SIUSLAW NEWS ❚ WEDNESDAY, JANUARY 3, 2018
3 A
Siuslaw News editor to Chamber reveals 2018 Rody Fest theme, logo
Florence Area Chamber
tive pins, banners, advertise-
speak at City Club Jan. 5 of The Commerce
announced its
ments and print guides.
The Friday, Jan.
rate chef in Dallas,
5, meeting of the
Texas and Atlanta,
City
Club
of
Ga.
Florence will kick
He has deep
off its 2018 sched-
roots
in
the
ule of speakers in
Florence commu-
its new location in
nity and, among
the Bromley Room
other activities, has
of the Siuslaw
served as a volun-
COURTESY PHOTO
Public Library.
teer fire fighter
Siuslaw News
with
Siuslaw
Ned Hickson
editor-in-chief Ned
Valley Fire &
Hickson will be the featured Rescue from 2011 to 2017
speaker, beginning at noon.
before being elected to the
In addition to his duties as SVFR Board of Directors in
editor of the local newspaper, November 2016.
Hickson is an award-winning
He has also portrayed
syndicated columnist with his “Elfis” twice in CROW’s
weekly offerings of wit and annual Holly Jolly Follies
humor appearing in dozens of community Christmas show.
newspapers in the U.S. and
Hickson said he believes in
Canada.
the importance of local news-
He has been awarded “Best papers providing information,
Local Column” from both the chronicling
history
and
Oregon Newspaper Publishers encouraging dialogue that
Association and the Society of builds stronger communities.
Professional Journalists. He is
He will be talking about his
also a published author of two 19 years of experiences at our
books, “Humor at the Speed of local newspaper, as well as the
Life” and “Pearls of Writing role of small town papers
Wisdom: From 16 shucking throughout America.
years as a columnist.”
The Siuslaw Public Library
Prior to launching his career is located at 1460 Ninth St.
in journalism at the Siuslaw
Please allow ample time for
News, Hickson was a corpo- parking.
selection
of
“Rhody
Rendezvous,” submitted by
Jack Hannigan of Florence, as
the theme for the 111th
Rhododendron Festival.
The Chamber board of
directors requested a design
that incorporates elements
that convey a fun gathering
with iconic local and festival
images, such as rhododen-
drons and Florence imagery,
and the words “Rhody
Rendezvous.”
To bring the idea to life, the
Chamber hired the team of
Susan Johnson of Susan D.
Johnson Design and Scott
Steward of Creative Wave
Marketing Solutions to design
this year’s official logo. The
pair have collaborated on the
event’s logos since 2012.
“This
year’s
‘Rhody
Rendezvous’ theme intends to
evoke a feeling of coming to
Florence and meeting up with
friends and family for a great
time here in Oregon’s Coastal
Playground,” said Chamber
executive director Bettina
Hannigan.
The final image combined a
Library
Tidings
N e w s a b o u t the
S i u s l a w Public
Library
Library Tidings,
a regular feature
of the Siuslaw News, features
news about upcoming Siuslaw
Public Library programs for
adults and children, new books
and videos, and other library
news of interest to
the community.
— By Kevin Mittge
The winning 2018 Rhododendron Days logo, designed by
Susan Johnson and Scott Steward.
1960s era microbus, along with
motorcycle, Ferris wheel, ever-
green tree and rhododendron
below the Siuslaw River
bridge.
“We are delighted with the
design for its vibrancy, local
icons, fun elements and its abil-
ity to transcend all media,” said
Bettina Hannigan. “Susan and
Scott captured what we were
looking for in celebrating our
111th anniversary and evoke a
sense of a exciting gathering.”
This year’s logo will soon
start appearing in print, broad-
cast and online materials to
promote the event and draw
visitors to Florence. The logo
will be printed on commemora-
Book Review
“The Kelloggs: The
Battling Brothers of Battle
Creek”
by Howard Markel
From the much-admired
medical historian, Howard
Markel, author of “An
Anatomy of Addiction,” comes
the story of America’s empire
builders: John and Will
Kellogg.
