Page 4
THE CAPITAL JOURNAL, Salem, Oregon
Thursday, April 16, 1953
Capital AJournal
An Independent Newspaper Established 1888
: BERNARD MAINWARING, Editor ond Publisher
GEORGE PUTNAM, Editor Emeritus
Published every afternoon except Sunday at 444 Che
meketa St., Salem. Phones: Business, Newsroom, Wont
Ads, 2-2406; Society Editor, 2-2409.
rU ImmI Win lirrtM 1 Ite IwikM tiM ni TM VHti tnm.
Tht AuocltUd PrtM It ncluillr nulled t ih lor tublluMoa 1
Hi ntwt tftipttehM ertdiud w It w thtrwlM andltod In IhU auw ua
Uo ntwi publltbtd Uitrtla.
SUBSCRIPTION RATES:
Br Carrier: Monthly, ll.W: BU Monthi, 17.60 1 Out Tear, H8.M. By Utfl la Vwloa,
Polk, Linn, Benton, CUekimu ud VmblU Couotlu: ifonttur, we; six Monthi,
4.60; Ou Tctr, 19.00. Br Mall BUiwhtrt In Orison: Monthlr, 91.00; BU Months,
18.00: On Vcar, 113.00, Br Uall Outtldt Orwon: Monthlr, 0U Month, 4)7401
unt 1 ear, vid.oo.
STABILIZING THE NATIONAL DEBT
Secretary of the Treasury George M. Humphrey has
just announced the details of an offering of 34 per cent
fully ir.arketable treasury bonds, to be dated May l, 193,
They will mature June 15, 1983, but may be redeemed, at
the option of the United States, on and after June 15,
1978. Interest will be payable on a semiannual basis on
December 15, 1953, and thereafter on June 15 and De
cember 15.
The announcement continues:
"The amount of this Issue allotted on euh subscriptions will
be limited to $1,000,000,000, or thereabouts, and may be paid
for by credit in treasury tax and loan account!. Payment at
par and accrued intereit from May 1, 19S3, may be deferred
over a period of three months, but must be completed not
later tnan juiy si, lwoa. jsxenange auDscnpuons wiu oe re
ceived from holders of Series F and G savings bonds maturing
In the months of May through December, 1983, of which there
are a trout $i,iuu,uuu,uuu outstanding. The treasury also re
serves 'the right to allot limited amounts of these bonds to
government Investment accounts." .
This is the first effort of the Eisenhower administra
tion to raise "new money" and is significant in that it is
is first step to carry out its pledge to put the nation's
debt structure on a sounder foundation and a repudiation
of the philosophy of debt management under the New
and Fair Peals. Their policy was for short term loans
and low interest to enable the treasury to borrow at the
lowest possible cost. - - n .
The consequence has been to leave the federal debt
structure top heavy and vulnerable and resulted in per
petual short time borrowings and stimulated inflation in
the post-war years. It permitted the treasury to nullify
the purpose for which the Federal Reserve System was
organized as the nation's agency of credit controls. .
It is fundamental in sound public finance that in time
or easy money a maximum portion of the debt should be
funded on a long time basis and the short term floating
debt reduced to a minimum.
This easy money policy has thus affected the national
debt. Some 52.7 per cent of outstanding obligations were
payable on demand or within one year; 80 per cent were
due in five years; and 87.2 per cent matured in 10 years.
In 1937, 41 per cent of the debt was longer than 10 years,
od per cent over live years.
The new securities will be the first issued since 1941
of any maturity issued without aid of a "pegged" market
provided by the the Reserve System, and place the debt in
the hands of permanent investors. -
LEGISLATORS as Seen by Murray Wade
ENATE
President
Eugene t-
MA.R.SH
Consclewtlout
Harry $
Dorm an
OreJons firs'.
iDn-eetor a
Finance and.
administration-,
13 I
Ik. a fr i
I. A W V Jti.
m . t
w if
II . V J
3 :M&
Rep.Robert L.
