OR. COLL.
University ot Oregon Li. bran
Marketing possibilities
for casino are limitless
By Tracy Dugan
Chuck Galford
has been hired as
the new Market
ing Director for
Spirit Mountain
Gaming, Inc.,
and is currently
developing sev
eral marketing
concepts for the
tribal casino.
Educated at
the University of
Michigan and
Yale Law School, Galford practiced sports law for
twelve years before the NIKE corporation recruited
him into their marketing division. Galford helped de
velop the Air Jordan campaign during the time
Michael Jordan first got drafted by the Chicago Bulls.
He then went on to open his own marketing busi
ness, mainly promoting special events in Oregon like
Cycle Oregon and Oktoberfest. He was also one of
the founders of the highly successful Cascade Run
Off. "I was impressed with the Tribe's leadership and
the staff at Spirit Mountain Development Corpora-.
tion," he said. "This organization has a reputation for
being very open and collaborative."
Galford's current projects concerning the casino in
clude the types of signs and billboards it will have
and where they will be located, the nature trail sur
rounding the building that will feature indigenous
plants like the scarce Checkermallow, inside light
ing, and the bronze statue of Martha Jane Sands in
the entrance area.
Galford was particularly impressed with the man
ner in which the Checkermallow plants were handled.
"The entrance to the casino will have a river-rock,
wooded motif," he said. "Directional billboards to
the casino will be located on the major Oregon high
ways like 15, Highway 101, Highway 99, and High
way 22."
Galford said that the casino will eventually run a
major media campaign that will not only include bill
boards, but television, radio, and magazine ads.
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Tribe's reputation aids Spirit
Mountain development work
When John Hancock agreed to loan
Spirit Mountain $18.9 million to
build its casino, it was a great vote
of confidence for the corporation's
business plan and personnel. Perhaps
more important to John Hancock
though, was the Tribe's reputation
and good management. According
to The Oregonian, "The lender was
very impressed with the value sys
tem and priorities of Tribal Council,
and with their decision to invest ben
efits in housing, health, and educa
tion." Spirit Mountain officials have
found that the Tribe's positive image
and goodwill built up by tribal lead
ers over the years continue to ben
efit all aspects of the development.
Casino readies job fair
Spirit Mountain Casino officials
have announced that they will be hir
ing 850 employees by the time the
casino opens in October. The hiring
will encompass a broad range of po
sitions in such areas as casino opera
tions, finance, facility services, food
and beverage, guest services, human
resources, and management informa
tion systems.
To help people learn about the jobs
available and to match jobs to their
skills and interests, Spirit Mountain
will conduct a job fair in mid-July in
Grand Ronde. Current plans call for
two sessions of the job fair: the first
on Friday, July 14, and the second
on Saturday, July 15. Job fair attend
ees will be briefed on the casino and
job categories and then will have the
opportunity to visit booths for each
area and talk with Spirit Mountain
personnel. Applications will be taken
at the job fair.
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Bruce Thomas gives Council a tour of the casino construction site.
"This is a great opportunity to get
involved with a high energy, excit
ing business with great growth poten
tial," said Kit Devine, the casino's
Human Resources Officer. "I
strongly urge anyone interested in
working for Spirit Mountain to attend
the job fair to find out which posi
tions appeal most to them."
Job applicants also may contact the
Spirit Mountain Human Resource
office at 28840 Salmon River High
way, Grand Ronde. (It is the build
ing behind Spirit Mountain Develop
ment Corporation offices.)
Job Training
The Grand Ronde Tribe has worked
out an agreement with Chcmcketa
Community College to train poten
tial casino employees. Training will
be offered at Chemeketa's campus in
Salem and will include cash handling,
food handling, CPR and first aid, cus
tomer service and telephone skills.
These training classes are open to the
public. Tribal members have first
priority for two additional sessions:
life skills and security. Kit Devine
said, "This training program is a great
way for potential casino employees
to demonstrate relevant job skills."
Those interested in training ses
sions may contact Chemeketa's
Joanne Stern at (503) 399-6989 or
Dean Azuleat 1-800-422-0232.
Correction
The May 15 edition of Smoke Sig
nals ran a lengthy story on the bronze
statue of Martha Jane Sands that will
be erected in the entrance of the ca
sino. Some aspects of her life his
tory were printed incorrectly. Martha
Jane had two children. Her daugh
ter was llattie Hudson. Hattie had
fourteen children, seven of whom
survived to adulthood.
Community meetings scheduled to discuss Critical Issues
The Tribe will be holding a series of community meetings at the end of this month regarding Council's list of critical
issues. All tribal members are invited to attend. Please see page 3 for more details.
June 27, 1995
6 p.m. to 9 p.m.
Lane Community College
The Center building
Bottom floor cafeteria
Eugene, Oregon
June 28, 1995
6 p.m. to 9 p.m.
Chcmcketa
Community College
Building 50
Salem, Oregon
June 29, 1995
6 p.m. to 9 p.m.
Portland Community College
Cascade Campus, Terrell Hall
705 N. Killingsworth
Portland, Oregon
July 5, 1995
6 p.m. to 9 p.m.
Grand Rondo
Community Center
(irand Koiule, Oregon