PAGE 2 September 16, 1994
Warm Springs, Oregon
Spilyay Tymoo
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Democratic gubanatorial candidate John Kitzhaber shared a laugh with Robert Ahem during a visit to the Early
Childhood Center Monday, September 12. Kitzhaber also met with local health officials at the Health and Wellness
Center and made an appearance at the Affiliated Tribes meeting at Kah - Nee
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Treaty tribes concerned over
1 The Columbia River treaty tribes
are extremely concerned about the
implications of EPA's recent con
clusions in its dioxin reassessment
report. The tribes fear that their
members, who fishing in the Co
lumbia River mainstem and
throughout the basin, are being ex
posed to harmful doses of dioxin
from eating salmon and other Co
lumbia River fish species.
: Although EPA has known about
dioxin toxicity for years, it has been
struggling with how to regulate di
oxin for nearly as long. "It appears
that EPA has concluded that we have
Smokey Bear
j As Smokey Bear celebrates his
iolden anniversary in the summer of
1994, this landmark in forest fire
prevention gives us an opportunity
tb look back at what he symbolizes.
ven after 50 years, Smokey Bear is
$till the most memorable public ser
vice advertising symbol in the United
States.
the war years
Although for half a century
Smokey Bear has cautioned America
tb be careful with fire while enjoying
(he forest, the idea of preventing
darelessly caused wildfire came long
before his time. This idea quickly
gew into a necessity. With the advent
of World War II, Americans feared
that an enemy attack or sabotage
dould destroy our forest resources at
i time when wood products were
gVeatly needed.
; As a result of this concern, the
l-JSDA Forest Service organized the
Cooperative Forest Fire Prevention
(CFFP) Program in 1942. It encour
aged citizens nationwide to make a
personal effort to prevent forest fires.
To help convey the concept to the
public, the Forest Service asked the
War Advertising Council for assis
tance. This newly formed group of
advertisers volunteered their time,
expertise, and portionns of their
media schedules to help the Gov
ernment mobilize civilian support for
the war effort.
! The Council recognized the im
portance of protecting our forests
from fire and began a campaign that
encouraged people to assist the war
effort by doing what they could to
prevent forest fires. Timber was, after
all, a primary commodity for battle
ships, gunstocks, and packing crates '
fpr military transport. ,
I In 1944, the Council produced an
appealing poster featuring Walt
Spilyay Tymoo
Staff Members
Publisher sid miller
editor donna behrend
reporterphotographer saphronia katchia
Reporterphotographer selenat. boise
reporterphotographer bob medina
SECRETARY TINA AGUILAR
I FOUNDED IN MARCH, 1976
Soilvav Tymoo is published bi-weekly by the Confederated Tribes of
tWarm Springs. Our off fees are located in the basement of the Old
$Girfs Dorm at 1 1 15 Wasco Street. Any written materials to Spilyay
fTymoo should be addressed to:
i Spilyay Tymoo, P.O. Box 870,
PHONE:
(503) 553-1 644 or (503) 553-3274
FAX No. 553-3539
ANNUAL SUBSCRIPTION RATES:
Within U.S. - $9.00
Outside U.S. -$15.00
SPILYAY TYMO0 1994
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again been victimized by industry
greed and coverups and by the fail
ure of the regulatory community to
do what it takes to protect human
health and the environment," said
Ted Strong, Executive Director of
the Columbia River Inter-Tribal Fish
Commission (CRITFC), the tribes'
technical and coordinating arm.
"Unfortunately, we are not the
only ones affected. Our children and
grandchildren, living and yet to be
bom, will also be victims, he said.
Eight chlorine and chlorine di
oxide bleaching pulp and paper mills
are major contributors to dioxin loads
remains popular, prominent,
Disney's "Bambi" character. The
success of this poster demonstrated
that an animal of the forest was the
best messenger to promote the pre-
vention of accidental forest fires. On
August 2, 1944, the Forest Service
and the War Advertising Council
introduced a bear as the campaign
symbol. This bear was to be black or
brown and his expression intelligent,
appealing, and slightly quizzical. To
look his part, he would wear a tra
ditional campaign hat.
