8A | SATURDAY, JUNE 1, 2019 | SIUSLAW NEWS
BUSINESS BEAT
541-997-3128
290 Highway 101, Florence, OR 97439
www.FlorenceChamber.com
www.facebook.com/fl orenceoregon
www.twitter.com/FlorenceOrCoast
June 1, 2019
Welcome New Members!
BUSINESS PARTNERS
Ichiban Restaurant
1179 Hwy 101 541-997-8868
Japanese & Chinese Cuisine & Sushi
Bar and Lounge. Private party space
available.
www.ichiban-restaurant.com
ASSOCIATE MEMBERS
Community Lending Works
216 Main St, Springfi eld 97477
541-345-0446
Th e only Community Development
Financial Institutions in the
region making small business and
microenterprise loans of $100,000
and under, off ering entrepreneurs
both start-up and expansion funds.
UPCOMING EVENTS
June 6 th , Th e Historic Lighthouse Inn
Hosts Business Aft er Hours! Here’s
your chance to come check out this
Florence tradition! Th e new owner Eric
Johnson and Manager Lisa invite you
to mix, mingle, nibble and nosh and
check out their facilities. Th e Lighthouse
Inn will be completely renovating their
rooms with theme concepts and you’re
invited to take a tour of this charming
motel. Eric and Lisa and their team
would love to meet Florence neighbors
and friends. 155 Hwy 101 from 4:30-
6pm.
June 20 th , Habitat for Humanity &
ReStore Host Business Aft er Hours!
Business gets done at Business Aft er
Hours! Th ese events are FREE and open
to the public.
Connect – Develop – Grow
From the Director’s
Desk
By Bettina Hannigan
Chamber Executive
Director
So busy we can’t
do what we want
OR too broke to do
what we want. I
don’t know about
you but being a
business
owner
was always feast or
famine for me. Not
just fi nancial but our very valuable com-
modity – time. We toss about the term
“spending time” but do we really think
about it as an “expense”? For me, I am
guilty of letting the tail wag the dog far
too oft en. How about “Time well spent.”?
Th ere are some interesting studies and
books available to prompt positive time
management, but unfortunately, I don’t
have time to read them…. Well actually,
Business Matters:
Salient Business
Strategies
By Russ Pierson
Chamber Board
President
salient | sālyent
| adjective.
Most notice-
able or important: it succinctly covered
all the salient points of the case.
“What’s Your Competitive Ad-
vantage?” is the name of an acclaimed
business book by Cliff Bowman and
Paul Raspin. Between them, they have
real-world business experience and
hard-earned academic credentials from
Cranfi eld University’s School of Man-
agement, located just north of London.
Th e genius of this book is that
it outlines seven core “competitive
strategies” and off ers—occasionally
counterintuitive—counsel with re-
spect to implementing these strate-
gies. Th ere are seven strategies, and
taken together they form the acronym
I haven’t spent the time to read them.
Th ey talk about how spending time aff ects
our stress levels. Stress is no fun! One of
the interesting things about stress is it
isn’t just about demands, it is also about
change. Some of my most stressful times
in my life have been about positive chang-
es. Stress can be side eff ect of good things.
Oxymoron? Yep.
Let’s talk about the diff erence be-
tween spending and investing. Defi nitely
a diff erent way to look at our resources. If
I’m investing my time in something, what
is my expectation of return? What’s a time
investment look like? Consider this; when
you invest time in training your staff , your
return is time. As the employee becomes
better trained your (or your manager’s)
time is freed up to invest elsewhere.
Henry Ford said “Th e only thing worse
than training your employees and having
them leave is not training them and hav-
ing them stay.” What does time invested
in yourself look like? New knowledge,
education, rest, recreation and building
relationships are positive time spends.
Sometimes it’s easy to feel guilty about
taking time out and investing it, but when
we actually THINK about our time, these
investments have a very positive return.
One of my mentors shared a very
helpful time management/investment tip
years ago. She told me that because of my
skills and insight people would want to
“use” me and I needed to be careful of my
time invested in them. She told me that
when I had the opportunity to mentor
others I should give them a small achiev-
able task. If they didn’t do it, that was my
clue that they were using me and didn’t
want to invest their time in themselves.
Th at tip has saved me, time untold and
spared me the disappointment of seeing
my investment fail. At the same time the
successful mentorships have been incred-
ibly rewarding and a great time invest-
ment!
Summer is right around the corner
and our tourist community is going to be
busy! I encourage you to consider your
time spend and invest in yourself and
your team. Time is money!
“S-A-L-I-E-N-T”:
1. Specialization: a business focuses
its entire operations on perfecting a
singular product (or product group).
WD40, the standard for household
lubricants, can be found in 80% of
American homes and businesses, and
the product is sold in more than 160
countries.
