a, o -sn-ov-i
Pain II
Saturday, December 12. 1953
THB CAPITAL JOURNAL gale. Oreroai
.1
EXTRA EARNINGS
SAVINGS EARN SAFELY
Your Savings or Insured Soft to $10,000.00 by tho
Federal Savings & Loan Insurance Corporation
Opea year Insured String i Account today frith Salem Federal
Salem Federal Savings & Loan
3
360 Sroto
hen 2-4139
Dick Meyer Lumber Co.
Reliable Lumber & Building Material Service
. One piece or a truck load-
Located two blocks North of Salem Underpass, East 1 block at . . .
1775 Lana
Phone 3-4939
Oil to Sum
Tveedie Fuel Oils
STANDARD OIL DEALER
1174 Edgewater Phone 2-4151
MT. CREST ABBEY
Mausoleum Crematorium
West End Hoyt St. Salem
Vault Entombment and Crematorium Service
Cryptt-Nlches-Ums "Indoor Memorials in Marble and Ironse" The Two
Bettaf Ways
Under Direction LLOYD T. RIGDON. Fres. Salem Mausoleum & Crematorium Inc.
W. Hoyt Phono 3-5484 1
WELL DRILLING
MARION COUNTY'S OLD RELIABLE
, totidontiol
Drillini
Rout 4
"IF THERE IS WATER WE WILL GET IT"
Sludebaker Bros.
Industrial
Drillini
Phono 2-2120
Complete Electrical Installations
See Us for Christmas Lighting
AD Typos of landings
24-Hour Repair Service
Riches Electric Company
Formerly Wiring Division of Walton-Brown Electric Co.
Ford & Simpson Sts. Phono 2-4156
I '!''
Hi
' A'
iiTn'iiinmwnJ
MEET BOB JONES
A real Oregonlan who hat been a freighter lor over three
years. Bob handles the billing and claim work tor the Sa
lem office, and prior to his return to Salem was office
manager at our Ephrata, Washington, station. Bob grad
uated from Oregon State college In 1949, Is married and
has a three-year-old daughter.
141$ E. Hoyt St Telephone 1-1137
Ermel's Colonial Furniture
In Candalaria District Has
Solution for Gilt Problems
This Attractively Arranged Store Con Supply Practical
Christmas Gifts of Many Kinds, Domestic and Imported;
Plenty of Free Parking Spac and Room to Irowso
Around; Open Jill 9 P.M.
By B. KENNETH EVANS
This is the first poet-war
year that residents of the na
tion,' states and local commu
nities have shown s definite
trend towards the purchase
of practical Christmas gifts.
A realization is evident that
the leveling off time has
come. Business Is good and
economic conditions are
stable, which perhaps ac
counts for this trend. One of
the popular commercial estab
lishments, in Salem, which of
fering a wide and diversified
selection of practical gifts is
Ermel a Colonial Furniture.
2745 South Commercial
street. In the Candalaria
shopping district. This store
could rightfully be likened to
a large storage warehouse
where Santa Claus keeps his
gifts for adults. And addi
tional attractive shopping fea
tures are: ample parking
space; room to browse around
to your heart's content; a well
department! zed atore where it
is comparatively easy to make
selections; S and H stamps,
and open evenings until S
o'clock.
"The finest gifts of aU are
under the maple tree" empha
sizes R. H. Ermel, owner of
Ermel's Colonial Furniture.
He further points out that tra
ditional American furniture
with that rich, warm, mellow.
New England look are prac
tical and ideal for solving the
never ending problem of holi
day gift giving. This is fur
niture with endearing charm,
keyed to an authentic note of
Colonial craftsmanship. It is
livable, loveable and designed
to make dreams a reality.
These Christmas gifts, with
Colonial charm, include milk
stools, cobbler's bench, spice
cabinets, milk glass, coffee
grinders. Colonial china, ash
trays,' Colonial lamps and
many others.
Some Practical Suggestions
Just a few suggestions from
the large assortment of gifts
of all kinds, domestic and im
ported from England, Hol
land, Sweden and Germany
include brass plaques, jugs,
plsnters, candalabra, trivets.
smokers, miniatures, silent
butlers, etc. In the copper
classification are, also, plant
ers, bowls, plaques, water
cans, ash trays, tea kettles,
silent butlers, etc. Sugar buc
ket novelties include ice buc
kets, shoe shine, cookies, nut
or candy, magazine, sewing,
smoker and table lamps.
