<*<*<*<*<*<*<*<*<»<*<*<*<*<»<**>1*<*<**1^1»K*<*<*<*<*<*<*<*^,*<*<*<*<*<*<*<*<»<*<*<*<*<*<<»<*<*<*<^<*<*<**>******** <*<*<*<*<*<*<*<7<*<*<^>*>*irir>^^ ? ?? I ♦ T ? T t T ? t t T T i ♦!♦ ^ t t t ? ? t 1 ♦ t T ± t t f f ? f f T ? ❖ T ❖ f ? ❖ f ❖ t *** f ± T ♦ f f ♦ ♦ f t f t f f f T f f t T f ♦ f T t t T t ♦ ? ♦ t t ? I * i STORES Mail Orders Information •• ? Please do not ask for credit. Please do ? Si not ask to have goods delivered. Vv'e do not •i want to refuse you and you do not wish to be reiused, but thes things all cost money and we have not add a tins expense to ou* selling price. Our clerks will not intention ally misrepresent any goods in order to make a sale. If there should be any mistake, or goods bought not entirely satisfactory please return and we will gladly correct all errors or refund your money. No Special Sales, 70 B U S Y S T O R E S OREGON DALLAS, No Special Prices jj *t £ ♦J 3 J JJ a All Mail Orders will be filled promptly. Suflicient money must accompany each or­ der to cover cost o.’ goods and postage. Should you send more money than is re- quirt'd the balance wil be returned to you at once. We will use our best judgment in getting you what you send for, we will not ’ send you “ any old thing" merely to fill your order. The new Parcel Post rate is a big advantage to you when you cannot come in. Hate for first zone, add 4 cents for each pound; 50 pounds costing 54 cents. I n new 0*c OlUlUO This Year Our Everyday Prices are Less Dry Goods, Clothing, Shoes, Everything ready to wear for Men, Women and Children. You do not pay other peopled bad bills when you buy _ _ here. ___ - - • - ..vw% vw t^.v% vw % ^v% ^v% v% V%v%V%Vr^«vkV^v%v%v%vs.v%vv*www,^.v«v%v%V'^A*iVW^vr^.v%v\v%v\v\v\v%v?A*^^ When we opened THE GOLDEN RULE STORE in Dallas, hundreds of people visited our store, examined our goods, talked about them being sold at the lowest price they ever heard of and some bought all they could carry. To­ day thousands of people are doing the same thing, and some are hauling them away by the waganload. Some said we could last only three months, others that we were only making these low prices just to advertise. The fact is we are still here, selling more goods than ever before, and the very low prices are exactly the sune as they were the day we opened the store. Consider the bare facts. The truth is what you want to bow . We will not sacrifice Quality for price. Quality is the true test of any article. Our goods are standard, bdoware a few of our “Every-day Prices,” representing only a fraction of our large assortment of merchandise. ■rrv-ra Ever since the organization of these stores we have concentrated much of our energy on the shoe business. Experience teaches us that a very large per cent of shoes made and sold today are adulterated. The demand for low-priced footwear and the high price of leather is responsible for this condition. The Golden Rule Store will positively handle nothing but an ALL-LEATHER SHOE, ■ ‘¡£ 3 3 ^ either in child's, women’s or men’s. Pureleather shoes will cost you more money. But our combined buying for so many stores enables us to give you an ALL leathershoe at a lower price than the ial <*k. JM ordinaly merchant. Our stores concentrate entirely on a few known lines, and we sell them to you at a lower price than some merchants can sell you an adul terated shoe. We could not have grown to I 7 Q st^ies ¡f our merchandise could not stand the test of usage. Back of every pairof shoes we sell goes OUR POSITIVE assurance— Satisfaction or Money Refunded. We do not expect to put any one out ofbusiness, nor do all the shoe business in Dallas, but we dokriowif you once try our shoes you will be back for mote. BOYS’ SHOES Patent 2 strap Oxfords................................... $1.25, 98c MEN'S DRESS SHOES Tan Button.................................................... $1.69, $1.98 Calf, plain to e .......................................................... $2.49 The little Broad Walk Shoe is made for style as Black Button................................................. $1.69, $1.98 Gunmetal, blucher, $3.00 value............................. $2.49 well as comfort. Made and lasted as grown people’s Black Calf, blucher........................... $1.25, $1.49, $1.69 Gunmetal, button, $3.00 value............................... $2.75 Shoes ¡genuine Goodyear welt. Have them in 1 strap Heavy Black.............................................. $2.25, $2.49 Gunmetal, blucher, $3.50 value............................. $2.98 Oxfords, either for boys or girls.. Come in tans, patent Black Button................................................ $2-49, $2.98 Gunmetal, button, $3.50 value............................... $2.98 leathers and gunmetal. Makes every little child hap­ Outing Shoes................................................. $1-49, $1.69 $3.50 vaiue.........................................