2. Adaptive: adaptive fi rms are agile,
intent on following their customers’
desires. Th e fashion company Zara
has developed a process to bring new
fashion products to market in as little
as a week, and ships new products
twice weekly.
3. Low Cost: businesses fi nd ways to
reduce the cost to bring their prod-
uct to market, oft en producing prod-
ucts associated with a brand leader at
lower cost.
4. Innovation: especially in markets
where customer needs rarely change,
innovative fi rms off er inventive
twists on the existing product base.
Elon Musk’s SpaceX, for example, is
working to bring the possibility of
space travel to a much broader audi-
ence via innovation.
5. Excellence: businesses who focus on
excellence are constantly improving
their products in ways that are dif-
fi cult for others to duplicate. Lexus
began as a small division of Toyota
and has grown to capture a signifi -
cant share of the luxury auto market.
6. No Frills: while not necessarily
cheaper, companies in this sector of-
fer simple products minus the bells
and whistles. In this day of “smart-
phone backlash.” a few phone makers
are fi nding a market for old school
phones without all the distractions.
7. Targeting: these fi rms focus on a
narrow market segment, aiming to
match products with specifi c cus-
tomers. Any of the clothing retailers
that specialize in products for their
taller customers, for example, are a
prime example.
Th e takeaways from the book gel
around the pace of change and busi-
ness adaptation. So while fi rms do best
when they focus on one strategy, grow-
ing companies oft en move through a
series of strategies as they grow and
evolve.
If it’s been a while since you’ve
done any serious strategizing, pick up
this book for a quick primer and get
about the business of growing your
company.
June 13 th – Chamber Annual Meeting
Celebration, Don’t miss this FREE
Adult only event celebrating the
chamber’s volunteer board of directors
and executives. Enjoy great food and
drinks while recognizing the outgoing
and incoming board members. Special
event sponsor – Providence Medicare
Plans. Join us at 5:30pm at the Th ree
Rivers Casino Convention Center.
July 11 th – Lunch & Learn Chamber
Noon Forum – Disaster Resilience
for Businesses. Th e Oregon Coast
is a dynamic and ever changing
region. Th reats from winter storms,
fl ooding and landslides aff ect coastal
communities each year. Alongside this,
they face the real and impending threat
of preparing for an earthquake and
tsunami from the Cascadia Subduction
Zone. While there is little we can do to
stop natural disasters from occurring,
there are steps that can be taken to
reduce the initial risk and damages.
Join the chamber and learn how your
business can not only survive but thrive
through this crisis. Presented by Josh
Bruce Director, Oregon Partnership for
Disaster Resilience. Best Western Pier
Point Inn at 11:45am, delicious lunch is
available for $14. Open to the public!
Event Committee Meetings – Come
join the fun!
Want to grow your business? Business
by referral is powerful. Participating on
a Chamber Committee is an eff ective
way to build relationships and referrals.
We are currently looking for committee
members for the following committees
contact Bettina at 541-997-3128 if you
are interested in participating in these
important committees.
• Legislative Advocacy
• Membership Development and
Retention
• Noon Forum & Pub Talk Education
Programs
• Wine & Chowder Trail (October 11-
13)
• Shop Small and Around Town Holiday
Hunt Th anksgiving Weekend
• Holiday Festival – 1 st Weekend in
December
You’re invited
to the Florence Area
Chamber of Commerce
2019/2020
Annual Meeting!
Please join the Chamber as we review 2018/19 and look
forward to 2019/20.
We will have a special presentation retiring
outgoing board members and
installing new board members and officers.
Enjoy delicious bites, nibbles,
drinks and adult beverages.
The Chamber welcomes the Florence community
to this adult-only event.
Thursday June 13th 5:30pm-7pm
Three Rivers Casino—Events Center
RSVP –541-997-3128 or Bettina@FlorenceChamber.com
Thank
k you
u to
o our
r EVENT
T SPONSOR
R
Providence
e Medicare
e Planss
2018-2019
Corporate
Underwriters
Drift wood Shores Resort
Th e Korando Dental Group
Th ree Rivers Casino Resort
TR Hunter Real Estate
Distinguished
Sponsors
101 Th ings to Do Magazine
Banner Bank
Bi-Mart
Best for Hearing
Burns’s Riverside Chapel
Blue Heron Gallery
Christina Voogd, Principal Broker
Coast Radio
Fred Meyer Stores
Handyman 101 Construction, LLC
John’s Construction and Painting
Lofy Construction
Oregon Pacifi c Bank
PeaceHealth
Peace Harbor Medical Center
Sea Lion Caves
Shorewood Senior Living
Spruce Point Assisted Living
Th e Siuslaw News
Wind Drift Gallery
Be sure to thank these members
for their investment in our
community!