8 Capital Journal, Salem, Ore., Tuesday, October 21, 1952
Costliest Campaign in History
To Wind Up With Big Splurge
By ARTHUR EDSON
Washington VP) The cost
liest of all political campaigns
is winding up with the biggest
plurge in history.
Between now and Nov. 4, re
publicans and democrats and
the organizations supporting
them will bombard us voters
by eye and by ear, using tele
vision, radio and literature.
Each side will argue its case
until the last minute.
On Nov. 3, the democratic na
tional committee will take over
all radio and TV networks from
10:30 p.m. until 11 p.m. (EST).
Then the republicans move in
for their last licks. The Citizens
for Eisenhower committee will
have all radio - TV networks
from 11 p.m. until midnight
(EST).
You'll get some idea of the
tremendous costs from this:
More than a million dollars
have been or will be spent on
national radio and television
programs alone for the last three
weeks of the campaign.
Starting at the middle of last
week, the final three weeks on
the networks line up like this:
Programs boosting Steven-
ion: I2'k hours of radio time,
11 hours of TV.
Programs boosting Eisenhow
er: i hours of radio time, and
ilso 4 hours of TV.
If the parties or other spon
oring organizations pay the
listed rates ($24,000 an hour for
radio, $50,000 an hour for TV)
:his would cost Stevenson sup
porters about $869,000 and Eis
enhower backers around $351,
)00. Network officials say they
expect more time will be pur
chased. And they point out
that their figures do not include
ipot announcements or pro
grams carried by single stations
)r by state networks.
So the figures would exclude
the costs of a republican plan to
use spot radio and TV an-
Strong Typhon
Sweeps Luzon
Manila VP) The season's
itrongest typhoon swept the
loutheast Luzon peninsula Tues
lay and headed for the Manila
irea.
No loss of life has been re.
lorted.
Meteorologists said the big
ropicnl blow generating winds
ip to 140 miles an hour veered
ilightly north after battering the
last-central island of Snmar.
The U. S. navy weather sta
ion said it was expected to pass
ibout 30 miles south of Manila
Vednesday morning (Tuesday
light, U. S. time).
A 250-ton inter-island motor-
oat caught fire and sank off
lorthcrn Mindanao while seeking
helter.
Two other boats went down in
leavy seas off Samar island.
Utility & Beauty!
that's
L ArtWiinl DmIm- N
ieneral$ meruit
MACTFD skkvick
najIEK STATIONS INC.
385 N. Commercial Fh. 3-4163
CAffCH KV
FLAV0RL
l because
: its v
Pan-Toasted
nouncements in 12 key states.
Democrats have called this an
air blitz that would cost two
million dollars.
Walter Williams, co-chairman
of the Citizens for Eisenhower
committee, icplicd that the ad
agency which drew up the plan
recommended a two million dol
lar campaign. But, Williams
said, "how much we actually
will spend depends, of course,
on what mono, we are able to
raise."
Oddly, no one knows for sure
how much a campaign costs in J
a presidential year.
One guess, by Illinois' demo
cartic Senator Paul Douglas in
his new book, "Ethics in Gov
ernment," $75 million dollars.
This figure includes expenses of
congressional as well as presi
dential candidates.
On one thing everyone is
agreed. Whatever the total
cost, with television being wide
ly used for the first time, this is
the most expensive campaign
ever.
By law, a political organiza
tion is limited to three million
dollars a year.
But there's nothing to keep
kindred organizations, such as
the Volunteers for Stevenson or
the Citizens for Eisenhower,
from trying to raise three mil
lion, too.
State and county organiza
tions also raise money on their
own.
Because of this, figures on the
amounts raised by national or
ganizations may not mean too
much.
But, as we go into the last
lap, here is what the parties are
doing:
Republicans National Chair
man Arthur Summerfield says
his party expects to spend
around $4,800,000. All over the
legal three million dollar maxi
mum would be handled by con
gressional campaign committees.