Albert Staehle, noted illustrator
of animals, worked with this de
scription to paint the forest fire pre
vention bear. His art appeared in the
1943 campaign, and the advertising
symbol was given the name "Smokey
Bear." This first poster carried the
caption: "Smokey says: Care will
prevent 9 out of 10 forest fires."
As the campaign grew, Smokey
reached out to Americans from
posters and roadside billboards, from
the pages of magazines and news
papers, and over the air from hundreds
of broadcasting stations. Many ma
jor corporations donated valuable
advertising time and space. The re
sult was great success for the Smokey
Bear symbol and a decrease in acci
dental, human-caused forest fires.
The campaign develops
After World War II, the War Ad
vertising Council changed its name
to the Advertising Council. In the
years that followed, the focus of
Smokey's campaign broadened to
appeal to children as well as adults.
The earliest pictures of Smokey
Bear varied in appearance from year
to year, but his confident, friendly
manner and the good sense of his fire
prevention message were always
there. It was not until the work of
Chuck Kuderna, during the 1965
campaign, that Smokey's image
Warm Springs, OR 97761
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Columbia River
in the Columbia River. Two of these
mills emit their discharge almost
directly into tribal fishing area.
In 1990, CRITFC passed a reso
lution calling for a five-year phase
out of the industrial use of chlorine
by pulp and paper mills. Today, the
four tribes again call upon the regu
latory community and the industry to
be responsible to the people and the
environment and actively work to
ward zero discharge of organochlo
rine pollutants.
In a related matter, the tribes and
their CRITFC will soon release a fish
consumption survey that documents
evolved into the one we know today.
In addition to the public service
advertising campaign, there were
other needs for original art in the
CFFP Program. In 1946, Rudy
Wendelin, an artist for the Forest
Service, began producing a tremen
dous quantity of Smokey Bear art in
various media for special events,
publications, and licensed products
to promote the fire prevention sym
bol. Long after retiring, he created
the art for the Smokey Bear 40th
anniversary commemorative U.S.
postage stamp. In Forest Service
circles he is still known affection
ately as "Smokey's artist."
A live bear
A significant chapter in Smokey's
long history began early in 1950,
when a burned cub survived a fire in
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A second fire on September 2 in the Sunnyside Housing subdivision threatened
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Kelson WaHulatum't home on Shitike
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Gathering sparks ideas to reduce
Over thirty community leaders
came together Monday, the 29th at
Kah-Nce-Ta to discuss what we, as a
community can do to organize a uni
fied effort to reduce substance abuse
in our community.
These community leaders, repre
senting local churches, businesses,
youth and elders, discussed some of
the efforts to date to reduce the abuse
of tobacco, alcohol and illicit drugs
and the need for community groups
and individuals to work together.
Risk factors, or issues which con
tribute to substance abuse, that were
overwhelmingly agreed upon by the
group include: 1) People keep to
themselves and don't want to get
involved. (For example: no one re
ports strange incidents, cleans up
trash or graffiti, etc.) 2) Parents are
so busy that they don't know where
their children are or who they are
spending time with. 3) Our school
district has an unusually high drop
out or failure rate. 4) Most kids, over
the age of 13, believe that it is okay
for kids to drink (alcohol) or smoke
marijuana.
The question was raised "What
are we going to do about it" and that
Injunction-Continued from page 1
in effect
Allowable sales: The allowed
sales will be salmon, including steel
head, shad and walleye. Incidentally
dioxin levels
tribal members' fish consumption
rates. Such information will supple
ment the reassessment findings and
aid in calculating exposure estimates
to tribal members consuming fish
trom tne Columbia River.
effective fire prevention ambassador
Lincoln National forest near Capitan,
New Mexico. Because this bear sur
vived a terrible forest fire and won
the love and imagination of the
American public, many people mis
takenly believe that this cub was the
original Smokey Bear, but in reality
he did not come along until the ad
vertising symbol was almost 6 years
old.
After being nursed back to health,
Smokey came to live at the National
Zoo in Washington, DC, as a living
counterpart to the CFFP Program's
fire prevention symbol.
