each month. By order W. 0. T. Common Council. Regular meetings first and third Monday evenings of each month, at 71, o'clock tirgr 1'ersons desiring to have matters acted upon by tho Council, at any regular meeting, must present tho same to tho Auditor and Clerk on or before tho Friday evening prior to tho Monday on which tho Council holds its regular meetings. By order of tho Council. F. J . T. Yi.on. Auditor. Astoria Engine Co. No. 1. Regular monthly meeting will be held at the hail of the Com pany, on tho second Tuesday of each month, at 7 o'clock p. m. rtS""Mcmbers are expected to attend promptly, if not tho usual fines will bo imposed against them, unless legal excuse is offered. By order o f the Company, C. S. WRIGHT, President. R. X. Caunahax, Secretary. Cemetery Notice. The undersigned Sexton of the Astoria Cem etery, in view of the fact that the cemetery grounds are now permanently loeated. whiles all persons owning lots in the grounds to re port the number and block to him ; also, all persons who have buried friends in the grounds at any time, are requested to ad dress him through the lNxt-oflice, or call upon him at his ollice, and furnish him with a list, embracing the name of deceased, age, when buried, the lot or block upon which the burial was made, and such other information as will enable him to bring order out of chaos. F. FERRELL. City Sexton. Astoria, Oregon, Sept. to, 1877. BUSINESS CAltDS. L. K. G. SMITH. Cor. of Main and Chenamus street. ASTORIA OREGON Dealer in tho choices brands of CIGARS AND TOBACCO, And all kinds of smokers articles, lias just received a new supply of GENUINE MEERSCHAUM PIPES. Direct from Vienna, Wostcnholm's and other brands of cutlery always on hand. 7-lb'-dtf T. S. JKWETT. 1$. S. KIM 15 ALL. Draying & Trucking. Tho undersigned hav- SPB4ife flg purchased tho inter- j23S& " Astoria Truck & Dray Co., ncluding Teams, Vehecles, etc., respectfully announce that we are prepared to FILL ALL OHDEKS WITH i'liOMPTXEfcS.lN A CAREFUL MANXER n5 Orders may be left at tho Occident Hotel- JEWETT .t K1M1JALL. ARWDT & FERCKEN, BLACKSMITHS AND MACHINISTS - loot of Washington Street, .rv !virx near Jvinne s' r ihcry , fc- ASIURIA.UREGON. HAVING SECURED AN ENGINE AND Lathe, and the best of workmanship, wo are now prepared to do ALL KIN DS OE CANNEltY WORK, ENGINE AND STEAMBOAT AVOHK OE ANY DES CRIPTION. rt5F" Horse-shoeing, repairing, and all kinds of blacksmithing promptly attended to at rea sonable rates. c. II. BAI.V. A. W. I'KKGUSOX. BAIN & FERGUSON, ARCHITECTS AND BUILDERS, ASTORIA, OREGON. HE NOW PREPARED with increased facilities to . n i v i iii '"' r i p.;, MX. witu incrcaseu iaciuucs 10 pi;i,n,tafi&k.g Furnish Plans aSfcfsSs and Specifications, feSssEsSsss contract, erect bulidins, and do all firt claas work in a superior manner. xfcJ" W'e keep on hand, and will turnish to order, all kinds of BUILDING MATERIALS, Rustic, Fooring, Finishing Lumber, Mould ings .Sash, Doors, Newels, Ralusters, etc., etc. xKiJ"All kinds of Job work done at our S earn Mill, corner of Genevieve and Attor streets. tud'aiAND RAILING at PORTLAND Prices. ' j&T. LOEB, MAIN ASTORIA, Near tho Invite atten tion to his Clothing, Boots STREET, OREGON Globe Hotel. Stock of vases, jowelrv and toys. General Merchandise nnHchnfi! Groceries and Provisions, Selected