Citizens for Eisenhower group
hopes to collect between $750,
000 and a million dollars.
Democrats 800,000 red,
white and blue booklets, each
having five certificates, have
been distributed. Anyone
donating $5 gets a certificate
cate bearing a thank-you from
Stevenson. Bcardsloy Ruml,
the chairman of the democratic
finance committee who thought
up the idea, says the results
have been "too fantastic for
words." No dollars and cents
figures, though.
Porter McKeever, national
publicity chief of Volunteers for
Stevenson, says his organization
has spent $280,000, hopes to col
lect around $270,000.
' ,
Organized labor also has been
busy raising money.
The CIO would like to raise
around a million dollars, with
half of the money staying at
the local level. Phillip Murray,
CIO president, says:
"The CIO is doing the same
as It has in other campaigns,
collecting voluntary dollars
from our people in the plants
to help our candidates. The re
sponse, thus far, has been rea
sonably good."
The Af'L estimated it will
raise between $400,000 and
$600,000 for its League of Poli
tical Education.
Labor's Committee for Stev
enson and Sparkman, composed
of representatives of about 100
AFL and railway unions, is re
ceiving contributions Irom in
dividuals but says it has no esti
mate of how much has been col
lected. The committee has a
get-out-the vote campaign, with
$z,ooo In prizes to be awarded
to winning locals.
Railway labor's Political
League, composed of 19 rail
unions, also collects Irom indi
viduals. It, too, Insists it has no
figures on how much It has
taken in.
Work Causes
Travel Delay
The state highway commls
sion announced Monday that
there are delays on the follow
ing stretches of highways be
cause of construction:
Corvallis-Newport Highway
5.2 miles on Newport Toledo
section. ,
Ochoco For 10 miles west of
Mitchell.
Columbia River Cascade
Locks to Hood River.
The Dalles-California Mo
doc Point to Barclay Springs,
and from 9 miles south of
Lapine to Willamette Junction.
Pacific Lane county line to
Anlauf.
Coast South of Reedsport
for 7.2 miles.
John Day-Burns For 8 miles
on Silvies section.
Umpqua Reedsport-D e a n
creek section.
Wafer Survey
To Be Carried on
Tacoma VP) The Pacific
Northwest Utilties Conference
Committee planned another sur
vey of the area's water reserve
Tuesday to determine whether
an electric power cutback will
be ordered next month.
C. A. Erdahl, the committee
chairman, said Monday's rain
fall, which ended a drought in
many parts of the Northwest,
was "just a sprinkle," and pow
er curtailment probably will be
necessary.
Erdahl said Northwest power
officials would be linked in a
telephone conference call to sur
vey conditions. The group then
will report to the Defense Elec
tric Power Administration which
will issue a power "brownout"
order, if the need for one is de
termined.
Amoni? Pennsylvania mineral
products are gold, lime, iron
ore, natural gas, peat, petro
leum, silver, copper, graphite,
mica, soanstonc and buildine
stone.
Angry Jap Reds Howling That
U. S. Aided Liberals with Funds
By FRED SAITO
TOKYO VP) Japanese com
munists, smarting from their
smashing shutout defeat in the
Oct. 1 national elections, are
howling that the victorious Lib-
eral party bought votes with
funds supplied by "crudely in
tervening" Americans.
The Red charges, widely
trumpeted by the Russians and
Red China radio, are falling on
deaf ears.
Few Japanese believe any
American soldiers or officials
intervened in the firf.t elections
since Japan gained postwar independence.
To impartial observers, the
American authorities appeared
as shy as burned cats about the
elections.
The handing the Liberals an
absolute majority of seats in the
466-mcmber house of represen
tatives, the voters indicated they
did not agree with the com
munists, who call American
security forces here an "occupa
tion."
The Liberals were returned
to power on a pro-American
platform.