Elfstrom
fiHatrttsitttm.
I TinlCitiem - .
FORMER Pres.LutiwOriililS
J Qffm ' if uar com.
Trustee
WASHINGTON MERRY-GO-ROUND
Art of Fooling the Public
Becomes a Major Industry
OPEN FORUM
BY DREW PEARSON
MALAN'S VICTORY IN SOUTH AFRICA
j-, Bad news from South Africa. '
Early returns from what was recognized there as the
most important election in the history of that British
dominion, indicate that Daniel Malan's government will
not only remain in power but with an increased parlia
mentary majority. On the early returns the government
had won five seats from the opposition and lost none of
its own.
Malan's party is composed principally of South Africans
of Dutch and German extraction, the people who lost the
Boer war to the British more than half a century ago,
but who appear to be winning it back now.
They outnumber the British South Africans about three
to two and tend to vote toggether. They are held to
gether now by Malan's extremely narrow, reactionary
racial program which aims to keep more than 10,000,000
Negroes and Asiatics under the heel of the white man
by repressive measures.
The British population also favors "white supremacy"
for they share the fears of their Boer neighbors of a
colored uprising that would threaten the lives of all white
people in the country, but they want to be more decent
about it if one can be decent in Buch a program.
No inhibitions bother Malan, who goes all-out. An in
dication that the vote tide was running his way was to be
seen during the campaign when the opposition modified
its own program in the direction of Malan's, .
Now Malan is safely in again assuming that the com
plete count bears out the early trend and will probably
go farther than ever. The effect will be to transfer from
the ballot box to violence the delicate racial problem of
South Africa. And in view of the preponderance of col
ored peoples down there the ultimate result of repressive
measures seems too horrible to contemplate.
But whatever fate may hold in store, South Africa's
white people have "asked for it."
WELFARE ROLLS PUBLICITY MIXUP
The legislature does well to revamp the bill for public
inspection of welfare rolls following the attorney general's
ruling of unconstitutionality because the measure permit
ted radio publicity out lowaae newspaper publicity, an
obvious discrimination.
What form the changes now being made will take we
are not advised, but it would appear that either of two
would be all right We think a ban on all forms of pub
licity would stick, eliminating discrimination between
media. All public records do not have to be published.
Income tax records are not, with certain exceptions. We
doubt that the supreme court would hold the freedom of
the press had been infringed upon if inspection were al
lowed but publication ioroiuaen.
And if publication were permitted we think extremely
few if any newspapers or radio stations would avail them
selves of the dubious privilege. No one wants to humili
ate the recipients, but many do believe the right of inspec
tion would tend to relieve the rolls of some individuals
who do not need the assistance.
Disposing of
Butter Sun
plus
Washington W Secretary
of Agriculture Benson is trying
to clear out government i stocks
of butter In an apparent effort
to get the butter industry back
Into storing supplies for future
consumer market.
Normally, the industry and
speculators buy any sunlu
production in the spring and
summer ana store
i
the fall and winter, when pro
duction 1 low. Usually, they
make money doing this because
In most years butter prices are
hiaher in tne fail-winter .
seon than In spring and sum
mer.
But as long as the govern'
ment holds large stocks acaulr.
ed under farm price support.
there Is little or no Incentive
for the trade to perform this
function of storing for the fu
ture.
The department disclosed
Tuesday that it had offered 80
million pounds of its butter to
the Army at prices competitive
with margarine.
Washington Most people
don't know it, but the art of
fooling the public has now be
come a major industry, mil
lions of dollars are paid to pub
lie-relations firms to fool the
public Into thinking that the
public has made up Its mind on
certain Questions, when, as
matter of fact, the public-rela
tions firm has made up the
public's mind for it.
Here are two illustrations oi
this fooling-the-publlc racket
just come to light.
One Is the manner in wmcn
certain women's club leaders
were paid off and civic associa
tions were formed by Carl By
olr and associates on behalf of
the railroads to combat the
trucking industry.
