SIUSLAW NEWS | SATURDAY, JANUARY 5, 2019 | 7A
BUSINESS BEAT
541-997-3128
290 Highway 101, Florence, OR 97439
www.FlorenceChamber.com
www.facebook.com/fl orenceoregon
www.twitter.com/FlorenceOrCoast
January 5, 2019
Welcome New Members!
DISTINGUISHED SPONSOR
John’s Construction and Painting,
CCB 204824
Florence Area 541-999-2896
Interior and Exterior Construction
and Painting
BUSINESS PARTNERS
Better Health with Barefoot Debi
83655 Hwy 101 541-999-5848
Feel better, reduce pain and increase
happiness through nutrition and
health.
Florence Ceremonies
Florence Area 858-349-7720
Providing offi ciant services for
weddings and other ceremonies.
Bringing friends and families
together in celebration.
Florence Pet Sitting
1260 10th St. #10 512-633-4177
License and bonded pet services
including overnight stays and daily
walking.
Rick W. Klessig, Attorney at Law
1932 B. Pine St. 541-590-3850
Legal Services: Estate Planning,
Wills, Trusts and Probate, Business
Law and Real Estate
UPCOMING EVENTS
January 10 th h – Let’s talk about
economic development and the impact
of tourism in Florence. Whether your
business is a direct tourism business
or a secondary impact you’ll be better
equipped to develop new concepts. Join
Andy Vobora from Travel Lane County
and discover new news, resources and
ways to leverage this $136.9 million dollar
industry in the Florence area. Marketing,
partnerships, knowledge all contribute to
this tangible and profi table local industry.
Join us at the Best Western Pier Point
Inn Th ursday December 13th at 11:45.
Lunch is available for $14. Th is event is
open to the public. Strong business builds
strong community!
2018-2019
Corporate
Underwriters
Drift wood Shores Resort
Th e Korando Dental Group
Th ree Rivers Casino Resort
TR Hunter Real Estate
Distinguished
Sponsors
From the Director’s
Desk
By Bettina Hannigan
Chamber Executive
Director
He that tooteth
not his own horn,
the same shall not
be tooted, right?
I’d like to do a little
tooting about your
chamber. As the
Florence
AREA
Chamber of Com-
merce, our purpose is drive sustainable
economic development that translates
into jobs, resources, hope and a future.
2018 was a stellar year. It brought
the Small Business Revolution to Flor-
ence (thank you Ellen Huntingdon). Th is
special infusion of inspiration and imagi-
nation fueled many “Imagination Hats”.
Chamber membership has grown signifi -
Business Matters:
Boosting Your Small
Business in the New Year
By Russ Pierson
Chamber Board
President
When the new
year rolls around,
our minds oft en
turn to our per-
sonal goals—get-
ting to the gym,
quality time with
family and friends,
reading more—but the new year is also a
great marker to pause and refl ect on the
state of your business. It’s never a bad
time to think strategically and tactically
with respect to your business, so let’s take
a moment and discuss fi ve of the best
ways you can approach your “business
resolutions” for this coming year:
You don’t need goals,
you need...
By Bobby Jensen Jr.
Chamber Board
Member
As we go into
this new year and
set New Year’s reso-
lutions, I would
like to off er up a
suggestion or little
way to make those
resolutions a little
more likely to actu-
ally happen. Make a goal right! Goals are
objectives that put your focus way out on
the horizon. We stretch and reach for it and
usually hold a decent pace towards it for
a while. One busy day and our focus gets
pointed another direction. Th e next day
we may get back on track, but the next, off
again and before you know it your goal gets
forgotten. So how can we set a goal and be
sure to achieve it? You don’t! If you’re try-
cantly and it continues to bring relevant
resources to its members. Business Aft er
Hours average between 75-125 attendees
who come to do business and meet the
BAH host, Lunch & Learn Noon Forums
have provided needed resources to local
entrepreneurs, managers, and business
owners. Th e chamber website has been
updated and is a powerful communicator
for locals and visitors looking for reliable
resources in our area. With over 24,000
average page views a month, the website
is an asset that performs! Th e Flor ence
Oregon Coast social media has grown by
leaps and bounds. Folks from all over the
county and even globally are gift ed with
the beautiful images and events we share.
Th e Wine & Chowder Trail has grown
into a real economic powerhouse, with
over 600 folks in and around town for
three days in October. Chamber events
are economic drivers and that’s why we do
them!
We are pleased to have participated in
a Workforce Video produced by the City
and Lane County and we produced our
own Membership Video, both are excel-
lent and we appreciate all the local talent
that makes them so eff ective. Th e Mem-
bership Video can be seen on Florence-
Chamber.com under Chamber/Join.
When it’s team work it doesn’t seem
work. We couldn’t accomplish these feats
without the amazing partnership we share
with Th e City, our dedicated volunteers
(there are 24 that man the visitor center
year round), event volunteers, and your
Chamber Board of Directors.
My heart is fi lled with pride as I re-
view the nominations for the 11th Annual
Siuslaw Awards, the Florence Area is truly
special and we blessed to call it home. I
hope you’ll come out and show your smil-
ing face in the audience for the January
23rd event. We are excited to have a short-
er and fun evening planned for you.
Finally, the community is seeing that
the chamber has a heart and that’s the
WHY in everything we do. Happy New
Year!
1. Position … position … position. Real
estate, they say. is all about “location,”
but whatever your business may be,
your position in the market is key to
your success. Do you have a business
story, a compelling vision for why
you do what you do? Do you have an
ideal customer in mind that helps you
know how to spend precious marketing
dollars?