Not a single communist of
107 candidates was elected,
During the seven-year Allied
occupation which ended 1 a
April 28, some over-zealous of
ficers of the u. S. military gov
ernment harangued provincial
aldermen on "democratic tech
niques." Some officers even
stumped rural areas urging peo
ple to vote.
Nothing of that kind happen
ed this time.
No Japanese say that the Oct
ober general elections were
completely clean. But many
Japanese claim it was the
freest" election they have had
in 15 years.
Japanese police made no dis
crimination between govern-
ment party or opposition in
cracking down on offenders.
National police headquarters
on Oct. 3 announced 10,121 per
sons, including 18 candidates,
both elected and defeated, were
i I 1
tilexandert
fecueleri,
I I 1 1
""XT"
GIVES &9C
GREEN STAMPS
Th Portland Federation of
Women's Organizations says
VOn 332 X YES
FOR LOWER
MILS PRICES
I fwkkei by htpftfl opinion. Don't
b mfoUd by wrtsvpperred propaganda
f Mi milk monopoly
MILK mOOUCTiON AND MARKITINO ACT
AFFILIATED MILK COMMITTEES OF OREGON
P. id Ail'.. AMIi.lrt Milk Cim.ii ( omjjm... nl Orin.
HM ItM iWla VWfc Sil4i4S Paftl4, OtwoB.
"Just in Time for Your Christmas Gifts"
Closing Out Our Entire
RECORD STOCK
To Make More Room for Television
Children's Classical Popular Sacred
Standard 46 RPM Long Play
Every record and album being sold at a large discount
Hurry and Save!
At the same time, see our Packard-Bell, RCA-Victor,
Admiral and Traveler Television Sets
WARREN'S
1!)93 Fairgrounds Road (Across from Hollywood Bank)
Open Friday till 9
CAMERA PROVES ENDOCREME
CAN CHECK AGEING SKIN. . .
immi
Minuet Of '" V iK-. "SUSJACI W WW-
IT HAPPENED IN SIX WEEKS: These greatly miHmined, wut.
Iniichrd photo graphs iihow the actual unprovement on the leojj
kin artw of the an me woman after using Endoereme for a period
of 6 . .
MMim mws wi mA twost
ma s lestita m Yosmm loot
Docs Your mirror reveal line"
and otW telltale Bierm of pac
ing veara? If no, Endoereme,
the 'fint, meeeaftU hormone
arram, is for vou.
Ever since 1 937 thouiwndu of
women have found that Endo
ereme vitally helps them pain
firmer, fresher, emorther,
younger-looking akin.
anrt aw mm n
Only Endoereme contain
Actiiol which, absorbed by the
akin, helps restore the normal
growth of ageing akin colls and
tinue. 30 days1 wipply, enly
$3.50, plus tax. N
'Tntt pra 7 ml 4 M momm
ithtainrd marktd irtirfiU fmm S
linrrrmt , , . mm in m IHUt as
JO dfiyt.
TVPKA1 StAWU
Of SNOOCtSMS OSSSI
"f am 44 van tU eiwf mat
froph tiitnM I mm mmtiKl
.14 or 36."
"I tav uJ Siulotrmt for
vror, Harlin w JWI. '
)iut m't s W wiOmt
sac succsssrvuT
CAPITAL DRUG STORE
405 Stat St. at Liberty
W five l-C Sreea lumps t seen pnrefciM
arrested for violation of the
Japanese election law. .
The figures were not too sur
prising for Japanese voters who
know, how rigid are the law's
provisions.
Of the 10,121 persons arrested
on one or' more charges, 7,482
were charged with bribery;
1,000 for visiting individual
voters homes (which is illegal
here); 6,000 for writing or dis
tributing more election litera
ture than the law permitted; 90
for obstructing other candidates;
52 for inserting advertisements
in newspapers and publications
to an unauthorized extent. The
rest were for similar minor of
fenses'. "' '" "
After Oct. 4 a few hundred
more campaigners and several
candidates were arrested.