, The other is a secret memo
by the same Carl Byoir to
Craig Sheaffer, now assistant
secretary of commerce, aimed
at fooling the public into ac
ceptlng a national sales tax.
Sheaffer, head of the foun-
tain-pen company by that
name, Is the same man who
kicked up a national furor by
firing the director or, tne mir-
eau of standards because he
was allegedly unfair to auto-
battery pepper-ups. Sheaffer'
background seems to fit Into
the Carl Byoir technique of
fooling the public. He was a
heavy contributor to rabble.
rousers Merwln K. Hart and
Upton Close: once became In
dignant at the way one of his
pens was tested by the bureau
of standards.
Byoir, incidentally, is the
same man exposed by a con
gressional committee as hav
ing received $8,000 a month as
a public-relations representa
tive for the Nazi government
before Pearl Harbor. This deal
was arranged by George Syl
vester Viereck who later went
to Jail for failure to register
as a Hitler agent. ,
HIGH-SOUNDING
TAX STUDY
The manner In which the un
suspecting public is fed pub
licity under the high-sounding
name of some civic organiza
tion is illustrated by Byoir's or
ganization of "The New Jer
sey Citizens Tax Study Foun
dation."
The average taxpayer would
consider this a most worthy
cause, dedicated to helping him
lower his taxes. However, a
study of the back-stage facts
shows that the tax-study foun
dation was actually organized
at the time Carl Byoir was
launching his New Jersey bat
tie of the railroads against the
truckers.
Furthermore, one of the in
corporators of this supposedly
impartial , citizens tax-study
founditlon was C. Colburn
Hardy, the man in charge of
Byoir s public-relations cam
palgn for the railroads in New
Jersey.
Also, court records reveal a
long list of checks paid by the
Byoir firm to Fred W. Good
win, executive director of the
supposedly neutral tax founda-
tion. These payments during
the latter part of 1851 and 1952
totaled $3,700.98. In addition,
two checks totaling $300 were
paid to the tax foundation by
tne Byoir firm direct.
Finally a memo written by
Byoir's chief public-relations
operator in New jersey to oth
er members of Byoir's staff
during the trucks vs. railroads
battle, reads:
We are also assisting: In the
formation of a new group: New
Jersey Tax Study Founda
tion ... all lltermature, etc.,
from this group must be on
plain paper and mailed from
New Jersey."
Some of the eastern rail
road executives who got euch
ered Into this public-relations
campaign are not happy about
say u was not fully explain
ed to them.
PHONI SALES-TAX
PROPAGANDA
Carl Byoir's latest plan for
fooling the public, this time
regarding taxes, proposes to
ir aupes oi radio lnd TV verslty
panels, university discussion ' says.
forums, etc., in order to put
across a national sales tax,
This secret Byoir memo, dug
up by the Madison (Wis.) Cap
ital Times and written for the
benefit of the new assistant
secretary of commerce, Mr,
Sheaffer, adopted the same
technique of using civic organ
izations as fronts to fool the
public.
" 'initial impetus' for the na
tional sales tax," says the By
oir memo, "would have to
come from a trade association,
civic group, or by some 'name
spokesman demanding such a
tax.
'It will be necessary first to
create an event which will de
velop news items on the sub
ject.
"Another method," continues
the Byoir recommendation to
the now assistant secretary of
commerce, "would be a special
one or two-day institute on the
sales tax-question held under
the auspices of a business ad
ministration of a leading col
lege. New York university
through its Society of Business
Advisory Professions, Columbia
University through its Arden
Harrlman Symposiums; Cor
nell, Northwestern, and many
other colleges organize sucn
session. They provide a good
public relations vehicle for
launching a point of view."
