SIUSLAW NEWS ❚ SATURDAY, NOVEMBER 4, 2017
7 A
BUSINESS BEAT
541-997-3128
290 Highway 101, Florence, OR 97439
www.FlorenceChamber.com
www.facebook.com/fl orenceoregon
www.twitter.com/FlorenceOrCoast
Novembrer 4, 2017
From the Director’s Desk
Welcome to the Chamber!
By Bettina Hannigan
Chamber Executive Director
ASSOCIATE/NON-PROFIT MEMBER
Florence Farmers Market
Florence Area 541-261-5423
Newly forming marketplace for regional
farmers to sell locally grown/produced
foods.
BUSINESS PARTNER MEMBER
K-9 Genius Academy
1790 Hwy 101 541-590-5131
Personalized training for humans and
dogs. Obedience, therapy, service dogs,
behavior modifi cation, and more.
www.K9GeniusAcademy.com
Silke Properties, LLC
PO Box 1075 541-997-9779
Beautiful rental homes built into the
hillside , all with amazing views of Siltcoos
Lake.
www.silkeproperties.com
Whales Watch Vacation Rentals
88527 2nd Ave 541-999-1493
Family owned vacation rental management
company.
www.WhalesWatch.com
UPCOMING EVENTS:
Chamber Noon Forum –
Lunch & Learn!
• Noon Forum - November 9 Tax Tips &
Tricks: Finishing Strong in 2017 Holloway
& Assoc. Just in time for the end of the year,
the team at Holloway & Associates off ers
their list of money-saving tips and tricks
sure to save you money when tax season
rolls around in 2018.
• Noon Forum December 14 Make Social
Media Work for You: Carol Shaw/Jolene
Medeiros. Carol Shaw from KEZI-TV and
Jolene Medeiros of Florence Tech Solutions
(FTS) will help you distinguish a twit from
a tweet and teach you how to make social
media work for you rather than the other
way around.
Business Aft er Hours
• Roby’s Furniture and Appliance… and
the Mattress Shoppe – November 16th -will
be hosting the Florence Area Chamber of
Commerce Business Aft er Hours. Th ere’ll be
plenty of treats from Nosh Eatery, beverages
(adult and otherwise), and even live music
from the award winning keyboard of Marty
Adams.. Th ursday, November 16th from
5:00 to 7:00 p.m. we’ll provide the food (and
beverages) and you can browse, meet our
team, and visit with other members of the
community.
Business Aft er Hours are FREE to
attend and open to the public. We invite you
to come see for yourself how the Chamber
does business!
Catalyst – Convener
– Champion
Small business em-
ploys 99.7 percent of all
private sector jobs. Th ink
on that for a moment,
99.7%. Wowza! All we
have to do is look around
our community to see
it’s absolutely true. Small
business is the backbone of our community, not
to mention our country. Let’s shout out to these
hard working people who make jobs possible.
Too oft en, their dedication and sacrifi ce go unno-
ticed. Having been a small business owner most
of my life, there were many times we paid our em-
ployees more than we made. Th ey get paid fi rst,
then the bills, and what’s left , is what’s left . Th e
Chamber cares about our community; employ-
ers, employees, customers and residents.
Our purpose is to be a CATALYST for busi-
ness growth. We help equip our small businesses.
We connect business with resources; mentor-
ship, education, referrals, marketing, funding,
and even staffi ng. New News - the Florence Area
Chamber’s website will soon be sporting a “Job
Resource” page where our members can submit
Marketing- It’s About
Programming M inds
By Bobby Jensen Jr.
Chamber Board Member
Most neuroscien-
tists tend to estimate
our brain’s storage
capacity
somewhere
between 10 terabytes
and 100 terabytes of
information. So, with
all these memories
we’re making decisions
about how we’re going
to spend our money and where we’re going to
spend it. As a marketer or promoter we need
to create amazing and memorable experiences
that are very consistent; as I wrote about in
last month’s article.
Right now, let’s look at how we keep our
brands fresh on our client’s minds with ad-
vertising. In business, when someone sees a
sign with your logo or hears your name on
the radio, we call that an impression. Th ese
their job listings and potential hires can connect!
I don’t know about you, but I like to learn
the “easy” way – not the “hard” way. You don’t
know what you don’t know, ‘ til you know it. Th is
is where CONVENE comes in. By bringing to-
gether leaders and infl uencers, the chamber
develops collaborative ways to strengthen our
business community. Working together, sharing
information, and supporting one another is good
for Florence.