John Harvey Kellogg was
one of America’s most beloved
physicians; a best-selling
author, lecturer and health-
magazine publisher; founder of
the Battle Creek Sanitarium;
and patron saint of the pursuit
of wellness. His younger
brother, Will, was the founder
of the Battle Creek Toasted
Corn Flake Company, which
revolutionized the mass pro-
duction of food and what we
eat for breakfast.
In “The Kelloggs,” the
author tells the sweeping saga
of these two extraordinary
men, whose lifelong competi-
tion and enmity toward one
another changed America’s
notion of health and wellness
from the mid-nineteenth to the
mid-twentieth centuries, and
who helped change the course
of American medicine, nutri-
tion, wellness, and diet.
The Kelloggs were of
Puritan stock, a family that
came to the shores of New
England in the mid-seven-
teenth century, went west to
the wooded Michigan frontier
to start a farm that became one
of the biggest in the country,
and then renounced it all for
the religious calling of Ellen
Harmon White, a self-pro-
claimed prophetess, and James
White, whose new Seventh-
day Adventist theology was
based on Christian principles
and sound body, mind, and
hygiene rules - Ellen called it
“health reform.”
The Whites groomed the
young John Kellogg for a cen-
tral role in the Seventh-day
Adventist Church and sent him
to America’s finest medical
school, Bellevue Hospital
Medical College. Kellogg’s
main medical focus-and
America’s number one mala-
dy: indigestion (Walt Whitman
described it as “the great
American evil.”)
Author Markel gives us the
life and times of the Kellogg
brothers of Battle Creek: Dr.
John Harvey Kellogg and his
world-famous Battle Creek
Sanitarium medical center, spa
and grand hotel attracted thou-
sands actively pursuing health
and well-being. Among the
guests: Mary Todd Lincoln,
Amelia Earhart, Booker T.
Washington,
Johnny
Weissmuller, Dale Carnegie,
Sojourner Truth, Henry Ford,
John D. Rockefeller Jr., and
George Bernard Shaw. And the
The Rhododendron Court
will sell pins featuring the logo.
Proceeds go toward scholar-
ships for Queen Rhododendra,
the King of the Coast, and
members of the Rhody Court.
The 2018 Rhododendron
Festival will be held May 18,
19 and 20, with preliminary
events beginning as early as
Wednesday, May 16.
Traditionally the Davis
Shows Carnival opens on
Wednesday afternoon at the
Port of Siuslaw parking lot; the
Rhododendron Court corona-
tion takes place Thursday
evening at the Florence Events
Center; and the town begins
filling on Friday.
There is a junior parade on
Saturday afternoon and the
grand floral parade on Sunday.
The event also includes a
vendor’s fair in Historic Old
Town, a spectacular rhododen-
dron show along with live
music, art and other festivities
at the Florence Events Center,
and Three Rivers Casino
Resort will host its annual
motorcycle show and other
events.
presidents he advised: Taft,
Harding,
Hoover,
and
Roosevelt, with first lady
Eleanor. The brothers Kellogg
experimented on malt, wheat,
and corn meal, and, tinkering
with special ovens and toasting
devices, came up with a ready-
to-eat, easily digested cereal
they called Corn Flakes.
As Markel chronicles the
Kelloggs’
fascinating,
Magnificent Amberson-like
ascent into the pantheon of
American industrialists, we see
the vast changes in American
social mores that took shape in
diet, health, medicine, philan-
thropy, and food manufactur-
ing during seven decades-
changing the lives of millions
and helping to share our indus-
trial age.
Quattrosound at the
Library
The library is pleased to
present Quattrosound, the
Grammy award-winning group
playing a mix of classical, jazz,
and Latin pop, at a free out-
reach concert on Wednesday,
Jan. 17 at 3 p.m. in the
Bromley Room. This event, a
previous concert of their later
performance that evening at
the Florence Event Center, is
free and open to the general
public. Special thanks to
Seacoast
Entertainment
Association for making this
event possible.