Switching to the use of un
suspecting TV and radio pro
grams, Byoir recommended:
"A good springDoara is to or
iginate a town meeting of the
air (radio) for some place
where an audience Is available,
such as a local chamber of com
merce meeting. The fee for such
organizations amounts to about
$1,500 and the topic selected is
generally the one the home
group selects. (Done very ef
ficiently in Philadelphia for
the MITAC account.)
"Another forum interested in
such a proposal is Keep Posted
(TV Martha Bountree). An
out-of-town origination would
cost about $3,000.
"Those to which the subject
would have to be presented on
its merits include Author Meets
the Critic by suggesting an
economic book as a peg, On
Trial, Chronoscope, Reporters
Roundup, Meet the Press,
Georgetown University Forum,
Chicago Round Table, North
western Review Forum, and the
CBS Cross Section, USA and
You, and The World Series, plus
many others.
. "An essential element in all
of this is some effective speak
ing personalities. The lecture
platforms and radio-TV forums
are leery of the small-fry econ
omists and official (again)
small-fry spokesmen for busi
ness, and turn a deaf ear to
their use. Since tax subjects
are considered proverbially
dull, they require more than the
usual showmanship to make
such programs interesting. It
will be necessary to have Mr.
Sheaffer or someone of equal
stature available as a 'star'
speaker, and others as alter
nates. ...
"... A number of important
associations are scheduled for
meetings and offer opportuni
ties for suggesting the sales tax
topic or speakers on the sub
ject. These include American
management association, cham
ber of commerce, April 27-29;
General Federation of Women's
Clubs, May 25. Also scheduled
are meetings of the Economic
Club of New York and the Ec
onomic Club of Detroit, both
important outlets.1'
The above strategy for con
cealed propaganda gives some
Indication of what the unsus
pecting, sometimes gullible Mr.
John Q. Public is up against
when he tries to make up his
mina on pumic issues.
(CoprrUht, lilt)
MAY PREVENT MALARIA
Atlantic City. N.J. WV-The
new drug primaquine already
pronounced a cure for the most
tenacious and prevalent form of
malaria may yet prove to be
an actual preventive, a Unl-
of Chicago
Says Portland State
Should Be Made Ready
To the Editor: In answer to
your editorial, "Why the Hurry
About Portland State?" of
March 13. . I agree that a good
case can be made for Portland
State as an institution in the
state's steadily growing center
of population and I think that
the president's commission on
higher education helped In de
veloping a real reason for the
pressure that the residents,
students and parents, in the
Portland area, have exerted1
toward a four-year program,
In their report, In 1047, the
president commission said,
"There are not enough colleges
and universities in the country,
and they are not distributed
evenly enough to bring them
within the reach of all young
people. By allowing the op
portunities for higher educa
tion to depend so largely on the
individual's economic status
we are not only denying to mil
lions of young people the
chance in life to which they
are entitled. We are also de
priving the nation of a vast
amount of potential leadership
and potential social competence
which it sorely needs."
It is interesting to note that
Harry K. Newbum, a leading
opponent to Portland State as
a four-year college, was a
member of this commission and
signed , the report that the
above quotes were taken from.
There is a shortage of educa
tional facilities in Portland for
the average student. One year's
tuition and student lees at a
private institution in Portland
would pay the tuition and stu
dents fee for three or more
years for a student at Portland
State. " .
In order to prove that Port
land State was not "stealing'
students from the private col
leges, a study was made of
some of the colleges around
Portland and it was found that
the freshman enrollment at
two had Increased and the one
college that had lost students
had lost only three students,
while the enrollment at fort
land State increased (the fresh
man enrollment) 187 students
over last year.
It seems to me that the priv
ate colleges should not have
anything to worry about if they
are depending on high aca
demic standards to draw stu
dents rather than lack of the
facilities of a state supported
college in the community.
You said, in your editorial,
that the state institutions have
the problem of filling their
plants. I wonder if it is suf
ficient to have adequate plants
and faculty if they are not lo
cated to take care of the most
students? Should we consider
the needs of the institutions
or the needs of the students?