2. Find—and become—a business mentor.
Leaning into the advice of a mentor is a
classic tip, but in these days of increased
connectivity, your mentor could be
anyone anywhere! Is there someone
in-state or online in your business
sector whom you look to as a leader?
Connect with them and learn the story
of their business. But you can also
become a mentor to another business
in the community (or anywhere on the
planet). One of the best ways to stay on
top of your game is accountability to
others.
3. Focus on the One Th ing. What is your
priority for business this week, this
month, this year? Are you all about
revenue or is your focus to increase
branding and expand your customer
base? Th ose business activities aren’t
mutually exclusive, of course, but focus
on one thing at a time and see if that
doesn’t boost your results.
4. CTA. Internet marketers harp on
“CTA”—your “call to action.” Marketing
is one thing, but sales is another, and
any time you’re in sales mode, make
sure you’re making a clear call to action,
and giving your customers every reason
to say “yes” to your pitch.
5. Room to breathe. Try to step back from
your business when you can. Th is gives
you opportunity to refl ect and recharge,
and if you’re not a sole proprietor, it
can even give your business (and any
employees) opportunity to grow.
Whether or not the calendar year
represents your fi scal year, this is a great
time to slow down and consider what’s
ahead in 2019 for you and your business.
ing to progress towards anything, you can
use the most powerful tool known in the
world for production and achievement.
A System! Just like the assembly line that
changed the world, you can build your very
own system or process and just follow it. A
goal takes more steps than a system. You
have to recall a goal and then every time
strategize on how you’re going to accom-
plish it. Build a system and while it may
not feel as exciting as a goal, it makes you
work consistently over and over on what
the system dictates you do. When you build
a personal system it gives you a diff erent
perspective than a goal will, because it has
no end. Say you just wake up one morn-
ing and wanna run a marathon. Your goal
mind says you gotta get practicing and so
you start running every day. You train and
keep an eye on that goal for months. Once
you get to that marathon you push yourself
through and destroy your body, but you
make it and at a personal best time never
to compete again. Now, let’s contrast that
to a system mindset: you decide you would
like to become a runner. As a runner you
train at a scheduled weekly interval with a
small calculated increase in distance each
day. You fi nd the next marathon to par-
ticipate in and run it as a “runner”. Your
mindset isn’t that you have to run yourself
to near death but you’re just practicing for
your next marathon as you will run again
and again for the rest of your life. You get
better each race and fi ll your wall with
trophies, like my friend and mentor Ron
Zellar, who ran the Wasatch 100 and Bad-
water 100 mile ultra marathons at 73 years
old. When asked, he said he never would
have set out to run those distances. He just
wanted to be healthy and show that age
doesn’t mean your life is over yet. Th en he
tried to get me to go hike up to a glacier
on top of the mountain above his house
that day but I was too busy, being a wuss! I
didn’t go, it was like 10 miles straight up!
Th e diff erence is the mindset , with
goals there is an end, while with a system
you just do it because you’re programmed
to and when you look up you’ll notice that
you ended up even further than your goals
would have landed you.
101 Th ings to Do Magazine
Banner Bank
Bi-Mart
Best for Hearing
Burns’s Riverside Chapel
Blue Heron Gallery
February 7 th – Waterlilly Studio, 1340 Bay
Street
February 21 st – Anahi’s Beauty and Spa
Christina Voogd, Principal Broker
Coast Radio
Fred Meyer Stores
Handyman 101 Construction, LLC
John’s Construction and Painting
Lofy Construction
Oregon Pacifi c Bank
We are currently booking Business Aft er
Hours from July 18 th on. Business Aft er
Hours are the fi rst and third Th ursdays
of the month and are one of the many
benefi ts of being a chamber member. If
your business would like to maximize this
opportunity contact Bettina to get on the
schedule at 541-997-3128.
PeaceHealth
Peace Harbor Medical Center
Sea Lion Caves
Shorewood Senior Living
Business Aft er Hours are FREE and open
to the public.
Come out and make new connections and
do some business!
Spruce Point Assisted Living
Th e Siuslaw News
Wind Drift Gallery
Be sure to thank these members
for their investment in our
community!
Event Committee Meetings – Come join
the fun!
Want to grow your business? Business by
referral is powerful. Participating on a
Chamber Committee is an eff ective way to
build relationships and referrals. Contact
us for upcoming meetings and times at
541-997-3128.
TICKETS ARE ON SALE NOW!
Join us in celebrating the amazing
businesses and special individuals
making a difference in our
community. Share your support and
enthusiasm by attending with friends
and family.
This prestigious event recognizes excellence in the local business
community by naming recipients for awards in Excellence in
Customer Service, Curb Appeal, Non-Profit Achievement,
Community Caring, Innovation in Business and the Stu Johnston
Business of the Year Award. The event includes heavy appetizers,
wine, live music, State of the Chamber, and the fun and inspirational
awards program presented by KEZI’s Matt Templeman.
Two outstanding individuals in the community will be honored with
the Future First Citizen Award and the First Citizen Award. The First
Citizen Award recognizes that individual who has given selflessly to
the community based on community involvement, leadership and
overall community impact. The Future First Citizen Award
recognizes that student based on his or her academic success as
well as civic involvement and contributions to the community.
The Florence Area Chamber of Commerce will also recognize an
individual or business that has selflessly given of their time and
efforts in supporting the Florence Area Chamber of Commerce and
its efforts with the Distinguished Service Award.
Special thanks to our Event Sponsor THREE RIVERS CASINO,
Wine Sponsor CHRISTINA VOOGD, Realtor at Berkshire Hathaway
and emcee sponsor DRIFTWOOD SHORES.
Tickets are $35 per person, tables of 8 are available. Get your
tickets today at FlorenceChamber.com/Events, at the Visitors Center
or call 541-997-3128.