$2.93 py who wears them. Our price, $1.49 and $1.69. Ask Tan, Heavy blucher..................................... $1-69, $1.98 Tan, blucher, $3.50 value.......................................$2.98 for them. LADIES’ SHOES AND OXFORDS Patent Leather, button, $4.00 value..................... $3.50 Kid plain toe old ladies’ conifort........................... $1.49 Tan, button, $4.00 value.......................................$3.50 LADIES’ OXFORDS Kid lace fat ankle, low heel, $2.50 values........$1.98 Gunmetal, button, $4.00 value................................ $3.50 Patent leather 1 strap, $2.00 values.....................$1.69 Kid blucher, patent tips, $2.50 value..................... $1.98 Gunmetal, blucher, $4.00 value............................. $3.50 Kid, 1 strap, $2.00 values...................................... $1.49 Kid button patent tips, $3.00 value....................... $2.25 Patent Leather, button, $4.50 and $5.00 value... $3.98 Patent button, $3.00 value................................$2.25 Patent low heel Mary Jane, 1 strap,$2.50 val...... $1.98 Tan, button, $4.50 and $5.00 values........................$3.98 Gunmetal, low heel, $3.00 value...........................$2.25 Dark Tan, button,$4.50 and $5.00 values..............$3.98 Gunmetal Mary Jane, 1 strap, $2.50 val...............$1.98 Gunmetal, blucher, $3.00 value............................. $2.25 Heavy Dark Tan, blucher. $4.50 and $5.00 val. . $3.98 Velvet, low heel, 2 straps, $2.50 values............... 1.98 Gunmetal, button, high heel, $3.00 value..............$2.25 Kang. Kid, cushion insole, $6.00 value................. $4.98 Velvet, high heel, 2 straps, $2.50 values............... $1.98 Medium weight Box Calf, $2.50 value......................1.98 WORK SHOES Patent, 2 straps, $2.50 values.................................$1.98 Kid, blucher, low heel, $3.50 value....................... $2.49 Tan Calf, blucher, $2.50 value........................... $1.98 Kid, blucher, flexible sole, $3.50 value..................$2.98 Gunmetal, 2 straps, $2.50 value...........................$1.98 Elk skin Outing Shoe, tan, $2.25 value................$1.98 Patent Leather, cloth tops, $3.50 value.............. $2.98 Tan Button Oxfords, $2.50 value............................$1.98 Better Ones, $2.50 value........................................ $2.25 Gunmetal, button, $3.50 value................................$2.98 Gunmetal, button, $2.50 value............................... $1.98 Tan, extra heavy,$3.00 value................................. $2.49 Mary Jane Boot, cloth top, pat., button, $4 v a l... .$3.50 Black, medium weight, $3.00 value..................... $2.69 Gunmetal Pumps, $2. SOvalue............................... $1.98 Mary Jane Boot, gunmetal, button, $4 val........... $3.50 Black, plain toe, $3.50 value................................... $2.98 Women’s Martha Washington elastic side. .$1.49, $1.69 Mary Jane, patent, 1 strap pumps, $3.50 val....... $2.98 Black Calf, blucher, $3.50 value........................... $2.98 Patent Colonial Pumps, $3.50 values........................ $2.98 Patent leather, 2 straps, $3.00 value................. $2.49 Tan, soft and easy, $3.50 value............................. $2.98 Gunmetal, 2 straps, $3.00 value..............................$2.49 CHILDREN’S OXFORDS AND SHOES Dark Tan, blucher, $3.50 value............................. $2,98 Tan, 2 straps, $3.00 value....................................... $2.49 Kid lace.........................................................................69c Black Calf, oil tan, heavy sole, $4 value............... $3.50 Patent, cloth tops, button..........................................98c Patent Button Oxfords, $3.50 value......................$2.98 Black Calf, oil tan, plain toe, $4 value................. $3.50 Kid Blucher, wide toe................................................. 98c Tan, soft tip, $4.00 value..................................... $3 50 Gunmetal Button, $3.50 value............................... $2.98 Patent Leather, tan top, button................................98c Dark Tan, heavy sole, $4.00 value......................... $3 50 Patent, 2 straps, $3.50 value................................... $2.98 Gunmetal, lace............................................................. 89c Barnyard Shoe, tan or black, $4. OOvalue............$3 50 Satin Pumps, $3.50 value....................................... $2.98 Pat ent 1 strap Oxfords..............................................98c Extra Heavy Tan, $5.00 value............................... $3.98 Patent Pumps, $3.50 value..................................... $2.98 Velvet, 1 strap Oxfords................................................98c Black Oil Tan, $5.00 valu e..... ............................ $3.98 uwaiitM sgiuwtw&BM nM t ’• * v*SM m NM M M W M iH M M m COTTON STAFLES All Calicoes..................................................................... 