with special referenco to tho As toria trade. QUICK SALES AND SMALL PROFITS. Highest price paid for Furs. Xew GooiIh by Every Steamer. N. LOEB ASTORlA....r OREGON wg3ip' WMI IS THE BEST AND CHEAPEST STOEE IN THIS CITY TO EIND A LARGE AND ELEGANT ASSORTMENT OP Dress Goods, Dry Goods, Staple & Fancy Goods, Notions ALSO AN IMMENSE AND WELL SELECTED STOCK OF MEN'S AND BOYS CLOTHING, FURNISHING GOODS, BQQTS, JSKOES HASl ETCS. Don't fail to call on us before making your purchases, as you will find it money in your pocket. Respectfully Yours, SCHLUSSEL & KANT, Cor. Chenamus and Main streets, A. YAN DUSEN & CO. TALL PAPER, CHINA MATTING, AND HOUSE LINING, In quantities to suit, for sale cheap at A. Van DUSEN & Co.'s yHITE LEAD. BOILED OIL, TURPENTINE, ALSO NAILS AND SPIKES, Suitable for street work, All for sale cheap at A. Va.v DUSEN & Co.'s. TUST BECEIYED. tj Tho bct in tho World. Outsido snd inside win e, and a great vari ety of shades in quart, one gallon and live gal lon tins at A. Van DUSEN & Co.'s. Cass street, Astoria. Great Refluction in Prices ! SEWING MACHINES DOWN! New family Singer old price Sl5 00 Rodueed to 50 00 Now family Singer, with drop leaf, drawers and cover, old prico 7-" 00 Reduced to (JO 00 Other styles reduced in proportion. In addition to tho above reduction a discount of 10 per cent, will be made on CASH SALES. Machines sold on the installment plan on liberal tcrm. A- Van Dusen & Co., Agents. ASTORIA, OREGON. MISCELLANEOUS. I. W. CASE, Wholesale and Retail DEALER IN Assorted Merchandise of Every Description. BOOTS, SHOES, AND Xj X HE IE 3E3 ?EL S- A COMPLETE ASSORTMENT, COMPRISING OVER OF THE BEST QUALITY AT LOW EST POSSIBLE RATES. IU W. CASE, Everyone is Bragging that they Sell Goods very Cheap. So I determined to give up tho ltetail Busi ness entirely, and am offering my goods AT COST ! No. 1 Diagonal Suits at No. 2 , Light Plaid Suits, No. i StO 00 i: "0 i: oO i 00 Dry Good?, Fancy Goods, Doots and Shoes, Jewelry; jill description of Goods at cost price. 1 uImi give, as inducement to the public and to merchants, SrtJ days' credit on satisfactory notes. SAX FJiASCISCO ArCTIOX STORE, J. BLOOM, Astoria, Oregon. Tp S. MERRILL & CO., Blacksmiths and machinists. Capt. HOG E US' OLD STAND CT Near Express Office, ASL'OlllA, - OREGON. J3 "Jfc. T" All ivork in our line, heavy or light, done with ncatne5 and dispatch. IIORSESIIOEIXG, "WAGON, AND Earm Work a Specialty. HAVING SECURED THE SERVICES OF Mr. S. A. Gaines of Ky, an experienced rnrrierof 25 years in tho business, and well Known to Astoria horsemen, we are prepared to do shoeinjr in a manner to cure lameness or pre vent it in horses entrusted to oui care. ESAll work warranted und at reasonablo roe8. Astoria, Orfon "W 7"M. EDGAR, Corner Main and Chenamus Streets, ASTOKIA OREGON. DKALKR IX THE CHOICEST MIAXDS OK Tobacco and Cigars, and the Genuine Wostenholm, and other English Cutlery. Genuine .llcerIiaixni Pipes a Speciality. xtsr Fairchilds Gold Pens, and all sorts of Stationery, Notions. Etc. o o CD 05 o o Co b o o o O c o c CD o -:. o a i 2. o 5 O . 3 TJ1 3 H Ul e- Id w C5 : " Oq CO 2. o O Si -4 (fi 3 c ". 