Capital journal. (Salem, Or.) 1919-1980, March 12, 1953, Page 4, Image 4

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    Capital A'Journal
An Independent Nawipoper Established 1888
BERNARD MAINWARING, Editor ond Publisher
GEORGE PUTNAM, Editor Emeriti
Published every afternoon except Sunday at 444 Che
meketa St., Salem. Phones: Business, Newsroom, Want
Ads, 2-2406; Society Editor, 2-2409.
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Salem, Oregon, Thursday, March 12, 1953
NEW RED CHALLENGES
Following the attack on two American jet planes and the
shooting down of one of them by Rusian built Mig-lBs over
Bavarian sou in tne American zone, iv nines irum
Czechoslovakia border by communist Czechs, comes the
reports of the shooting down of a four-engined British
plane over North Germany by two fighter planes of an un
identified nationality.
These attacks have the appearance of a definite policy
of aggression, planned of course by the Kremlin, and this
following the pledge of peace made by the Russian Premier
Georgi Malenkov. Whether these Bed attacks are merely
the inspiration of trigger happy Red pilots, they could en
courage other similar attacks to promote a World War III.
United States rejection of the Czech charges that the
American jets were over Czech territory was based on the
word of the pilots, supported by ground radar watchers,
that they had not crossed tne uerman-uzecn Doroer uunug
a routine patrol flight Informed sources said radar oper
ators saw the attacking Mig-15 jet fighters dose in on the
two U.S. F-86 Thunderjets 12 to IB miles over allied terri
tory in Germany. , .
State and defense department authorities said the Czech
claim that the planes were Z5 miles deep in uzecnosiovania
was a lie and a Red coverup and a"fantastic excuse."
Czechoslovakia in reply to protest by the United States
over the attack on Americans, claimed that the pair of
American jet planes had penetrated Red territory before
one was shot down in names. .....
A stiff American reply to the Red "fairy tale" is being
drafted by the state department and some congressmen
auggest that "bullets, not notes," will answer any new
cold war attacks on American planes.
The U.S. reply, the second American protest, is expected
to demand an apology for the "unprovoked and unjustified"
attack, seek assurances it will not be repeated, and build
a case for demanding approximately f 200,000 indemnity
for the wrecked plane.
If Russia plans to start any war it would not attack by
a few planes over unoffensive countryside, but by bomber
fleeto striking at supply centers. There have so far been
six such plane attacks since 1948, involving the United
States, Britain, France and Sweden. Stiff diplomatic notes
have been .the only result.
One immediate result of the new attacks might be to
put F-86 Saber jets, nemesis of the Mig in Korea, on patrol
along the Czech border instead of the weaker F-84 or Thun
derjet. In any event, to bring about a clear restatement of
policy that we will meet force with force.
BY H.T.WEBSTER
How to Torture Your Wife
"TWENTY MINUTES AFTER
The House has bcen
n fAWFO AND PUT IN
QHQCR FCK COPANY
POOR MAN'S PHILOSOPHER
Best Way to Get Rich Is to
Cater to Housewives-Boyle
By HAL BOYLE '
New York, (n The best way
to get rich in America isn't to
cater to millionaires.- There
aren't enough of them, even in
Texas.
The best target is housewives.
They have more money than
anybody except Uncle Sam him
self. Three merry young brothers
now have 12 million dollar a
year business as a result of
learning this simple fact. They
built their business in three
years by getting rid of the spots
in front of housewives' eyes
in this case, rug spots.
, But the brothers, who gave
up other careers to gamble on
a rug cleaning product devel
oped by their dad, wasted con-
WASHINGTON MERRY-GO-ROUND
Adams Thinks Up Neat Device
For Easing Democrats Out
BY DREW PEARSON
ANOTHER COLLEGE DROPS FOOTBALL
'' Attention is again spotlighted on the financial problem
involved in the financing of football by nontax supported
colleges by the decision of New York University to drop
the game effective at once.
New York U. is the nation's largest institution of learn
ing with 56,642 students and it is located in the city which
produces the largest "gates" of any. Yet it lost f 100,000
on football last year and now decides that it can't continue
to stand the losses of mediocre or what it would take to
provide money making teams.
These are difficult days for the privately supported col
leges and many of them are lightening their financial loads
by dumping football. Particularly has this been true of the
Catholic institutions, of which both Portland and Gonzaga
in the Pacific Northwest are instances.
Here is occasion for serious thought by colleges still play
ing football. If possible the game ought to be restored to
a less expensive condition which would not make it seem
too great a burden to schools that would like to continue
playing it. For after all, football is still a grand game. The
objection arises from some of its byproducts. And these
tern from over-development of a perfectly proper desire
to win.