5c Apron Gingham............................................................. 5c Amoskeag Apron Gingham..........................................6c Dress Gingham....................................................... 8 1-3c Red Seal....................................................................... 10c P erca les.............................................6 1-4c, 8 1-3c, 10c Curtain Scrim......................................... 10c, 12!4c, 15c Ticking ...................................................................... 10c A. C. A. Ticking....................................................... 1672c Medium weight......................................................... 1272c 8-oz. Duck................................................................. 1614c 10-oz. Duck............................: .................................. 23c Bleached Table Linen..................................................25c Better One................................................................... 39c Pure Linen................................................................... 69c Extra Good................................................................... 98c S ilkolin e....................................................................... 10c Greton ......................................................... 8 1-3c, 10c Best Oilcloth................................................................. 18° Bed Spreads................................................................. 98c Indian Head................................................................. 15c Pillow Cases...............................................................2 for 25c House Lining................................................................. 4° Better Muslin...................................................6!4c, 714c Bleached Muslin......................................................... 6Yac Better One................................... 714c Hope Bleach.....................................................................8 1-3c Lonsdale Sheeting....................................................... 10c Foxcraft 9-4 Bleached Sheeting................................ 25c Unbleached 9-4 Sheeting..........................................23c Pilliw Tubing, 42-in..................................................1614c Pillow Tubing, 45-in.................................................... 18c Outing Flannel...............................................................5c, 10c Turkish Towels, bleached....................................... 2 for 25c Heavy Ones................................................................ 2 for 49c Toweling, per y d .....................................................Ac, 5c, 10c Huck Towling........................................................... 1214c Pure Linen................................................................... 21c India Linon................................. 6!4c, 8 1-3c, 10c, 12'/2c Long Cloth.................................................10c. 1214c, 15c Colored Table Linen................................................... 25c, 49c Cheviots for Shirts......................................................10c LADIES' HOUSE DRESSES Best Gingham, all styles, only............................. 9 8 C MEN’S SUITS At the prices we buy our Clothing we can give you an All-Wool Suit for ......................................S fi ^ Grey Worsted........................................................ 5 7 .8 U Blue, white stripe................ $ 5 .9 0 All Wool S erg e..................................................... Fancy Mixed. $15.00 value.................................. $ 9 . 9 0 Grey Worsted, $15.00 value............ ................. 5 9 .9 0 Blue Serge, $15.00 value.................................... Better Ones. $16.50 value................................ $ 1 2 . 5 0 All Styles, l$.0O value........................................ 5 1 4 . 7 5 Very Best. $18 and $20 values........................ $ 1 6 . 5 0 $7.90 $9.90 NOTIONS sa *?»»»» s w s * UNDER SKIRTS COVER-ALL APRONS Made of Amoskeog Ginghams and best Percales, all Common Pins.............................................................. lc Black Sateen...................................................... 49c, 69c Brass Pins............................... 4c styles and colors................ ................................. Black Halycen ....................................................... 98c Fitted Top, extra size...........................................’. . . 