5 CC2 o 5" - a aq w S - o S 1L os C O O - - 3 - S O t IS CO to &9 CO w El s 9 tn ZJ1 H o O o o GEORGE MACLEAN, BLACKSMITH. Water Street Roadway, Near Hume's Cannery, Astoria, Oregon. Ilorseshoeing of Blacksmith del. Satisfact and all kinds ing done toor- ion guaranteed Ship & Engine Work a Specsolty. PROFESSIONAL CARDS, O E. BELL, ATTORNEY AT LAW, Notary Public and Commissioner of Deeds for California and Washington Territory. Astoria, Oregon. Office Over Wells. Farpo & Co. 'a Express Offico in Van Dusen's building, cor. Ca?s and .Iefi'eron streets. Tp D. WINTON, ATTORNEY AT LAW. Office in "Warren & McGuire's Building, ASTORIA, OREGON. W M. H. HATCH, M. D. Physician Surgeon and Accoucheur, Graduate of the Koyal College of Physicians, England. .Member of the Univcsity of California. Office Squemociiha Street, near Cas3, ASToiilA. OREGON. M. DALLAS JENNINGS, Physician, Surgeon and Obstetrician, OFFICE OX CASS STREET, ASTOPJ A, Next door to Capt. Rogers. ALL CALLS PROMPTLY ATTENDED to, day or night. D R. I. M. SEVERN, Graduate University i f Pennsylvai Office. Rooms No. 1 aWd 2 LARSEN'S BUILDING, CASSSjfitEET .rtsiuna, urugun. M RS. DR. BURR, Homeopathic Physician and Electrician, Late of San Frnnch-co. and Graduate of tho Homeopathic School. Treats all chronic diseases and the diseases of women and children. Midwifery a specialty. Of fice at her residence, four doors below Liberty Hall. D R. F. CHANG, PHYSICIAN AND SURGEON, ASTORIA, OREGON. OlZicc Room No. 7 Brown's building cor ner of Main and Chenamus streets. Dr. Crang will in future devote las nhoht time to the practice of his profession. M RS. AVOODHAM, Late of tho City of Paris. Dress and Cloak Making, and Cutting and Fitting, in the Latest Styles. Cs5""C:iss street, opposite the Congrega tional church. "j" OUIS HAGEN, Squemoeulm street, next door to the Episcopal church. Cal! i net Make r ami Uji'lei'talior tv.fi, Will take orders for all kii.-"5of NEW FL'RNITURK, and repairing promptly anil neatly done, at low price?. w Gil STOOP, CARPENTER AND JOINER, AND GENERAL JOBBER. AST ORIA, OREGON. xWirou'cs built to order, and satisfaction guaranteed. B. B. Franklin, UNDERTAKER AND CABINET MAKER. S luemociha street, next door to Astorian building, Astoria, Oregon. K55A11 work done in a skillful manner, on short notice and at reasonable prices. HENRY SINDL1NGER, DEALER IN STOVES and TINWARE, JOBBING PROMPTLY ATTENDED TO. SIIOP On Squemocqha street, botween Main and Cass streot, Astoria. Oregon. XJEW TAIIiOIt SWOP. GEORGE LOVETT, TAILOR. Benton street, (opposite the Custou House). Gents suits made to order in latest styles and warranted to tit. S35-Clothes cleaned and repaired. A. BOISOTJ. WATCH MAKER AND JEWELER. Main street. Parker's Building. A Astoria. jj HAS JUST RECEIVED A FINE As sortment of Jewelry of tho latest styles, also a fino fssortment of Gold and Silver Watches, which will be sold at lowest prices, and warranted from two to ten years. ttirPiirticuhir attention paid to repairing. JOHN BUEKE. (Successor to Varwig & Burke). PWer, Gas aifl Steal Fitter AXD DKALKR IS IRON AHD BRASS GOODS. Also Agent for W. C. "Wilcox Flavel's Warehouse, Astoria. ML J XOT PAlt to TBr "WKr send for our New V m M v Catalogue. It con M H m O tains valuable infor- B K H matlon for every m H M person contem . LMJBL plating tne pnr Blr r chase of any article for personal, family Icultaral use. Fr t any Address. OKTGOMERY WAIID CO., f Original Grange Supply House, 7 tt S WvKlth Axc CHICA.GO, IH. jg3 JujJK, r