Foreign Minister Katsuo Oka
zaki, elected from Kanagawa,
is having a considerable head
ache. Some of hfs campaigners were
arrested for "giving a banquet
to local aldermen." He will have
to give up his house seat if he
fails to establish an excuse for
the banquet.
Nearly 50 campaigners for
Liberal Tomejiro Okubo also
were arrested on charges of
bribery. Okubo is one of the top
aides of Ichiro Hatoyama, who
wants to replace Shigeru Yoshi
da as Liberal party president
and Prime Minister.
Find Lost Boy
ScoutfUnharmed
Red Bluff, Calif. VP) "It
seemed as long as a week at
school."
That's how freckled Johnny
Burgess, 12, described his two
days of wandering aimlessly in
the High Sierra while some 150
volunteers searched around the
clock for him. .
The Wheatland, Calif., Boy
Scout his shoes worn through
was found yesterday by two
bloodhounds on Jagged 8,000
foot Carter Mountain. He was
apparently unharmed.
He said he had eaten nothing
since becoming separated from
his father, Edward Burgess,
while deer hunting Saturday.
Sugar is the largest dry cargo
in international trade.
Tests prove that homemakers
can save as much as 15 per cent
energy by sitting down while
ironing.
20
Departures Daily lo
EUGENE
from Salem
What convenience!
What savings!
One way, S1.80.
Round trip, $3.25,
- plus tax.
J. L. WELLS, agent - 450 N. Church - Ph. 2-2428
NOW!
24-HOUR DRUG SERVICE
Open Daily 8 A.M. lo II P.M.
, end
Duty Pharmacist on Call
11 P.M. to 8 A.M.
Just Phone 3-9123 or 4-2248 ,
QUISENBERRY'S
Prescription Store, 130 South Liberty
y , m.n-mi ' --
Forecasting new hori- , ...
ions in long distance call- t$u' rf E
ing, 10,000 telephone us- :;,:;'; f 3 4 y" t
ers in Englewood, New t-StJfm ' ' 4L. LQfV7
Jersey...in a trial service !: ! 5' .J, J
...can now dial their own I , s jT Jy
calls across the nation. , ... yisj'
vW"' 1 '"'ill KfT "' ' .A"'"-- "!atc;
TP
i
TOMORROW'S
TELEPHONE
How we're thinking and planning ahead to.
bring you still better, more useful service
The telephone service you enjoy today would be almost un-'
recognizable to telephone men even a generation ago. For,
while we obviously can't put out a new "model" of service
every year, changes and improvements in telephone equip
ment, facilities and service come steadily. Even the best
service is never good enough to those who create it for you.
V : " 'Jr ': ! I b' 2. The newest telephone handset: One of it advantages
'r--7Tr f is allowing us to use smaller wires to link telephones with
iV i'ih ' ' I h I the central office, savins for defense need an estimated 3,000
1 ' i J J; s -It tons coppe 'n tne BsU System in 1952 alone. The new
$ I if If handset, simplified automatic accounting and customer dial-
I ; I ' ing of long distance calls are just three examples of how
ft fP-. ! I li K we're planning and building today to keep your telephone
iiif II i' service the best in the world.
11 1 )s : J :
biU.u.:'Lj
1. This machine helps keep tab on out-of-town calls dialed
direct by telephone users. It s part of a system called "auto
matic message accounting". . . and will prove a more efficient
way of handling our record-keeping. It's another develop
ment designed to reduce our costs of providing service.. .a
saving which is, of course, passed along to you as it helps
us hold down the rates we must charge for service.
Pacific Telephone
CARE ENOUCM TO SHARE ENOUtH COMMUNITY CHEST
Your telephone is one of
today's best bargains
The many new telephone
developments in recent
years have both improved
service and have helped us
grow to meet tremendous
demands for service. We've
grown so fast, in fact, that
we now have over 10.000
more telephone operators
than were on the job ten
years ago.