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About Smoke signals. (Grand Ronde, Or.) 19??-current | View Entire Issue (June 15, 1995)
OR. COLL. University ot Oregon Li. bran Marketing possibilities for casino are limitless By Tracy Dugan Chuck Galford has been hired as the new Market ing Director for Spirit Mountain Gaming, Inc., and is currently developing sev eral marketing concepts for the tribal casino. Educated at the University of Michigan and Yale Law School, Galford practiced sports law for twelve years before the NIKE corporation recruited him into their marketing division. Galford helped de velop the Air Jordan campaign during the time Michael Jordan first got drafted by the Chicago Bulls. He then went on to open his own marketing busi ness, mainly promoting special events in Oregon like Cycle Oregon and Oktoberfest. He was also one of the founders of the highly successful Cascade Run Off. "I was impressed with the Tribe's leadership and the staff at Spirit Mountain Development Corpora-. tion," he said. "This organization has a reputation for being very open and collaborative." Galford's current projects concerning the casino in clude the types of signs and billboards it will have and where they will be located, the nature trail sur rounding the building that will feature indigenous plants like the scarce Checkermallow, inside light ing, and the bronze statue of Martha Jane Sands in the entrance area. Galford was particularly impressed with the man ner in which the Checkermallow plants were handled. "The entrance to the casino will have a river-rock, wooded motif," he said. "Directional billboards to the casino will be located on the major Oregon high ways like 15, Highway 101, Highway 99, and High way 22." Galford said that the casino will eventually run a major media campaign that will not only include bill boards, but television, radio, and magazine ads. Si fWattTTKTrSf iff SJSttfMfS' lit" VJulaJcWil lx I ab SO Received on: 0 6 - 2 1 -Smoke signals W it Tribe's reputation aids Spirit Mountain development work When John Hancock agreed to loan Spirit Mountain $18.9 million to build its casino, it was a great vote of confidence for the corporation's business plan and personnel. Perhaps more important to John Hancock though, was the Tribe's reputation and good management. According to The Oregonian, "The lender was very impressed with the value sys tem and priorities of Tribal Council, and with their decision to invest ben efits in housing, health, and educa tion." Spirit Mountain officials have found that the Tribe's positive image and goodwill built up by tribal lead ers over the years continue to ben efit all aspects of the development. Casino readies job fair Spirit Mountain Casino officials have announced that they will be hir ing 850 employees by the time the casino opens in October. The hiring will encompass a broad range of po sitions in such areas as casino opera tions, finance, facility services, food and beverage, guest services, human resources, and management informa tion systems. To help people learn about the jobs available and to match jobs to their skills and interests, Spirit Mountain will conduct a job fair in mid-July in Grand Ronde. Current plans call for two sessions of the job fair: the first on Friday, July 14, and the second on Saturday, July 15. Job fair attend ees will be briefed on the casino and job categories and then will have the opportunity to visit booths for each area and talk with Spirit Mountain personnel. Applications will be taken at the job fair. K3 I I &J I M yum tin in mi i . j x m acq B - ,ft 1. t " T 1 Bruce Thomas gives Council a tour of the casino construction site. "This is a great opportunity to get involved with a high energy, excit ing business with great growth poten tial," said Kit Devine, the casino's Human Resources Officer. "I strongly urge anyone interested in working for Spirit Mountain to attend the job fair to find out which posi tions appeal most to them." Job applicants also may contact the Spirit Mountain Human Resource office at 28840 Salmon River High way, Grand Ronde. (It is the build ing behind Spirit Mountain Develop ment Corporation offices.) Job Training The Grand Ronde Tribe has worked out an agreement with Chcmcketa Community College to train poten tial casino employees. Training will be offered at Chemeketa's campus in Salem and will include cash handling, food handling, CPR and first aid, cus tomer service and telephone skills. These training classes are open to the public. Tribal members have first priority for two additional sessions: life skills and security. Kit Devine said, "This training program is a great way for potential casino employees to demonstrate relevant job skills." Those interested in training ses sions may contact Chemeketa's Joanne Stern at (503) 399-6989 or Dean Azuleat 1-800-422-0232. Correction The May 15 edition of Smoke Sig nals ran a lengthy story on the bronze statue of Martha Jane Sands that will be erected in the entrance of the ca sino. Some aspects of her life his tory were printed incorrectly. Martha Jane had two children. Her daugh ter was llattie Hudson. Hattie had fourteen children, seven of whom survived to adulthood. Community meetings scheduled to discuss Critical Issues The Tribe will be holding a series of community meetings at the end of this month regarding Council's list of critical issues. All tribal members are invited to attend. Please see page 3 for more details. June 27, 1995 6 p.m. to 9 p.m. Lane Community College The Center building Bottom floor cafeteria Eugene, Oregon June 28, 1995 6 p.m. to 9 p.m. Chcmcketa Community College Building 50 Salem, Oregon June 29, 1995 6 p.m. to 9 p.m. Portland Community College Cascade Campus, Terrell Hall 705 N. Killingsworth Portland, Oregon July 5, 1995 6 p.m. to 9 p.m. Grand Rondo Community Center (irand Koiule, Oregon
