The Siuslaw news. (Florence, Lane County, Or.) 1960-current, March 03, 2018, Page 10A, Image 10

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    10 A
SIUSLAW NEWS ❚ SATURDAY, MARCH 3, 2018
BUSINESS BEAT
541-997-3128
290 Highway 101, Florence, OR 97439
www.FlorenceChamber.com
www.facebook.com/fl orenceoregon
www.twitter.com/FlorenceOrCoast
and can say with confi dence, I didn’t like it one
bit! Th e choice becomes to build or to tear down?
Play the blame game or own it and move on? I am
blessed to be able to say my situation built - built
stronger communication, diff erent expectations,
and a change in style. Success requires a willing-
ness to change, the humility to accept that there is
a better or diff erent way to achieve the desired re-
sult. As leaders, it is our responsibility to change.
Not every person or situation will be responsive
to the same style. We must listen (fi guratively and
relatively) and adjust so we can build better rela-
tionships with our employees, co-workers, clients
and customers. Humility shows respect and re-
spect builds engagement and buy in.
One of my greatest joys as your Executive
Director is seeing the sincere respect between
our community stakeholders. Th e ability to share
vision and resources to make our area stronger
shows humility, strength and purpose. A perfect
example of this partnership mentality is the new
UPTOWN 101 COMMITTEE. Th is committee
will be defi ning its goals and purpose for busi-
nesses north of 9th street on and off the highway.
Th e Re-Vision street scape project will bring a
new experience to our locals and visitors and it’s a
perfect time to bring those folks UPTOWN too!
I am excited to see this committee’s engagement
and vision.
It’s hard to believe it’s March and Rhody
weekend is two and a half months away. Th is
community festival is a wonderful tradition and
this year’s Rhody Rendezvous will bring many re-
turning Florence friends and family. Event com-
mittees are in full swing and are a wonderful way
to get connected, do business, and build friend-
ships. Th e c hamber puts on the Carnival, Vendor
Fair, Rhododendron Court Coronation, and the
Grand Floral Parade. Join a committee and join
the fun!
Lastly, keep those imagination hats on! Join
us March 14th for our very own SBR – Siuslaw
Business Revolution at the Florence Event Center.
#MyFlorence
Did you know that
of all career paths, start-
ing out in a sales job,
gives you the highest
chance of becoming a
billionaire? (Forbes did
the research.) Many say
that sales skills are the
most essential to suc-
cess in business. Come
on now, salesmen are
the people we’re always trying to avoid right?
Well I recently had this experience which
made me realize why sales skills are so essen-
tial to business success.
While I was representing Breen Marine
at a recent boat show, I left the booth and
strolled the aisles of the boating and fi shing
wonderland for the seventh or so time. While
again, scanning every booth for products that
I might need to add to my fi shing arsenal, I
stopped and spoke with a fi shing guide. Dur-
ing our conversation a boy, about 10 years old,
walked up asking, in a polite manner, if we
would like to buy a product his Grandfather
designed. We both respectfully declined his
off er and continued our conversations all the
while the kid held the product up to our height
so we could see it. I took a second glance and
became slightly more aware of what the prod-
uct was but again declined as we were deep
in to our fi shing stories. Th e boy made a brief
comment that I can’t even recall but I got the
feeling like I might have missed something
and he was on his way to the next person. I
actually really admired the kid’s willingness
to be out presenting the product while every
other vendor sat in a booth and waited for
someone to walk by.
A few minutes later on my eighth trek
around the show I noticed the kid and gave
him a nod. I decided to take a second and tell
his father standing next to him that I admired
the hustle his kid had. Th e kid jumped in and
asked me straight why I didn’t buy what he
was selling. Again he was only focused on the
sale oblivious to the fact that a stranger just
complimented him. I thought, why didn’t I
buy it? I told him I didn’t know what value it
off ered to me. He asked me “How do I know if
it’s valuable to you?” I replied, “You need to
ask me questions to fi nd out, so you will know
if I could benefi t from what you’re selling.” He
began asking questions and I was actually an-
swering yes to each one which made me think,
maybe I do need to see what this kid is actu-
ally selling!