Chamber truly CHAMPIONS strong com-
munity. Jobs, schools, parks, health care, and
shops are all an integral part of developing sus-
tainable economic development. If we don’t have
quality life resources we’re going to continue to
struggle to bring in doctors and professionals. As
a wheat farmer, I understand all too well that you
have to plant a seed to get a crop and most impor-
tantly plant good seed, not seeds with weeds or
low performers. We’re dryland farmers, we plant
our crop in the fall and wait all winter to see those
blessed green stems come up and then we wait till
summer to harvest. It requires patience and trust.
Florence is prime for planting. In the next
twelve months several major projects will be
coming to fruition. Hyak (locally owned and op-
erated) will be installing fi ber optic broadband
that will create new opportunities for high tech
business expansion and tele commuters who
want our lifestyle. Re-Vision Florence will slow
down drivers and create new business through
tourism and destination spending.
We are very fortunate to have strong partner-
impressions have diff erent levels of infl uence
as well, that’s why we usually use a tagline or
jingle along with the name or logo in an at-
tempt to make the impression memorable.
When marketing, you’re trying to produce the
most memorable impression to your specifi c
customer for the lowest cost to your business
or organization. Big corporations that have
many locations and large budgets and strate-
gies are way beyond me, so let’s look at smaller
companies that might need to get high quality
impressions for a low price or even free.
Here are two examples of how we can get
these impressions: Back in 2011, a company
called the Service Depot, in Logan UT was in
need of a small offi ce. In Logan, (where the
business serviced) there is a big glass walled
building on the busiest intersection of town.
Th ey rented a $345 mo. single offi ce on the
corner that faced the intersection and did two
things, fi rst they put a big print of their logo on
the interior wall and second, pointed a bright
LED spotlight on it, and left it on all night.
Th is offi ce building exterior was black tinted
glass so during the day you couldn’t see into it,
most of businesses were closed and lights out
2017-2018
Corporate
Underwriters
Drift wood Shores Resort
Th e Korando Dental Group
Th ree Rivers Casino Resort
TR Hunter Real Estate
Distinguished
Sponsors
101 Th ings to Do Magazine
Banner Bank
Bi-Mart
Beachcomber Pub
Burns’s Riverside Chapel
Fred Meyer Stores
Lofy Construction
Oregon Pacifi c Bank
PeaceHealth
Peace Harbor Medical Center
Sea Lion Caves
Spruce Point Assisted Living
Oregon State Chamber of Commerce Reports
“On or about October 15, 2017, employers with 100
or more employees in Oregon can expect to receive
notice about an upcoming deadline for Oregon-
Saves, the State or Oregon’s new retirement savings
program. Employers with 100 or more employees in
Oregon will need to either register to facilitate Or-
egonSaves or certify that they are exempt from the
program by November 15, 2017. Facilitating em-
ployers are encouraged to register early and avoid
the crunch at the deadline. Registering early will al-
low plenty of time for extra support, if and as need-
ed. Th e notice from OregonSaves will include a link
to http://employer.oregonsaves.com and a unique
access code employers will need to complete the reg-
istration or certifi cation process online. For employ-
ers with an email address on fi le, the notice will be
sent by email from clientservices@oregonsaves.com.
For all others, it will be sent by regular mail in an en-
velope marked “OregonSaves”. OregonSaves will roll
out to smaller businesses according to the timeline
here. Employers can expect to receive notice several
months ahead of the deadline for their wave. If an
employer doesn’t receive the notice and should have,
has questions about which wave they’re in, or needs
assistance, they can reach out to the OregonSaves
Client Service team at (844) 661-1256 or clientser-
vices@oregonsaves.com.”
Th e Siuslaw News
Be sure to thank these
members for their
investment in our
community!
Event Committee Meetings –
Come join the fun!
Want to grow your business? Business by referral
is powerful. Participating on a Chamber Committee
is an eff ective way to build relationships and referrals.
Contact us for upcoming meetings and times at 541-
997-3128.
ship with the City, the Chamber and the Florence
Community. Let’s work smart, be patient, support
one another and continue to be what makes us
special. We’re Florence.
at 5:00. Th e building was always dark except
for one big window on the corner facing the
intersection for all to see with their brightly
lit logo on display. Example #2: A surveillance
camera manufacturing company parked their
logo wrapped vehicle in a strategic parking
spot during a Las Vegas Surveillance expo
where thousands of installation companies
were coming to be trained. Due to the loca-
tion of this parking spot, most of the attendees
would walk right past the vehicle on their way
in and out of the expo. Th e company paid for
a couple days of parking, (I’m sure they didn’t
move it or would have lost the spot) and re-
ceived thousands of impressions with the top
people who purchase their cameras from all
around the country. Doesn’t get much better
than that!
A little creativity can go a long way when
you’re sharing your message or displaying
your name. And when you spend money to
get your message out, make sure that message
takes up a nice chunk in the memory of your
clients and doesn’t get deleted too fast!
Bobby Jensen Jr.