SIUSLAW NEWS | SATURDAY, SEPTEMBER 1, 2018 | 7A
BUSINESS BEAT
541-997-3128
290 Highway 101, Florence, OR 97439
www.FlorenceChamber.com
www.facebook.com/fl orenceoregon
www.twitter.com/FlorenceOrCoast
September 1, 2018
Welcome New Members!
BUSINESS PARTNERS
Coastal Oregon Marketing Labs
1525 12th St. #A 541-999-3136
Digital Marketing for Small Businesses.
Promote your business with our digital
marketing services. From social media to
web design, we have it all.
coastaloregonmarketinglabs.com
Th e Jolly Egret
1312 Bay St. 541-991-3842
Gift s/Greeting Cards/Home - Carrying a
large selection of puzzles, Oregon Books,
Tea & Accessories, Vera Bradley Bags,
Heritage Lace, Old World Christmas
ornaments and much more.
Th e Overhead Door Co. Oregon Coast
Florence Area 541-997-5008
Garage Doors, Openers and Gate
Operators - Overhead Door™ Garage
Doors and Garage Door Openers
Deliver superior Performance, Style, and
Reliability.
www.overheaddooreugene.com
Th e Register-Guard
3500 Chad Dr. #600, Eugene
541-338-2313
Th e Register-Guard is a daily newspaper
in the western United States, published in
Eugene, Oregon. It was formed in a 1930
merger of two Eugene papers, the Eugene
Daily Guard and the Morning Register.
www.registerguard.com
Stephanie Ford Photography
Florence Area 503-707-5876
A Passionate Oregon gal who LOVES:
Wedding & Portrait Photography,
Researching Locations & Ideas,
Encouraging Others, Serving OR, WA, ID
& beyond.
StephanieFordPhotography.com
Targeted Video Productions
4847 Cloudcroft Lane 541-991-8602
It’s Time For Your Business To Stand Out
From Th e Crowd -Our co mpany will take
the time to understand your business, and
create a custom video that will really grab
people’s attention.
targetedvideoproductions.us/
Event Committee Meetings – Come join the
fun!
Want to grow your business? Business by
referral is powerful. Participating on a
Chamber Committee is an eff ective way to
build relationships and referrals. Contact us for
upcoming meetings and times at 541-997-3128.
2018-2019
Corporate
Underwriters
Drift wood Shores Resort
Th e Korando Dental Group
Th ree Rivers Casino Resort
TR Hunter Real Estate
Distinguished
Sponsors
101 Th ings to Do Magazine
Banner Bank
Bi-Mart
Best for Hearing
Burns’s Riverside Chapel
Blue Heron Gallery
Christina Voogd, Principal Broker
Coast Radio
Fred Meyer Stores
Handyman 101 Construction, LLC
Lofy Construction
Oregon Pacifi c Bank
PeaceHealth
Peace Harbor Medical Center
Sea Lion Caves
Shorewood Senior Living
Spruce Point Assisted Living
Th e Siuslaw News
Wind Drift Gallery
Be sure to thank these members
for their investment in our
community!
From the Director’s Desk
By Bettina Hannigan
Chamber Executive Director
Keep on Keepin’
On. I don’t know about
you, sometimes I think
my batteries are just
worn out. How do suc-
cessful people stay “up”
day in and day out? Well,
the truth is we don’t. All
of us have days when we
don’t FEEL like being
the powerhouse that we
need to be. Hopefully, these days are far and
few between.
So, how do we keep on keepin’ on? I’ll
share some the ways that work for me.
#1 Keep the vision, remember why we do
what we do.
#2 Spend time with people that are more
successful than you, learn from them and use
Business Matters: A Stoic’s
Guide to Business
By Russ Pierson
Chamber Board President
As if to prove
the adage, “everything
old is new again,”
stoicism is incredibly
hip
these
days.
Th ere are well over a
thousand books on this
philosophical approach
to life listed on Amazon.
Several well-known tech
entrepreneurs, including
author and serial startup mogul, Tim Ferris, are
proponents, too. So where does stoicism come
from and how can we apply its basic principles
to our businesses?
Stoicism was founded in Athens by
Zeno of Citium in the early third century BCE,
and it was further developed by other Greeks
Fishy Business
By Bobby Jensen Jr.