ALASKA'S NEW GOVERNOR
Alaska evidently isn't going to receive statehood from
the Eisenhower administration, but its genuine interests
appear to have received more consideration in the selection
of the next territorial governor than has usually been the
case heretofore.
Traditionally the appointment has been political, a re
ward for party service. Since service in Alaska held few
attractions for the average political water carrier its gov
ernorship was apt to be passed out to some minor character
in the party drama, with resulting ill-effects to the great
northern territory.
This course was not followed by Secretary of the In
terior Douglas McKay, nor by President Eisenhower who
. accepted McKay's recommendation Wednesday in appoint
ing B. Frank Heintzleman as governor of Alaska.
Heintzleman has been regional forester for Alaska since
1937. and is currently serving also as commissioner for
agriculture there. This means that he is close to two of
- the great basic resources of Alaska, that he has long resi
dence in the territory, therefore intimate knowledge of it,
and that his approach isn't likely to be political.
If McKay and his boss in the White House will stick to
this line in making key appointments they will win the
gratitude of the people of the 48 states as well as those
of the territories.
Dying on the Vine Assistant
president Sherman Adams has
pulled a neat device to get
around civil service laws and
banish all democratic staff mem
bers on the council of economic
advisers. Under civil service,
Adams can't fire the staff mem
bers outright So he is simply
letting the appropriations ex
pire. When all the democrats are
out, then more money can be ap
propriated and a brand new re
publican staff hired . . . How
ever, Adams isn't on good terms
with the senate appropriations
chairman, Sen. Styles Bridges,
even though both are New
Hampshire republicans. S o
Adams tipped off the house ap
propriations chairman, Con
gressman Taber of New York,
who in turn telephoned Senator
Bridges and got him to let the
economic council's appropria
tions die.
Capitalize en Stalin's Death-
Gen. Mark Clark has cabled
Washington recommending the
United States start a big psycho
logical offensive in the Far East
to capitalize on Stalin's death.
To that end, he has already sent
American planes to drop. leaf
lets behind the Chinese lines in
Korea, telling of Stalin's death,
but believes the United States
should do far more in a coordi
nated program with the British.
He agrees with Marshal Tito
that it may be possible to turn
Mao into a Chinese Tito if the
allies play their cards right.
Jumping the Gun Civil aer
onautics adminitrator Charles
Home, the police chief of the
airway c, lumped the gun on
President Eisenhower and an
nounced his own successor.
Home called in his staff last
week, told them he had been
working to get his deputy, Fred
Lee, appointed in his place, said
that though it wasn't supposed
to be announced, President Els
enhower was going to appoint
JL,ee . . . me White House didn't
like this much. No president,
whether democrat or republi
can, likes to have his elbow
nudged regarding presidential
announcements.
When Did Stalin DleT
French intelligence, usually
pretty good, has come up with
the weird theory that Stalin has
been dead for a month and that
the RUMiani Installed an lm
poster in the Kremlin to fool
the world . . . What French
agents report is that Stalin died
suddenly during the week of
February 2 in Moscow. Where
upon the news was kept quiet
wnue tne poiitburo secretly en.
trenched ltselt to make certain
there would be no revolt
to meet with two foreign dip
lomats Argentine ambassador
Hector Bravo and Indian am
bassador Krisla Menon, accord.
ing to French intelligence. Since
neithr had ever met Stalin be
fore, they were completely
fooled and the West assumed
that Stalin was still alive
Meanwhile, Molotov, Malenkov
and Beria were preparing a ser
ies of phony announcements
telling of Stalin's illness, spacing
them out over a four-day period
so that the Russian people
would not be too shocked. . . ,
American intelligence is in
clined to doubt the French in
formation, but admits there's
one bit of evidence supporting
it For some mysterious reason,
Russian troops in Eastern Ger
many, Poland and Czechoslovak
ia took unusual security precau
tions every night during the two
weeks just before Stalin's death
was announced.
ATOMIC BATTLE
The strangest political tug-of-war
in years has been going on
back stage on capltol hill over
the chairmanship of the joint
committee on atomic energy.
The battle is between two re
publicans and has been so fierce
that a democrat remains chair
man of the atomic committee
even though the republicans long
ago took over every other com
mittee in congress.
The two tuggers for this prize
post are Sen. Bourke Hicken
looper of Iowa and Congressman
Sterling Cole of New York.
Since senators outrank members
of the house, Hickenlooper had
assumed he would move right
in as chairman and last Jan
uary even wrote out his maiden
speech.
However, Congressman Cole,
who has an excellent record in
the house, pointed out that the
chairmanship was supposed to
rotate between the senate and
the house. Furthermore, he
wants to run for governor of
New York and naturally the
chairmanship of atomic energy
would be an important springboard.
