WEDNESDAY, SEPTEMBER 23, 2020 ❚ SIUSLAW NEWS
3 Ways To Boost Your Business During A Crisis
by
Thibaut
De
Lataillade, GVP of Ge-
tApp.com (NAPSI)—If
you’re a business owner
and you haven’t already
pivoted your business
model to accommodate
the pandemic, you could
be missing out on higher
revenue opportunities. A
June 2020 GetApp.com
survey found that 92% of
small businesses in the
U.S. had already done
so, adding elements such
as online sales, takeout
and to-go orders, virtual
offerings and more. Such
companies were three
times more likely to re-
port higher-than-expected
revenues than those that
didn’t. That’s a signifi cant
number, and it’s incredi-
ble news considering the
far-reaching
economic
downturn.
If your company has
already made changes,
it’s not time to take your
foot off the gas just yet.
Many businesses went into
emergency mode after the
crisis and put a quick solu-
tion in place. This is great
and necessary for the short
term, but it’s not enough.
It’s crucial to keep adapt-
ing as the crisis continues.
It’s now time to think about
the long term. Do you
have the right technology
in place to support your
business goals for the next
fi ve years? What about
the next 10? Technology
is such an important part
of the recipe for business
success as we move into
a more digitally connected
world.
If those numbers about
higher-than-expected rev-
enue have convinced you
it’s time to add more digital
revenue streams, take a
look at three of the most
common business pivots
made by business owners
we surveyed and how you
can build on them for long-
term success.
Pivot 1: Adopt a new
online delivery channel.
Most people we spoke to
have incorporated more
digital elements to their
business, such as online
ordering for restaurants
or using eCommerce
software to set up online
product sales. While many
small businesses may
have already wanted to go
digital, COVID-19 forced
them to change quickly and
rush to get a minimally via-
ble product up and running.
How to build on this:
Small businesses that have
invested in IT and software
since the pandemic and
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• Display posters to remind customers about social distancing.
• Tables and chairs should be at least 6 feet apart.
• Use heavy-duty tape to form a fl ow for customers to follow
throughout the sale.
• Ask customers to stand in a line, while spread apart, during a high
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Business &
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Thibaut
De Lataillade
see technology as a driver
right now are able to thrive.
Take restaurants as an ex-
ample. Before COVID-19,
many only had an online
booking system. Now, hav-
ing a point-of-sale (POS)
platform that enables curb-
side pickup and local deliv-
ery is essential.
Pivot 2: Develop a new
virtual service. Two out of
fi ve GetApp.com survey
respondents added a new
virtual service to their of-
ferings. Think of a fi tness
class offering training or a
craft cocktail bar offering
mixology classes online
using a video conferencing
platform.
How to build on this:
Don’t feel limited to recre-
ating an in-person expe-
rience online. The video
conferencing technology
available now opens the
doors to a lot of innova-
tive ideas. For example,
while some virtual workout
attendees may enjoy meet-
ing at the same time as
their classmates, there’s
no reason fi tness centers
couldn’t record a class and
offer it on demand for those
who aren’t able to make a
6 a.m. workout. Think of it
as the ability to reach even
more customers than you
may have been able to with
in-person offerings.
Pivot 3: Create a new
offl ine delivery channel.
Business owners are also
adding new offl ine offer-
ings. In our survey, this
was the third most popular
business model change.
Yes, digital transformation
is incredibly important for
your business, but offl ine
channels work hand in
hand with your software
tools. How to build on this:
eCommerce and POS soft-
ware vendors are moving
quickly to ensure their
platforms include curbside,
takeout and online ordering
as an option. Find a vendor
that allows this as an add-
on or included as part of
your software so you can
keep revenue up during a
time of social distancing.
Once you have a solid plat-
form in place, ensure it’s
backed by an offl ine pro-
cess and marketing plan
so customers know about
your new services.
Next steps: You may not
have the right software in
place to grow your busi-
ness. Whether you’re still
thinking about changing
your business model or
have already added new
offerings to your lineup, it’s
important to have the right
software in place. It’s al-
ways easier to scale once
you have a solid founda-
tion. The right software can
help support your business
model changes to ensure
you’re able to not just
survive the current eco-
nomic downturn, but grow
your business for years to
come.
For more tips about
how software can help
grow your business, visit
GetApp.com/resources.
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