SIUSLAW NEWS | WEDNESDAY, APRIL 15, 2020 | 5A
“We have the ‘Best of Cat there are instructions, and Hulu, Amazon Prime, Disney was released in theaters.
Videos Fest,’ the creature most of these distributors Plus and others) or showing
The film ended up having
For Falter, the setup is a
comfort home edition,” Fal- are learning that they need on TV, like Thursday Night the largest on-demand open-
positive, not just because it
ter said. “It’s about 40 min- to help folks walk through Movies on CBS. In those cas- ing for a film of all time, mak-
helps financially.
utes long with sliding scale it, and they have people on es, viewers don’t spend per ing 10 times as much money
“It allows us to reach
pricing on that. That one is a standby to get it on their TV. movie. Instead, platforms like as the studio’s second largest
out to our patrons and not
fundraiser to help movie the- Personally, I just plug my lap- Hulu pay the studio a lump on-demand release, “Juras-
have to talk about the vi-
aters through this time, and top into my TV, that seems to sum for the rights to show the sic World: Fallen Kingdom.”
you can pay what
rus,” Falter said. “We get to
That film earned
you like.”
talk about what we do best,
“Community watching films is such a different experience. I approximately $12
The second film
which is films. And so we’re
million in its first
think this is going to show just how important that is. I think week on demand
this week is called
able to kind of have a lit-
the final analysis for City Lights, and movie theaters across the (studios don’t re-
“The Dog Doc.”
tle bit of normalcy in the
“I think the peo- country, is we’re all struggling, along with everybody else. But lease specific box
midst of all the emails you
ple of Florence will we’re all going to get through this. I think at the end of the day, office figures for
really
appreciate movie theaters are going to be around for a long time to come.” on-demand), which
this one,” said Fal-
— Michael Falter, co-owner of City Lights Cinemas would put “Trolls
ter. “It’s about a doc-
World Tour’s” earn-
tor who has some
ings in the range of
Boat Tops & Cars
be
the
easiest
way.
”
movie,
and
in
only
certain
pretty
poor
eating
habits
$120
million
opening week-
Over
49 Years
• Complete
Still, Falter sees an upside cases give more if viewership end. That amount rivals most
and got diseases he shouldn’t
Experience
auto &
is high.
have been suffering at his age. to the differing technology.
studio pictures’ first theatrical
boat
“I look at it this way — ev-
For years, the fear has been weekend.
So his doctors told him he
interiors
needed to change his diet. He eryone is stuck at home, we that as more platforms like
Still, the debut was a small
• Canvas
all
need
to
learn
how
to
do
Netflix
produce
their
own
immediately
started
feeling
letdown
when compared to
work
better, and decides to apply things, so for folks who rent content and shift the first the first film in the franchise,
that same philosophy to a vet- a film online through these two phases of a traditional 2016’s “Trolls.” That film
erinarian hospital. And so he new services, this is another rollout, movie theaters would made $193 million globally
10 a.m. - 6 p.m., Mon.-Sat.
becomes the country’s lead- educational opportunity to become obsolete.
in its first weekend, and un-
4981 Hwy. 101, Complex B
(Intersection of Munsel Lake and
learn
something
new
about
“Generally,
I
hate
stream-
ing
doctor
for
natural
med-
like movie theaters, people
Be Ready for Spring!
Hwy. 101 N.-just north of Fred Meyer)
Make Your Appointment
your
technology,
”
Falter
said.
ing,
”
Falter
said.
“But
now
icine
for
animals.
Suddenly,
who purchased “Trolls World
541-997-4856
Now!
While the plan does help I kind of long for the days Tour” for $20 to own won’t be
people are sending him ani-
mals that are considered lost with some of the bills in the where my biggest worry was purchasing a ticket for a sec-
causes, like cancer. It’s just a midst of the shutdown, Falter Netflix. … I think the jury is ond viewing of the film. Be-
Cel
acknowledged it’s no substi- still out. I actually think that cause of that, some industry
great film.”
70 ebrat
So far, viewership on these tute for the theatrical experi- of the receipts and the money analysts predict a steep drop
+ Y ing
that is going to be generated off in sales for the second
types of films has been re- ence.
ear
s!
“All of our plans right now through online viewing. If week.
spectable, but there are some
barriers. Since the films are point to reopening City Lights there was ever a time in his-
Once “Trolls World Tour”
being streamed by multiple as soon as we can, or as soon tory for people to be renting finishes up its video-on-de-
Complete Auto Repair
distributors, there isn’t a sin- as authorities begin to allow movies at home, it has to be mand run in a few months, it
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gle access point for people to it,” Falter said. “We’re coming in the last couple of weeks.”
will be released on Hulu, with
up with some ideas on how to
visit.
