Wednesday, Aujjust 5, 195S
THE CAPITAL JOURNAL, Salem, Oregon
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KITCHEN WARE AND SMALL HOUSEHOLD ITEMS SECTION
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ATTRACTIVE DRUG SECTION OF THE NEW EMERY vSTORE
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Perishables MustBe
Carefully Purchased
. Keeping fresh stocks moving
to the shelves of the new Emery
IGA Foodliner is as complicat
ed a Job at being a production
manager of a sizable factory.
Co-ordinating buyers in vari
ous fields so there will be plen
ty of reserves for unexpected
demands, but no overstocking
that ties up storage space and
investment is a job requiring a
fine sense of what will sell and
how fast.
Perishables always are the
biggest problem, for they must
be bought, moved and sold in
a hurry or the loss quickly eats
up profits. A temperature
change can Influence house
wifely menu planning radical
ly. A bargain lettuce but may
not look so good when a cool
snap switches plans for sand
wiches and tossed salads to
roasts and sliced tomatoes. "Of
course, it all comes from the
grocery," Pop Emery confides,
"but the grocer could be left
overstocked with lettuce and
Just about run out of tomatoes.
The buyer, though, has
watched the weather forecasts
carefully so his batting aver
age on stocking up is far above
the break-even figure.
Staples that can be stored
Indefinitely are easy. Just keep
the backlog big enough and no
worries except storage space
and money outlay, both items
being things that can share
profits unless 'careful planning
keeps things moving at the
right pace.
Long Cold Counters
or Dairy Products ,
Marketing of dairy products
has undergone decided changes
in the last couple of decades, j
Cheese a few years back was;
mostly cut at the customers or-;
ders, milk was Just plain milk,
eggs were counted out from
cases and so on.
Today cheese Is cut in many
sizes and wrapped in transpar-1
ent cellulose sheets, milk now'
is graded, homogenized, blend-'
ed or flavored, and eggs by the 1
dozen are put into handy car
tons that can be torn in two
for a half dozen.
The new Emery IGA Food-
liner has one of the longest self
service refrigerated display
counters for dairy products yet
installed in the Northwest.
Cooling ranges have been 'ad
justed for the particular food
stored In each section. -
OTHER SALEM IG A. MEN
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SAM ORCCTT of Oreutt's
Thaw Two Vegetables
Prior to Cooking
For best results, most frozen
vegetables should be cooked
while frozen. The two major
exceptions to the rule are fro
zen spinach and frozen corn on
the cob.
Spinach should be thawed
enough to be easily broken
apart and corn - on - the - cob
should be thawed completely
before cooking.
BEGMORE
DOg and
Cat Food
Extra Rich
In Meat
At All Salem
IGA' Stores .
n) ib. n) (0)c
j cans Zzn
Minute Maid
Juice Mixer J1Q'
ONLY
When You Buy
K cans 6-oz. $TS 00
v Orance Juice
LIMITED SUPPLY OF MIXERS
m BIRDS EYE 2 ftgj.
French Fries 35c
Reg. 23c Save 9c
BIRDS EYE
sPEAS
21 Each
HswMtsoU drinks leave you thirsty.
switch Tr
lew an
after-thirst
Fresfc, clean Mate n you drink Squirt...
Freth, clean tatte after you drink Squirt..
Pierer an after-thirttl
At All IGA Stores
o
ASSORTED
FLAVORS
ma
Quart 25
Plus Bottle Deposit
in rait. i
JEL
For Making Jams
and Jellies
First Choice
; 3 fo 1
t Picas.
25
RtCKOVER PROMOTED
Washington U.B Capt. Hy-
man C. Rickover, the navy's
atomic expert who figured in
a recent promotion contro
versy, won senate confirma
tion yesterday for the rank of
rear admiral.
Makes You Feci Like New
AT YOUR Bonis ,
ICA STORES (irlon
Plus Bottle Deposit
4 Your
H Favorite
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WiM Your
49'
Reach for .
The Red and White Carton
At Emery's IGA Foodliner
Pcam
oiseys
NU-RICH
fkush mm.
Easy to Pour - Flat Top Carton
Richer 3.8 Butterfat
Homogenized
400 Extra Units Vitamin D
(Guaranteed by American Medical Assn. Seal)
AAMLK Froinni
SALEM. Forms
'1
1
Bottle nm
Carton
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Plus tottlt
Deposit
Plus Bottle Deposit
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