When it came to a showdown.
house members supported Cole
and the senators supported
Hickenlooper. In this deadlock,
congressman Carl Durham of
North Carolina, democrat, has
continued as chairman
Recently, GOP peacemaker
Senator Knowland of California
proposed rotating the chair
manship every two yean, giving
it first to Hickenlooper. This,
nowever, amn't satisfy Cole.
who wants to run for governor
in mo, iinowiana is now pro
chairman this year only, and
Cole next year a compromise
that should permit Bourke to
deliver his long-delayed maiden
speech and should give Cole a
springboard for the governor
ship of New York later.
VAN FLEET TESTIFIES
Gen. James A Van Fleet, who
has a son missing in action, was
plainly irked when cross-examined
behind closed doors
that American combat troops
in Korea were forced to sleep
in tents "with holes in them."
"I wouldn't put any stock in
those rumors," Van Fleet shot
back at the house foreign af
fairs committee. "Our troops are
the best-fed and equipped in
the world. I wonder if those
rumors may not be coming from
the rear areas, where U. N.
troops can keep themselves
warm by bonfires.
Our men on the front lines
naturally can't risk building
bonfires that would attract en
emy fire. And I'll admit they
can't sleep when they're on
watch, because that also would
endanger the lives of their buddies.
"Our fighting' men are the
best in the world," Van Fleet
added. "They do not want to be
mollycoddled. Unfortunate 1 y ,
we Americans are inclined to
mollycoddle them like we mol
lycoddle our children. I know
about this, because I have chil
dren myself."
He didn't have to explain that
one of his children, Air Lieuten
ant James A. Van Fleet, Jr., has
been missing in action in Korea
since April 4, 1952. Committee
members got the point and did
not pursue the delicate subject
van Fleet would not go as far
as General MacArthur in urg
ing the bomb of Manchurian
bases. However, he felt that
there could be a greater offens
ive in Korea without provoking
third world war.
"Anything short of a victory
will be a defeat," he emphasized.
Asked what he meant by a
complete victory, he replied: "I
mean when the enemy is thor
oughly whipped."
(Cwrrisht, IMS)
Stalin's double was even allowed I posing that Hickenlooper be
Board Studies
Boundary Case
The Marlon county school
district boundary board Thurs
day agreed to a division of the
Raybell elementary district
near the northern edge of the
county following a hearing in
this connection.
A portion of the Raybell dis
trict wishes to consolidate with
St. Paul and it is probable the
balance will join with New
berg, Immediately across the
Willamette river to the north.
An election is slated for Marcn
33.
A correction In the descrip
tion of the dividing line to fit
the map that was circulated
prior to the filing of a petition
with Mrs. Agnes Booth, secre
tary of the boundary board, was
made during the dlsscusslon.
two famines, with seven
children are Involved In the
transfer to St. Paul. The latter
is willing to educate them. Some
12 or 13 children would become
attached to Newberg should the
consolidation be placed in ef
loct.
Attending the conference
were S. Smith, Carl Harle,
Newt Wonacott, Burrell Olson,
A. F. Jungworth, Bernard Bre
tano. Frederick B. Hiller and
i-atrick McCarthy.
HONOR StIN TF.T-8EN
Talpch. Formosa WtNnl Inn,
alist China Thursday observed
me stun anniversary of the
oeain or Dr. Sun Yit.Sm
founder of the Chinese republic.
Salem 22 Years Ago
By BEN MAXWELL
March It, 19S1
C. K. Spaulding, recently ap
pointed highway commissioner,
will retain his seat in the state
senate.
Governor Julius L. Meier has
vetoed appropriation bills for
$626,925.28 approved by the
36th legislature.
Forestry and Southern Pa
cific officials are working on
right-of-way matters that must
be settled before bids for con
struction of the North Santiam
road will be called by the bu
reau of public roads.
Unless nature intervenes blos
som day will be observed Easter
Sunday this year, the Cherrlans
nave decided.
Sixteen high school seniors
have signified their intention of
becoming full fledged members
of the newly formed "Mus
tachio" club. Only acnlors are
eligible.
Stockholders of Oregon Linen
Mills are meeting in an attempt
to iron out affairs of the com
pany and place it on a reor
ganized basis.
Prank Lloyd Wright, dis
tinguished American architect
addressed Salem Arts league
yesterday and was a guest at an
informal dinner at the Marlon
in his honor.
Salem Ad club is sponsoring
an automobile show as a feature
ol spring opening starting Frl
day. Among other makes on dis
play win be Austin, Hupmoblle,
uurant, Essex. Graham and
Oakland (all are now orphans).