It was an innovative little crab measurer/
bait cutting combination tool and not only did
I buy one, but a half dozen to sell at the Boat
Shop as well. I had walked past this booth sev-
en times and never noticed the product until
someone asked for my attention. Th e “sales”
part was not trying to make me purchase an
unwanted product, but to get my attention to
see if I was a “Qualifi ed Buyer”. Once I was
asked the questions and answered each one
positively I realized on my own that this was
something I may want to purchase and did
so. Big take away, get the attention and always
ask questions. Some people need your prod-
uct/service and some don’t, so you just - get
more attention - ask great questions - present
a qualifi ed product! Th en they will buy it.
hors d’ ovres , wine, and soft drinks. Th e John
Quay Heritage Players will be in attendance,
and have a conversation with our Museum
volunteers about history.
Business Aft er Hours are FREE and open
to the public. Come out and make new con-
nections and do some business!
Chamber “Business Aft er Hours” are
happening! Don’t miss your chance to
make connections and build business
by referrals and resources. Business
Aft er Hours are FREE and open to the
public. Come make new connections and
discover how the chamber does business!
• March 15 th from 5-7pm Shorewood Senior
Living. You will feel like you have had a night
on the town. Come to Shorewood Chamber
Aft er Hours and have a glass of wine, chowder,
shrimp cocktail, bread and plenty of sweet
treats. Dance to the music from DJ Dan,
take a turn on the “open mike” spotlight
to share with others about your business.
• April 5 th from 5-6:30PM. Siuslaw Historic
Museum. Take the journey back and view the
local pioneer and tribal history and learn more
about the area you live in. Come and enjoy the
March 3, 2018
From the Director’s Desk
Welcome New Members!
By Bettina Hannigan
Chamber Executive Director
PREMIER PARTNERS
Bottom Lines Consulting
Florence Area 970-235-0064
Business Services, Finance, Consulting,
Coaching, Merchant Services – ATM, POS,
Online, Mobile and more.
www.bottomlinesconsulting.com
BUSINESS PARTNERS
Bay Street Bling
1499 Bay St.
Come check out the wide selection of
Hoodies, T shirts, Jeans, Purses and
accessories made on site.
BNT Promotional Products
1712 Sheridan Ave. North Bend
541-756-7142
Promotional products and gift s. Screen
Printing, Embroidery, Signs & Graphics
www.bntpromo.com
Dragon Art
520 Laurel St. 541-999-6451
Art and Craft Classes, Camps, Gift s, Henna
and Mehndi, Face Painting, Books, Cards
www.facebook.com/dragonart/
Pilates @ Th e Studios
1458 1st St. 315-246-4147
Pilates studio off ering classical Pilates group
and individual reformer sessions.
ASSOCIATE MEMBERS
Patriot Place (Florence Liberty Alliance)
175 Nopal St. 541-590-5435
Patriotic Gift s
www.patriotplacefl orence.com
UPCOMING EVENTS
Humility – It will get
you everywhere. Th is is
a lesson I’ve learned and
shared many times over
the years. My dad never
raised his voice or his hand
to me, but he did share his
disappointment. At which
time I would hit the fl oor
in tears and swear what-
ever it was would NEVER
happen again, and it didn’t. Being successful in
business has many facets, fl exibility, vision, intu-
itiveness, confi dence, humility, stick-to-itiveness
and teach-ability, just to name a few. How we
respond to disappointment and embarrassment
will have an enormous impact on how and what
we build. I recently had a healthy dose of both
Sales Skill &
Second Chances
By Bobby Jensen Jr.
Chamber Board President
FREE SMALL BUSINESS REVOLUTION
WORKSHOP!