You also pointed out in your
editorial that in 1958 the high
birth of the 40s will flood our
colleges; but suggested we wait
until 1938 to make provisions
for it. If we don't start mak
ing those provisions for those
expected students now, where
will we put them? Colleges
are not set up overnight, and
the private college don t care
to commit themselves for many
more students than their pres
ent enrollments.
If Portland State were given
the four-year program now, by
1958 her door woulr' be open
to all students seeking a higher
education.
Steps forward always cost
money but the taxpayers' bur
den can be lightened by doing
away with economic barriers
to higher education and pro
vldin gfor low-Income students,
which in turn will help to in
crease the standard of living
xor Oregon ana tne nation.
ELINOR M. TODD,
9800 S. E. 82nd St.,
Portland, Oregon
POOR MAN'S PHILOSOPHER
Why Do Wives Take So Much Luggage?
New York () Now Is the
time for all wise husbands
planning a vacation trip to do
a little hard thinking.
Millions of American couples
soon will be hitting the open
road for a carefree jaunt to
gether in the old family bus.
Did I say carefree? For the
first 50 miles 9 out of 10 of
these couples will be barking
at each other like strange
dogs. -
"What did I marry a worn
an or a department store?"
growls the husband.
"Oh, shut up," snaps the
wife. "I only packed the things
I really need."
But the luggage compartment
Is so stuffed with bags the
door pops open whenever the
car hits a bump. And the back
seat looks like a rummage sale.
Every time the husband puts
on the brakes a cascade of
clothing, boxes and sacks bangs
against his head and floods into
his lap.
"Is this trip really neces
sary?" he whimpers.
"Oh, dry up," snarls his dear
one. "If you had your way, we'd
be travelling in overalls."
And so it goes. These argu
ments always arise. For a man
has a firm faith you can go
anywhere with a clean shirt, a
razor and a toothbrush. But a
woman packs for even the
smallest journey as If she were
bound for the moon.
There is nothing like a va
cation trip to bring out the
pack rat latent in every wife.
"I haven't a decent thing to
wear," she moans, and then
starts unloading the closets.
Her motto is "Just one suitcase
more." And when the over
loaded car groans on its bent
axles she still somehow wants
to find room for the canary,
her marriage certificate and the
family album.
What can a man do about it?
Plenty, if he'll Just show a lit
tle forethought. Such as:
1. Use common sense. Tell
her marriage is a 80-50 propo
sition, and that you ought to
be allowed to take a suit for
By HAL BOYLE
every dress she wants to bring
along. However, as the average
man only has about three suits,
this argument usually falls flat
on its face. She goes ngnt on
stuffing her wardrobe into
suitcases.
2. Wait until she has packed
everything portable except the
television set. Obviously, all
that junk won't fit in you pres
ent car. So call up an. automo
bile agency and trade in your
old car for a larger model, Ges
tures like this are expensive,
but they always impress wives.
3. Take your wife to the near
est post office, paste a sheet of
three-cent stamps on her fore,
head, and mail her to your des
tination. Then go home and
pack leisurely by yourself n
peace. 1
4. Try an entirely new kind
of vacation. Surprise your wife
by telling her you're going to
take her to a nudist colony.
Then you can simply hand
her an envelope Instead of a
suitcase, and say:
"Start packing, honey. And
don't start yelping about not
having anything decent to
wear. All you'll need 1 sun
burn lotion, and we'll buy it
when we get there."
Salem 34 Years Ago
By BEN MAXWELL
April 16, 1919
With 360 workers out next
Monday no difficulty is anti
cipated in accomplishing Sa
lem' Victory Liberty loan
drive In three days. '
Oregon guard companies E,
F, G and H will be mustered
out tome time next week. This
will leave but one military
organization in Salem. Com
pany M. Among those to be
mustered out next' week will
be Pvt. Gov. Ben Olcott and
Cpl. Justice George H. Bur
nett.