98c Hair Pins...................................................................... lc KIMONAS Better One............................................................... $1.49 Hair Pins, assorted cabinet.........................................4c Short Ones....................................................... 49c, 98c Pearl Buttons......................................... lc, 2 for 5c, 5c Silk Mesaline, all colors........................................... $1.98 Long Ones........................................................ 98c, $1.98 Safety Pins...................................................lc, 2c, 3c, 4c Better Ones............................................................... $2.98 LADIES' WAISTS Silk Crepe, In colors........................................... .$3.98 Tape Measures................................................. 1c Fancy Crepe Stripes, iow neck.................................. 69c Colored Gingham....................................................... 49c Cuticura Soap.............................................................13c Large assortment of Waists in white Crepe and Shoe Laces.................................................4 pair for 5c Lawn, nicely trimmed in Lace or Embroidery 98c DRESS SKIRTS Arm Bands.......................................................2c, 5c, 10c Better Oues................................................................$1.49 Boston Garters...........................................................19c Blue Serge, all wool................................................. $2.98 Something Extra Neat in Trimming...................... $1.98 Paris Garters.............................................................. 19c Better ones In Serge........................................'...$ 3 .9 8 Wash Silk Waists, low neck, in plain or faacy. . $1.98 Children’s Supporters................................................5c Very Best in all shades........................................... $4.98 Plain Mesaline in high and low collar....................$2.98 Boys’ Suspenders.......................................................10c Wool Crepe................................................. $5.90 CHILDREN’S WASH DRESSES President Suspenders................................................ 39c ONE-PIECE DRESSES Curling Irons................................................................ 4« All styles and colors in Children’s Dresses, from 2 to Darning Cotton.................................................. 3 for 5c 16 years, one piece..................... 49c, 69c, 98c, $1.49 Gingham, fancy trimmed............................. $1-98, $2.98 Cotton Tape........................................................3 for 5c All White Lawn, fancy trimmed............................ $4.98 LADIES’ GLOVES Neddies, best kind...................................................... 4c Silk Mesaline........................................................... $4.98 Simmons’ Kid Gloves..................................... 98c, $1.45 Cortecelli Silk, 100 yds................................................ 3c Fancy Crepe............................................................. $4.98 Simmons' Cape Glove, med. w gt............................. 98c Coat’s Thread............................................................ 4c Fancy Mesaline....................................................... $9.90 Gauntlet ....................................................................... 98c Envelopes ,pkg.......................................................... 4c Wool Crepe.................................................................$.90 Cotton Lisle, black or white......................................25c Dressing Combs.......................................................... 5o DRESS SILKS Silk Lisle, long, black or white.................................. 49c Amber Com bs.................................................... 10c, 1 •« Silk, long, black or white..........................................69c Upholstery Nalls..................................................... 4c Satin Mesaline, per yd ............................................... 69c Best Silk, black or white............................................98c Brass Tip Pencils.................................................... lc Black Taffeta, 36-in., per y d ......................................98c ble Pencils....................................................... 5c Crepe de Chene, ped yd..............................................79c LADIES’ KNIT UNDEWEAR Fels Naptha Soap........................................................ 5c China Silk, per y d ..................................................... 49c Ladies’ Sleeveless Vest..................................................5c Crystal White Soap.......................................... 6 for 2Cc 18-in. Foulards, per yd............................................... 49c Better Ones..................................................... 3 for 25c Jap Rose Soap.................................................. 3 for 25c SUMMER DRESS GOODS Mennen’a Talcum .................................................... 12c Fine Lisle............................................. 7.............15c, 18c Whisk Brooms................................................... 