Th e Deluxe SBR Team is returning to Florence
March 14 th to present a FREE all day business
development workshop. Th e business
community is invited to attend. We’re keeping
the momentum going with IMAGINATION
RESOURCES. #MyFlorence!!!
2017-2018
Corporate
Underwriters
Drift wood Shores Resort
Th e Korando Dental Group
Th ree Rivers Casino Resort
TR Hunter Real Estate
Distinguished
Sponsors
101 Th ings to Do Magazine
Banner Bank
Bi-Mart
Beachcomber Pub
Burns’s Riverside Chapel
Blue Heron Gallery
Fred Meyer Stores
Lofy Construction
Oregon Pacifi c Bank
PeaceHealth
Peace Harbor Medical Center
Sea Lion Caves
Spruce Point Assisted Living
Th e Siuslaw News
Turell Group
Wind Drift Gallery
Siuslaw Business Revolution:
Th e Local Resources You Need When You Need Th em
By Russ Pierson
Chamber President Elect
Th e Small Business Revolution, sponsored
by Deluxe, has catalyzed our community, and
even though Florence wasn’t among the fi ve fi -
nalists for an appearance on their Main Street
show, the Deluxe team returns to the Florence
Events Center on March 14 for a full day of
small business training, focused on marketing
and budgeting. It will be an excellent opportu-
nity for business people throughout our region
to learn from this team of expert business spe-
cialists.
In the immortal words of a Ronco tele-
marketer … “But wait—there’s more!”
Our community is banding together to ex-
pand and enhance the revolution, drawing on
resources that are already available but some-
times hidden in plain sight. Th e “Small Busi-
ness Revolution” is fast transitioning into the
“Siuslaw Business Revolution,” and while the
details are still in the works, we expect to an-
nounce a launch event some time soon to rival
the excitement we experienced with the Main
Street visit—complete with food and bever-
age, rousing presenters—and an opportunity
for the region’s small businesses to win big by
talking about the dreams for their own com-
munity.
Th ere are local fi nance experts that our
region’s small businesses can connect to—like
NEDCO, the Neighborhood Economic Devel-
opment Corporation, that can help you access
capital and build fi nancial stability through
their Community LendingWorks division. And
we already have business advisors and experts
working locally in the LaneSBDC, the Small
Business Development Center, and RAIN, the
Regional Accelerator and Innovation Network.
Deluxe Small Business Seminar
for #MyFlorence
Wednesday, March 14th 8:30am to 3:30pm
Florence Event Center
In this FREE one-day seminar, small business experts will share insights
and suggestions to help you operate and market your business.
Register today at:
deluxe.com/sbrc/marketing/deluxe-small-business-seminar-florence-oregon
Be sure to thank these members
for their investment in our
community!
Event Committee Meetings – Come join the
fun!
Want to grow your business? Business by
referral is powerful. Participating on a
Chamber Committee is an eff ective way to
build relationships and referrals. Contact us for
upcoming meetings and times at 541-997-3128.
Be there for a chance to win $1,000 in marketing services!
Hurry! Space is limited (2 seats per business, please)
While there is a bit of overlap, the SBDC’s fo-
cus is on classic, local small businesses, while
RAIN can help launch your traded sector en-
trepreneurial dreams into the realm of reality.
Th e Florence Area Chamber of Com-
merce is always front-and-center in develop-
ing the local business ecosystem, ready to put
their one-two punch of marketing expertise to
work for you, both creating a platform for your
business and marketing the entire region well
beyond the bounds of the Siuslaw area. In fact,
it is the Chamber’s Downtown Revitalization
Team that got this ball of energy rolling to be-
gin with, and they have launched a new team
focusing on the needs of the uptown (and be-
yond) businesses in our region.
Th e good people from the Siuslaw Vision
team are connecting all these dots, and you will
be hearing much more in the days just ahead.
Stay tuned.