THE CAPITAL JOURNAL, Salem, Oregon
Wednesday. August 1, MSB
I Bk Mm. Im mmr PJlmM
mays
West Salem Store Is
Fourth and Largest
Behind the new Emery Su
per Market Just off the Wallace
Road In Weit Salem la suc
ceai story of a father and aon,
Sam "Fop" Emery and Curtis
Emery, who have gone forward
rapidly aince they entered the
food business together in Sweet
Home in 1947. The new Salem
store will be their fourth, con
tinuing a pattern of a new store
each two years.
"Pop" Emery came to Salem
SO years ago. He worked for the
state for a total of 19 years, and
waa chief engineer of the Fair
view achool In 1947 when he
had saved enough money to
make a beginning in the fierce
ly competitive retail food trade.
Previously he had had some
business experience, as a va
riety store operator.
His son Curtis cot Into the
grocery business on the ground
floor here in Salem. Hi work
ed through high school for the
Serve Rite food store on South
12th St. and later for Safeway
lor a short time.
After six years of Army ser
vice he operated the meat mar
ket in Dickson's food store at
the 12th St. junction for a year
before he joined his father in
the Sweet Home store.
In 1B48 the Xmerys were
ready to open their second
store, at Florence on the Ore
gon coast, which Curtis still
manages. Here they have built
up the biggest food business for
many miles along the coast. In
19S1 they entered Reedsport
with their .third store.
The Salem store was built
by Jack Taggart on a 302 by
425 foot site. The store Itself
Swonson
Boned
hicken
5 45c
Swonson loned
has dimensions of 100 by 140
feet and the parking lot has
space for 110 cars. It has been
paved and market for the con
venience of shopper-motorists.
The store is of the latest and
best fireproof construction with
lots of light, two main en
trances, 14 foot ceiling, tiled
floors and slim-line overhead
lighting. It will be open daily
from 9 a. m. to 10 p. m. It will
have about 23 employes.
- Fixtures are the most up to
date available, with all perish
able foods in glass, refrigerated
cases. The office is on a mez
above the store room which is
adjacent to the big merchan
dise display room. Lyle Bar
tholomew of Salem was the
building architect
The construction project was
started in February.
Asked what business he ex
pected to do in the new store
"Fop" Emery said it should ex
ceed $1,500,000 a year, based
on what they have been able tc
do in their other stores.
Jack' Taggart, owner of the
building, plans a shopping cen
ter on the large site Immediate
ly south of the store site, also
along the Wallace road nlgn-
way. He will erect an L shaped
building to house several busl
ness places. One wing will be
60 by 200 feet, the other 40 by
80. They will be of reinforced
concrete construction.
The parking lot for the shop
ping center will be even larger
than that already paved east of
Emery's. The plan Is to have a
combined parking lot that will
accommodate 300 cars.
I : : : 1 :
EMERY'S I.G.A. FOODLINER, SALEM'S NEWEST SUPER MARKET
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Haley's
Meal Balls and Gravy
Ocean Spray
Cranberry Sauce 22c
Serve with Chicken or Turkey
Buyer Who Forgets
Must Be Given Room
MJB COFFEE
Grand Opening Special
Al ICA Stores fCGl
With $10 Order . . . Mb. Can 109
Without $10 Order 89c
, For Quality - For Flavor
Choose
Cherry Lane
Collage Cheese
At Emery's IGA Foodliner
c
Full E
Pint lLt2)
While the major part of store
traffic will use pretty much the
same through the store, man
agement also has to keep in
mind the housewife who just
before she reaches the check
out lane recalls that Is was
something almost back at the
entry that was the main reason
she came to the grocery in the
first place. A quick swing
around of the cart to retrace
part of the route can cause an
annoying disturbance if there
lsn t room.
It also is an advantage for a
customer to be able to locate a
gondola where a particular kind
of food is offered, such as cof
fee and teas or cookies and
wafers, or frozen foods.
There is no accident in the
arrangement of gondolas. Re
search has indicated that par
ticular patterns will produce
more sales than others. While
stores naturally are interested
in making as many sale as
possible it is the convenience
of the customer that is the key
Foods usually are arranged
in some sequence that helps in
meal planning. There is also
the matter of keeping things as
fresh as possible, so the perish
able foods usually are some
where near the end of the line.
Frozen foods and ice cream are
not very far from the end of
the tour.
Hard and fast rules always
! have the exceptions, often due
j to the floor arrangement, to the
meed for widest aisles where
I traffic is heaviest, and, of
1 course, the convenience of the
i shopper who always has to
! make quick return tours to get
j forgotten items must be considered.
Grocery shopping, despite
the fact that it is for essentials
of living, Is large what sales
analysts call "impulsive buy
ing." That type of buying, text
books point out, is best served
when selection is made easiest
for the shopper.
Shown above is the new Emery Super Market Just off
the Wallace Road in West Salem, with a section of the
paved parking area in the foreground.
Loma-Linda
DIETETIC
FOODS
Congratulate
Emery's IGA
Foodliner
On their new Super
Market. For food
variations) try
LOMA LINDA
'UNCLE BOB'
L, .1 ;: . 1
"Uncle Bob" of KEX will
be at the Emery Super Mar
ket here Friday, Aug. 7 at
7:00 p.m. to meet Salem
youngsters and older ones
too. His daily adventures
with his little animal char
acters, Gus and Gabby have
become a favorite with chil
dren throughout the North
west. He has been grand
marshal of -Portland "fairy
tale parade," and also the
Junior Rose Festival parade.
More than 31,000 youngsters
attended the recent "Uncle
Bob" day at Jantzen Beach,
Portland.