16c, "5c Fancy Crepes, figured, per yd....................................10c Knit Pants................................................................... 25c Toilet Paper....................................................6 rolls 25c Better Ones, per yd................................................... 15c Long Sleeve Vests........................................................25c Men’s Wallets............................................................ 25c FloranRatine, figured, per yd..................................25c Knee Length Unions.................................................. 25c Gilt Edge Shoe Polish................................................ 19c Poplins, all shades, per yd..........................................19c Better Ones, lace bottoms..........................................49c Shinola, tan or Black.............................. Sc Serpentine Crepe, per yd............................................15c Two in One.............................................................. Extra G ood................................................................... 69c Plain Ratine, per yd..................... .....................25c, 45c White Polish ...........................................................8c Very Best..................................................................... 98c LEATHER GLOVES Rick Itack Braid....................................................... Be CROWN CORSETS Mule Skin.....................................................................25c Hair Nets........................................................... 3 for 5c B itter Ones................................................................. 45c None better for fit and wear Dress Shields..............................................................10c Extra Heavy Calf Gauntlet........................................69c Double Bastiste............................................................98c Nail Brushes............................................................... 4c Very Best Gauntlet..................................................... 98c Low Bust................................................................................................. 98c i Wash Rags................................................................... *c Boys’ Gauntlet.............................................................45c Finishing Braid........................................................... 5c Fancy Brocade........................................... $1.98, $2.49 .......................................................... ................................................. MW I *************> Water-Proof, $3.50 and $4.00 values.................... $2.98 MEN’S DRESS SHIRTS WORK SHIRTS Stiff Hats in black....................................... $1.98, $2.98 Ban! Shirts, all sizes....................................... Alll Styles..................................................................... 25c flood Work or Dress Hats, all styles... E. W. Shirts....................................................... Extra Heavy, plain and stripes....................................45c John B. Stetson Hats.......................................... $3.45 White Pleated Bosoms..................................... Black Sateen............................................................... 49c Boys’ Felt Hats.................................................49c, 98c Fancy Soft Shirts................................. 4 0 g Better Ones..................................................................98c Men's Straw Hats.......................................25c, 49c, 98c Fancy Soft Shirts, Military collar........................ 4 { Boys’ Shirts.........................................................25c, 39c Straw Hats for every day in staple and sun Soft Shirts, asst, colors and stripes, Military col. ~ Khaka ......................................................................... 98c Soft Shirts, detached collars. sh a d es........................................... 10c, 15c and 25c MEN’S HATS Better Ones. We sell the Marathon Hat for Men. Something in WORK PANTS Silk, plain and fancy. the very latest styles at prices 26% cheaper than jou Khika, cuff bottom ................................................., . 98c MEN’S CAPS can buy elsewhere. Whipcord ................................................................ . . 98c All sizes and colors.......................................... 25c 45c X Quality,$2.50 value.............. «. „ ..................... $1.98 Etra Heavy........................................................... $1.23 Shop C aps..................................................................l#c Hand Made, $3.00 value..........................................$2.45 Very Best Khika Pants and Coats......................... $1.49 Best Kind................................... ......... 23c 49c REMEMBER. YOU CAN DO BETTER AT THE 60LDEN RULE 7 I