SIUSLAW NEWS | SATURDAY, DECEMBER 1, 2018 | 9A
BUSINESS BEAT
541-997-3128
290 Highway 101, Florence, OR 97439
www.FlorenceChamber.com
www.facebook.com/fl orenceoregon
www.twitter.com/FlorenceOrCoast
December 1, 2018
From the Director’s Desk
UPCOMING EVENTS
By Bettina Hannigan
Chamber Executive Director
Legislative Look Out – Update on Relevant
Legislation to Small Business, December 13 th
- Chamber advocacy is a key element in support
of local business and economic development.
JL Wilson advocates for Oregon State Chamber
of Commerce and the 80 plus chambers that
are part of the state organization. JL will be
updating us about legislation that is currently
on the table impacting business and what is
on the horizon. Knowledge is power and this
month’s Noon Forum is built to inform and to
provide opportunity to make a diff erence.
January 10 th – Let’s talk about economic
development and the impact of tourism in
Florence. Whether your business is a direct
tourism business or a secondary impact you’ll
be better equipped to develop new concepts.
Join Andy Vobora from Travel Lane County
and discover new news, resources and ways
to leverage this $136.9 million dollar industry
in the Florence area. Marketing, partnerships,
knowledge all contribute to this tangible and
profi table local industry.
Join us at the Best Western Pier Point Inn
Th ursday December 13th at 11:45. Lunch is
available for $14. Th is event is open to the public.
Strong business builds strong community!
Event Committee
Meetings
Come join the fun!
Want to grow your business?
Business by referral is powerful.
Participating on a Chamber
Committee is an eff ective way to
build relationships and referrals.
Contact us for upcoming
meetings and times at 541-997-
3128.
Tis the season!
Giving is one of my
very favorite things to
do and the holidays are
a perfect opportunity
to share our heart, our
kindness and our sup-
port. Over the next
month we’ll hear about
opportunities to give to
many amazing causes.
What a joy to have the resources to support
our community – it’s why we work so hard.
Over the last few months I’ve written
about One Armed Wall Paper Hangers, How
Successful People Stay Inspired, Oxygen
Masks, and how Pro’s Make it Look Easy. All
of these articles were meant to equip and in-
spire you to stay in the game, keep connected
and be more successful. Th is holiday season
is the WHY. Sure we want to pay our own
expenses and be able to aff ord Kleenex® and
Charmin®, yet it’s so much more. It’s about
abundance for every good deed, it’s “giving
on the sneak” when no one knows but you,
and the rec eiver is free to receive with grate-
fulness not indebtedness. It’s about making
room for more blessings, by sharing what we
have with a happy heart. Our community is
Business Matters: Just
One-Percent Better
By Russ Pierson
Chamber Board President
In his book “Atomic
Habits,” author James
Clear tells the remarkable
tale of the British cycling
team. In 2003, the team
hadn’t won an Olympic
gold medal since 1908
nor had a Brit ever won
the Tour de France in its
110-year history. Th ey
were so dreadful at least
one European bicycle manufacturer refused to
sell bikes to the team for fear it would hurt their
sales to be associated with such mediocrity.
But then they hired Dave Brailsford as i ts
new “performance director.”
Brailsford’s philosophy was as simple as
known for its generosity, and for good rea-
son, you are! Businesses, organizations and
individuals all come together; some volun-
teer, some share fi nances and some share a
vision.
Th is holiday season I hope that we can
all share a vision of a strong stable economy
with good paying jobs, homes, education,
and opportunity. Florence is strong with a
talented City staff and City Council. Flor-
ence is a community that goes beyond city
limits. It’s capable individuals from north,
south and east who all share time, talents
and resources strengthening the foundation
of our future.
Habakkuk talks about sharing the vi-
sion so people can join and bring it to pass.
Challenges are inevitable; keep the vision.
Florence has a vision that builds relation-
ships, leverages skills and opportunities and
bridges diff erences.
I can never talk about giving without
talking about receiving. Givers need receiv-
ers! My fi rst father-n-law spoiled me, when
I fi nally told him, “No more gift s!” he re-
sponded by saying, “Are you going to rob
me of my blessings?” How could I respond
but to be a good receiver. As we run around
doing good works, giving and sharing holi-
day cheer, I encourage you to stop for a mo-
ment, receive the love being off ered, receive
that specially selected gift and embrace our
blessings.
From my heart to yours I wish you a
blessed holiday season fi lled with lots of giv-
ing and receiving!
it was stunning: “the aggregation of marginal
gains,” countless small improvements in
everything you do. According to Braislford,
“Th e whole principle came from the idea that if
you broke down everything you could think of
that goes into riding a bike, and then improve it
by 1 percent, you will get a signifi cant increase
when you put them all together.”
Better
equipment,
lighter
fabrics,
aerodynamic studies, super-clean white vans
to eliminate dust that could degrade the bikes,
diff erent workouts—even matching pillows and
mattresses to each rider—all of this represented
1% improvements. Th e result? Over the next
few years, these small gains added up:
Excerpt From: James Clear. “Atomic Habits: An
Easy & Proven Way to Build Good Habits &
Break Bad Ones.”