Chamber Board Member
I was standing at the
water’s edge, casting a
two ounce lead with two
trailing jigs when aft er a
long, patiently awaited
response, bump, bump,
bump! Fish on! I set the
hook and felt a solid fi sh
hooked up, the fi ght was
on! Carefully applying a
balanced tension to the
line and slowly overcoming the fi sh,  I fi nally
had it to the shore and with a big smile held
it up and measured it out. It went right in the
bucket. I casted back out in the same spot, gave
a few cranks to the reel and then, bam, another
hit and another fi sh in the bucket. Fishing was
getting pretty good, I had the spot, at least for a
moment. I looked up and noticed that the other
fi shermen were surprisingly closer to me than
a few minutes prior.  I hooked another and by
the time I turned back around to recast, my spot
was taken. I had to reposition a few yards as to
September 13th Noon
Forum – Lunch & Learn
Ramp
Up
Your
Resources – Funding,
Staffi ng, Training
If you had unlimited resources how would
you build your business? Well, this incredible
Noon Forum will bring New Knowledge that
can help Florence Area businesses develop
and expand. Let’s talk Funding, Staff Training,
their experiences and energy to expand your
vision.
#3 Give. Giving out of our need is a bib-
lical principal that works. Need something –
give some of it away. “Plant a seed” and make
sure it’s a good one, you don’t want a crop of
thistles.
#4 Mentor someone. Th ere is something
extremely rewarding and inspirational about
sharing wisdom and investing in someone
else’s success.
#5 Take time for yourself. It’s very diffi -
cult to be creative when you’re busy putting
fi res out and being that “one armed wallpaper
hanger”. When you rest, you take control. Be-
ware of the tail wagging the dog, it will wag
you right into frustration and failure.
#6 Never stop learning. Take advantage
of the business resources through the Cham-
ber and our partners. Th e questions may be
the same but the answers change with new in-
novations and solutions. Be an “easy” learner.
Remember, you don’t know what you don’t
know until you know it.
#7 Use a lifeline - ask for help. We’re not
islands and we’re not in this alone. It’s okay to
need help once in a while, we can’t be every-
thing, all the time.
#8 Have fun. My philosophy is “If it isn’t
fun, I don’t want to do it.” Remember, if you’re
doing what you love, it’s not really work. Find
ways to integrate fun into the work. Smile,
sometimes we have to fake it until we make it.
Smiles can start on the outside and work their
way inside.
#9 Goals. Make them and make them in
bite size pieces. How do you eat an elephant?
One bite at a time. Celebrate when you achieve
them, give yourself an “atta-boy” or “ atta-girl”.
#10 Talk nice to yourself. Remind your-
self of who you are. Appreciate your talents,
creativity, kindness, faithfulness, and loyalty.
We are a work in progress, try not to be so
hard on yourself.
Don’t grow weary in well doing, you can
do this!
and Romans including Epictetus, Seneca and
the emperor Marcus Aurelius, among others.
George Washington even used stoicism to
inspire the troops during the cold winters of
Valley Forge.
At its essence, according to author
Ryan Holiday, “Th e philosophy asserts that
virtue (such as wisdom) is happiness and
judgment should be based on behavior, rather
than words.” Stoicism off ers a mindset rooted
fi rmly in the realities of life. Holiday goes on to
suggest that stoicism can be summed up in two
Latin words, amor fati—literally, “love of fate.”
Amor Fati is a mindset that you take
on for making the best out of anything that
happens. Treating each and every moment—no
matter how challenging—as something to be
embraced, not avoided. So that like oxygen to
a fi re, obstacles and adversity become fuel for
your potential.
What can we take from stoicism as lessons
for approaching the seasons of life that impact
our business? Th e aforementioned Tim Ferris
off ers three takeaways:
1. Practice Misfortune. Seneca was a close
advisor of the emperor Nero—defi nitely
part of the Roman “one percent”—yet he
intentionally practiced poverty on a regu-
lar basis, denying himself the usual crea-
ture comforts to both remember his roots
and to affi rm that if life took a bad turn, he
would survive.
2. Train Perception to Avoid Good and Bad.
Th is means turning obstacles and misfor-
tune on their head; or as Marcus Aurelius
said, “What stands in the way becomes the
way.”