Wood novelties to be found
at Ermel's Colonial Furniture
include knitting bowls, wall
racks, wall and table planters,
ash trays, servers, spoon hold
ers, pipe holders, butcher
block, spice chest, etc. Black
iron gifts include trivets, can
dalabra, scones and minia
tures. Lamps of all kinds in
cluding floor, table, hurri
cane, boudoir, novelty, pin
up, atudent and piano lamps
in brass, copper, milk glass,
chins, pottery, maple, etc. A
new stock of imperial milk
glass and pictures galore (all
sizes and subjects! round out
only a few of the many Items
that are available for prac
tical Christmas gifts at Er
mel'a Colonial Furniture.
Offers Best Knowa Llnea
Ermel's has been offering
America's best known lines of
traditional furniture, with a
reputation for superb work
manship, since the store was
formally opened in Septem
ber, 1951. This Includes avail
able furniture of cheerful
friendliness for the living
room, dining room, bed room
and den.
"Lovely homes are lovelier
when inspired with tradition
al maple," stater Hr. ErmeL
"We are featuring manufac
turers who are recognized for
the best In style, quality and
dependability. Colonial maple
reproductions by Heywood-
Wakefield, Ethan Allen, Spra
gue It Carlton, Kling, Salem
House, Empire, Gold Aro,
Lighthouse, Veal and Revere,
represent the last word in
quality and practicability, '
concluded Hr. Ermel.
The establishment of Er
mel's Colonial Furniture was
prompted by the never end
ing question: "Where can I
buy Maple," which Was plac
ed before Mr. and Mrs. R. H.
Ermel, by dozens of customers
while they were operating the
Salem Home furniture Co.
store. According to Mr. Er
mel, a decision was reached
to go suburban. Accordingly
they opened a new wayside
furniture store at 2745 South
Commercial street which
mskes it possible to avoid the
many parking problems with
ample room for expansion,
without hurting anyone.
Colonial furniture was
made the specialty of the
store and today Ermel's offer
a full selection of maple to
supply the msny people who
had asked them where to buy
it. The store has a wide at
tractive front, wth SO feet of
window space. A wide con
crete ramp has been built be
tween '.he store and the high
way line, which makes it easy
to drive up to the front door
for loading purchases. The
inside of the store, in addi
tion to being brilliantly light
ed at night, is attractively
decorated. One wall is cover
ed with colonial pattern wall
paper which la synonymous
with the name of the store.
The colors of this wallpaper
are reproduced in the rest of
the large merchandise display
room. The back wall is of
knotty pine in maple finish,
and the other walls, shelves,
counters and floor are in
green, brown, beige and rose
colors.
Store Is Impressive
When one steps through the
front door of this commercial
establishment its magnitude
is impressive and the environ
ment presents a restful and
confidential feeling.
One con browse around to
his heart's content and, actu
ally, be thrilled with the wide
and diversified stock of mer
chandise which is available.
Ermel'a Colonial Furniture
offers a number of special
services including decorator
counseling, custom order serv
ice, free delivery and free
parking. James R. Hum
phrey, with many years ex
perience in the furniture and
decorating field will be most
happy to meet with you and
discuss your furniture prob
lems either at the store or in
your home by appointment.
"515"
LOUNGE
Coavenlent for Tear Downtown
Shopping la a Place ef Dlitlnctloa
la wnica la neei soar rneiu
Conveniently Located
COFFEE SHOP
SPECIAL SUNDAY DINNERS
Featuring Our flakey Cheese Biscalts
SENATOR HOTEL
515 Court Phone 3-4151
D
A
E
R
B
O
R
N
AREA HEAT
Call
PROPANE GAS &
APPLIANCE CO.
3367 Portland Rd.
Phono 3-5098
Again Proving
Salem's Leading Newspaper
Capital Journal
444 Chemeketa
Phono 2-2404
FOR YOUR PROTECTION...
Contact Any Member of the
Salem Insurance Agents Association
WE'LL GIVE YOU rSfes.
for your old battery
when traded In on a new
GENERAL
HE. , r DUTY
BATTERY
WE HAVE BATTERIES
FOR EVERY CAR.
Allowance (or your
old battery
Stale Tire Service
710 State St
Salem, C.
Dependable Business Training
Paco Accounting
a Business Administration
Secretarial .