Over the years, thousands of
people from around the world came
to see Smokey Bear at the National
Zoo. A mate (Goldie) was introduced
with the hope a young Smokey would
continue the tradition of the famous
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Creek was destroyed in September 2 firt.
is exactly what Healthy Nations is all
about.
Ideas have been tried before that
have not been given enough time or
resources, programs have been de
signed and used in our community
only to fall short of their stated goaf,
leaving people wondering what they
did accomplish. What will or won t
work in Warm Springs only the com
munity members can say. We know
it takes commitment to taking small
steps together, in concert, to achieve
our common goal.
Community leaders also under
lined there is a lot for Warm Springs
to be proud about. Members snared,
one by one, what they felt good about
our community and what needs to be
changed. Here are some of their
thoughts:
Pierson Mitchell - "sense of com
munity" and "closeness of family,"
but "increase cultural connections,
have family ties."
Lucille Schuster - "strong family
ties," but "we need to remember and
cherish our elders."
Ken Man Miller "we have lots of
role models, but we'd like to educate
the youth not to emulate gangs."
caught sturgeon can be kept for sub
sistence, but may not be sold.
Sanctuaries: All river mouth and
dam sanctuaries remain in effect This
includes the Spring Creek Hatchery
sanctuary which is on the Washing
ton side of the river, one and one-half
mile below the hatchery ladder, and
one-half mile above the hatchery
ladder.
Scaffolds: All scaffolds remain
open. Fish caught from scaffolds may
be sold during the open commercial
fishing.
living symbol. These efforts failed
and an adopted son was sent to the
zoo so the aged bear could retire on
May 2, 1975. After many years of
popularity, the original Smokey Bear
died in 1976. His remains were re
turned to Capitan and rest beneath a
stone marker in Smokey Bear State
Park. For over 15 years, the adopted
Smokey carried on as the living
symbol, but in 1990, when the
second Smokey Bear died, the
living symbol was laid to rest.
Protecting Smokey Bear's
image
Early in Smokey Bear's ca
reer, the Forest Service realized
that it needed to protect this
popular image. In 1952,
Congress passed Public Law
359, better known as the
Mo
homes-again.
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substance abuse
Violetta Vaeth "country living, '
we're spread out," but "rather than a
competitive spirit, work like a team."
What would you say positive about
our community? What would you ;
like to see changed? How would you '
reduce substance abuse in our com-:
munity?
Warm Springs Healthy Nations, ;
Scott McLean and Valerie Aguilar
would like to hear what you have to
say. Call us, write us, ask either of us
to come to you, whatever it takes but
everyday, all around us, we can see
the effects of substance use and abuse
on our lives, our families. We can
also see the solutions. Together, we
can make a difference in our commu
nity. What is Healthy Nations?
Well, first of all. Warm Springs
was awarded a grant project by the
Robert Wood Johnson Foundation, a
foundation interested in helping us
reduce substance abuse among our
community members.
The Healthy Nations grant project
focuses on the reduction of substance
use and abuse through community
participation in the development of
community-based programs, helping
people help themselves. '
"Let's build the program for Warm s
Springs together and make a Healthy
Nation."
We have the unique opportunity
to put together a project to make our
community stronger by the efforts
and goals of its members, the people
of the Warm Springs Confederated
Tribes.
In the upcoming months you'll be
asked to share how you feel about .
substance abuse, it's effect on the
Warm Springs community , and local
ways to make a positive difference.
Then, next summer, we'll put your :
ideas together and the Council on
Alcohol and Drugs and the Robert
Wood Johnson Foundational come
together and get our community des- J
ignated ideas off the ground. I
Please take the time to get in
formed, share a thought or just drop .
by the office on the third floor of the f
Community Counseling Center.
Permission has been granted from
persons to use the four quotes ex
actly as they appear.
"Smokey Bear Act," stating specific
rules and regulations to guard against
misuseof the fire prevention symbol.
In the same year, a licensing pro
- gram began which still controls the
manufacturing for sale of items us
ing the Smokey Bear name or image.
The Forest Service collects royalties
Continued on page 8
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A charred rifle laid among the rubble
following the fire.
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