SIUSLAW NEWS ❚ WEDNESDAY, OCTOBER 7, 2015
9 A
Florence Area Business Beat
A service of the Florence Area Chamber of Commerce
The eighth annual
invitation-only Rods
’N’ Rhodies car show,
September 11-13, has
a big success with
more than 100 high-
end hotrods from
across the western
US and Canada, as
well as several local
vehicles.
October 7, 2015 UPDATE
Welcome New Members!
Call or visit these new Chamber members and tell
them you’re glad they joined!
Gardner Cartography— 239 Maple Street.
Living history maps and graphics.
Siuslaw School District 97J; 2111 Oak
Street. Dedicated to motivating and preparing all
students to reach their greatest potential.
www.florencechamber.com
541-997-3128
Underwriters
2014-2015
Three Rivers Casino Resort
Distinguished Sponsors
101 Things to Do
Bi-Mart
Banner Bank
Burns’s Riverside Chapel
Driftwood Shores Resort
Florence Heating & Sheet Metal
Fred Meyer Stores
KCST/Coast Radio
Oregon Pacific Bank
PeaceHealth Peace Harbor
Medical Center
Sea Lion Caves
Shippin’ Shack/Siuslaw Signs
& Graphics
Spruce Point Assisted Living
TR Hunter Real Estate
The Siuslaw News
Be sure to thank these
members for their investment
in our community!
Coming Events
For even more information on
other exciting local events, visit
www.FlorenceChamber.com/
Calendar.
Business Aft er Hours:
Chamber members and the public
are invited to Business Aft er Hours,
an opportunity to network at a
local business, exchange business
leads and tips, and learn about the
business that is hosting.
Noon Forum:
BIG NEWS for October—Noon
Forum is moving to the second
Th ursday of the month!
Th ird Th ursday of each month at the
Please join us at noon on October 8
at the Best Western Pier Point/Bay
View Bistro. Lunch is $12. Come
enjoy food, friends, and fun! Meet
area business leaders and fi nd out
what’s going on in the Florence
business community!
OTHER IMPORTANT
DATES & EVENTS
October
8 Noon Forum—Fire Safety in the
Workplace. Sean Barrett will present
an overview of key topics in the
Oregon Fire Code pertaining to
businesses, and a brief history as to
why fi re codes exist.
8 Grand re-opening, ribbon-cutting,
and refreshments—Darlings Marina
Resort, 4:00 to 6:00 p.m., 4879
Darlings Loop, Florence, 997-2841.
10 Wine Walk, 2:00 – 5:00 p.m.,
Historic Old Town. Stop by Spice
to purchase your glass and pick-up
a map showing the participating
merchants.
11 Chowder Festival, Noon to
4:00 p.m., Historic Old Town at
participating restaurants and at
Gazebo Park.
November
11 Veterans’ Day Parade—Historic Old
Town
December
Florence Holiday Festival—City Wide
Meet Our
Distinguished Sponsors
Driftwood Shores Resort
& Convention Center
Distinguished Sponsor Driftwood Shores
Resort is not new to the community – it has
been one of the Oregon Coast’s premier lodging
destinations located in Florence since 1977.
Driftwood Shores has been a valued Chamber
member for many years and for the last several
years, one of our Distinguished Sponsors! They
represent Oregon Coast lodging at its best by
offering a spectacular ocean view from EVERY
room! Amenities include 10 miles of unobstructed
beach; indoor aquatic center with heated pool;
oversized whirlpool spa; plus water features for
kids of all ages. The Surfside Restaurant is open
seven days a week serving breakfast, lunch, dinner,
and offering banquet facilities for up to 120
people. Convention Services are enthusiastically
handled by Megan Busalak, and Sue Keys recently
joined them as General Manager bringing several
years of destination marketing experience on the
Oregon Coast with her. Stop in, say ‘hi’ to Sue
and Megan, and check out all the facilities!
Rock-Solid Business Tips
from Sand Ranch
By Hilary and Deacon Matthews
Owners, Sand Ranch
Some of the best business tips we’ve received, and
share with other businesses, start with supporting
local business by joining the Chamber. Networking
is one of the reasons that we are members of the
Florence Area Chamber of Commerce. We have
especially enjoyed the trust and friendships
that we have developed through membership.
A couple of other key business tips we’ve
received are to keep reviewing your vision, and
to recognize your resources to remain adaptable.
For example, we were looking for ways to
expand our business; to fi ll a niche in Florence
that would be benefi cial to people of all ages
while catering to locals and visitors. It had to
fi t with our current resources and vision for the
Nancy Bosket of Oregon
Pacific Bank presented an
overview of EMV (Europay,
Mastercard, Visa) credit card
security technology that protects
businesses from card payment
fraud. After October 1, 2015,
businesses
are
responsible
for all losses if they process a
transaction using an EMV chip
card on a non-EMV terminal. If
you have information to present
to local business leaders to help
them improve business, contact
Cal Applebee at the Chamber
office to propose a presentation.
101 Things To Do
101 Th ings To Do has joined the ranks of
our Distinguished Sponsors! Th e publication has
been a recognized, leading regional publication
for years, and since 2010 Nate Kaplan and Judy
Adams have owned the coastal edition, 101
Th ings To Do, Western & Coastal Oregon. Nate
handles sales and distribution, and Judy handles
the editing, graphic design, and layout. Both are
members of the Florence Rotary Club.