3. Remember–It’s All Ephemeral. Humility,
honesty and awareness come from remem-
bering how small we are. As the group Kan-
sas once crooned, speaking of our dreams
and our plans, “Dust in the wind—all they
are is dust in the wind.
So the next time a “Th rowback Th ursday”
comes around, go way back—and consider
your business from a stoic perspective.
avoid getting hung up with one of them.  An-
other fi sh on and by the time I got it unhooked
and turned back around there were two other
fi shermen right in the spot I had been pulling
the fi sh out of.  It wasn’t like I left my spot, was
standing three steps from where I was fi shing.
I actually found it pretty funny that they were
moving in on me like that. I thought to myself,
this can’t be the only good location, so I picked
up and  moved to another spot on the far side
of them. It wasn’t much time and bam! Another
fi sh! Now this was funny, I had placed a marker
on the ground because this had turned into a
social experiment. Would they move towards
me again?  Th ey didn’t, but what they did was
even better, they walked by within a few feet
and slowly peered into my open tackle bag.  I
was watching out of my peripheral vision and
they took a long hard stare at my arsenal of bait,
then casually strolled on by.  It wasn’t long be-
fore one of them hooked up a fi sh and was ex-
cited as could be!
    What’s the lesson here? First off , if you
ever see me catch a fi sh and you want to know
how, just ask me, I’ll tell you, probably. Second,
in a business that is competing with other busi-
nesses, when you get innovative and fi gure out
a product or procedure that helps you win, just
wait, if it’s good you can count on your competi-
tors adopting the same to match you. Take it as
a complement! But if your continually innovat-
ing and progressing,  you will always be ahead
and the leader of your industry.  Remember
what phones looked like prior to the release of
Apple’s iPhone? Not even close what they look
like now. And unless you’re a fl ip phone per-
son, which I know in Florence per capita we’re
pretty high up there, all phones are a direct
copy of the original iPhone. You’re going to get
copied if you’re great and successful so innova-
tion must be looked at like a marathon and not
just a sprint. Constant innovation solves prob-
lems and creates prosperity for our commu-
nity. So get creative and try new ways of doing
things. Try to think “what if ” and see past the
many barriers.  Remember waiting weeks for a
package to arrive?  Now we are seeing deliver-
ies  in two days, sometimes one! But that’s not
it, Wait till you receive your fi rst same day drone
delivery! You may have already.  But in the end
if you absolutely can’t come up with something
new, just put on a wig, dress diff erent, and make
a visit to your competitor.
Employee Development, Education and Support.
You’re invited to join chamber members and
guests for this interactive panel discussion.
Special guests will be Austin Ramirez,
Community & Economic Development Offi cer
for Lane County, Melissa Murphy, Regional
Development Offi cer for
Business Oregon, and
Henry Fields, Workforce
Analyst for the Oregon
Employment Department.
Bring your questions and get RESOURCED!
Th ursday September 13 th at 11:45am at Best
Wester Pier Point Inn. Lunch is available for
$14. Th is event is open to the public. Strong
business builds strong community!
Jerry’s Place, Home of What’cha Brewing
Hosts Business Aft er Hours, September 6,
2018 @ 5:30 PM  -  7:00 PM. Aft er August
and Labor Day Weekend we will all need to
just calm and enjoy. Jerry’s Place will host
free pool, serve ups some sliders and wings.
Th e party will spill into the Beer Garden.
Hope you can join us. Keep Calm and Jerry
On! Where: 88274 Rhododendron Drive.
Phone: 541-997-3815.
PeaceHealth – Peace Harbor Medical Center Host Business Aft er Hours
at the Florence Events Center! September 20, 2018 @ 4:30 PM - 6:30 PM.
PeaceHealth Peace Harbor invite you to come out and connect with their new
providers, leadership and staff . Th e PeaceHealth team is excited to be a part of
the Florence community and they’re hosting this special Business Aft er Hours
to meet you! New CAO Jason Hawkins along with the Foundation and board
members will be on site to answer questions and share new resources that
PeaceHealth is bringing to the Florence community. Join us at the Florence
Events Center for appetizers, beer, wine and refreshments. Bring your business
cards, make new connections and discover how PeaceHealth is changing things
up to meet the needs of our area.
Business Aft er Hours are FREE and open to the public. Come out and make
new connections and do some business!