Founder's day will be cele
brated at Champoeg May 3
This will be the 76th anniver
sary of the historic Champoeg
meeting ana tne itn celebra
tion. Judge P. H. D'Arcy.
pioneer or 1837, will Be presi
dent of the day. ,
With Governor Olcott pre
siding and Lt. Louis H. Comp-
ton in the chair first steps
were taken at an armory
meeting last evening in for
mation of a Salem branch of
World War veterans.
New dolmans in bolivla, ve-
lour, gabardine, terge, trlco
tine, illvertone, trlcolet, silk
poplin and 'taffeta. Price
from $22.50 up to $63. Port
land Cloak and Suit company,
Old White Corner (Southeast
corner of Court and Commer
cial streets).
If the city of. Salem should
decide to put in a municipal
telephone system It will find
Pacific Telephone and Tele
graph company on the job as
usual and fighting for its share
of the patronage W. J. Phil
lips, division superintendent,
has informed the special coun
cil committee.
State highway commission
today awarded A. D. Kern a
contract for paving six miles
between Salem and Jefferson
with bithulithlc at a cost of
$133,008.
C. B. Clancy has turehnr1
the green houses of Carl Ruef
at 17th and Market ttreeu
Uius range collapsed durln
me neavy anow of Januarv
31, 1937.)
WANT UTILITY DISTRICT
Oregon City WV-A commit
tee to work for formation of a
Clackamas county people's
utility district has been or
ganized. Temporary Chair
man Hugh Thornton, Clacka
mas, said petitions would be
scientist circulated, calling for a vote
Ion the proposal.
A mas meotlne devoted in
a discussion of good roads will
be held at the Commercial
club this evening. T. B. Kay
will preside. Salem wa op
posed to the $800,000 bond.
ing proposition in 1914 und
voted against the '$8,000,000
road bond bill in the peclal
election of 1917.
Eager Beaver Police
Find Short Circuit
Portland (U.B Crime wasn't
the only thing that local police
uncovered yesterday,
A new emergency alarm
system at police headquarters
clanged and seven carloads of
officers dashed to the main
office building. They found a
short circuit .
OPEN TILL
9 FRIDAY
NIGHT
tm
PRICE
S
IS
NECESSARY
for Us to Continue This
SALE
Our object and aim is to break all
previous sales records for the month
of April. By increasing our volume
tales means that you can now buy
JJ.'s Superfine quality clothing at
far below our regular prices. In
the end the increased sales
will make up for us th great
savings we are offering you.
Now, right at the beginning of
the Spring season when prices
are highest, you can get a bet
ter deal than aver. So come In
end see the finest in quartiy fabrici,
the newest in styles, pattern!,
weaves and tailoring that goes only
into the highest priced clothes ob
tainable. AT PRICES
YOU'LL BE GLAD
TO PAY!
100 WOOL WORSTED I 100 WOOL WORSTED
S1IS SIMS
Large selection of .
Patterns and Weaves
Made to Retail at $45
NOW ONLY
With 2 Pants $47.50
Expertly
Hand Tailored
Made to Retail at $50
NOW ONLY
With 2 Pants $50.00
100 WOOL WORSTED
Imported Loomed Flan
nels end Splash Weaves
suns suns
Made to Retail at $60
NOW ONLY
Step out in the Newest
Thing This Spring
100 WOOL WORSTED
Serges, Gabardines,
And Flannel
Made to Retail at $75
NOW ONLY
$SS00
WITH 2 PANTS
Come in and see the most beautiful line of suits,
sport coats and slacks you have ever seen at prices
you'll be glad to pay. We have plenty to choose from
in sixes to fit all regulars, shorts, longs and stouts.
Just received our new Spring line of America's finest
fur felt union made
$750
and
HAND MADE
CHELS0N HATS $5
OPEN FRIDAY NIGHT TIL 9 O'CLOCK
CLOTHES
SHOP
t Doors West ofLlberty
At the Bus Stop
11
387 STATE ST.