In addition to publishing, Nate is also an
accomplished drummer with the popular Miles
To Go Quartet, which performs locally at City
Lights Cinemas, and he plays frequently with
other musicians in Eugene and Florence. Judy is
involved in theater productions with Last Resort
Players and the Florence Playhouse. She also sings
with the FloTones and Th e New Folksters. She
currently co-owns It’s About Time Productions
with Victoria Seitzinger and is a mosaic artist,
using stained glass to cover pretty much anything
that isn’t nailed down.
With 2014 being a banner year for 101
Th ings To Do, Nate and Judy recognized the
signifi cance of supporting the local Chamber. We
are proud to introduce them in their fi rst year as a
Distinguished Sponsor.
Executive Director’s
Message
By Cal Applebee, Executive Director,
Florence Area Chamber of Commerce
One of the benefi ts
available
to
all
Chamber members
is the opportunity to
host a Business Aft er
Hours. Th ese twice-
monthly events (fi rst
and third Th ursdays)
allow up to 24 diff erent
businesses to host the
public and showcase
their operation while
people mingle and
trade business leads
and tips. We provide some general guidelines
for members on how a “typical” event is
hosted, i.e. hor’dourves, beverage, door prizes,
and plenty of face-to-face networking time.
Every once in a while a member hosts a truly
unique event that gives everyone an opportunity
to enjoy those components and gain a closer look
into how that business or industry functions.
On September 17 we enjoyed that type of event
when the King and Waggoner families of R&R
King Logging hosted “A Walk in the Woods.”
Nearly 50 guests enjoyed a close-up experience
of a skyline logging operation on a hilltop outside
of Glenada, and enjoyed a commanding view of our
Florence community and the Siuslaw River while
Bay Street Grill served delicious treats and adult
beverages. Patriarch Bobby King described step-
by-step the functions of their crew, who worked
late for our benefi t, as they transported logs via
the tower and log carriage—practices developed
to eliminate erosion from dragging logs up-hill as
done years ago. We watched as all of the high-tech
equipment carried, stripped, de-limbed, cut-to-
length, and loaded the logs into place on a truck.
Space here doesn’t allow complete coverage of all
elements of the operation, information imparted
regarding the industry, nor the contribution R&R
King logging makes to their industry and our
community, i.e. 85 employees, service on bank
and hospital boards, etc. But I particularly enjoyed
Bobby’s closing comments as the logging truck
rolled away and he hoisted a roll of toilet paper
into the air to demonstrate it as “the end” product!
future. With the addition of the Sand Ranch
Rock Shop, we found that juncture. Rock
shops are educational, aff ordable, and fun—
and a natural extension of our basic business.
As a result, we now off er a sluice box for treasure
hunters, and a western studio with a gallery of
stones, decorations, craft s, and gift s. We also have
a variety of thunder eggs, obsidian, jasper, agates,
geodes, petrifi ed wood, crystals, and mineral
specimens on site. To compliment those off erings,
we will soon have a working lapidary shop with
tumblers, saws, and polishers for members. Th ese
additions fi t within that advice to review our
vision and utilize resources that allow us to adapt.
Other tips that have helped us grow our
business include treating others like we want
to be treated, understanding what customers
want and following through in a timely
fashion, and surrounding ourselves with people
smarter than us who support these principles.
A Chip Off The Old
(Credit) Card
Provided by Rebecca Ruede
Assistant Vice President, USBank, Florence
You heard about
the EMV shift and
increased chip card
adoption and took
action to ensure you
can
process
chip
card transactions on
your
EMV-enabled
terminals. Now what?
Be sure to educate your
staff on how to process
these
transactions.
Remember,
chip
cards are new to your customers as well. Th ey
may need one of your employees to walk
them through their fi rst chip card transaction.
Training your staff on the diff erences between
traditional
magnetic
stripe
transactions
and EMV chip card transactions is simple.
IMPORTANT POINTS
• Chip cards are inserted into the terminal
and remain there throughout the transaction
process. Customers will want to swipe their
card like a magnetic stripe card out of habit.
Th is is a good opportunity to be helpful
and guide them through the transaction.
• Your customers may also be unsure of how
to insert the card. Make sure your employees
know how to properly insert a chip card.
• Th e card must not be removed until the
transaction is completed. If your customer removes
the card too early, the transaction will be cancelled.
• A helpful video to acquaint your employees
on the diff erent transactions that can be
processed on your EMV-enabled terminal is
available at www.bechipcardready.com. Be sure
to visit the EMV equipment page for access
to more videos on specifi c terminal models.
• Be sure employees know that magnetic
stripe transactions are a “back-up” in the
event a customer has a damaged chip card
or has not been issued one by their bank.
It’s a slightly diff erent process, but chip cards are
easy to handle. A little education will go a long
way to make sure your customers have a great
experience using their new cards at your business.
Florence Cham-
ber members were
treated to a visit to
an active logging
site, courtesy of
R&R King Logging
on September 17, as
part of the Cham-
ber’s ongoing Busi-
ness After Hours
networking
and
showcasing events.
Curious about host-
ing one of these
events?
Contact
Cal Applebee at the
Chamber office for
more information.
Get the Chamber’s Membership Advantages
• Networking
• Business Tips
• Cooperative Promotions
• Preferred Trade Status
Join the Florence Area Chamber of Commerce!
www.florencechamber.com • 541-997-3128
Have some good business advice? An event to promote? A story about your Chamber
membership? To get an article or notice published in Business Beat, e-mail Cal@
FlorenceChamber.com by the third Friday of the month. Publisher: Cal Applebee, Executive
Director. Editor: Scott Steward, Creative Wave Marketing Solutions.