$9.50 | $8.50 Sen/Student/Military | $8 Matinees Before 2 | $7.50 Child | $6.50 Members | Performing Arts: $19/$15/$10
JANUARY 5 - 11
FRI
5
12:50 PM
PG-13 114 MIN – “The resulting performance is 3:30 PM
unlike anything Gary Oldman (as Churchill) has 6:15 PM
previously delivered… the master actor rejects 8:45 PM
mere mimicry, constructing from the ground up a
full-bodied and impressively nuanced version of
the historical figure.” Variety
DARKEST HOUR – Future Oscar Winner!
THE GREATEST SHOWMAN – Final Week
PG 105 MIN – “The feel-good (and feel good
about it) movie every holiday season needs.”
Tampa Bay Times
1:10 PM
3:50 PM
6:30 PM
9:00 PM
12:20 PM
3:20 PM
PG-13 119 MIN – Stars Duane Johnson
“In the end, the filmmakers have given us one of 6:10 PM
the most fun movie-going experiences I’ve had 9:10 PM
this yea.” Chicago Sun-Times
JUMANJI: WELCOME TO THE JUNGLE
SAT
6
SUN
7
MON
8
TUE
9
WED
10
12:50 PM 12:50 PM 12:50 PM 12:50 PM 1:10 PM
3:30 PM 3:30 PM 3:45 PM 3:45 PM 3:45 PM
6:15 PM 6:15 PM 6:45 PM 6:45 PM 6:45 PM
8:45 PM
1:10 PM
3:50 PM
6:30 PM
9:00 PM
1:10 PM
3:50 PM
6:30 PM
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4:05 PM
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12:20 PM 12:20 PM 12:20 PM 12:20 PM 3:35 PM
3:20 PM 3:20 PM 3:35 PM 3:35 PM 7:00 PM
6:10 PM 6:10 PM 6:40 PM 6:40 PM
9:10 PM
12:20 PM
3:35 PM
6:40 PM
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WEDNESDAY THURSDAY
FRIDAY
SATURDAY
SUNDAY
MONDAY
TUESDAY
JANUARY 3
JANUARY 4
JANUARY 5
JANUARY 6
JANUARY 7
JANUARY 8
JANUARY 9
Partly Cloudy
Showers
Rain
Showers
Showers
Showers
Partly Cloudy
55°F
44°F
55°F
46°F
54°F
44°F
50°F
42°F
51°F
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We are now offering CAR WASHES.
We will hand wash your car and vacuum the inside.
It’s not considered a “detail” but it is a nice, quick
spruce up for your car all for $59.95.
12:00 PM
STAR WARS: THE LAST JEDI
3:00 PM
PG-13 150 MIN. – “Easily its most exciting
iteration in decades — the first flat-out terrific “Star 6:00 PM
Wars” movie since “The Empire Strikes Back.” LAT 8:50 PM
SIUSLAW NEWS PRESENTS
"A PLASTIC OCEAN"
12:50 PM
3:45 PM
6:45 PM
12:50 PM 1:10 PM
4:05 PM 4:05 PM
THE POST – Steven Spielberg’s timely drama
PG-13 116 MIN – Stars Meryl Streep, Tom Hanks
“Even if its goals are lofty, the movie is so fleet
and entertaining that you never feel you’re being
lectured to. This is a superhero movie for real
grownups.” Time
Events & Performing Arts:
THU
11
FRI
5
12:00 PM 12:00 PM 12:00 PM 12:00 PM 12:20 PM 12:00 PM
3:00 PM 3:00 PM 3:15 PM 3:15 PM 3:25 PM 3:15 PM
6:00 PM 6:00 PM 6:30 PM 6:30 PM 6:40 PM 6:30 PM
8:50 PM
SAT
6
SUN
7
MON
8
TUE
9
WED
10
THU
11
12:30 PM
6:30 PM
NR 102 MIN – Tickets are free, pick them up at
City Lights box office.
Box Office opens 30 min. prior to 1 st Film | 1930 HWY 101 | www.citylightscinemas.com | Times: 541-305-0014
Bring your car in with this weather ad and we will
give you $5 off your fi rst wash!
Gift cards make the perfect present! We offer shrinkwrap as well!
We are your ONE STOP Auto Care Center
Locally owned and community minded!
4515 Hwy. 101 N., Florence • 541-997-5049
AJ and Megan Shervin, Owners
Open Monday - Friday 8am-5pm