During the ten-year span from 2007 to 2017,
British cyclists won 178 world championships
and sixty-six Olympic or Paralympic gold
medals and captured ϔive Tour de France
victories in what is widely regarded as the most
successful run in cycling history. 1
IT’S
S TIME
E TO
O TOOT
T
T HE
E
HORN!
NominaƟons
Are Open For
First CiƟzen!
This presgious
recognion is
awarded to an
individual who’s
civic involvement
and contribuons
have impacted
welfare and
improvement in the
Florence area.
Nominaon forms
are available at the
Chamber Visitors Center or online at
FlorenceChamber.com/blog
Check out the self-help section of any
bookstore and you’ll see an emphasis on goals
as the “be all, end all” of success. But though
many of us share the same goals, the setting
of those goals can’t ensure we’ll reach the top.
Every team in every sports league has a goal to
win its championship—but only one team can
reach that goal. Worse? Th ere’s no guarantee of
continued success.
Th e answer is to focus on systems and
process rather than goals, making incremental
gains that build up over time. Th at’s how the
teams that have become sports “dynasties” make
it to the top and stay competitive year aft er year.
It is all about incremental gains—which comes
down to building good habits.
What can you do to improve your business,
your team, your life by just one percent today?
Get Your Business Listed in 6,000
2019 Visitors Guide
and Membership Directories!
Memberships start at $20/month!
FlorenceChamber.com/chamber/join
Or call us at 541-997-3128
2018-2019
Friends & Business
Corporate
Underwriters
By Bobby Jensen Jr.
Chamber Board Member
In business we’re al-
ways looking for small
ways to boost sales
and promote. Th e local
Chamber of Commerce
has a resource that can
really build your business
and it’s an opportunity
most are currently over-
looking. Let me explain.
When people come to
town or call ahead, they are looking for refer-
rals from the “Local Guru’s”. And where bet-
Drift wood Shores Resort
Th e Korando Dental Group
Th ree Rivers Casino Resort
TR Hunter Real Estate
Distinguished
Sponsors
101 Th ings to Do Magazine
Banner Bank
Bi-Mart
Best for Hearing
Burns’s Riverside Chapel
Blue Heron Gallery
Christina Voogd, Principal Broker
Coast Radio
Fred Meyer Stores
Handyman 101 Construction, LLC
Lofy Construction
Oregon Pacifi c Bank
PeaceHealth
Peace Harbor Medical Center
Sea Lion Caves
Shorewood Senior Living
Spruce Point Assisted Living
Th e Siuslaw News
Wind Drift Gallery
Be sure to thank these members
for their investment in our
community!
ter, to fi nd a guru than the local Visitors Center?
Now how does one get these Guru’s to give an
inquiring potential customer a solid referral to
your business? First you must understand that
in Florence, they are volunteers and are kindly
giving their time and knowledge as a service
to our community. Th ey refer members of the
Florence Area Chamber of Commerce when-
ever possible. And because it is a Visitors Cen-
ter, their fi rst priority is to serve the visitors with
the best resources possible. To get that awesome
personalized referral which is so much stron-
ger than any advertisement or commercial can
provide, it helps to have these Guru Volunteers
know you so they can send one of these 14,000
per year inquiries to your business. How? Th e
next step is where you can get a little creative.
Make a visit or send down some samples. Share
your unique business off erings and why people
use your business. Leave them some business
cards. Give them gift certifi cates so they will try
your product or service. Th ey get goodie bags
every year at the annual volunteer recognition
luncheon where you can put items in the bag s.
Also, remember that there are many people
reaching out not just for tourism requests but
they are moving to Florence. Th ey inquire about
builders and realtors or where to get a haircut.
People even inquire about insurance and veteri-
narians so taking the time to introduce yourself
to the volunteers and appreciate and encourage
them will defi nitely be time well spent for your
business.
Cindy Wobbe Estate Sales Hosts Business
Aft er Hours December 6 th . Cindy Wobbe and
the team at Cindy Wobbe Estate Sales invite
you to kick off the holiday season at Business
Aft er Hours on Th ursday, December 6, from
4:30 to 6:30 at her showroom in the Florence
Antique District. Cindy has chosen this event
to launch the fi rst public preview of Th e
Ternyik Collection and will showcase select
artifacts, memorabilia, and artwork curated
over the lifetime of the late Wilbur and Joyce
Ternyik. View fi rsthand the private off ering
of this and several other noteworthy estates,
sign up for some fun door prizes, and plan on
enjoying a fabulous selection of nibbles and
nosh personally catered by Cindy and her team.
Cindy Wobbe Estate Sales is located at 498 Hwy.
101.
Bob Garcia Insurance Hosts Business
Aft er Hours January 17 th . You’re invited to
visit the newest Allstate agency in town! Meet
Bob and his knowledgeable team of agents
who are ready to help you. Connect with other
businesses and peers while nibbling and sipping
tasty treats and drinks!
Business Aft er Hours are FREE and open to
the public.
Come out and make new connections and do
some business!