Executive Secretarial
Office Machines
Selective Subects
Merritt Davis School of Commerce
420 STATE
Day and Night School
Star! Art Hondtr
Phono 2-1 41 S
FREE
y PARKING
Msple fwitihro
And 61(1 Wires
W Give
W Green V St
CMa COLONIAL FURNITURE
J74S So. CotnnrerdaJ Salem, Ore. Phone J-474J
t h a ss Hsi i mo nitrniiiiT
I V U IUIVUI1I
COT SUCCES110N
Holiday Specials Await Your Selection - . , Now at
We Give W Green Stomps - Open Evenings Until 9 - Plenty of Free Parking Space
HN. THE HOME!
P.
daW
ON PICTURES
Lsrge assortment of
maple frame pictures
Large and small, oval
or square frames
Pelhelms, Currier It
Ives, Old Locomotive,
Cars. Carriages
Lovely Early American Jump Bench
Eastern Maple
Drop Leaf Tea Wagon
With drawer, Rardrock Maple
Dachshund Drop Leaf Coffee Table
Eastern Hard Maple
FURNITURE GIFTS
Salem Maple Cricket Chair r)A QC
Barrel back. I styles "
...24.50
45.00
.... 26.75
Solid Maple Cobbler Bench J A CA
Eastern Maple. Salem finlah H.JU
Spice Cheat Radio CA Cfl
for Early Amerl
can heme. Maple
r Cherry.
Solid Maple
CAPTAIN'S CHAIRS
$25-$29.50 -$34.50
Solid Maple Wind- 1 Q QC
aor or Thumb- IT.TJ
back Rocker
Square TV Lamp
Table, drawer and
all-Mt shelf
31.50
MILK GLASS
Ash Trsy. 1 styles 1.00
5" and Vases l.SO
Salt Pepper 8hakers 2.2S
Salt 4k Pepper In Basket 3.S0
I" Crinkle Bowl 3.4)0
Sugar It Creamer 4.00
Fruit Bowl, Banana Bowl .OS
12" Cake Plate, lace edge COS
BLACK IRON
Trivets, large assortment l.OO
Trivet Sconce, single candle 1.4S
Trivet Sconce, t candle 2. IS
5-Candle Candalabra 5.35
7-Cand!t Candalabra .
BRASS WALL PLAQUES
t" Medallion Brass Plaque 1-50
le" Brass Plaque 3-45
It" Brass or Copper Plaque 2.70
IS" Brass or Copper Plaque 4.50
17" Brass or Copper Plaque 5.85
tl" Brass Plaque 12.50
COPPER ITEMS
Imported Dutch Tea Kettle S.5
In Hand Hammered Copper
1" Round Bowl 5.35
It" Oval Bowl 5.35
S-Candle Candalabra with snuffer 5.35
Viterinr ran with long spout S.3S
Lilly Wall Planter 7.15
10 DISCOUNT
ON LAMPS
Floor Lamp, Table Lamp,
Novelty Hurricanes, Boudoir,
Pla-TJp, Student and Plane
Lamps ... in brass, copper.
Bilk glass, ehtaa. pottery,
maplt, etc.
Ilk w&tL
0Pj COLONIAL FURNITURE
g HUI nn I tsfcakOm float W4I
Miscellaneous
Old Car Ash Trays Chins 45c
Brass Candle Snuffer . tl.Ot
Miniature Trivets .' (5c
English Tea Pots China II.Ss
Handmade Chair Pads 52.44
Handmade Table Mats
t Sc. 11.15
WOODEN NOVELTIES
French Provincial 11" Decorated Bowl
French Provincial S" Snack Server
Decorated Leather Thong In Handle
Provincial 6" Bowl, set of 4
IS" Ball Bearing Lasy Susan, decorated French Prov.
13" Knitting Bowl, Prov. finish
Pine Spice Shelf
Pine C-drawer Spice Cabinet
Pine J-shelf Wall Shelf
Fiddle back Spoon Holder
For t spoons or 4 spoons and cap and saucer
Hard Maple mopping Block, round or square
Guest Log, pine bind. l.SO
Sugar Bucket Serving Kit
r magailne basket . 9.SS
Same en 1 leg stool 12.SO
Sucar Bucket Ice Bucket,
with glass liner. tones 3.50
Sslem Maple Knitting
Bowl 12.SO
5.00
3.15
4.50
5.4)5
.ts
.2.70
7.05
.as
4.95 R
a