Twaday, September 8, 1953
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SAVE ON FASHION NEW STYLES
: Regular 12.98 Coats
For girls IU.OO
Sizes 10-14
(A) Wards cuts the price almost $2
and early in the season too. All wool
checks, tweeds, reprocessed wool
meltons. Many smartened with mutts,
scarfs, detachable capes. Some rich
with -fur fabric trims, cotton velvet
een accents. Each coat made for long
wear, interlined. Fall shades.
Juniors
Regular 16.98 Suits
14.98
Misses
Regular 8.98 Dresses
n "77 n'."'
Juniors 111
(B) These rayon-and-acetate Suits are
outstanding values at this sale-low.
Save f 2 now on new fall styles in
gabardines, flannels, checks, stripes.
Some have boxy poodle' Jackets faced
-with 100 wool, backed with cotton.
Contrasting colors, fabrics; trims add
fashion-Importance.
Misses
(C) Shown just one of Wards big,
brand-new selection of fall Dresses
sale-priced now. Styles in rayon and
acetate flannels, gabardines or men's
wear fabrics. Slim sheaths, wide flar
ed skirts, shirtwaists, coat or two
piece fashions, and many more. Each
beautifully detailed. Rich full colors.
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EVERY ITEM CUT 10 to 14
Sara 10 m Now Fall Wools
Reg. 2.98 Blouses
2.57
Sizes 32-38
Reg. 3.98 Skirts
3.57
Sizes 22-30
(A) Cottons in color-rich woven plaids, stripes. All so
neatly tailored styled with Peter Pan, convertible, club
collars. So smart over casual skirts, slacks. Every one pre
shrunk, vat-dyed.
(B) 100 wool worsted jerseys In favored classic styles. '
Many feature dolman sleeves, pretty trimmings. All so
wearable over solid or patterned casual skirts. In assorted
rich fall shades. . , . ,
(C) Dressy acetate-rayon crepes to complement crisp,'
swirling- skirts. Styled with soft, flattering necklines, some
sparked with rhinestone-touched buttons. 100 washable.
White, pastels, darks.
(D) Corduroys In full or pencil-slim styles. Smartly tail
ored, made with self or novelty belts, big roomy pockets,
some brightened with button trims. Real value at this sari
tag. Rich fall colors. ,
E) Color-gay plaids In wool-and-rayon. All so lull, flat
tering some crisply pleated all-around. Styled with hend
sonia belts, belt loops, big noteworthy pockets. Assorted
. plaids In. tall colors. . .. . .-v. . .. :
(F) Dressy acetate-taffetas paper crisp full as a bell.
Each so generously trimmed with quilting, embroidery or
cording. Many with smart belts, big fancy pockets. So smart
In black or navy. -"
WARDS ANNIVERSARY SALE 10 DAYS ONLY
SAVE 20-UNGERIE, HOSIERY
SAVE 10 ON NEW FALL WOOLS
Rag. 1.98 Tricot Gowns
(A) Smartly detailed with
embroidery, lace, self
trims. Acetate tricot knit
needs little or no ironing.
Sizes 34-42.
1.58
Reg. 1.98 Flits Slip
(B) No-iron cotton plisse
with lavish trims of nylon
embroidery or self fab
rics. Save today. White.
Sizes 32-44.
1.58
Reg. 2.98 Nylon-Blend
(C) Lustrous acetate
blended with long-wearing
nylon for superior
beauty. Elegant trims.
White, pastels. 32-44.
2.38
Reg. 1.69 Cotton Bra
(D) Joan Browne Bra
circular stitching for flat
tering contour. Easy laun
dering broadcloth. A-B
cup, 32 to 40.
1.33
Reg. 39c Tricot Briefs
(E) Stock up at savings.
Acetate tricot knit Is run
proof, absorbent, long
wearing. Elastic or band
leg. S-M-L.
3l
Reg. 98c Carol Brents
(F) 15 denier, SO gauge
nylons specially priced
for savings. Regular or $
dramatic dark seams. All UW
first quality. 8H-11.
Regular 3.98
3.57
Sizes 34-40
(A) New fall sweaters, reduced don't miss them at this
special sale-savings. All are creamy-soft, finely knit virgin
zephyr wools, styled for fashion-smartness, lightweight
warmth, and wear. Included are boxy cardigans, slip-ons;
sweaters with snug-fitting mock-turtle necklines, full dol
man sleeves. Even novelty types with the soft pretty fem
inine styling of a blouse.
Hurry in for these savings. Choose early while selections
are complete. Choose from soft becoming pastels, dark or
jewel-bright colors. Be sure to visit Wards at least once
during this sale.
Regular 5.98
5.37
Sizes 34-40
(B) Fitted cardigan sweaters, reduced for Wards big An
niversary Sale, Soft French-spun virgin zephyr wools styled
In the smart classic way that schoolgirls and fashion-minded
women admire with snug-fitting ribbed necks, wrists,
matching pearl-like buttons. So warm, lightweight, perfect
over casual skirts, dresses these cardigans are a perfect
start for every fall wardrobe.
Don't wait choose yours now, while you can save. Choose
early while selections are complete and fresh from 'their
wrappings. In dark or jewel-like fall colors. Don't miss
them. , ,
WARDS WILL BE OPEN MONDAY AND FRIDAY NIGHTS TILL 9