At this point, the majori- a distribution deal valued at
“But most of these distribu- create more social distancing ty of studios have decided to only $25M, according to the
tors are creating unique pages in the theater, how to create wait for theaters to reopen.
film magazine Deadline.
for City Lights. You’ll be sent a really safe environment so
“Most pulled releases for
Meanwhile,
streaming
to a page like Magnolia to see we can start presenting films later,” Falter said. “We even platforms like Hulu and Net-
the Robbie Robertson and to the public again. We’re had releases that were open- flix can see viewership well
the Band documentary. It will thinking about things like ing that week which were beyond those in both the-
via:
have instructions from there removing every other row in pulled, like ‘A Quiet Place atrical and on-demand and
Florence City Limits Only
for payment. Then you have the theater, just to create a Part II.’ Disney reshuffled its combined. The recent docu-
access to that file. Sometimes real expanse between rows so entire slate. Some releases mentary series “Tiger King”
it’s for a week, sometimes it’s people feel more comfortable have been postponed six to netted 34 million unique
for three days. In the case sitting in a theater.”
nine months. ‘Fast and Fu- views in its first 10 days of
of ‘Fantastic Fungi,’ you can
But getting to that point rious’ was delayed an entire release. If people had pur-
purchase the film for $15, or will take time. Opening a year. It’s a big question for chased that show like “Trolls
you can rent the film.”
thriving movie theater has movie distributors, but I ap- World Tour,” it would have
345 Hwy. 101 • P.O. Box 357
And then there’s the tech- multiple factors, many of plaud all of them for delaying netted over $680 million its
Florence, OR 97439-0012 • 541-997-2413 nological barriers.
which are global and out of their films.”
first 10 days.
“I think the technology Falter’s control.
But not all of them decided
“But on-demand is not
is probably the hardest part
Typically, there are three to wait.
Netflix,” Falter said. “It’s not
for some folks in Florence legs to a major movie’s roll-
“Universal, unfortunately, going to be basically streamed
to grapple with,” Falter said. out, the first being theatri- is putting their films online, free to millions of people.”
3rd Generation Owner, hobergsautorepair@gmail.com
“Just to get it on your TV cal. Theatrical distribution even films that haven’t come
While “Trolls World Tour”
could be an extra step. But can earn big studio films out yet,” Falter said.
is expected to make its budget
anywhere from a few hun-
Some of those films, such and marketing costs back, no
dred-thousand-dollars,
to as Universal’s horror film industry analysts think it will
over a billion in ticket sales.
“Invisible Man,” were already match the lifetime haul of the
After around three months released theatrically when the first Trolls movie.
in theaters, films are released movie theaters were being
“I think, ultimately, the
either through physical me- shut down. The success of data we’re going to get is that
dia, such as DVD or Blu those films have been some- studios need to play these
Ray, or online through vid- what tepid.
films theatrically in order
eo-on-demand. In this step,
“If you go on iTunes, you to make a major dent in the
people pay for individual don’t see most of these mov- marketplace,” Falter said. “In
movies, either buying them ies in the top 10, even,” Falter a weird way I think it’s going
or renting them.
said.
to show the health of the film
The final phase of a film’s
But last weekend, Univer- industry, as opposed to the
release is either on stream- sal released “Trolls World danger.”
ing services (such as Netflix, Tour” on demand — before it
The biggest question isn’t
if movie theaters will reopen,
but when. Unlike more local-
ized businesses, when studios
begin releasing films into the-
aters like “Wonder Woman
1984” or the next James Bond
film, “No Time to Die,” is in-
cumbent on global factors.
“A large part of that is driv-
en
by the Chinese market.
TAKE ADVANTAGE OF OUR
It’s one of the biggest in the
world. It’s just the one mar-
ket that has been continually
adding screens,” Falter said.
For years now, American
movie studios have been ca-
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tering specifically to the Chi-
nese market, often casting
FOR PURCHASES OVER $75.00
Chinese stars or placing key
scenes in China in an attempt
IN THE FLORENCE AREA.
to appeal to the country’s
market. Sometimes the earn-
ings from China alone can
DAILY SERVING:
recoup a film’s budget, and
Pizza
in some cases movies that
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fail domestically, China is the
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So when China began clos-
00
ing down its theaters in Jan-
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uary and February, it was al-
ready hurting the bottom line
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“Even before this virus hit
the U.S., studios were strug-
gling to figure out how to
time their releases to take ad-
vantage of when China comes
back online,” Falter said.
After more than a month
st
31
in lockdown, China brief-
Anniversary
ly reopened theaters in late
019
New Temporary Hours
March, re-releasing popu-
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get about what’s going on,
or the news. So that’s, to me,
an equally important part of
why I’ve jumped on this for
City Lights. It’s a way for me
to reach out to everyone, say
‘Hi,’ tell folks we’re still here
and just offer something if
they want to support City
Lights.”
The theater has already re-
leased a handful of films this
way, with this week catering
to animal lovers in town.
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