Smoke Signals
April 17, 1995
Page 5
SMDC unveils casino logo
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Tammy Cook, business development specialist for
Spirit Mountain Development Corporation,
presents the new casino logo. It was
in Portland, and features
a coyote leaping
over Spirit
Mountain.
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The logo for Spirit Mountain Gaming, Inc. was unveiled on April
3, 1995 at Spirit Mountain Development Corporation. The un
veiling included lunch and a story in Chinook jargon, told by tribal
elder, I la Dowd.
The logo, a coyote leaping over Spirit Mountain, was designed
by Sandstrom Design in Portland. They are a reputable graphic
design company specializing in logo identity, whose clients have
included Nike and other large Oregon companies.
"Our goal is to have every Oregonian recognize this logo on
site, and know where its from," said Bruce Thomas, SMDC gen
eral manager. "We had a theme associated with tribal legends.
The coyote is a prominent feature in many of these stories."
The logo will be featured in casino items such as employee
badges, furniture, slot machines, and on billboards. There will be
a gift shop in the casino with mugs, hats, t-shirts and other tradi
tional gift items, all featuring the new logo.
There will be banners lining the casino entrance, too.
"A good logo is the basis for any marketing program," said Bruce.
"This design works with almost every medium, and has advertis
ing appeal."
Bruce said that when designs like this one are featured on so
many items, simplicity is the key. This is because the logo is a
permanent fixture of the organization and needs to be recogniz
able. SMDC registered it as a national trademark to prevent other com
panies from copying it.
Construction of the casino is on schedule, and is still set to open
in October. The highway work is also in progress.
SMDC has hired some casino staff. They include a marketing
director, maintenance services manager, and a consultant.
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