MEW STORE
W tolden Rile
ORIGINATORS
of
LOW PRICES
In the Gail Hotel
Annex
NEW
NEW
METHODS
PRICES
One Price to All
>ns, Shoes, Clothing and Ladies’ Ready-to-Wear
in you trade at the Golden Rule.
We are one of the 48 busy stores operating in eight different states in the inter-mountain
city here with a new, clean stock of merchandise, not a stock o f shelf worn goods. All o f our merchandise is bought direct from
k o f the great buying power this corporation has, numbering 48 stores. We buy our merchandise in car load lots.
Buying in quan-
îerchandise is shipped from the eastern markets to our distributing house in the West, from there distributed to our different stores.
:ompetitors.
We have the highest regard for them as business men.
W e feel that clean competition is good for any town.
•tesy and prices that you do.
Come, bring your friends, and buy good honest merchandise at prices you have never bought before.
R ed Seal Ginghams 10c
3est Calicoes 5c
lc package
5c
4c
5c
8c per 100
18c
5c
8c
8c
12c
18c cake
4c
5c
10c
•5c
5c
2c
25c
2c
8c
5c
10c
15c
10c
lc a pkg
4c
8c
2c 3c a doz
lc
: 5c
lc a card
, 4c "
c
4c
5c
4c
5c
10c a pair
8c
•5c
5c
• 5c
• 5c
8c
5c
lc
10c
10c
lc
8c
3c
4c
4c
4c
4c a card
3c each
lc each
5c each
0c each
4c each
5c
59c
L9c
lc
Ladies Ready to Wear
Our line is exclusive and unique.
A variety of
distinctive garments representing all that is new
in fashion.
They possess individuality, style, fit and
quality.
W e quote a few prices below here in
order that you may get an idea o f the values
you are getting.
Cheviots
Silks
Laces and Embroidery
27-inch Messaline, all colors
36-inch black Taffeta
Wash silks, all colors
Kimona silks
Fine lot of Match Set Embroideries and Laces, all
widths. Our price
3c and up
18-inch Flouncing
49c yd
Corset cover Embroidery
25c yd
Better grade Embroidery
49c yd
All over Laces and Embroidery
49c yd
79c
98c
49c
25c
yd
yd
yd
yd
MISSES SHOES and OXFORDS
In this department we are in position to save you
money on every pair you buy from us.
We have them from 98c to $1.98, values you can
not get elsewhere.
$7.90, $9.90, $12.50, $14.75,
$16.50 and $18.50
Nice line o f all wool dresses
and $9 90. Wash dresses
All styles and patterns ranging
in price from $2.98 to $4.98
Sateen Petticoats
$4.98, $7.90
$2.49 to $4 98
Better ones
Silk, good values
$3.98
Muslin Underwear
We have a very large assortment o f ladies
muslin underwear, drawers, gowns, slips, com­
bination Buits, skirts and corset covers, at prices
you have never had before.
Gowns
49c up
Skirts
49c up
Drawers
25c up
Corset Covers
10c, 15c, 25c and up
Combination Drawers or Skirts
98c up
I'rincess Slips
69c up
Also cfiildrens muslin wear at very low prices.
Remember, this is all new merchandise.
Ladies’ Silk Gloves
49c, 69c and 98c
Black and White
Find in this department a line o f good staple
and novelty things.
We buy our hats direct from the manufac­
turer.
That is the reason we sell them so
cheap.
Black or fancy
$2.50 val.
$’ .9®
Black Crusher
$1.50 val.
.98
Novelties
$3.00 val.
2 45
Other styles
$2.00 val.
1.49
Boys, all styles
49c to 98c
Nice nobby line o f Spring caps
49c-85c
You will also find a complete line o f straw hats
for children and meu in our hat department.
SKIRTS
One Piece Dresses
Mens and Boys Hats
69c
98c
$1.98, $2.98
Mens Dress Shirts
A large assortment to select from in collar and
soft shirts. All styles, light and dark
49c, 98c and $1.49
49c up
Boys Shirts
CHILDRENS’ SHOES
$.49
Kid lace
.69
Better one
.69
Button or lace
.79
Fancy Trim
.98
Patent tan top
$1.25-$1.39
Extra high top
BOYS’ SHOES
You are aware it is Ihe hardest thing to find shoes
for boys. Shoes that will wear. Remember, we
have them that wear.
Black Gun Metal, button
$1.49
Calf, lace blucher
1.25
............................................................ 1.39
Tan, water proof
1.79
Heavy work shoe
2.49
Elk hide
1.49
“
“
1.69
Other styles and price* too numerous to mention.
Great Values
10c yd.
FANCY PIECE GOODS
Fancy Voile
25c a
Bedford cord
25c
Motor Shantung 36 in. wide 49c
Crepe Chiffon
19c
Pongee
49c
Satin Mescette
25c
yard
“
“
“
“
STAPLES
Bleach muslin
6 l-4c yard
Better
“
7 l-2c “
Hope
8 l-3c -
Lonsdale “
10c
Berkeley cambric
12 l-2c “
Bleach Canton flannel
8 l-3c “
Better
10c
X heavy “
12 l-2c “
Brown Canton flannel 8 l-3c. 10c
LL factory
6 l-4c
“
Heavier one
7 l-2c “
Very best
8 l-3c “
Ticking
10c
Better one
12 l-2c “
A. C. A. X. Heavy
15c
Bunting, colors
5c yard
Towling
4c
“
Better grade
5c
“
Pure linen
10c
“
Stevens X heavy crash
12 l-2c “
Bleach damask
25c
Pure linen
39c
Kenton Cheviott
10c
Heavy Twill
12 l-2c
“
Dundee Percales
6 1 2c
Better one
8 l-3c
X good one
10c
Quodrieo cloth
12 l-2c
Galatea cloth
18c
Wool flannel
25c
Serpentine crepe
15c
Table oil cloth
20c
Turkish towels
25c a pair
Better ones
39c a “
Extra size
49c a “
Ladies Knit Underwear
Lace Curtains
49c-69c-98c
Bed Spreads, full cut
98c
Table Covers
49c
Better ones
69c
Full size
98c
Couch Covers
98c
Better ones
$1.23
X-Heavy
1.49-$1.69
Portieres, full size
2.98 pair
Better ones
3.98 “
Fancy border
1.98 “
Bed Sheets
49c-69c
Pillow Cases
10c-2 for 25c
GLOVES
Leather Gauntlet
Better one
Heavy horse hide
X good one, $1.25 value
Others ranging in price from
Boys Guantlets
19c
49r
69c
98c
49c to $1 45
49c pr
Boss of the Road Overalls 79c
Waist Overalls 69c
Sleeveless
3 for 25^
Better one
10c a pair
Comfy cut
2 for 25c
Lace trim
2 for 25c
Better one
15c each
Wing sleeve
10c “
Fine lisle
25c “
Mercerized lisle
39c 49c “
• Union lace cotton
25c “
Better ones
49c 69c "
X good one
98c -
Ankle length, long sleeve
98c “
Childs lace bottom pants
15c 25c “
Childs vests wing sleeves
10c and up
Ladies union tight knee
69c each
Everything in infants vests you will
find in this department.
ing for better merchandise at lower prices.
We'have buyers that make their home in New York, constantly keeping us lined up on the latest of all merchandise Twice
jmember we are advertisers of facts only.
We never quote prices we cannot produce.
Inferior goods cause nothing but dissatisfaction.
We do not sell them,
e store you pay the same price for one year from now as you pay today.
IDAHO
St Anthony
Rexburg
Moscow
Kellogg
Down«, y
COLORADO
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OREGON
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