Two Reasons for the
'Bargain' Rotation
The rotation of bargain spe
clals gives the public a break
in lower prices, but as you
would suspect, it serves a use
ful purpose to the store, too.
Two things often are accom
plished by pricing specials be
low the currant market, as far
as the store is concerned. It
attracts customers to the store,
a the lower prices are brought
to the attention of the public
through advertising and ex
ploitation. That means more
buyer traific for the atore.
Items in which the atore may
be temporarily overstocked can
be moved quicker with lower
prices. Either reason brings the
same result to the public low
er prices.
Just as a production mana
ger in a factory must make sure
the parts to build an automo
bile, a radio, a food mixer or
anything else must get to the
final assembly line at just the
right minute, so must food buy
ers be sure the right foods, in
the right condition, arrive en
the right shelf at the right time.
It's a tough job, but one of sev
eral that quickly make a big
Motorized Carts for
Super-Markets Coming
Abundance of
Free Parking
Parking nowadays has much
to do with the capacity of store
to serve its patrons. But just
providing space for cars to park
while someone shops doesn't
fill the bill any more. There
are other considerations that
will attract patrons.
First, of course, the parking
lot must be easy to get into and
easy to leave, not bothered by
traffic passing the lot. The sec
ond condition is convenience to
store entrance.
Parking at the new Emery
IGA Foodliner fully meets
these requirements for there
are four entrances and exits to
Uhe lot.
These four thoroughfares are
the boundaries of the tract
Doors to the store are only a
few steps from any part of the
lot.
Hard surface makes the lot
virtually weather proof. Load
ing docks at the rear of the
store keeps suppliers trucks
from interfering with custom
er parking.
Supermarket cartmakers are
pushing so that supermarket
customers won't have to.
The much-talked-about mo
torized cart is soon to see the
light of day. Manufacturers
don't like to talk about it, but
trade reports are strong that
the bugs will soon be suffici
ently cleared for introduction
of the cart to the trade.
It has been decided that a
"reding cart" is not practical.
Space in most supermarkets is
too valuable to allow the broad
aisles needed. Also, even with
a slow-moving cart a collision
problem might develop where
children are concerned.
Bruised shins, hot rod races
and other considerations have
led the builders to concentrate
their efforts of a powered ver
sion of the standard cart.
The controls will be of the
so-called "dead man's" grip
type. When the customer's hand
is not on the handle of the cart,
the power is automatically shut
off by a released switch.
Steering will be the same as
the standard carts, the swivel
casters allowing forward move
ment in any direction. Power
will be applied only to the rear
wheels.
Speed is reported at about
the same as a customer walks,
approximately four miles per
hour.
In normal operation, at first,
use of the cart will be aimed
at the public as a novelty sales
gimmick.
super market a success or fall'
ure.
Display Gondolas
Make Shopping Easy'
Ves. it's the newest modern'
display gondolas at Emery's'
IGA Foodliner that allow the
most versatile arrangement of
stock. The shelves can be spaced
at any interval to accommodate
merchandise of diffferent sizes. !
Each gondola is equipped
with shelves of graded sizes so
that pyramid displays can be
built with any number of
shelves or none at all except
for the base.
Careful analyses have been
made as to spaces of the gon
dolas. It is important, Emery
says, that customers have plen
ty of room to maneuver carts,
but it is just as much a con
venience to have merchandise
compactly enough arranged to
cut down on total travel to get
the family's groceries.
Facts and figures about many
super markets were studied be
fore the newest ideas in ar
rangement of gondolas was
adopted. At Emery's, gondolas
run diagonally at a 60 degree
angle. (
In 1921 all but 364 of
America's 63,000 locomotives
were steam powered.
Al Your
Favorite
I6A Store
DAMAGE
BEVERAGES
Flavors Peptl, Nesbitt Orange
Assorted
Flavors
6 bottles 49'
F.lns Deposit
DELRICH
The Only
MARGARINE
Made with Sweet Whole Milk
Lb. pkg.
3c
CONGRATULATIONS
To Emery's on Their Opening
Heating With
BY D. B. COOPER & SON
540 Hood
Phone 3-3603
YOU'LL FIND
These Famous Sunny
Jim Products at
EMERY'S
IGA FOODLINER
STUWUMT IHiiMRI
JCLLI
SUNKT JIN
YRUP
Tumbler
5 k.
Til
29'
83'
29'
STUWIKIT
PRESERVES
See the Complete Variety
Sunny Jim
PEANUT 22-M.
BUTTER Bucket (J
A Complele Line cl
BEN HUR
Spices and Extracts at
EMERY'S
BEN HUR
BLACK
PEPPER
1 41c
BEN HUR
Vanilla
39c
(tool-Aid
6 Delicious Flavors
6 Mm-
& Highland
W f,om om
M-os. jllass49c ' 1
BEST WISHES '
J R. TAGGART
til's New!
It's (onvenientl
Arden's
DICED
... "r.5 CREAM
I10c Coupon ffiASEZl, 1
Toward the Purchase of Bu
rden's New Arden's Bulk
iced Cream or Ice Cream
4 Flavors Qts., Vi-gal. er gal. ;
Choose From Your Choice of Flavors ; S-
r
14L
kfflt
T 1 HOT MUSTARD
Uot mms twnuo
W tar
2 i 19(
nn'cxr TfYhs cat
A Balanced Ration
1. Milk Solids
2. Fish
S. Liver
4. Red Meat
5. Chirk
By-Products
Yes . . . that "Fira In One" flavor
get 'em . . . with its clam and liver,
rich red meat. Cats never tiro of
Bo'sn Tom . . . and it's so good for
them. Try it on your own Tabby
and Tom.
Stocked Regularly
At Emery's
IGA Store
2 J 19c