d v Salem, Oregon, Friday April 17, 1953 ' . : ,
F"''V Salem Merchant tsJoin in
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NATIONALLY ADVERTISED AT $21.73 A YARD
All floor coverings produced by Oregon Flax Textile!
arc nationally advertised but the wool, high pile carpet
with a linen back, shown here in the process of manufac
ture, li the highest priced of all. It retails at $21.75 a
yard. A modestly priced tuffed cotton carpet with a linen
back will be in production in 60 days and available In an .
assortment of 12 colors.
Salem Firm Makes Wool
Rug That Sells at $21.75
Oregon Flax Textiles, West
Salem division of National
Automotive Fibers, started
operations here in an experi
mental way in 1944 with three
et four employes making flax
yarn. Now the concern em
ploys ISO, makes a high pile
wool rug that retails for
$21.75 yard and la about to
' put Into operation an excep
tional process for the manu
facture of cotton tuffed broad
loom floor covering.
Braided and woven linen
ctrpeti were among first of
an extensive line of floor cov
ering now made by Oregon
Flax Textiles. Braided rugs
are made from flax tow that
la carded, spun into yarn, dyed
and finally braided into rugs.
Sites run from 2x3 feet to
24x24 feet In an all linen floor
covering adaptable to the
modern home and ideal for
the colonial type of dwelling.
These coverings, now being
promoted in nation-wide ad
vertising, are an all-linen
product created in but one
grade the best.
Woven linen rugs are made
from the same yarn as the
braided covering. But instead
of being braided they are
woven on a loom. These are
available in 20 assorted colors,
nine and 12 feet in width with
30 yirds to the roll. Thee
rugs are also nationally adver
tised as are all other carpets
and floor coverings produced
by the West Salem firm.
Wnnl hiffh nile run and car
pets with a linen back are the
most exclusive creation of
Oregon Flax Textiles. This
floor covering with a pile
three-quarters of an inch thick
is among the very finest of its
kind produced in the United
States. The retail price for
this high pile wool carpet Is
$21.75 a yard. Thirteen colors
and widths ranging from nine
to. 18 feet are available.
Clyde S. Everett, manager
of Oregon Flax Textiles, hopes
to soon offer this expensive
carpet custom dyed to suit the
purchaser's specifications.
Spinning, carding and dyeing
of. high pile wool rugs and
carpets is entirely an opera
tion within the local plant.
At the moment the local
plant, is Installing intricate
and exceptional machinery for
the manufacture of cotton
tuffed broadloom carpet. A
linen back will feature this
newest product. Production
will start with nine and 12-foot
widths of seamless cotton car
pet that will be first available
in about 60 days. Twelve col
ors will be featured.
. The U. S. Geological Survey
is currently working on 4,000
quadrangles, covering parts of
every state, for its Topogra
phic Atlas.
Plain Carpet
Isn't Plain ;
There's nothing plain about
plain carpeting! Solid colored
carpet of a homemakers fav
orite smart shade certainly can
not be classified as "plain." Sol
id colored carpets have a subtly
textured surface that permits a
wide choice of bold patterns for
walls, draperies, and accessor
ies. There can be no clash of
decorations matched to only
one color. As colors of the walls
and accessories will undoubt
edly be changed much more
often than the carpet, the color
of the floor covering selected
should be one that can always
be the basis of a rooms' color
scheme.
There are other advantages
of solid colored carpet. Smooth
flowing colors, such as these
carpets will give, seem to push
back walls. That's why this
type of carpet is so right for
small rooms, or rooms with Jogs
or alcoves. Many homemakers
also use patterned carpet with
solid colored carpeting in ad
joining rooms. '
Plain carpets usually are
hard-twist weaves with a curly
nubby texture that assures su
perb wear. The closely woven
pile resists dirt and foot prints,
much to the delight of all
homemakers.
One of the solid colored, hard
twist carpets Is friezette-gran-ette
by Gulistan. Woven in a
total of seven Impressive colors
mocha beige, sandalwood, Ve
netian red, juniper green,
Christmas green, fresco rose,
Quaker gray, it is available in
the 27-inch, as well as broad
loom widths.
Presenting the New Carpet
Fashions Styles for 1953
Frank's House of Carpets
Hamilton Furniture Co.
Hogg Bros.
MKN Furniture Co.
Miller's Dept. Store
Roberts Bros.
Shaw Furniture Co.
H. L. Stiff Furniture Co.
Woddry Furniture Co.
Fine Carpets Made of
Ya rn, Man-Made F iber
There is something new, ex
citing and wonderful In the
carpets now on display in Sa
lem stores. These are carpets
made of blended yarns, skill
ful combinations of man-made
fibers and virgin wool. . .
When furnishing a home to.
day, you will want to investl
gate these beautiful Carpet fab
rics. Today, more than ever,
this latest development of
science can add charm and
beauty to your home. The sel
ection of textures, colors, and
designs is wider than ever be
fore and these marvelous new
carpets are less 'expensive.
Long years of research and
millions of dollars were spent
by carpet and fiber manufac
turers to develop these fibers
to give them the necessary
characteristics of wool, and yet
not lose their own important
features.
These blended carpets score
100 on every point from a
homemaker's view. The colors
are brighter and clearer as the
uniform whitness of the man
made fibers take dyes evenly.
Surface coverage is greater,
and shedding, long a source of
annoyance, is considerably re
duced. When cleaned, blended
carpets freshen more readily
and their soil, fire, and wear
resistance is equal to all-w.ool.
You will find a wide selec
tion of blended yarn carpets
made by Gulistan. The purity
of color obtainable in Gulistan
carpets Is clearly Indicated In
the good looking floral, leaf,
and tone-on-tone designs of
Gulistan Axmlnsters, New Pen-
hurst, New Fenmore, and Rum-
son. These lines are manufac
tured from a. blend of 50
carpet acetate and 50 virgin
wool. ! , s
For those who like texture in
carpeting, Gullstan's Chevron
is woven in an all looped pile
design. Sable, a plain weave
carpet, is the blended answer to
those who wish an overall col
or without pattern or design
Both of these carpets are wov
en of a blend of 50 new car
pet rayon and 50 imported
virgin wool.
Blended yarns also play an
important part in sculptured
carpet. Gulistan s Lyric, a
combination of cut and looped
pile in a lovely, delicate sculp
tured pattern, is true elegance
at a moderate price. Being in
troduced for the first time is
Aurora a sculptured carpet
woven of wool and vinyl. A
special finishing process cre
ates a beautiful and unusual
carved leaf pattern.
By all means when shopping
for your next carpet, don't ov
erlook the blended carpets. In
these, science and industry have
combined to offer the American
homemaker the greatest pos
sible value for the carpet dollar.
An Invitation
For You to Attend
FRONK'S
CARPET FASHION
SHOW
TUESDAY, APRIL 21st
2 P.M., AMERICAN LEGION
CLUB
DOOR PRIZES ANP REFRESHMENTS '
No Advonce Reservations Needed
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2715$. Commercial Ph.4-6313
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Buy
your new
without leaving
arpet
bome
will come to 011
Don't let a busy schedule force a postponement of that
ecessary redecorating you've been thinking about. It's as simple a
this. Just pick up the phone and call us. At your convenience on
of our experienced decorators will come directly to your
house with a complete set of Lees carpet samples. You can
. see first hand how your favorite patterns and colors will
look with your wallpaper, draperies, and furniture.
Make your choice confidently in the familiar
' surroundings of your own home. Our "At Home
servjee is extended with no obligation
on your part. ,
' !
CAU US TODAY J. '
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