Construction on Boulder dam
started today with awarding of
me contract to six companies,
tr t . m
warning 01 serious conse
quences even dictatorship
unless ways are found to re
lieve permanently the present
economic situation' were given
Thursday by Robert P. ScrlDos.
president and editorial director
of Scripps-Howard newspapers
Bernard Hcmshorn has nU.
Honed the circuit court for a dis
solution ti a partnership of
nearly 40 years duration with
Stephen Hcmshorn. The part
nership was a joint farm opera
tion.
Civic Improvement club of
Amity has voted to make new
welcome markers at entrances to
town a major spring project
siderable effort before discover
ing that there is no market like
a housewife.
"After we beat our heads
against the wrong wall enough
times, we got smart," is the
way Clayton Hulsh, 32, an ex
criminal lawyer, puts it.
Clayton is held of the firm,
His brothers, Jerold, 34, a for
mer commercial . artist, and
Sheldon, 28, a radio announcer,
are vice presidents.
Their success story outdoes
Horatio Alger.
In 1945 their father, B. M.
Hulsh, sold his small chemical
plant in Chicago and retired to
Florida and went into the hotel
business. But he retained patent
rights on a rug cleaner and over
the years continued to Improve
it-
Three years ago be called nil
three sons in and proposed they
drop the jobs they held and go
Into business vltti mm. He toia
them he was confident he had a
product that would sell if prop
erly marketed. -
"I have faith in it and I'll
put my life savings into it," he
said.
The three brothers had faith
In their dad. They joined him,
hired a small chemical plant to
manufacture the rug cleaner,
and started beating the high
ways,' byways, and bush paths
of the nation to sell it
They concentrated on indus
trial customers hotels, movie
chains, big commercial rug
cleaning firms. Then, early in
1951, a national magazine in a
survey of rug cleaners, recom
mended their product. House
wives wrote In by the thousands.
"That showed us our true
market the home itself," re
called Sheldon. '
Today the brothers have four
plants scattered around the
country. They have traveled
some 600,000 miles. Their dad
recently retired again, on an an
nual pension that runs into six
figures. Their business grossed
12 million dollars last year, may
hit 15 million this year.
"It hit like lightning," Shel.
don said. "We're still trying to
get over the shock."
Clayton, who answers 27,000
letters a year from housewives,
gives this advice to them:
"Rugs represent a tenth of the
cost of a home, and will last
longer if rotated regularly.
"Most rugs are made of ani
mal fiber, which is porous, and
they hold 11 times as many bac
teria as a public sidewalk.
"'If a small rug is kept In the
entrance way and cleaned once
a week, It won't be necessary
to clean the larger rugs as
often. Most dirt accumulates in
the area covered by the first
few steps one takes Into a room,'
wStEfMl KITE CfiEM
$J2S rw.t
regularly $2.50
regularly $1,25
A gentle skin lubricant for face
and throat makes skin softer
helps to relieve dryness.
Wonderful before powdering
an ideal foundation for dry or normal
akin one powdering lasts for hours.
buy both for
save $175'
"I've I J,, been k AiSl ( UAi '
JLL,Mb diKiP!L ZX&'? J JTobe ..lovely ..
At 48 I .,, look VSt V . KWfd J y"other-.h.f.
forward to be.uly and jiy YSJT " " 1 UW
fcllne.lw.yfcS.y. J,W ELMO, too."
v ft W$fe-
OPEN FRIDAY
MIGHT 'TIL 9
148 N. LIBERTY
DOLLATt FOR nOLLAJl YOU JAX1T SEAT A
53 U)t
1 1 I VI ill rirfllStO
A GENERAL MOTORS MASTERPIECE
Best Friend a Dollar Ever Had!
Here Is the perfect expression of the Pontine idea to build
the finest, most beautiful, best performing, car that can b
created to sell at a price Just above the lowest.
Notice how bi It Is-with Its longer, 122-inch wheelbase.
Notice, too, its distinctive Dual-Streak beauty. Put it
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reputation for dependability and long-range economy.
Yes-measure this great 1953 Pontiac any way you like
and we're sure you'll find that Pontiac is the best friend a
new car dollar ever had. Come in soon and see for yourself.
HICHiSOHTS Of PONTIAC QUALITY
AND VALVil
Lg ISa-lach Wheelkaae
Exelaalva Baal-Range Pawer Train fas1
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eaallfal, Itaanjr, I.axarloaa Radlea by FUhar
Caaaral Matara Lament Priced Right
Pawarfal Rlga-ramprcnatna Engine
KatabllahMl Keaaamy, Leag Life and
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Exeeatlaaal Steerlag and Parking Eaae
OjrfonaJ at trtro cort.
KELLY OWENS PONTIAC CO.
660 North Liberty St.
Salem, Ore.
Si.--'1
iiJ